A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching the desired audience or user base with your relevant message and re-engage with prospects, who have checked into a website. Since introducing this particular change, the company claims that users have witnessed positive results, leading to more customer engagement, better ROI as well as higher sales. Read the rest of this entry »
The Opportunities tab is a key area of an AdWords account to help businesses improve online ad campaigns. It can help site owners discover more important keywords and make optimum use of the budget. Users who run their AdWords accounts with specific goals in mind should try the tab. Read the rest of this entry »
Filed Under (Google Adwords) by chetan on 02-09-2011
There are several reason why your ad is often not shown on Google. There are certain updates, which often take place in the AdWords system and so also the reasons why this might happen. Let me summarize a few of the errors that results in non-display of your ads. Read the rest of this entry »
Filed Under (Pay Per Click) by chetan on 04-07-2011
A PPC (pay per click) ad campaign can prove to be a very effective source of online traffic and revenue. PPC listings are generally considered that much quicker and uncomplicated to set up, provided your selection of an expert is precise. But there a few key things to be always kept in mind. Which are they? Read the rest of this entry »
Filed Under (Google Adwords) by eBrandz Writer on 14-02-2011
Business site owners can resort to a several basic albeit effective techniques to make their keyword list. It holds the key to popularizing the site through domain specific searches. There are certain aspects to be kept in mind for creating keywords that will ensure that the target audience, as aspired by a small business, can find the site. Read the rest of this entry »
Filed Under (Google Adwords) by eBrandz Writer on 12-02-2011
Consider employing the AdWords tool to push your ad and promote your business website. Relevant domain-specific search result pages usually determine the rank based on implicit Quality Score of selected keyword/s apart from cost-per-click (CPC) bid consideration. Following are a few basic things to be kept in mind for creating good ads that will get a better position on desired search pages relevant to your niche area of operation. Read the rest of this entry »
Filed Under (Google Adwords) by eBrandz Writer on 04-12-2010
Before we gather more ideas to enhance your AdWords account’s performance, let us follow a few basic facts about its structure. It’s made up of three key levels, namely account, campaign plus ad group. It includes six major tabs. Each of them may carry one or even more sub-pages that can be viewed by clicking the respective tab. User-friendliness is its feature, and it’s easier to manage and monitor. Read the rest of this entry »
Filed Under (Google Adwords) by eBrandz Writer on 26-10-2010
These are real-life lessons literally learned the hard way by ambitious owners who have tried several tricks in their book, but have realized the mistakes over time, in their quest to build and optimize Google AdWords campaigns. In this post, we focus on a couple of them and analyze the practical problem areas. Read the rest of this entry »
A few years ago, Google came up with interest based advertising that also included remarketing as a means of reaching the desired audience or user base with your relevant message and re-engage with prospects, who have checked into a website. Since introducing this particular change, the company claims that users have witnessed positive results, leading to more customer engagement, better ROI as well as higher sales. Read the rest of this entry »
