Google Analytics service, as we have grasped, makes it absolutely convenient and practically possible even for non-specialists cutting across domains and industries, to put into practice powerful marketing initiatives that are result driven and performance based so that you are able to derive value for money. This makes your business competitive. Read the rest of this entry »

The vital Traffic Sources segment consists of the various reports that offers an overview of the various types of sources, which direct traffic to your website. There are various vital elements such as All Traffic Sources, Direct Traffic, Referring Sites, Search Engines, Keywords, AdWords Campaign, Keyword Position and Ad Versions that the important section of Google Analytics deals with in-depth. Here we study each one of them. Read the rest of this entry »

Pay Per Click or PPC ads are snappy sentences of limited characters that pack a punch and attract the Internet users. Among the major PPC engines are Yahoo! Search Marketing, Microsoft adCenter, and Google Adwords. The method is as follows: Advertisers bid on keyword phrases, which they feel are relevant to their market or target audience, and pay the host when any of these is clicked. Blog sites usually charge a fixed amount per click instead of following a bidding system. Read the rest of this entry »

Google just announced that it has launched CPC model for it’s Site targeting campaign. It even renamed their model from “Site Targeting” to “Placement Targeting”. This would be welcomed by many advertisers since most of them felt comfortable with CPC model as compared to CPM model. Advertisers will be given a choice whether to opt for CPC model or CPM model. More information can be found here:

http://adwords.blogspot.com/2007/11/two-updates-to-site-targeting.html