Different PPC platforms allow you to access different niche or specific audiences. So it is necessary to do a thorough research on the PPC markets, and put up ads on the most suitable ad network. Things like finding negative key terms via proper social media monitoring also matter in making a PPC campaign meaningful. Read the rest of this entry »

There are several reason why your ad is often not shown on Google. There are certain updates, which often take place in the AdWords system and so also the reasons why this might happen. Let me summarize a few of the errors that results in non-display of your ads. Read the rest of this entry »

A PPC (pay per click) ad campaign can prove to be a very effective source of online traffic and revenue. PPC listings are generally considered that much quicker and uncomplicated to set up, provided your selection of an expert is precise. But there a few key things to be always kept in mind. Which are they? Read the rest of this entry »

The biggest benefit that Google adwords management as part of any PPC campaign offers is its being a very specific mode of direct advertisement. Not merely those interested in your product or services check the advertisement, but they also are more likely to convert. These users are obviously looking for practical information on your domain and are prompted to act on basis of the information provided. Read the rest of this entry »

Google Analytics allows a business site owner irrespective of the domain to analyze web traffic flow through a reliable metric. Here I am pointing to top exit pages that analytics focuses on. The exit pages along with other important elements such as bounce rate and time spent on a site by users is quite valuable. Read the rest of this entry »

This is a concluding part of our insightful series of articles focusing on the latest version of new Google Analytics and the changes made to it. The new version, as already informed, is available in beta for now to a select number of users. Over a period of time, more users will get access to it. Read the rest of this entry »

Engagement Goals as part of Google Analytics help track success metrics focused around visit depth as well as time spent on site. To enhance the functionality, new version now incorporates one more feature in the form of Event Goals. It gives users even more encouragement to make use of event tracking. Read the rest of this entry »

By creating an additional dashboard your account, you can focus on some of your key metrics. Google Analytics has made available the new dashboards as part of the new version of Google Analytics. The new, enhanced features are just the beginning of the impending changes to the new analytics platform over time. Following is the key feature you can try out in the Analytics v5: Read the rest of this entry »

Every business site is different and unique, in its own way. Of course, it is not possible to customize macros aspects of the analytics. In the Google web analytics tools, much of the focus is on the standard reports. Custom reports have always remained an integral element. The new platform makes the custom reports more practicable and powerful. Read the rest of this entry »

By using a host of handy tools and the inputs from them, conversions can be enhanced. Based on the findings, specialists will analyze the behavior of your business site visitors and optimize the page under testing as per their requirements. This will play a significant role in increasing the conversion. Even seemingly simple modifications can help significantly increase the conversion, at times. Read the rest of this entry »