Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look in its search results, a change aimed at better explaining searchers that listings come from companies with which it shares a commercial relationship. It highlights how three search products of it now seem to operate largely on a paid inclusion basis. It is now changing the design layout of its hotel, flight, credit card as well as bank account results that help users complete actions like booking flights easily and quickly. Read the rest of this entry »