Google has taken a few more steps in a latest development as part of its endeavor to make search functionality even more powerful and intelligent. It’s largely about understanding the user, putting all the information they need right at their fingertips, grasping their exact intent so as to meet the vision of Larry Page, according to whom the near-perfect search engine is the one that precisely follows what a surfer means and then giving back him or her what is required as a logical outcome. Read the rest of this entry »

Can Google search be treated as an intermediary just like the phone company that simply connects people with bits of information they seek? Or is it a publisher akin to a newspaper, providing only the information it deems fit and is fully protected by the First Amendment? Apparently, there are enough reasons for the search major to want to be viewed as a mere connector; like any other Internet company, it can do away with responsibility for the material being transmitted by its worldwide users – a useful idea for rebutting copyright infringement or libel claims. Read the rest of this entry »

The search engine major is keen to produce sharper and smarter, quicker and more relevant results. The company has just introduced a dynamic new feature known as ‘Knowledge Graph’. a ‘graph’ that will understand real-world entities and their relationships to one another: things, not strings. The idea is to hone the user searches and offer them more focus, breadth, depth and detail. These are several different ways in which the Graph will enhance Google Search: Read the rest of this entry »

Keen to enhance the quality of its page ranking algorithm in an endeavor to provide more quality and informative websites to users cutting across domains and geographies. The search engine giant has been bringing about a series of changes to shore up its page ranking attributes, indexing methods, and a host of other features. We’ve already checked some of the search quality updates initiated by Google in the recent times, including country identification for pages; more domain diversity; local navigational search improvements; more local websites from organizations, and smoother ranking changes for fresh search results, among others. We review other changes that form part of the most recent enhancements: Read the rest of this entry »

Describing it a zerg rush of launches that it had, Google has just listed some of the major changes effected by it in the recent times, including  its most recent algorithm improvement so as to help user reach more quality websites. And there is much more that the search engine giant has been up to like changes done in indexing, sitelinks, spelling and sports scores features. Here is a quick look the updated search quality highlights’ list: Read the rest of this entry »

From Google’s Panda, Venice updates and Search Plus Your World, the search engine optimization landscape has indeed changed, in the last year or so. And while that will have an impact on your strategy, too, one thing, which remains the core to it, is keywords. They are still very much vital to your content and link oriented SEO strategies. There’s one change flowing down the Google sieve that will again change the scenario – semantic search and human element. Read the rest of this entry »

As part of its recently released list of search quality highlights, Google has highlighted several 0 changes that have been gradually brought into effect to provide more comprehensive results. These include enhanced scoring of news groupings, sitelinks data refresh, better profile pages’ indexing, more pertinent image search results, and much more precise short albeit succinct answers among others. Here’s a quick look at of steps taken by Google to enhance overall quality of its search results: Read the rest of this entry »

An interesting development at the beginning of the year bring out how emotional connect has become as important as interweaving ads, marketing strategy and content in the search and social realm. The idea seems not only to maximize revenue generating opportunities but also to make the products appear as an integral part of everyday life for people. With this in mind, Google has gradually made a shift in strategy. Read the rest of this entry »

Google’s new weapon in its tussle with Facebook for dominance of the Web has drawn circumspect reactions. It’s step to include more of users’ personal information in their search results has wider connotations, experts point out. There are valid reasons to believe so. We give you a quick grasp its background and ramifications: Read the rest of this entry »

Google’s latest algorithm change takes a cue from its Web indexing system introduced in 2010, known as Caffeine, which lets the engine crawl as well as index the Web for any new content fast, keeping in mind the parameters of freshness that vary from one domain to another. Read the rest of this entry »