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Tag Archives: Internet

5 SEARCH TRENDS TO WATCH OUT FOR IN 2016

internet-marketing

We all witnessed some major changes in search and content marketing in the year 2015. Those changes have made it clear that creating content, just because content is the king, will not do the trick. Instead, you are probably going to reap more benefits if your content creation is guided by search and social data. That way you can boost engagement for your brand & attract the targeted audience.

Check out five more SEO trends that command your attention as we move into a new year.

1. Optimize Mobile Apps

The year 2015 will be known for Mobilegeddon. This was the year we saw mobile searches overtake desktop searches. So as mobile usage increased, the apps usage also touched a new high. A study revealed that 52% of all the time spent on the digital media was from mobile apps only. Also, top 500 merchants generated 42% of their sales from mobile apps. These stats clearly indicate that apps have become essential for mobile user experience and that any brand with high ambitions must optimize its mobile app.

Apps should be well-designed as well as reflect the brand’s vision, objective & message clearly! Also, keep an eagle eye on ratings and reviews. If users are struggling with the usage or are facing any issues, resolve them ASAP.

2. Structured Data will play a major role

2015 was also remarkable because Google introduced “RankBrain”. The Artificial Intelligence technology that has been created to better understand the search terms; especially the new searches. It quickly became the third most important rating signal within a few days of its launch, because of its effectiveness & success in interpreting the search terms.

To utilize this not so new addition, you should focus on Structured Data. Now, depending entirely on the spiders to describe what’s inside the website to the search engine will not do the trick. Instead, use structured data markup, as it precisely explains what is on the page & thus increases communication between a website and the search engine. As a result, search engines display the website more accurately. Structured data markup also helps your rich snippets appear in every possible search result, thus increasing your click through rates.

3. Easy to navigate websites

In this cut-throat digital era, engagement is going to be the center of attraction. Since there are so many options available, people will stop by your website only if they find desired content easily available & up-to-the-mark. If your content is not engaging or if your searchers are unable to find what they are looking for, they will simply hit the back button. Did you know that you can lose 50% of potential sales if your content is hard to find for the searchers?

Your site data will help you get a clear picture of consumers’ reaction to your site.

  • Check if there’s a specific page that’s not being visited?
  • Is your bounce rate higher than usual?
  • Do many searchers enter your site, click here and there and then leave the website?

If the answer is yes for any or all of the above questions then your website or that specific page is hard to navigate. To deal with this issue, you need to look at how your website is organized. Ensure that your website is easy to navigate and understand if you don’t want to lose any potential customers.

4. Links will become more important

It is estimated that the biggest penguin update is about to be rolled out in a few weeks. This update will clean the links that have been troubling websites since the last penguin update.

If you want to take advantage of the upcoming update instead of getting penalized by it, you should carefully look at the current link profile. Also, try to get links from reputable websites. They are hard to get, but totally worth the effort.

Remember that they have become “a Reputable website” because they have set the highest benchmarks for themselves and others.  To get links from such websites, focus on:

  • Creating high-quality content
  • Easy to navigate website with an awesome design.
  • Guest posts on good pages.

5. Overall Content and Online Presence

In 2016, your website will be judged by its overall presence and not just by your rankings. And to increase your online presence and reflect a grand image of your digital business, consider integrating your website with the rest of the online platforms.

The social media giant, Facebook is continually working on developing a better search and overall experience for its users. It means that the content you post on social media should be searchable and that you will have to take a strategic approach towards it.

Just making a profile is not enough; you have to give attention to even the minutest details. First of all, your About Us section should be very strong, since you are introducing yourself and the company to the consumer. Use words that are easy to understand, yet compelling. Crisp copy will always do the trick so avoid adding long & complex words. Copies like “customer satisfaction is our paramount goal” is too mainstream, boring and a deal breaker. Try something unique but in a subtle way.  Make sure that your image and copy complement each other. Also, since you have to make things searchable you need to use proper hashtags. Use tools to control how your content will appear after posting it. Ensuring that your articles and other posts are mobile friendly will also help you reign supreme.

Understand that website development & social media marketing are not entirely different; in fact they are the two parts of your overall web presence.

Final Thoughts

2015 was one remarkable year from every aspect. Many big updates and events happened, which made a huge splash in the digital marketing industry. As a business owner or marketer, it is getting pretty hard to stay at the top of the latest advancements. We know that running a business and taking care of the online presence at the same time is way too hard.

But you can lower the pressure by hiring an experienced agency that is specialized in SEO & almost every other aspect of internet marketing.

Need help? We can be of assistance. Just email us at sales@ebrandz.com and let our professionals do the work for you.

THE TOP 10 DIGITAL MARKETING DEVELOPMENTS OF 2015

digital-marketing

Technology is evolving swiftly and it’s vital to stay up to date especially if you are a business owner. From introducing artificial intelligence in search algorithms to expanded focus on mobile SEO, there are a lot of changes made in 2015. Due to big changes and enhancements this year was notable for companies and marketers.

Let’s focus on the major changes that occurred in digital world in 2015.

1. Mobile SEO

The mobile user has surpassed the desktop user in web searching. Due to this, optimizing websites for mobile has become crucial and Google and other mega search engines made it almost mandatory to have a mobile-friendly website in order to rank higher. They also introduced many algorithms to serve mobile users. As a result majority of the companies started giving utmost priority to mobile SEO strategies and Mobile applications.

2. Wearable Gadgets

Wearable devices are going to have a major impact on our daily lives. With the successful launch of apple watch and other wearable gadgets, we can assume that in near future, wearable gadgets will become as main-stream as mobile phones. Imagine the world where all the devices are connected with the internet and you can control even home appliances and other stuff with that. The life will become easier (& people will become lazier) but in the meanwhile it will create mammoth opportunities for marketers and companies. For instance: If you sell microwave and your customer have wearable device that can communicate with microwave, think of the opportunities that will be spawned by capturing those valuable data.

3. Periscope and Meerkat

Thanks to the innovative minds, we can now enjoy live streaming from our mobiles. Apps like Periscope and Meerkat has been launched just a few months back and managed to get a large audience. In fact many companies and marketers are hooked with the app as it provides a really convenient and fun way to connect with the consumers.

4. Visual Ad Platforms

Digital marketing is an ever evolving industry and thus little changes often go unnoticed. But when the giants like Pinterest and Instagram launched a brand new ad platform, it just can’t go unnoticed. The introduction of visual ad platforms in the digital advertisement by these two giants made a huge splash and opened the door of vast opportunities for companies and marketers. These visually driven platforms launched new means of advertisement right before the holiday season. This will not only get them clients to advertise quickly but will also provide fruitful results to the advertisers.

5. Buy Buttons on Social Channels

The process of luring audience from social media to our website to buy our shoes or anything else has never been easy. We had to focus on even the minutest details in order to complete the entire process successfully. Also, every extra or irrelevant click negatively impacted our conversion rate. But the addition of “buy” button finally enabled us to sell products right where our consumer spends their time.

6. Google AdWords for Small Businesses

If you are a small or medium business owner then I have a great news for you! Google is running an exclusive program that is focused on helping small and medium business owners by providing them with the same level of support they offer to the mega corporations. However, it’s an invite-only program so if you are not invited, just reach out to them directly regarding the same. Because business is more important than Ego.

7. Mobile In-Feed Promotions

In-feed advertising is really underutilized despite having a huge potential. The USP of in-feed advertising is that you get repeat impression without irritating the audience. By scrolling down, your ad disappears and when users scroll up they see your ad again. This way you are neither ignored and nor annoying. So far, only Facebook is reaping the benefits of In-feed advertising, let’s see when other apps and channels will catch up.

8. Targeting for Custom and Lookalike Audiences

The USP of digital advertising is the precise targeting option. Employ Facebook’s custom audiences to frame a following over your website’s visitors, your consumers and email list. Couple several targeting option and narrow down your audience then broadcast your advertising message targeted specifically at them for the best possible outcome.

9. Machine Learning for Marketers

Machine learning is influencing almost every aspect of digital marketing. From getting hands on the low-hanging fruits to responding customers with personalized messages. Going one step further, now there are several instances where marketers have launched a machine-optimized digital campaign.

10. Twitter and Google Integration

This year, Google and Twitter made a deal in which Google is allowed to crawl through the ample database of Twitter’s real-time content.  This has created a brand new term called “Social search” and we are about to see the vast benefits of it. However, Google is still in test mode and we can see further enhancement in coming days or by the end of the year 2015.

For more insights, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and let our experts guide you. We’re happy to help!

BEGINNERS GUIDE TO DIGITAL ADVERTISING

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A feeling of uncertainty, confusion and excitement arises together in business owner’s mind when they decide to advertise online for the very first time. As they are new to digital media advertising, they don’t know which will be the Right platform and will provide maximum Return on Investment (ROI). If you too are a business owner looking to relish the vast reach of digital media but confused between multiple platforms, this article is exactly for you. Read on:

For choosing the Right platform, consider the respective consumer profile, budget, and market conditions. Below five scenarios merged with five different advertising channels will enlighten you more on the subject:

1. Google or Bing is excellent for traditional service providers.

If you are a service provider like, lawyer, doctor, plumber, accountant etc. then search engine ads with targeted keyword will work best for you. It’s called pull strategy because your customer is already looking out for the services you offer. By using highly targeted keywords, your ad will emerge right at the moment they are searching for it which automatically escalates the chances of clicks and ultimately conversion. The basic principle of these ads makes it convenient for all the three parties – search engine, advertiser and searcher.

2. For targeting, potential clients use display ads.

Not every business owner has the privilege to serve already interested customers. If your business lies in this segment then the best option will be going for display ads. It helps in creating brand awareness and enlightens customers about your products. The display network will project your ads across websites that your potential customer is browsing and is aligned with your service or product. It creates chances of conversion but not sure shot. One thing it serves undoubtedly is brand awareness. It’s often referred as push strategy because you are projecting your ads to someone who is not directly interested in your product or service at current.

These ad formats include banners and text ads as well. The best platform so far is Google AdWords, because it offers detailed tracking, targeting options and statistics. Though some other media companies might rarely beat Google depending on the niche you are targeting.

3. Facebook for finding customers by interest or behavior.

Facebook advertising works best for business offering lifestyle products or services. You can target your potential customers based on their behavior pattern and interest. User browsing Facebook is not actively looking to buy something, so a push strategy is applicable in this particular scenario. It will not only provide you maximum exposure but can also cause conversions if done well. You can target audience as per their age, behavior, taste, education, political interest and more. I would personally recommend Facebook advertising if your main motto is to create brand awareness since the conversion rate is comparatively low as compared to Google Pay Per Click ads.

4. LinkedIn for B2B advertising.

LinkedIn is the right fit if you offer Business-to-business services or products. You can target specific profession, industry, job level or even specific companies and more. The passive customer base of LinkedIn provides an excellent opportunity to expose your products / services to potential customers. However, LinkedIn ads can cost you a few more bucks than others.

5. Remarketing!

So you got traffic by online advertising and a bit of conversion as well. But there are still many potential customers who visited your website, stayed for a while and then left without buying. That’s the audience you would like to target by remarketing campaigns. Track your website traffic using Google Analytics, filter out the audience who have spent a good time in your website and launch a cross-channel remarketing campaign across multiple platforms like Google, Twitter, and Facebook. It’s cost effective and also provides a good conversion rate as the customers recalls your brand name when advertised again.

I hope I have been able to provide you with a brief knowledge of digital advertising. All the above advertising platforms and tactics can generate a good sale. But if you want to escalate your sale enormously, you should opt for a perfect blend of Internet advertising. To know more mail us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

Practical advantages of Google Analytics service for your business

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How can your business successfully leverage online community platforms?

The rapid emergence of dynamic community platforms probably has been among the most exciting developments in the domain of technology over the recent years. They have brought about a revolutionary change in digital marketing techniques by allowing even smaller companies to build communities on the Internet. Following are some of their advantages: Continue reading