The Knowledge Graph from Google isn’t rooted merely in public sources like Freebase, the CIA World Factbook and Wikipedia. It is augmented at a much vaster scale. It focuses on breadth and depth, which is really comprehensive. It contains over 500 million objects currently, as well as over 3.5 billion facts about and relationships that exist among these different objects – based on what searchers look search for, and what is found out on the web. Read the rest of this entry »

It can be assumed that the resources judiciously utilized on PPC advertising can generate impressive ROI as the campaigns are invariably focused on potential clients. Of course, initial analysis is extremely vital to implement it efficiently. A well-laid, meticulous strategy acts as the backbone of the overall strategy and its implementation. Read the rest of this entry »

The Google Keyword Tool displays search data. The data may vary because of the ad group that a user has chosen, or whether the tool has been accessed from outside of his or her account.  The Competition column will give you an idea of how many advertisers are actually bidding for popular term/ phrase. This piece of information can help you decide how competitive a particular ad placement is. Read the rest of this entry »

The optimum performance of your website, as you would agree, can play a significant role in your business success. Apart from sustaining product and service quality, it’s also greatly related to the flow of quality traffic generated with the help of search engine optimization techniques.

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There are certain common, albeit avoidable mistakes that marketing experts tend to make while implementing paid search advertising campaigns. In this post we shall try to analyze the crucial areas that need to be looked into for ensuring success of a PPC plan. Read the rest of this entry »

Google has just come up with a major modification to the manner in which its highly popular search engine serves results to the users. As you may have noticed, results now surface in the search box even as you are typing a particular search query. And as you keep on typing text, relevant results of Google search change to match your terms. Read the rest of this entry »