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Tag Archives: landing page

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR LANDING PAGES BY USING ADWORDS SCRIPTS

landing-pages

As they say, any landing that you can walk away from….is a good one! Well, you don’t want that to happen with your official landing page, right? But if you’re not carefully monitoring your existing landing page woes then you’ll have only yourself to blame for it.

A better approach would be to check all your site URLs for any kinds of errors; especially ones like 404. And if you’re on a look-out for some other options then you can leverage Google services for better results.

Besides that, you could easily have pages without any 404 error, but it is up to you how you use these pages in your ads. For instance

  • For your Out of Stock products
  • Sold out Concerts or canceled ones.
  • Hide your Old web-pages
  • To hide your web Pages with out-of-date messaging like “Thanksgiving” or “Black Friday Sale.”

At eBrandz, we can provide you with smart & affordable landing page solutions. Our satisfied clients are more than happy to testify for the same.

How do you do it? Well, you have to run the script for a particular phrase or set of phrases and look for queries such as out of stock or unavailable. The script then crawls through each URL source code and searches for similar queries. If it manages to find one, then it means that the page is bad.

You can start by searching for phrases that your website uses. Do a double check for source code of good and bad pages so that you don’t end up on a bad note.

You can also include HTML tags to run the script for a particular phrase(s). Also, messages like “0 available” could easily be mistaken for a page that says “10 or 100 available”. So you need to be a bit careful on that front and when you know what you want, just copy the script into your AdWords account and change your settings as below:

  • Start with messageToCheckForwhere you need to come up with the source code of the phrase(s) that you’re currently searching for. And if the messages found here are similar to the URL’s source code then that particular URL will be treated as a bad one.
  • If you set trimAtQuestionMarkas true, then all your URLs are doubtful and anything after that will be removed.
  • typeasks your permission tocheck your ads or keywords for any such bad URL
  • recipients are your email recipients. So, when bad URLs are found, they will be sent to all the mentioned email ids. If you don’t want that to happen then you can leave out that option.
  • campaignStatus is to know the status of your campaigns.
  • adGroupStatus is to track the status of your ad groups.
  • status is the status of your ad/keyword itself.

Additionally, you can even run the script once to check or organize a schedule to run it on a regular basis.

Also, through Google AdWords script, you can check only 20k URLs on a daily basis with the script running out of time before reaching the mark. But if you’re loaded with URLs for the script then it’s probably a great idea to avoid these limits by making use of API services.

If you’re still short of some smart solutions then you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Our sales reps will get in touch with you within 24 business hours.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE

landing-pages

A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords – and finally setting up PPC landing pages that are optimized for conversions. All the above steps are carried out just to receive a “click” from the targeted audience. Whether you’re a B2B professional or a B2C client, the PPC methodology remains the same except for the long lead time, complex purchases, and different content approach.

Depending upon the requirement of your existing client, the PPC landing pages are set. Of course, it’s all done in search of that elusive click. You may be following some of the best PPC practices and that’s all you can do – Things work out sometimes and sometimes they don’t seem to work for you as is the case with the three B2B PPC landing pages below.

#1. Decreasing the efficiency of your landing page with multiple CTA’s

If one CTA can do the needful then why use three CTAs! This was the case with one of the clients who crowded the landing page with three CTA buttons. Request a Demo, Contact Us and Free Trial somewhat confused the visitor whether he should actually go for the demo or directly contact the site owner or ask for a free trial. This in-turn, became the major drawback of his existing landing page.

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Things started to shape up positively when the client was told to remove the two CTAs on top and go with a simpler CTA option. This brought about a change in the landing page functionality which showed instant results, where the prospective leads shot-up by 200%. That too in seven working days! In fact, more visitors filled up the free trial form rather than interacting with other actionable options on the landing page.

Hence, a more feasible option would have been to do a formal test via Google Analytics to check the efficiency of the landing page.

Your Actionable Takeaway:-  This shows that following best practices doesn’t always get you the results, but testing provides you with more insights.

#2. Depriving your landing page from the most actionable asset

Whether you are a B2B or B2C set-up, your company’s phone number is the most important actionable asset that your landing page can have. And depriving your landing page from this privilege can have serious repercussions on the bottom-line of your business.

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As the client who swapped its company’s phone number on the top corner with social media buttons sans a great social media presence, found out. But after a little contemplation, the client moved the social buttons on the top to make way for the company’s most important actionable asset i.e. the phone number. And the client brought about this change without testing it out.

Your Actionable Takeaway:- Businesses need to have a solid reason behind the changes they bring about in their sites.

#3. Depriving your landing page from trusting credentials

An actionable landing page for an accredited training institution must include some trust signals through which the consumer can trust your business credentials. And if you are depriving your landing page of such trusting credentials, it can possibly result in trust deficit among your website visitors.

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Hence, burying or side-lining such important business information can possibly do more harm than good. After testing out Unbounce’s professional landing page template, the client added some trusting credentials along with moving the accreditation to the front-center part of the landing page of the site.

Your Actionable Takeaway:- You must equip your site’s landing page with trustworthy credentials depending upon the nature of your business. And still if you have any doubts about the feasibility of such an option then you can always take the advice of professional experts or even hire one of yourself.

Conclusion: Irrespective of whether you are providing a B2B or B2C online solution, always design your landing page on the basis of your business requirements. And as per your requirements, you must include additional actionable assets on your landing page without fidgeting with your company’s most important actionable asset i.e. the company’s phone number. Consider any such changes in your landing page only after testing them out first and if you’re not sure then kindly seek the advice of a professional expert regarding the matter. Always remember that designing of your landing page is an important first step towards realizing your entrepreneurial success! You would want to put your best foot forward. Isn’t it true?

And if you are still not getting those results then you can always ask for assistance on landing page design from us. Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get in touch with our reps.

14 POINTS TO REMEMBER WHILE DESIGNING YOUR NEXT PPC LANDING PAGE

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You may remember an old axiom which says, “Any landing you can walk away from is a good one”. But as an entrepreneur, you don’t want that to happen with you? Don’t you?

The only way you can ensure is by designing a great landing page, as a part of your PPC strategy. If your landing page can inspire some Ad clicks in return from your online passerby’s, it’s more than half the job. You need to ensure that you can convert those clicks into conversions by delivering on your target audience’s expectations.

If that happens, it will inspire Google’s Quality Score ranking system to positively impact your Ad ranking, bid price, position of your Ads, and is followed by some Ad incentives, too. For that to happen, you need to come with some quality Ads to optimize your landing page performance while inspiring Google to do the expected.

THE MAIN GOAL OF YOUR LANDING PAGE

Your primary concerns should be

  • Conversion of prospective clicks to drive the sales force in terms of a free demo sign-up or registration for a free trial or request for a quote to name a few.
  • Organizing your customer database, which can be leveraged for your marketing campaign.

The fact that most of your online passerby’s may not end up subscribing to your services doesn’t mean that there’s no need to educate them about your products or services. So, ensure that you are spreading the word around.

1. THE RIGHT LANDING PAGE FOR YOU

There are two species of landing pages. Landing pages that speak for themselves and the other one is the part of your main website, accompanied with some pluses and minuses.

The latter one is more effective because they are designed as an inbuilt and permanent part of your website, which makes them more effective in the standard SEO practices.

The former landing pages are made campaign specific and more concentrated on niche conversions. This makes them more result oriented with some pitfalls.

In such scenario, the mix of the two versions is the best way to approach a particular campaign or may be utilizing welcome page of your website as the landing page and accommodating messaging in its place.

2. UTILIZING RELEVANT LANDING PAGE FOR PPC ADS

Ensure that the landing page meets the expectations of the online visitors, who click the PPC Ads and are more likely to make a purchase as compared to others.

The click-throughs are quick on their page preferences and their relevancy may minimize bounce rates thus sending right signals to Google.

3. MAKING THE BEST USE OF IMAGES AND GRAPHICS

Graphics and images are a crucial part of conversion since they create an indelible impression on your target audience. So, your due discretion is needed while selecting them as it can ultimately make or break your brand image. For more, see the Slideshare here.

4. MINIMIZE THE NAVIGATION CHOICES

Look for ways to eliminate any page distractions as it will ensure that your click-throughs have no other option to navigate away from your website.

This will also increase your chances of signing them up or even making a purchase. In that scenario, the other passerby’s may have no other option but to leave your page completely.

Hence, it’s wise to just minimize the navigation pathway, which will ensure that potential passerby won’t feel isolated on your landing page.

5. HELP THEM TO YOUR LANDING PAGE VIA PPC ADS

Put your message across in similar language so that the past impression of the imagery and the ad on the landing page stays on with your click-throughs.

If your landing page uses the same text then the passerby feels assured that they aren’t on different trajectory altogether. This can be done in the settings by selecting the default city location, which saves time as well.

6. DISPOSE OFF YOUR OLD LANDING PAGE

You can dispose off the old landing page by using 404 or 301 to permanently redirect them which will save on your online passerby’s time, who are searching for new offers.

This makes sense as the landing pages are often designed for short-term marketing campaigns.

7. ALWAYS BE IN TOUCH WITH YOUR PASSERBY

You have to keep in mind that not all of your online passerby’s will make a purchase of your services. Hence, you will constantly need to feed them with some free trials or have an email conversation or chat live with them to clarify their doubts or further educate them about your services.

At the same time, due consideration needs to be taken about the sales funnel, they are in at the moment.

8. LOOK FOR INDUSTRY RELEVANT SOCIAL PROOF

Appraisals, endorsements and social referrals act as a solid Social proof and works wonders if they come from some credible industry sources or a well-known public figure. This further reinforces the value of trust in the eyes of your target audience about your brand image. For instance, social referrals worked wonders for the No.1 ranked social referral hubspot Facebook.

9. THE SIZE OF YOUR LANDING PAGE DOES MATTER

There are no industry specifications on the standard size of your landing page as Neil Patel says here. Work out the best possible size to keep your target audience interested and not make it too long to lose them half way. Take some “industry specific” references as a food for thought for you.

10. DON’T MESS AROUND WITH DETAILS

It depends a lot on the pre-requisites of your industry concerns that you are catering to. Be crisp and   clear in putting the message across and for your reference, you can take something out of this example from Bellroy. Do ensure that your landing page doesn’t look messy and is easy on eyes.

11. MAKE YOUR CTA USER-FRIENDLY

This is a very important next step from the sales point of view. You can work out the best Call to Action look that goes well with your marketing campaign and the one that bespoke your target audience in terms of search-ability, color, size, positioning and wordings.

12. GO MOBILE FRIENDLY

In 2015 U.S. mobile commerce sales will total $104.05 billion, up 38.7% from $75.03 billion in 2014. This smart information is sufficient to make your site go mobile friendly, in case if you haven’t done it as yet. If you need any help with creating mobile friendly websites, kindly get in touch with us.

13. FAST TO OPEN UP

Don’t overload your landing page with unnecessary messy stuff that it starts to test your passerby’s patience, when loading.

A slow loading landing page will not only shoo away your target audience but may negatively impact your Google ranking as well. Here’s an article you can refer to.

14. PLAY WITH YOUR LANDING PAGE

Experiment, learn and improve the overall quality of your landing page to touch new avenues in terms of your existing PPC Campaign. And if you haven’t, it’s time to play a bit with your landing page.

SUMMARY

In short, what works for one may not necessarily work for others. So, don’t shy of experimenting with your landing page even if it takes a bit of your time. Remember every accomplishment starts with a decision to try and don’t forget Google rewards every bit of your accomplishments in the form of higher search ranking. So, if you’re still searching for some tangible solutions to your landing page woes, check out our Pay Per Click Packages. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 Toll-Free for assistance.

How can your website’s conversion rate be boosted?

When conversion rate increases, it also means increased advertising spend, as affiliate marketing, PPC and other advertising avenues will probably turn more profitable. The more meaningful traffic you can manage to buy, the more prospective customers you draw, and also the more amount of repeat business you receive! In this fashion, you will fast increase the market share. Continue reading