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Tag Archives: leads

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age

You are wasting some serious money on AdWords, if…

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There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

HOW TO PROTECT YOUR BRAND’S CREDIBILITY FROM FAKE MARKETING REVIEWS

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Customer loyalty is not something you own in a day but is achieved after years of quality customer service. Brands, who have achieved bigger things in their search for excellence, will vouch for that. But today’s technology savvy marketers are doing almost everything it takes to achieve short-cuts to entrepreneurial success. In an attempt to out-do their competitors, many new start-ups and even established SMEs are looking for short-cuts to score some brownie points and in-turn run the risk of jeopardizing the reputation of their company. Well, the popularity of generating “fake reviews” is fast catching up with a lot of companies, who utilize them as a short-cut to boost the sales margin of their company. There is no doubt that such fake, intended reviews influence a large number of consumers’ buying behavior. But there is a pool of consumers, who have doubts over the credibility of such reviews as seen below:-

Talking about stats, nine out of 10 consumers say that online reviews do affect their buying behavior. On the contrary, around 70% of US and UK consumers have doubt about their trustworthinesswhich is rather disturbing.

A lot of consumers look for these online reviews before actually making a purchase and in turn, benefiting a company. But the degrading marketing credentials of fake reviews is spoiling the game for a lot of genuine online retailers.

In fact, Amazon, last month, came out hard against these fake online review writers by taking appropriate legal action against them. This was followed up by demands of verification of the genuineness of reviews by users of the online firm TripAdvisor. This is ultimately killing the feasibility of such consumer-driven content.

But there’s no denying of the fact that this consumer-driven content forms the basis of several marketing campaigns. Consumer driven content not only helps shopping communities, but it actually provides further insight to companies about the existing drawbacks of their products/services. This in turn helps them to fix the existing loopholes in their products/services and revamp their marketing strategy.

And when there’s a breach of trust about the genuineness of such claims, is the moment the consumer desists himself from participating in such avenues. It ultimately hurts the ROI of the company. The rise of such anti-trust issues hurts even more since a lot of companies place consumer-driven content at the center of their marketing campaigns – that’s why it’s important to restore the faith of the consumers.

Probably, the time is right for companies involved in generating such consumer-driven content to take action against fake review generators so as to bolster consumers’ trust in the credibility of consumer-driven content.

Look for solutions to track fraudulent behavior

As a part of the industry, it’s important for us to restore faith in consumer-driven content so that customers trust the content before making a purchase.

This becomes an important step, especially after the Word of Mouth Marketing Association issued its own set of ethical guidelines for use of consumer-driven content, which even the FTC recognizes. In spite of that, our industry has failed to garner the much needed support to implement the code. This has somewhat added to the increase in fraudulent behavior, resulting in low credentials for consumer-driven content.

But the next important step that we as a part of this rapidly growing industry need to take, in today’s fast changing tech-savvy world, is to stand firm on the issue that is currently spreading like a wild fire. Maybe we need to learn a thing or two from Amazon, who acts tough on such kind of behavior. Now, the onus is on us to act in accordance or we might have to face the consequences!

Track the offender. In order to get started, we need to track the original source of content submission. It will help us identify the suggestive patterns of such fraudulent behavior. Most companies are familiar with these preventive measures.

The next step would be to get a hold of the submitting server’s IP address, which can help us track devices used for carrying out such practices without revealing the user’s identity.

Are you a verified buyer? As a part of the tech-savvy industry, we are well equipped with modern day technology, which can help us track fake user-ids, passwords, robotic submissions and other fraudulent ways to compromise credibility.

Probably, we can make use of the verified purchase mechanism to check whether the review writer is also the actual buyer of the product/services. This is being suggested as one of the measures by users of the TripAdvisor community forum as a part of their existing campaign #NoReceiptNoReview.

Look beyond technological solutions. We need to look beyond technological tools and solutions to track the human hand involved in such acts. And only human mind can decipher whether the suspicious content has been created by mechanical bots or if there’s a human angle involved in it. To be on a safer side, we can probably use a combination of both, the tools and our instincts to decipher such fraudulent acts.

Stand for authenticity. A clearly outlined company policy guarantying the authenticity of such consumer-driven content is well appreciated by all; including the consumer. It also strengthens their trust and belief in your brand. This is enough of an incentive for firms to deliver products/services based on quality and performance. Remember, brands aren’t built in a day. It takes years of quality craftsmanship and service to carve out a name for yourself. And you wouldn’t want to spoil it.

Call for collective action to protect your credibility

A collective effort is what’s needed in order to bring forth a conclusion to this never ending problem. The time is right for us to come out supporting a single set of standards so as to instill confidence into the minds of consumers about authenticity of reviews. Besides WOMMA and FTC, we need to take some cues from the authenticity standards adopted across France, Australia and New York, which gained popularity for their stand against fake reviews a couple of years ago.

As a small business owner, you should be aware that negative reviews almost ensure that customers will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC) and most online companies have negative reviews. So how do you filter the negative reviews and push for more positive reviews?

Introducing our Review Widget, which will give you a chance to get more positive reviews on Google and Yelp for your business. This will help not only your Local SEO efforts but also attract new business. The best part is, you can filter negative reviews from the back end. So if someone leaves a positive review, you can request them to post the review on Google or Yelp. If the review is negative, we don’t ask them to post their reviews on third party sites and handle the customer in a way that it does not become a bigger issue.

Quick Features of Our Review Widget Tool –

  • Get Genuine Reviews on Google & Yelp
  • Positive Reviews Get Featured on your Website
  • Filter Negative Reviews.
  • Absolutely FREE for Agencies using our Dashboard.
  • Completely Customizable
  • Designed for Mobile and Tablets so Users can Access it from Any Device
  • More Reviews Means Improved Local SEO Rankings

Improved Brand Reputation

So what are you waiting for! Help your business benefit from our review widget. To get started, just email us at sales@ebrandz.com or directly call 1-888-545-0616 (Toll-Free).

9 WAYS TO CONVERT A USER INTO CUSTOMER

You’ve got great products and services that are of premium quality and come at a decent price. You have also designed a great website that is close to perfect from both UX and SEO’s perspective. You have also leveraged your online presence with social media profiles and by delivering wonderful products you have managed to receive positive reviews too.

So after getting all these things right, you just sit back and think that now your cash bell will ring continually and that your bank account will get credited with enormous dollars on a regular basis.

But, it’s not happening! Despite doing everything right, your website is not generating sales. You are seeing a lot of visitors via Analytics, but the conversion rate is too low.

Issue: – Maybe you have given attention to the big things but ignored the small details. To ensure the best outcome from your website, you have to give attention to even the minutest details since they can play a big part in sales.

We have analyzed some points where many fail to pay attention and thus are unable to generate sales as per expectations. Some issues and their tested and proven solutions are listed below.

1) Hammer your Call to Action

Call to action is the most important part of a site, as it will decide whether a user will leave as they come or after being converted into a customer. You have probably thought about it already and listed in your website. But just listing in one corner of the page will not work; hammer your call to action all over the website, without overdoing it. Users after reading your product description or content take a pause, as they decide what to do next. By repeating your call to action, you are actually suggesting them what they should do next. It’s like you are giving them a little push!

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2) Maintain a Theme for Action Buttons.

Your user must be able to navigate through your website easily. Navigation elements and links guide users as per your plan. The links you want your users to click should stand out from the clutter. Red and green are the most popular colors for action buttons; it sets them apart from rest of the links. Be sure that all your action buttons, on every page are of the same color so that the user will automatically know where to click, leaving no room for guesswork.

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3) Be Confident

You have a great product and you’re confident that it is unique! So what’s the matter in showing your confidence through the website? Don’t be shy and add a button like “Interested! Wanna buy?”; instead add boldly “Buy Now”. Don’t let them think twice before taking action.

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4) Keep your Forms Short

Humans are becoming lazy day by day. So if you force a user to fill a comprehensive form, he will most probably leave your website. Just note down what information you really want to collect from the users and make the form filling process as short and simple as possible. The best format will be to let them fill only two fields i.e. name and email address. But in case you require a phone number or something alike, just add one more field, but no more than that.

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5) Benefits Attract Humans, Always!

So, by following all the above tips you have finally lured the user to your sales page. And right now he is standing on the other side of the line of becoming a customer. So what now? How will you encourage him to go ahead? Well, you can actually cash on human behavior here. Benefits always lure people and placing the offers right next to the sales button can work wonders. Just list the “Buy now to save upto 20%” or get “50% cash-back” or any offer that you are currently providing.

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6) How Will it Benefit Me?

You have a good product and you’re talking about it over and over again; like the list of feature and how unique your product really is, etc. But as a customer I will not buy anything unless and until it will benefit me!

So list those features and talk about your products, but in a subtle way. The most enticing thing you can do is to talk about the benefits that users will get from your products and craft the whole copy around it.

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7) Build Smarter Forms

Don’t you like it when you go to a website to buy something and see that a form is already half filled for you. Ah! What a relief. Well everyone likes these sort of time and energy saving forms.

You can also set it up for your website. It may seem like magic or an advanced level of artificial intelligence, but you will be surprised to know that it’s not as difficult and complicated as it looks.

Cookies and Geolocation help a lot in filling up forms, and mostly they are accurate. You can also display the form with preloaded values which will be validated once you hit submit.

By providing such convenience, you’re pleasing your users by making their lives easier.

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8) Designs, Copy and Photos Must be Good.

Your product packaging should leave eyes wide open and sparkling. The images and designs that you are using for your products must be enticing and relevant. When I was in an advertising firm, we were taught that to compel users to your ads or products everything including photos, copy and concept should be in line.

Just posting any image that appeared on iStock or Shutter Stock is not gonna help. You should concentrate on getting the best possible picture for your product. Search intensely and bring out the best image or hire an illustrator or a designer instead.

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9) Think from Users’ Perspective

The content of your website should be targeted specifically to the audience. Replace the words “I” and “We” with “You”. Look at your website from the user’s perspective. Stop judging your website from your own point of view. This will make searchers feel that the website was thoughtfully made, keeping their needs and goals in mind.

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Conclusion:

By implementing above tips and tactics, you can boost your sales and get expected results. But don’t expect results overnight, or imagine some kind of magic to happen. Your website will perform slowly and steadily. However, the above listed issues are not all the problems your website might be facing. There can be some other issues as well. In case you want assistance write to us at sales@ebrandz.comspecifying your problem or call 1-888-545-0616 (Toll-Free).

THE CONNECTION BETWEEN CONSUMER ATTITUDE & THEIR BEHAVIOUR

consumer-attitude-behaviour

If we look back, consumers in the earlier days were quite different. They were seen as a group who’d look at things with a similar perspective. Be it products, their discounts, sales etc. Whatever the case, the scenario would be the same.

But, if you riffle through the sequence of events that take place today, the manner in which we look at customers or the way in which they look back at us has changed to a great degree that’s distinctively eye-catching. In today’s world, it’s certainly not a harmonious affair, and each customer uses his own eyes & brains to make choices that eventually give rise to reviews, be it positive or negative.

Hence, analysing consumer behaviour is a must in order to channelize and stabilize their attitude that’d engender ascendancy in business profits that’d bring about customer satisfaction at the same time. To execute this tactic, you’d require on-page surveys and usability testing. Whilst talking about the analytical bit of it, consumer demographics, web page visits, campaign interactions & other forms of engagement should be thoroughly assessed for a ‘hole in one’ result.

Survey Creation

Customer relationship management comes into play in this segment. But before we cut this into various portions, focusing upon an individual’s lifestyle is quite an essential factor. We need to make a list of almost everything a customer has in his mind in order to bring about the best for both parties. Their passion, favourite likings, daily habits, day-to-day or periodic products that they use, & more of these. Also, you need to assess what they purchase, why they do so and who they get it from. Whether they purchase your products or they purchase products off your competitors’ cabinets. Knowing the psychological aspect is a must in order to proceed in an emphatic fashion.

An on-page survey is just what you need to gather necessary information. At this stage, social media presence is what you require for greater engagement levels with customers who look elsewhere. And if you look away from social media platforms, you could witness a low completion rate along with demarcated responses.

At the other end, surveys harboured upon websites draw in other firms who come in with services that make such tasks a lot easier. Ideally, surveys should be implanted post conversions or exits. Amidst all this, surveys & inquiries shouldn’t hinder purchases of products that weren’t there before such practices & proceedings.

Examining Usability

Next comes the usability tests that you’d need to put into action, once you receive all information from consumer surveys. These tests should be looked upon as mini-focus groups that assist you in completing such tasks.

As we see around us, most digital marketers let the objective of websites fly by them, paying no attention. Improving websites in all its possible ways is highly necessary in order to bring about visitors with the highest value. In spite of this, we step over this process, letting go of opportunities that turn a newbie into a loyal customer. Therefore, usability tests bring forth changes in our beliefs & eventually let websites bring about the change needed in a new customer.

What Next for Marketers?

A few questions rise up, now that you know what your customers wish for and having experienced them browse through your site.

  • Do your expectations and its results go hand-in-hand?
  • Is your brand in sync with your customers’ lifestyle?
  • How can we increase brand loyalty?
  • Does your website bring about satisfied customers?
  • Is there any specific reason for customers to visit your website?

These questions yield answers that build a sturdy customer profile base. Tagged alongside is qualitative reasoning for observed behaviour pre-existing in your web analytics platforms. In the process, you’d experience attitude changes in your customers that’d lead you to change with them.

Converse is brand comes in as a decent example. This shoe brand started off in the sportswear segment, but gradually changed its path, tying its laces up as an everyday footwear. This took place with the changing attitudes of the public. We can see how the brand adapted to these changing attitudes while maintaining its presence under the spotlight.

For a brand to sustain relevance with the transient desires of consumers, it must be flexible enough to bend, shift, and yield to the diverse spectrum of customer demands. The only way marketers can fulfil such a promise is to regularly analyze website efficiency and engage with the individuals in the composite target audience.

Primarily, most customers have their desires & wishes short-lived. That leads us brands to tinker our state of functioning with respect to customer demands. Regular analysis of website efficiency and engagement is the only way marketers/businesses could fulfil promises made to the compound customers.

How well does your brand understand its customer base? Do you have any additional tactics to suggest in order to get a better sense of consumer needs? Please comment below.

We hope your brand thoroughly perceives its customer base. You could also share your own tactical brilliance in this field, if you’ve got some archived in your list.

Share your comments / views with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOW TO IMPROVE YOUR WEBSITE TRAFFIC

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Social media is playing a vital part in luring huge percentage of overall website traffic. Shareaholic’s recently released the “Social media traffic report” which made it crystal clear that the top eight social media platforms including Facebook, StumbleUpon, Reddit, Pinterest, Twitter, Google+, LinkedIn & YouTube drove 31.24% of overall traffic in 2014 which was 22.71% last year. A pretty decent hike of 8.53% in just a single year. This data comes from the huge network of “300K+ websites reaching 400 million unique monthly users across the globe.

So if you are not indulged in social media marketing or aren’t that active, you are missing out a gigantic share of the audience or to be more specific potential customers. I have listed some points on which you can work on to increase your website traffic by 300% and more.

Step #1 – Analyze your Current Position

First and foremost make a list of the social media platforms where you are active or want to be active and why.

  • Platforms in which you already have an account.
  • The URL of your profile
  • Account access information. e.g. – username & password.
  • Current fanbase
  • Last update
  • Types of Content
  • The level of interest your current audience shows.
  • Is any paid activity going on?

It seems like a no-brainer, but noting everything down gives you a precise idea about the abandon, active and other accounts made by your employees or friends on your or company’s name. This simple process will help you eliminate the rest of the unnecessary clutter and will help you highlight your main account or page so that your audience will come to your page only.

Step #2 – Understand your Industry

And now when you have a fair idea about your social media presence it’s time to move to the second step – Start Looking for your competitor’s campaign and also 5 tycoons of your industry. Evaluating your competitors, successful campaigns can help you force start yours. Gather as much information as possible; it will help you in creating the best possible social media campaign.

Step #3 – Identify Key Metrics

As you closely analyze the theme and strategies your competitors and industry tycoons are implementing, a blueprint of your future social media campaign will start taking shape. Your mind will automatically start visualizing themes, ideas and strategy. But don’t start Right Now, sit down and think deeply about the metrics you will use to evaluate your campaigns success percentage.

The metrics will entirely depend on the overall objective of your marketing campaign, But it can also include any from the below:

  • Website referral traffic
  • Brand mentions
  • Follower engagement
  • Leads generated
  • Blog engagement
  • Brand awareness
  • New followers
  • Brand sentiment

Step #4 – Set Goals

After deciding the metrics, it comes to the part where you should set a goal to determine whether your efforts are being fruitful or not. You can set a goal based on the past performance. For instance: if your last campaign generated 40% referral traffic, you can set the next goal to 50% or you can also set a goal based on the competitors’ performance. For example: If your competitor has 50,000 Facebook fans and your page only have 30,000, your next goal should be achieving 50,000 fans. Setting a goal based on ROI will also help you in determining your campaigns success. Like, you can set a goal of generating 5 dollars from every dollar you spent on paid social ads.

Step #5 – Repeat your Audit Regularly

Review your campaign regularly and check whether they are serving on your goals or not. Time to time auditing is also a pre-requisite. Maybe it seems less important than your other marketing efforts, but it is equally important. Because reviewing and modifying your strategy accordingly will help you in achieving your biggest goal of increasing your website traffic.

Need help with website audit? We can help you analyze your website with the most important on-site, off-site, local and social metrics. Request a FREE SEO Audit today. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

DECODING THE MATRIX OF ONLINE CONVERSIONS

You don’t want the matrix of your online conversion to become quite complicated like the plot of science fiction Hollywood movie itself wherein Keanu Reeves, Neo, the protagonist goes on about finding solutions of some intangible problems. But just like the movie, there goes a business one liner which says “Its rather easy to start but difficult to sustain” same is true for building a web-based presence. After launching your website, you will need to ensure that it is attracting right kind of traffic to fetch you leads, which can lead to new conversions thus growing your business. This is only possible when your target audience can trust your branded product and services.

The only way to do this is by communicating with the target audience about your niche product and services. But how will you do it is more important than what will you do? Like Neo in search of some tangible solutions, we tried to explore some factors that you need to consider while decoding the matrix of your online presence.

DECODING BUYER’S WIIFM (WHAT’S IN IT FOR ME)

Write engaging content that clearly resonates with your Brand offering. Try to communicate with your target audience in their native language. Be passionate about the objectives that you are trying to achieve and translate the same in your web pages.

Starting afresh, your primary objective should be to generate more traffic, leads, and conversions. But over a period of time, your main objective shifts to increase sales and promote yourself as a trusting entity by creating shareable content in order to get some great backlinks.

Leverage  keyword research tools to find out appropriate keywords to facilitate your target audience’s searches. These tools will provide you with the web fill up info such appropriate title tags, meta descriptions, alt tags, keywords tags, etc. Once this is achieved, you can utilize this information to get leads, click-throughs and, of course, the conversions.

DECODING THE ANALYTICS OF CONVERSIONS

Tracking the progress of your marketing campaigns ensures that you don’t go amiss on some potential leads. Your online efforts can be maximized by understanding and tracking your analytical data. In turn, it also generates the click-through information, which is increasingly crucial to your chances of possible lead conversions. Leverage Google Analytics tools or Search console to get valuable stats about your click-throughs, which can be used to good effect in your next campaign.

DECODING THE ORIENTATIONS OF YOUR CLICKTHROUGHS

Understanding your click-through’s on-site behavior and their valuable feedback about your website can help you in charting out the future course of your marketing campaign. Leverage tools like Google Analytics, KISSmetrics and HubSpot to get further insight about your click-through behavior. Further, chalk out your marketing goals on the basis of your click-through behavior to achieve tangible results. Analyze & Improve your web page’s navigation speed and make it mobile friendly to attract more smart searches. Extend the reach of your social presence to generate some great backlinks and in turn get some surprise clicks as well.

THE MATRIX OF CONVERSION OPTIMIZATION

The conversion of the click through depends a lot on the prerequisites of your business venture. But if you are not improving upon your previous stats, you are possibly hurting your company’s ROI big time. Hence, you need to constantly Improve your conversions to achieve a surge in your ROI per se. Leverage Google Analytics and carry out random tests to scale down factors seriously hampering your conversion rate as such. Forge a trustworthy online image of your Brand to win over some browny points in terms of conversion.

TESTING THE CONVERSION MATRIX

Split testing or better known as A-B Testing gives a fair idea about the progress of your conversion rate. The more tests you carry out, the better idea you get about the sudden fluctuations in your conversion rate. CrazyEgg gives you an extensive rundown of the effectiveness of a split testing method to improve the effectiveness of your existing marketing campaign. Just so you know, we have even included such conversion friendly reports in our new SEO deliverables.

Compare your previous marketing efforts to further nail down those factors that can bring about the positive change. For best results, Run PPC Ads or an email marketing campaign and see if you are getting those pricey clicks or not. After running these random tests, ensure that your landing page click-throughs are converting or not.

DECODING THE MATRIX OF YOUR SOCIAL PRESENCE

Split testing gives you a fair indication about the marketability of your website. The results may vary depending upon the vagaries of your professional set up. You can use Google Analytics to track the behavior of your click-through, when they are frequenting your web pages. This will yield better perspective about the demographics, traffic sources and frequented duration of your click-through visitors.

You can even compare the orientation of your existing web traffic from various social handles such Facebook, Twitter, LinkedIn, Pinterest, etc. to determine the platform which is attracting more visitors. You can even leverage the Advanced feature of Google Analytics to track your online visitor’s age group, traffic sources, browsing preferences, date of their frequented visit, etc. to name a few.

MATRIX SEGMENTATION

Leverage Behavior metrics, Goal metrics, Events metrics, or User metrics to generate the flow report of your click through’s navigation preferences and their actual interests therein. Use Google Analytics’s customized reports to further decode the flow of your online traffic and the on-site response of your target audience. These reports will help assess the clicking preferences of your targeted audience and on that basis you can do some modification in your ongoing marketing strategy.

MATRIX DECODED

Your online conversion depends a lot on the performance of certain metrics, which decides the failure or success of your marketing campaign. Use analytical tools to further scale down the metrics impacting the behavior of your online visitors. Conversion of your online traffic and links should be your underlying marketing goal but in the end it all boils down to the fact that like Neo, how will you go about decoding the matrix of your online presence?

If you too finding it tough like Neo, our Conversion Rate Optimization services can come to your rescue. Alternatively, you can also request a Conversion Analysis Report for your website which will include an in-depth analysis of your website and suggestions to improve leads.

Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll Free) for assistance.

WHAT DO YOU NEED TO ENSURE THAT YOUR NEXT PPC CAMPAIGN MAY NOT END UP DISAPPOINTING YOU

Today, we’ll talk about a perfect PPC campaign that just went wrong. After investing a considerable amount of CTC time, the right budget was allotted to it. Then after due procedure right keywords were selected to ensure that the prospective click-throughs were landed on the right landing pages so that finally right results show up in the form conversions. But when you realize that the conversions aren’t buying then it all comes crashing down like the stock market at the Wall Street. So, there’s something right that really went wrong.

Though your clickthroughs filled out all the forms and receive their white paper or e-book. But there’s when suddenly they shoo away from your landing page and look uninterested in your product or services by not responding to your mailers or don’t answer your calls. So, what went wrong in this perfectly designed right set up? Well, this is where companies spending a large sum on their PPC campaign go blank. As they don’t know how to possibly convert the conversions into your valuable customers. Here are some right tips that can possibly turn the dice rolling in your favor.

Just Form Fills is not Right Conversion Metric

It was a long way back considered to be a good omen that if your clickthroughs are filling up the forms then they may also end up signing. But there lay some unknown reasons that your targeted conversion metrics for PPC lead generation campaigns aren’t taking that next step forward. That’s where it goes all wrong since with changing times your click through have become a bit smarter than you otherwise may think.

So, you end up dishing out back to back e-mailers to your prospective click through user without getting any response, whatsoever. But you can do well to remember the fact that an average click through user has to deal with 416 commercial email marketing (don’t forget those personal ones, too) in a month. Add to that, you only have 15 -20 seconds to form an impression on your e-mail recipient.

The second possible reason may be the fact that your click throughs may be raring to go when filling up the forms. So, when they do get your mailer they seem disinterested in your product or services. You were unable to communicate with your click through user in his moment of impulse just when he was filling up the forms.

Also, around 80% of people never leave their house without their smartphones and spend almost 15 hours on a weekly basis doing R&D about the company’s offerings. So, if you are not Mobilegeddon ready then your prospective click-through may experience a possible communication break while filling up the forms to complete the signing up formality.

And if this is the reason behind the fallout, then you can optimize your PPC campaign for the inbound calls.

HOW TO BETTER OPTIMIZE YOUR PPC CAMPAIGN

According to a study, the inbound phone calls are a great ROI to the company in getting touch with their prospective clients. In fact, they are 5 – 10 times moreproductive and the process below isn’t that difficult to follow.

1) Use Google AdWords Call Extensions

call-extensions

Make good use of Google’s SERP click to call extension tabs to your maximum advantage by ensuring that your phone numbers are accurate and functioning properly. If you have advertised yourself on Google AdWords platform, just a click (from the user) will put you in direct communication to close your prospective customer. In that sense, these extensions further increase CTR ratio. In fact, a recent study confirms CTR increase of 221%, when these call extensions are used properly. You can even manage the settings for your ad extensions as per your preference. For further details, check this out – How To Setup Click to Call Extensions Call.

2) Enable your Landing Page with Click-To-Call function

click-to-call

It may not be a wise move to use these call extensions tabs while your click-through is on your landing page. In that scenario, your user may be looking to get further educated on the subject and the best you can do is to land him on your call extension enabled landing page via your marketing page. So, that it becomes easier for your click through the user to call you directly from your landing page. This level of programming can be achieved through proper HTML coding. For more info on HTML coding, visit – how to make click to call in text links.

3) Emphasize on Calling in your Call-To-Actions

calling

Inform the user of what you want them to do when they come visiting your site’s landing page. If you want them to call you then ensure that you are open to provide 24×7 free consultation service to your click through users. You can also attach a bit of urgency by adding Call Now for further assistance beside your call extensions. At the end of the day, you only have those 5-10 precious minutes to make your user act on his impulse by communicating him in just the right way so that your next PPC campaign may not end up disappointing you.

So, if you are in the process of launching your next PPC campaign and are looking forward to some valuable feedback on your campaign then do get in touch with us via Email at sales@ebrandz.com or Call 1-888-545-0616 Toll-Free. And do not forget to check out our Pay Per Click Packages.

REASONS BEHIND THE FAILURE OF YOUR ONLINE PRESENCE

online-strategy

There is a benchmark rule of business – when your business is going great guns, it hides even your visible errors but when things are not going smooth, even you seem to find errors in everything. This is what happens when your online presence is not driving enough prospects into sales conversions. Starting from the look and feel of your landing page to the content of your website, you name it to blame it. It is important that your online presence should get the dice rolling sooner than later and if it is not happening then starts the blame game.

Social Followers Become Just Numbers

While it certainly may look a great reading that you have crossed some kind of milestone in terms of viewership or follower base or any kind of engagement on your social presence (Twitter, Facebook, Pinterest, Google Plus) as such but it doesn’t help matters if these numbers don’t add up to the profits or rather some potential lead generation for your company. This not only is a waste of time but also your hard earned business investment.

In short, your social followers do help in spreading the message across. But these numbers don’t help the matters as such, if they don’t contribute to the conversion ratio, which in return results in the negative ROI for the company. This all results in an undue pressure on the sales and marketing team of your company.

Loss Of Opportunity For Conversion

This is far more important miss out than anything else. Any engagement, for example, on your social profile will not necessarily be your buyer initially, but it certainly can act as a catalyst for further lead generation. But in the process of targeting new leads, that important opportunity of conversion gets lost, when no further communication is made to that lead generation contact. This loss of opportunity negatively impacts your company’s revenue generation system in the form of negative ROI. So, it’s important that such type of lead generation contacts are also kept in loop.

Delivering With Great Content

Most Businesses are investing a large chunk of their profit in hiring great content writers to help them spread the word. The motive behind is to convert a prospective customer into a possible buyer rather than just trying to educate. But it often results in a breakdown of sorts when the lead loses interest further and the prospective customers in the pipeline dry up. This happens because they are fed up with all the unnecessary information rather than the option to consider as a part of their research.

Upgrade Yourself With Times

If you are not upgrading yourself with the evolving trends of modern day technology, at the end of the day, the loss is yours. The communication technology seems to changing at a faster pace. For instance, the age old desktop were replaced by laptops and tablets and now the mobile and phablets seems to have taken their place. This change is inevitable and if you are not keeping up with the times ahead then you may end up losing your prospective customer to your competitor. One’s loss is someone else’s gain – it is as simple as that. So, if you don’t want to be at the other end of winning side then you simply need to upgrade yourself with times.

Deliver What You Promise

At the end of the day, no one can possibly deny the benefits of trending online with millions of followers following your social updates on networking platform such as Twitter, Facebook, LinkedIn and so on. But at the same time, it is also important that you make the best possible use of them so that they contribute positively and add up to your ROI. Only way to achieve that is by delivering what you promise on to take your online business to the next level.

If you need any help in managing your online presence, kindly check out our Social Media Packages. Alternatively, you can also email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.

Importance of conversion optimization for a site’s success

Conversion rate optimization, to put it simply, is grasping why most site visitors aren’t converting, then finding solutions and fixing the problem to set your business on the path of profitability. CRO matters if you want to make more money and boost business margins. Continue reading