Among niche online networking websites, LinkedIn is the one that stands out as probably the most popular one for meaningful professional connections. That distinct position has yielded it the staying power and a state of dominance. But now it is facing new challengers in form of specialized apps that have arrived on the horizon. Read the rest of this entry »

Imagine a situation in which we’re assigned and identified with a particular number, which suggest how influential we are or are not. It would help decide whether one receives a job, a guest-room upgrade or some free samples at a high-profile supermarket. In case your influence score happens to be low, you wouldn’t get the promotion, the swanky suite of your choice or the complimentary offers. If you think this is science fiction, pause for a moment; it’s actually the case with millions of online social network users. Read the rest of this entry »

What has the new year in store for marketers on SEO landscape that has undergone a dramatic change with the rising stature, power and reach of the social media. The search engine optimization techniques and strategies are bound to witness a further churning in 2012. What can one expect on this count? Are there any definitive trends to give us a clue? Let us try to find out as part of an academic exercise, which can also be handy in practical terms in setting the SEO agenda: Read the rest of this entry »

A new touch to the realm of professional networking has been provided by Zerply that works around the sharable profiles and fast connecting you to other users through tags and a rather easy system for endorsements. In a matter of few minutes, you can go through the process of creating a profile on it with a custom URL, which makes it convenient to share. Read the rest of this entry »

If you have your eyes set on any business organization or company, be it Bank of America, Procter & Gamble or Time Warner, it’s definitely a good idea to be following their respective LinkedIn pages.  The networking platform sure has carved a niche for itself in social media arena with its utilitarian bent. Read the rest of this entry »

For any company in the arena of social networking, it is not that easy surviving – leave aside thriving – in the shadow of Twitter and Facebook. With millions of active users worldwide constantly connecting/ communicating with friends, exchanging photos, trading articles and videos, or simply whiling their time away on popular social games, the latter has pretty much dominated the landscape. Read the rest of this entry »

There are wide array of useful services that present exciting opportunities for result oriented social media marketing. For example, with no hardware or software to install, you don’t at all need to wait to get going thanks to Salesforce. You are up & running and will notice a positive effect on your business soon.  Read the rest of this entry »

Until only a few years ago, searching for a good job involved a relatively straightforward method. The steps were simple and defined: Pen a résumé. Scour the classifieds or job sites, and then submit your application for lucrative listings, which seem appropriate. Read the rest of this entry »

Social Media Optimization (SMO) now plays a major role in enhancing and expanding your business network across the World Wide Web. It is rightly believed that larger your customer base, the more business opportunities that you can explore. This will result in increased sales and higher profit margins. Ultimately, you enjoy a greater success! The key lies in leveraging social networks to create a buzz about your products/ services on regular basis. Here is how you can benefit from the popular and powerful social networking avenues to achieve the desired business goals: Read the rest of this entry »

Most of us have already done this: signing into LinkedIn, glancing at the ‘People You May Know’ box and then recognize a few important names. They may well be college friends, former colleagues or perhaps professionals you have never met previously, who all would make a useful contact. Read the rest of this entry »