<

Tag Archives: market-share

GROWING BING SEARCHES HARDLY AFFECT GOOGLE’S SEARCH MARKET DOMINANCE

google-analytics

If comScore’s last month’s search market report is anything to go by then the search market leader, Google has clearly been outperformed by the ever increasing Bing searches. On one hand, the second-ranked Bing searches grew by 0.2%, while on the other hand the number one ranked Google searches dipped by of 0.2%.

The last month dip reported in the number of searches takes Google’s overall existing tally of US-based desktop searches to 63.8% – a 0.2% dip in the previously held 64% mark, as opposed to Bing-powered US desktop searches which are sitting pretty at 21.6%.

The growth of Windows10 version could be the reason behind Bing desktop searches in the US overtaking Google, as Microsoft-powered Bing searches thrive mostly on integrated desktop operating platforms.

The other reason could well be the increasing number of voice-enabled searches being made on Bing’s platform, which rose to 25% largely due to contributions from Apple’s Siri and Microsoft’s Cortana. However, comScore’s report strictly takes into account only desktop searches.

Yet, Microsoft’s “Cortana” and the latest Windows10 version, both could have played a significant role in the increasing volume of voice enabled searches being made on Bing’s platform. Speaking of Windows10, it allows users to conduct a voice-based search from anywhere using “Hey Cortana” as the search command. This has led to more Windows users upgrading themselves to the latest Windows version, which could have contributed to the desktop voice search volume on Bing.

It will be interesting to see if the same trend continues in the next month as well. But Google, without any doubt still remains the desktop search market leader. It is next to impossible to see any change in that status in the foreseeable future, but credit to Bing for at least attempting to try the improbable.

GOOGLE LOSES THE BATTLE OF MOST VISIBLE DOMAIN OF THE YEAR, REPORTS MOZ STUDY

domain-visibility

In the recent past, companies like Amazon and Yelp had accused Google of using unfair search practices in its attempt to feature itself prominently in search results. But Google’s recent web search report on domains over the past year features these companies alongside Google’s other competitors at the top of search ranking tables.

These reports are partly based on the online research carried out by Dr. Peter Meyers from Moz.

Most Visible Domains
Nearly a decade and half of existence and Wikipedia pages, despite losing their sheen still rank pretty high in Google’s Most Visible Domains ranking. In spite of Google’s YouTube reaping more profits, the search giant seems to lose out on all fronts, with its competitors Facebook, Amazon and many others winning the search battle handsomely.

top10domains
Search Results Do Matter
One important fact about these Top 10 listings is that it doesn’t take into account increased visibility when the search giant attempts to promote itself through its local or special holiday listings.

For instance, if you’re doing a Google search on nearby hotels and get served with a big basket of local search results that may at times feature Google’s own products – they are not taken into consideration while jotting these lists.

That’s the reason why companies like Yelp are gaining those extra miles; especially when it comes to their overall Google mobile visibility ranking. Many such companies who have been accusing Google of unfair search practices have fared better than you’d expect them to.

Domains that stood out as Top Gainers
These rankings are purely based on the domains that featured prominently in 2015 searches, with improved efficiency as compared to previous years.

top10googlewinners

Amazon dominates this list with 0.18% surge in its overall visibility ratings.

Most Improved Domains
And now the list of top ten domains that showed a marked level of improvement from their showing in the previous years.

top10improveddomains

Here, Etsy tops the listing as its visibility increased by 156%. Followed by Instagram with 123% market share. Groupon jumped rankings to grab the third spot with 90% share. Google’s Google Play app increased visibility by 41% but Apple’s very own iTunes slipped ahead by recording 48% of increased visibility, a marked improvement from its previous showing.

Domains that ended up as Chokers
Last but not the least are those domains who lost more than they gained to come out on top in this list.

top10googlelosers

Surprise, Surprise! Twitter tops this list of losers. Wikipedia came in at the second spot followed by eBay, Pinterest and Yelp.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.