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Tag Archives: marketing

13 SEO Features that can Improve your Product Page Ranking

ecommerce

With increasing digitalization, online shopping is getting more popular, everything you need from grocery to personal care is now just a click away. But, with the increasing demand, competition is also increasing. Hence, it is very important to know that how your business is doing in this competitive scenario and how can you improve your page ranking. 

We have brought you 13 SEO features that High Ranking Product Pages have in common. To improve your page ranking you can practice these features.

1. Short and appropriate URL with keywords describing product

Avoid long URLs, rather than long URLs use short and simple URLs for the page. Don’t use unnecessary content which the consumer don’t need to know, use good keywords describing the product that can help search engines to suggest your website to the searchers. It is necessary to check how your URL looks when shared. The shared URL should look simple and clear for users to understand. Also, sharing long URL many times breaks the link resulting in showing error 404. 

2. Your Title Tag should be related to product and its specification

A title tag is one of the crucial element in search engine ranking, so it is essential to choose your title tag that can be optimized. If you want a perfect title tag, include keywords citing Brand Name, Product Name, Specification e.g. Size, Unique Feature e.g. Light Weight, Part Number, Application.

Consider following tips while optimizing title tags:

  • Avoid duplicate words
  • Your URL text should be clear and visible
  • Your important keywords should be mentioned in early 65 characters 
  • Don’t include your company’s name or website name in the tag

3. Mobile Friendliness 

Your site needs to be either responsive for mobile devices or it must have a mobile counterpart like AMP. It is found that more than 50 percent of customers are using their mobile phones for online shopping . So, if your product is not mobile friendly you are already losing half of the customers. Also, mobile friendly sites have higher ranking on google.

You can review your site on Google’s Mobile-Friendly Test to know how friendly your website is,  it will test one page at a time as it identifies other issues as well. 

4. Having Site Search is must

Site search feature is commonly found in most of the e-commerce websites and very importantly in every successful e-commerce site. It indicates about your business and on what platform you are working. Site search has benefits like you get to know what your customer is looking for. And the keyword data can be beneficial for optimizing your customers’ experience and can also help you in developing a strong keyword research. Other benefits are that site search grants you a search box in google’s organic search results, benefiting customers as well as you, having search site reduces competition from rival sites, as it gives your site more screen in the search results.

5. Post Unique Product Description and Attractive Images

To boost your search results, post unique descriptions and attractive images of your product. Many times online sellers post descriptions and images provided by manufacturers, which he shares with other clients as well. So create your original content as search engine detects duplicate content and avoid showing it to the users.

You can increase your website ranking using image optimization. You can upload a smaller size image with a link to a larger pop-up version, this will speed up your website’s page loading. Image optimization can increase traffic to your website from image search. 

6. Provide detailed specification of the product

A detailed specification about the product helps the customer in making  decision. Specifications include size, color, weight, dimensions, unique features, warranty details, link to product instructions and replacement of parts, etc. Don’t hide pricing from the customers make it visible and easy to find.

Including Q & A section on your website can be beneficial, many e-commerce websites are doing it these days. Q & A clears customers doubts and encourages them to buy the product. It also helps you to create customer-centric content on the page. 

7. Customer Reviews

Whenever someone is buying a product online, they surely check reviews given by other customers and many customers make their buying decision based on customer reviews. Hence, it is very important to display customer reviews on the product page. Also, reviews provide additional benefit by generating original content on the page.

Google scans your website reviews regressively, so make sure you follow google’s guidelines relating to reviews:

  • Reviews on your site must be generated by your site.
  • You must publish both the good and the bad reviews.
  • All reviews must be genuine, independent and unpaid. 
  • All the reviews are supposed to represent the specific product or location that is on that page not company wide or different location.

We have our own review widget which sits on your website and gets you positive reviews on Google, Yelp and Facebook. This widget filters negative reviews thus displaying positive reviews on your website which increases your brand authority.

8. Mark up Product Page with structured data

Marking up your content with the structured data will enable your website to generate a rich search result. You can use schema.org markup.  Marking up your content with Schema will provide you with Rich Snippets listing which is really attractive . You can also markup specifications of the product like color, size, etc. 

9. Pictures Create More Impact than Text, Videos create greater impact than picture

Visual content is the most powerful and easy way to deliver your message. You can tell the customers about the specifications of the product or can also give instructions. Either way, it is the most powerful content by far and utilizing it is a no brainer.  Other benefits of videos are that it exceeds the time duration a customer spends on your page as well as it reduces the bounce rates, both yields positive and good results.

But, posting videos on your page can result in more loading time so, use it wisely and wherever it is necessary or you think can have more impact. You can also use an image link which opens on an another page with the video, to reduce the loading time. 

10. Describe the Product in easy and simple way that customer can understand

It is very important that your customers understands and are satisfied from the product specifications and descriptions, because if your customers are not satisfied they may call up to clear it and make an order, or may not order, both will reduce your online sales. Design your website in a manner that it is easy to understand and is user-friendly.

11. It is Very Important to have a secure server

Your server has to be secured with a DV (Domain Verification) certificate. A secure server is important not only for scoring good rank but also, to attract customers and protect their safety. Google consistently warns the customers, whenever they connect to a non-secure website, this will result in losing customer’s trust. A secure site attracts customers.

12. Focus on Page Load Time

Page loading time plays a crucial role in search engine ranking. Customers prefer faster loading website. Google also wants sites to load within few second and that is not an easy task to achieve. It is recommended that your pages load within 8 seconds or faster than your competitor’s website. So implement measures that will ensure your website loads faster and avoid elements that can slower your website. 

13. Focus on Copywriting and Keywords

A strong content is  a must to attract customers towards your website. A copywriter has the ability to optimize the keywords and make a sales copy superior using  high traffic keywords.

If you are in need of Ecommerce SEO services for your website, please connect with us at sales@ebrandz.com or call 1-888-545-0616 directly to speak with our rep.

TWITTER ABRUPTLY CALLS OFF IT’S “BUY NOW” SERVICE, REVEALS BUZZFEED REPORT

twitter-buy-now

Twitter recently put brakes on its two-year-old eCommerce plan. The company is reportedly disbanding the team managing the “Buy Now” Button project. According to media reports, the company disclosed its e-commerce plans in September 2014 by rolling out the “Buy Now” button on its timeline. This button enabled users to complete the purchase of a product within their tweets on Android and iOS devices. On abruptly calling off its e-commerce plans, the company cited obvious reasons saying it’s plate is too full at the moment. This is the reason why majority of the team members handling the “Buy Now” project either opted to resign or shifted to other departments such as customer support desk or the Product Advertising section, which needed a beef up on an urgent basis.

Having said that, the decision made by the company hardly comes as a surprise, with the social e-commerce model not being in demand as seen in these two years. About the reasons behind the company calling off its e-commerce plans, Buzz media reports,

“people are not buying on social media right now.” If so, it doesn’t justify the continuation of development for a product that may not necessarily convert for the microblogging network. However, it appears that dynamic product ads are performing well, and customer service is a big focus for user retention. Social commerce may have been a consideration under Twitter’s former CEO, Dick Costolo, but with Jack Dorsey at the helm, it was important for the company to realign its efforts toward what makes sense for today, and social commerce just wasn’t part of that vision.

According to on-going social trends, the company’s dynamic ad platform is a proven performance model and as per the company, it is performing quite remarkably. This is the reason why the company wishes to keep investing in the platform. In its statement to BuzzFeed, Twitter stated that as per its current plans the company wishes to keep investing in the dynamic product advertising model.

But in distant future who knows if the company will again revisit its social e-commerce model.

MOBILE AD BUDGET UP BY 150% WITH PUSH-ENABLED USERS BEING MORE ENGAGED

mobile-user-agent

Recently, similar mobile app reports were released from Kenshoo and Localytics. The former one talked about the key trends noticed in app acquisition data of 2015, while the latter one talked about the engagement and customer retention benchmarks set in the fourth quarter of 2015.

Of the two, the Localytics report took into consideration global data, whereas the Kenshoo report selected 100 countries across the globe for data on the advertising spend and the number of app installs.

percentage-change-yoy

According to the two reports, the ad spend to attract app installs in the fourth quarter of 2015 had increased by over 150%, as compared that in the fourth quarter of 2014. This data includes the click through rates, the number of app installs and the user based impressions, which also grew significantly during the same time period.

According to Kenshoo report, the seasonal price fluctuation had minimum or no impact as compared to the other digital metrics. The cost stability was at its normal best, conceding a meaningful price cut in the cost-per-install ratio. As per Kenshoo report, the ever so pricey iOS platform delivered low performance metrics in comparison to the Android platform.

cpm-cpi-operating-system

The most noticeable feature of the report was the rise of Instagram as an app marketing platform. According to the Kenshoo report, the low priced Instagram ads were also found to be less productive as compared to Facebook when it comes to attracting app installs. The company, however, didn’t share a similar viewpoint and stressed that its platform is indeed an effective medium for driving app installs.

According to the app install report, a maximum number of users (67%) removed apps from their devices in the second month itself, after using it for first 30 days. After the initial period of first three months of an app install, the retention rate of the customers dropped to 25%.

3-month-user-retention-churn

Let’s see what the Localytics report suggests regarding the general app engagement

  • The average number of App Launches  — 11.48 average app launches on a monthly basis.
  • The average period of Session Length — 5.17 minutes on an average spent in any individual app on a monthly basis.
  • The average time spent in an app — 59.35 total minutes spent in apps on a monthly basis.

According to Localytics report, app engagement of the users who enable push notifications is likely to differ from those who don’t. Additionally, it’s likely that more than half of the users, who don’t have push notifications enabled on their devices may visit the app only once. The push notifications enabled users have a healthy average of 15.5 app launches on a monthly basis, as compared to the average 6.2 app launches by users who disabled push notifications on their devices.

Here are the top five channels listed by Localytics through which US app users acquire their apps

  1. Organic Channels
  2. Facebook
  3. Opera Mediaworks
  4. Tapjoy
  5. Instagram

For more info, write to us at sales@ebrandz.com.

THIS IS WHY YOU MUST USE HASHTAGS

hashtag

The hashtag is a tagging system used in social media to categorize content & deliver relevant search results. Just adding a hashtag in front of any keyword or phrase, transforms it into a hyperlink. When clicked, it leads to all the content containing that same hashtag. Adding hashtags makes your content public as it becomes viewable to anyone on the network, even if they are not connected to you.

Hashtags are extremely effective when used properly and can provide you with many benefits. Some of them are listed below:

1. Increase Brand Awareness

You can boost your brand awareness by adding hashtags to your content. It will enhance the reach of your posts by luring the audience that is searching for content mentioning the same keywords or phrases. For example, Apple launched a new phone & everyone is searching for it on social media using the hashtag #AppleNewPhone. So if you post information about the new phone & use the same hashtag, you will be able to cater to those thousands of information hungry searchers, even when they are not following you or connected to you by any means.

2. Elevate Promotions

Product-based hashtags not only help you with promotions but also let you monitor your progress. Use product-based hashtags if you are launching a new product, as it has proven to be powerful in raising awareness. You can also encourage other social media users to use your hashtags by offerings some kind of reward in return.

3. Seek Out New Trends

Hashtags are also great for finding out current trends in your specific industry. All you have to do is click on a hashtag & you will be able to see the discussions carried out by your competitors, customers & everyone else who is part of your industry.  Of course, not every result will be relevant, but you will get the required information for sure.

4. Start Your Own Conversation

You can start your own conversations through hashtags. Of course playing around with popular & trending hashtags will save you some time & promotional efforts. But that doesn’t mean that you are compelled to follow others; you can first promote your hashtags and then try and start an entirely new thread. You can use it either for commercial purposes (Direct branding) or for social welfare (Indirect branding).

5. Organize Social Dashboards

Keeping track of relevant & trending hashtags allows you to stay on top. There are many websites that allow you to organize trending hashtags into columns, thus providing you with valuable insights into news related to your niche. You can either search for trending topics and then create content around it or you can do it the other way around.

Final Thoughts

Hashtags are very easy & effective in categorizing, finding & enhancing the reach of your content. But don’t overdo it, otherwise it will hurt the readability of your posts. Use relevant & trending hashtags and keep track of all the popular ones so that you can utilize them to the maximum.

For more info on how to effectively utilize hashtags, write to us at sales@ebrandz.com and our reps will be in touch with you right away.

BUSINESSES WITH RESPONSIVE WEB DESIGN GENERATE 24% MORE MOBILE EMAIL CLICKS THAN BUSINESSES WITHOUT ONE

mobile-marketing

Mobile traffic now accounts to more than half of the total internal traffic to a site. This makes responsive web design an important factor for businesses to consider. According to Yesmail’s recent Email Marketing report, businesses using responsive web designs for all of their mobile email marketing communications end up attracting 24% more clicks than those who don’t. This report can act as a wake-up call for many businesses, since only 17% of businesses have become a part of the online responsive web design community.

For its last year’s fourth Quarter Benchmark report, Yesmail carried out an online research to study the impact of a site with responsive web design on smartphone users and desktop email open and click through rates. The report also takes into account the ever-so increasing number of mobile users significantly impacting the mobile revenue, both in terms of orders and Average Order Value (AOV) surge.

Mobile Opens and Clicks

The study shows that 58% of all email clicks for businesses using responsive web design for their email marketing communication, come from mobile email click through users. 46.7% of all email clicks come through mobile clicks for businesses that don’t use responsive web designs. This is how businesses that use responsive web designs are attracting 24% more clicks than businesses that don’t use them.

mobile-opens-clicks

Yesmail’s findings suggest that mobiles are accounting for more than half of all email opens and clicks, irrespective of whether a business is sporting a site with a responsive design or not.

CTO Rates

In addition to the 24% higher email clicks incentive, the study shows that business that transformed to a responsive web design pattern enjoyed an increase in their mobile email CTO (click-to-open) rate by 55% and desktop CTO rate by 23%.

On one hand, businesses running their email marketing campaigns with responsive web designs at the fore lead an average of 16.2% mobile CTO as compared to 10.4% mobile CTO generated by businesses having a site with non-responsive design.

And on the other hand, businesses that ran desktop email campaigns with responsive web design lead to an average 15.7% CTO as compared to 12.7% CTO generated by businesses with non-responsive email campaigns.

cto-rates

From the above stats, it’s pretty clear that responsive web designs help businesses attract high email marketing ROI for campaigns run on both desktop and mobile platforms.

Proportion of Brands Using Responsive Web Design

The findings also suggest that businesses are a bit reluctant in embracing the responsive web design culture. They pointed out that only 17% businesses are using responsive web design for all of their email communications, with around 38% leveraging it mostly for their email communications.

brands-using-responsive-design

Around 26% businesses aren’t using the responsive design as part of their email marketing communications.

average-emails

The study shows that there’s a 10% rise in businesses using email marketing communications, which also indicates that the number of consumers receiving marketing emails has grown. Besides that, it suggests that the gap between mobile and desktop CTO rates is decreasing as well.

Desktop vs. Mobile CTO Rates

The study pointed out that in last couple of years desktop CTO rates have dropped by 29%, whereas the mobile CTO rates have surged by 26%.

desktop-mobile-cto

Desktop vs. Mobile Email Clicks

This shows that mobile email clicks and desktop email click rates have evened out, with mobile accounting for almost 49.2% clicks while desktop saw a 50.8% click rate.

mobile-opens-clicks

Mobile Commerce

When it comes to mobile commerce facts, Yesmail’s findings suggest that mobile revenue generated over 25% of all email-driven revenue and accounted for 30% of all email-driven orders in last year’s fourth quarter, with mobile email revenue witnessing a 13% yearly surge and mobile orders increasing by about 9%.

mobile-revenue-orders

On the other hand, mobile AOV orders are witnessing a growth of 15% on yearly basis, which is still lesser than desktop AOVs, as mobile AOV contributed $104 while desktop AOV contributed $132 in last year’s fourth quarter.

aov-yoy

aov

From this study, it is quite evident that businesses need to have a responsive design in order to capitalize on mobile traffic. If you are in need of mobile website design, we can assist. Just check out our mobile website design services. You can also write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

Graph image credits: http://www.yesmail.com/resources/whitepaper/q4-2015-email-marketing-compass 

How to Effectively Use Location-based Mobile Marketing

business-location

It’s hardly a surprise that in this day and age a lot of business deals are happening on the go. That is why almost80% marketers are targeting the ever-so increasing mobile users with their location-based advertising campaigns. Many marketers are looking at location-based mobile targeting as an alternative tactic to segment their intended audiences. 

With so many mobile marketers using the small screen effectively, it won’t be long before this new trend catches up with other businesses as well. If you’re finding this new form of marketing a bit cumbersome, then here are some tips on how you can initiate the process.

1. Be innovative with your approach

One of the major drawbacks of location-based mobile marketing is that marketers are using the same user based information to go with all their location based mobile marketing beliefs. 

For instance, a popular misconception that’s doing rounds among new mobile marketers is that you need to serve a mobile coupon to consumers when a) they’re using the right app at the right time near your store, b) they’ll acknowledge your ad when they’re feeling good about it and c) when the ad is broadcast just right. 

Well, smart marketers are aware of the fact that most smartphone users operate from home or from their workplace via Wi-Fi or through their mobile internet. They also know that the right time and right place to target their customers with discount offers and relevant messaging can be any time or any place, including their residences and their workplaces. 

2. Don’t go overboard with your messaging

Do everything within limits. This applies to almost everything, including location-based mobile marketing. I know, as a marketer you need to be aggressive to overhaul your marketing goals. But that doesn’t mean that you fire your messaging on a massive scale to reach your intended customers. In fact, the opposite is true for geo-targeting and demographic targeting, which in a way cuts down the audience size considerably. 

But if you’re hard pressed on doing it on a massive scale, then not only are you eat into a significant part of your daily spend, but you’re also going to be in dilemma when it comes to getting the right response. 

3. Use Your Platform well

You need to set some realistic marketing goals based on the platform that you’re leveraging for your campaigns. For instance, when leveraging an Instagram campaign, you can split your target audience on the basis of their age and gender, whereas Facebook campaigns allow you to be more creative while optimizing user information.

Since we are well aware of the fact that two platforms may not behave similarly, all you need to do is test another layer of targeting or segment your data further. But don’t limit yourself thinking that the data may not work out that well with a particular platform.

4. Double check your messaging 

Marketers knew for a fact, well before the emergence of the digital platform, that locations respond unpredictably to messaging. This means one geolocation may produce completely different results as compared to the other. Hence, you need to double check your messaging before testing it out for a new location. Also, consider testing it through the ad network and not just with a geolocation.

5. Be accommodating with results

The fact that location based targeting is effective, doesn’t mean that you will not get impressions from outside your targeting zone. The sooner you come to accept this fact, the better it will be for you and your future marketing endeavors.

6. Discard location targeting for volume-based campaigns

Sometimes you need to think differently to reach specific targets and that requires different marketing approach. For instance if you’re looking to boost the App Store ranking and position of your app then consider removing the location based targeting as that will help you reach your targets more efficiently while decreasing the cost and increasing the volume of your campaign.

At the end of the day, what you do is not that important as compared to how you go about doing it? If you need more help on the subject then just write to us at sales@ebrandz.com and our reps will be in touch with you within 24 business hours.

HOW SMALL BUSINESSES CAN PLAN THEIR MOBILE APP LAUNCH

app-indexing

Due to their limited presence and resources, SMEs find it difficult to reach out to their intended target audiences. That’s where mobile apps come in handy as they are not only budget-friendly, but also effective in terms of their reach. But your task doesn’t get over after developing a mobile app for your business. To ensure that the mobile app makes a positive impact on the bottom line of your business, you need to have a clear-cut marketing strategy in place that leads to numerous downloads.

Here’s a complete guide to help you chalk out your future mobile marketing strategy.

1. Determine your target audience

First you need to identify the target audience that you want to cater to before devising your mobile marketing plan. Then start designing the Mobile App, while keeping the target audience in mind.

Consider the factors that are listed below while designing your mobile app

  • Age group
  • Interests
  • Tech-friendliness
  • Industry

2. Don’t ignore the keywords

The discoverability of your app in the App Store (for iOS users) or Google Play Store (for Android users) is one of the factors you need to consider while launching your business mobile app.

Over 60% of iOS users organically search for apps, when more than 80% of iOS apps are “Zombie Apps” that are hardly discoverable in organic searches. This is the sole reason why you need to focus on researching for right keywords and app optimization factors that play an important role in the overall visibility of the app. As a part of your mobile marketing campaign, you’ll have to analyze the existing marketing trends by keeping abreast with the latest App Optimization strategies.

3. Leverage your online resources

After designing your business’s mobile app, you need to make sure that you’re enhancing the overall visibility of your app. You can do so by showcasing it not only on your web presence, but also on your existing social media profiles and other possible marketing channels that you can think of. And if you want to reach out to more people then design a dedicated website to promote your mobile app in a better way.

Listed below are some factors that you need to consider, while designing a comprehensive website for your mobile app

  • Landing Page :- Leverage your website’s home page to promote your mobile app. Also, you can include the Download Now links or use QR codes on your dedicated mobile pages to take interested online visitors to your listed mobile app. Share downloading benefits of your mobile app with online visitors by giving ample product description. Include salient features, screen shots and promotional videos describing the USP of your mobile app.
  • Blog Articles :- Build a great launching pad for your mobile app by sharing frequent updates and relevant information about it on your official blog post. Increase the curiosity level of your target audience by regularly sharing latest mobile features and a sneak-peek of your mobile app. This will not only increase the overall visibility of your mobile app, but also the curiosity levels of your target audience, who would be eager to download your app once it’s launched.
  • Banners :- Entice your click through audience by creating website banners that include important app info and download links that command action from the online visitors.
  • Emailers :- Short and crisp Emailers are a great way to communicate if leveraged properly. You can communicate with your target audience by sending them app update emailers on a regular basis.

4. Plan your launch

It’s not what you do, but how you do that matters the most. The same applies to your mobile app marketing strategies as well. To bring about a perfect storm to increase your app downloads, mark your app’s official launch day and advertise it to your intended customers through different modes of communication. Leverage your official social media handles to create a buzz; that includes exclusive offers to the downloading users. On the launch day, you can offer special discounts to the early birds. This will give them an added incentive to download your mobile app.

5. Listen to your customers

During the initial phase of your app launch, take the feedback of your customers and include the positive response in your app. Go through your in-app reviews on a regular basis and if required, request your regular users for positive ratings on your app while sorting out their complaints. Keep up this two-way communication flow with your customers while you keep an eye on your app rating. This way, you will ensure that you are adding value to your customers’ app experience.

6. Don’t ignore Videos

What words can’t achieve, images and videos can. In fact, images and videos can help in creating that indelible first impression on your target audience. Make a short and crisp promotional video that serves as a tutorial on your mobile app and share it across your official social media profiles. Remember, a shoddy video clip is akin to having no video at all. In case you feel short on required resources, it’s better you stick to a print format only.

For more info, you can write to us at sales@ebrandz.com.

IT’S TIME TO STOP PLAYING THE GUESSING GAME IN APP MARKETING

apps

Gone are the days when the number of downloads portrayed actual success of an app. A few years back, seeing a thousand downloads of your app may have been an exhilarating experience, but today it’s not. The number of apps has escalated insanely, but then so has the number of users. So if you have witnessed a thousand downloads of your app and are jumping around in joy, then you need to calm down and get a reality check.

Sorry to break your confidence, but this is actually the case. Downloaded apps don’t guarantee user engagement. In fact, a survey revealed that due to mammoth availability of apps, most of the new apps never get used after being installed. People install the apps, engage with it a few times and then forget about it.

This makes the job of a marketer tough. Because currently the only measuring system is driven by the number of downloads. Hence, it is very difficult to find out which app is actually performing well and if it can provide with the data, a marketer is looking for.

Earlier, the success was measured by the number of clicks on the banners. But that was an old way of measuring. As technology has advanced, it has become possible to accurately analyze & measure the sales path. This is also the case with app marketing.

The best possible way to analyze the success of an app is to include a registration form which has to be filled by a user on downloading it. You can also evaluate the time spent, pages viewed, content views, levels or achievements unlocked, number of in-app purchases and more. But of course, these metrics are not “One size fits all” and can be implemented as per the niche & the type of the app.

These metrics can be a game changer because as I have already mentioned, app marketing still runs on the “Guessing Game”. So if we get accurate data from apps, it will help us (marketers) design close-to-perfect campaigns and get maximum return on investment. It will also help in understanding users’ behavior and thus it will be beneficial for app developers as well.

But in this highly competitive app world, it can be dangerous for app developers to force users to fill the form. Users are usually running out of time and have many options in hand. If a registration form turns out to be longer and detailed than usual, it can adversely affect app downloads. Also, any metric that involves users’ involvement can be risky considering the short attention span of the users.

However, Google is taking long strides towards scanning the data of the apps and analyzing user behavior. But this can be a success only when most developers will allow Google to do so. If a majority of the developers provide access to Google then a new door will get unlocked for everyone. After all, an app contains so much data that it can be used for creating pitch-perfect marketing campaigns by understanding the users’ needs. It will be a win-win situation for everyone, since Google will get the data and so will the marketers. People will get to enjoy free trial in exchange for viewing ads. And these ads will prove to be highly relevant as they will be targeted after analyzing an individual’s buying and usage pattern.

We can definitely expect huge advancement in the field of app marketing in the near future.

For more info on this topic, you can write to sales@ebrandz.com.

HOW TO GET USERS & KEEP ‘EM COMING BACK TO YOUR MOBILE APP

apps

In this ever changing digital era, timely examination of your app marketing strategy is crucial to keep up with the pace.

The year 2015 will be remembered for many reasons, and one of them will be “Mobilegeddon”. In 2015, mobile searches surpassed desktop searches and studies shows that the number of mobile usage will only increase. Also, a recent study showed that by 2020, there will be approximately 6.1 billion smartphones. Now that’s a huge number! For an app owner or marketer, this really is a welcoming estimation.

However, with the growing number of mobiles, one thing you should keep in mind is that people love changes. If you are not changing your approach, you are taking a huge risk of being left behind.

We have witnessed that too many app publishers are caught up in the old ways while targeting their mobile customers, instead of using in-app behaviours to figure out who their audience really are.

We don’t want you to make the same mistake and thus, we are sharing a few tips & examples that will help you up your app marketing game.

Showing the value of push notifications to users

Nowadays, people have a lot of apps installed in their mobiles, and as majority of these apps use aggressive push notification strategies, people have stopped opting for these notifications. At present, most people do not enable push notifications. The number of people who have enabled push notifications is as low as 43%! So if you really want to have a successful push notifications strategy, you should start providing value to the users.

Recently a company named  “Last Minute Travel” managed to boost their opt-in rate from 22% to a whopping 62%. What they did was brilliant.  Instead of forcing people to opt for push notifications, they indirectly explained to them why push notifications are extremely useful.

They asked users for permission to send updates on “potential flight delays after they booked a trip”. And as you can probably guess, most of their users enabled push notifications. This smart strategy helped them increase their opt-in by 182%.

Re-engaging your mobile app audience

Offering discounts is surely a full-proof way to re-engage audience, but there are other ways as well, which can rejuvenate user engagement.

For instance: A brain-game & brain training app, “Lumosity” saves its discount offerings only for die-hard fans of their app. For users who do not visit frequent, they offer reminders!

Firstly, they ask the users if they’d like to receive training reminders. They then enable users to choose the data that they want to receive over email or push notifications. After that, they carefully choose the perfect time of the day to remind their users to come back to the app & complete their daily training session.

This strategy is working very well, for so many reasons. First and foremost, they are offering free training & anyone who is into mind games would like to sharpen his/her skills for free. Secondly, by enabling users to choose the data they’d like to receive, they are ensuring that only relevant data is been sent to them. And last but not the least, they carefully choose the right time of the day for sending push notifications; i.e. at night when a person is about to go to sleep after dinner, or at daytime during the lunch break.

Cost-effective user acquisition

You might like to try out a full range of customer acquisition channels. There are many customer acquisition channels available, such as social mobile advertising, in-app advertisements, etc. Try out each and every channel to figure out which channel works the best for your business.

Also, don’t target just high-value users. Because if you pay for them appropriately, both high & low-value users can be profitable.

For detailed information on any particular aspect, you can reach out to us at sales@ebrandz.com.

HOW TO DO INFLUENCER MARKETING IN THE DIGITAL AGE

If you want to climb Mount Everest you aren’t going to do it alone.

You need help; you need a group of climbers to support you through the climb.

You also need the help of an expert who has been there and done it.

Influencer marketing is just the same.

You get to be the side kick of a super hero for a brief moment or two. Imagine being Robin to Batman or one of the Avengers. (I am looking at Scarlett Johansson J)

You might have awesome content but if you have a small following or have just started an online business, web site or blog – you need a guiding hand who can amplify your content.

Don’t get me wrong. You can get there all by yourself just fine, but this may take longer. Partnering with the right Influencer can get you there quicker. Who knows how many years they can save you?

And, it helps with search engine optimization too.

Ana Hoffman has been featured in this infographic not from a pure marketing perspective but because her content on influencer marketing is one of the best.

Good luck with influencer marketing. Let us know how you are going to use Influencer marketing in your next campaign. If you like this infographic, share it!

Influencer Marketing in the Digital Age