<

Tag Archives: mobile-friendly

GOOGLE’S ROLLING OUT A NEW VERSION OF MOBILE-FRIENDLY TESTING TOOL

mobile-user-agent

After testing it out, Google’s officially announced the launch of new version of mobile-friendly tool on Google’s central webmaster blog post.

Recently, it was reported in some media circles that Google’s working on a new mobile-friendly tool that allows businesses to check the mobile-friendliness of their sites.

The new version of the mobile-friendly tool comes loaded with some feel good factors like a cleaner look with more space and loads faster than the previous version of the tool. Noticeably, Google had first launched the mobile-friendly tool 2 years ago, in 2014 and the latest update by Google seems to be the largest update to the tool since its inception.

Here’s what the new version of the tool looks like.

mobile-friendly-test

The new tool is slicker and less frightening than the original tool. Google said it brings more “room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile-Friendly Test.” The tool is mobile-friendly as well! So you can test if your sites are mobile-friendly right on your smartphone. It seems like they mainly upgraded the backend infrastructure so that they can scale it later.

Right after the launch, there were some reports that the tool’s new version is not working on smartphones. But Google’s John Mueller, through his twitter handle asked everyone to remain patient as the update is still to be rolled out completely.

So if you are encountering any such problems, you’ll have to wait for the update to roll out completely.

Here’s the error report as encountered by some smartphone users.

mobile-friendly-error-phone

For more detailed information on the subject, you can write to us at sales@ebrandz.com.

HOW TO GO ABOUT DESIGNING A MOBILE FRIENDLY WEBSITE

mobile-friendly

It has been reported “n” number of times in press that it’s high time for site-owners to be actually designing their website with a mobile friendly experience. While there are a lot of businesses, who have already upgraded their web presence for high-quality smartphone experience; there are a few novices, who are currently mulling the option. And if you too are looking for some cool ideas on the subject then this may help you out in your search for delivering a high quality, mobile friendly website experience.

Congratulations if you have already done that! But upgrading your site for a mobile friendly experience does not mean that you have scaled Mount Everest. But this is just the beginning of many such colossal peaks to be scaled in your search for online excellence.

It’s a fact that we are actually short of people, who work tirelessly through wee hours on their desktops. People are getting smarter and actually prefer working on their high tech, pocket-friendly devices, while on the go.

One of the reasons for PC searches outnumbering mobile searches is the fact that the stuffy URLs do not fit the virtual requirement of pocket-sized gizmos. But with time this may change.

In fact, both high ranking search engines i.e. Google and Bing have introduced mobile-friendly markers to help identify users with the site’s rendering ability on a pocket-sized computer.

google-mobile

bing-mobile

All of this started happening earlier this year in April, when Google rolled its mobile friendly search algorithm update. And post that, Google has started omitting some sites which have superior search ranking due to poor quality of mobile search experience.

Why does this matter?

If your site is currently attracting a lot of search engine traffic then there are chances that your site will be accessed by users on the go. For example while travelling, shopping online, chatting or sending e-mailers to the client from your place of convenience or working on print or commercial campaigns, you need to have a site that delivers top notch smartphone experience.

The DNA of a successful mobile web strategy

The three steps mentioned below will help you sort out your priorities

1. Who should own and manage the project?

Ideally the project should be headed by a Chairperson or some senior company official with futuristic vision. The project leader should work independently and have the authority to make decisions on his own.

2. What are the objectives? Are they realistic? Are they measurable?

People having stakes in the company’s bearings must agree on one single objective of the company and then figure out how mobile gadgets can work on those lines. Never compromise or move away from those planned set of goals. You can even place them in your official premises.

3. Who is the audience? Who, what, when, where, why and how?

You need to do some SWOT (Strength, Weakness, Opportunities and Threats to your brand) analysis on the basis of your company’s set of objectives or goals. Then figure out your target audience on the basis of their habits, age, financial status, the kind of gadgets they use, their search and site behavior, preferences, etc.

Answering the above questions will provide you with marketing insights and a vision to move forward in the right direction. This will also help you in locating your potential customers or target audience.

And if you need any help with mobile friendly website design, we can assist. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

MOBILE MARKETING IS HERE TO STAY

mobile-marketing

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smart-phone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

MOBILE MARKETING IS HERE TO STAY

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smartphone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

COMMUNICATE WITH YOUR TARGET AUDIENCE

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

MAKE IT USER-FRIENDLY

Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.

IMPROVE THE VISIBILITY OF YOUR BRAND

Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.

EXPLORE THE MOBILE MEDIUM

The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.

EVOLVE WITH TIMES

Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.

Features of our Google Mobile Friendly Website:

  • Responsive website recognized by Google as mobile friendly.
  • Click-to-Call, Click-to-Email and Click-to-Text features.
  • Advanced mobile lead tracking and analytics.

Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.

GOOGLE MOBILE RANKINGS NOW LIVE ON OUR DASHBOARD

We are pleased to announce that our SERP Tracking App within our AgencyPlatform Dashboard will now also be able to track Google Mobile Rankings.

In addition to the search positions, the dashboard also shows if the ranked URL is mobile friendly or not. Since Google prefers mobile friendly websites in mobile search, this feature allows the site owner to make modifications to their site so that Google recognizes it as mobile-friendly. Apart from this, the dashboard also captures a screenshot of the website ranking in Google mobile SERP as a trust factor. The new Ranking Dashboard will look as follows.

Google Mobile Rankings

Another excellent feature we’ve added is “Tracking of Non-Client Website URLs”. So, for example, if you have created a Yelp listing for a business and it ranks instead of the website, we can track that. NO OTHER RANKING SOFTWARE HAS THIS FEATURE.

Below are the sources we track:

Mobile Rankings Sources

We have been providing help in making Google Mobile friendly websites for more than two years now. And, 100 percent of the websites developed by eBrandz are recognized by Google as “Mobile Friendly”.

Listed below are some of the Google Mobile friendly website features.

  • Fully responsive website recognized by Google as Mobile friendly
  • Click to Call, Click to Email and Click to Text features
  • Advanced Mobile Lead tracking and Analytics

If you need any help in developing Mobile-friendly websites, please get in touch with us.