• A new study done by Nielsen shows that Internet users are spending an average of over 6 hours a month on social networking sites. The renowned market research firm tracks new media and business trends. It has released the latest set of statistics that summarize the Internet users’ habits, particularly in the US. Consumers now largely turn to social media to check and share views on different products/services, according to another study done by PwC. Here are some important findings to give you an idea of what’s happening in the online world: Read the rest of this entry »

The huge popularity of applications for social networking among mobile users is resulting in a mutually beneficial partnership between wireless and social media players.  The new synergy allows one to do so in a cost-effective way. Let us find out more about some of the leading market players, who are capitalizing on the trend. Read the rest of this entry »

Social Media Optimization (SMO) is a great tool that can ensure profitable running of online business entities on a sustained basis. It helps enhance your business credibility and reputation, as well as popularize the key services and products – at little cost to you. This ultimately boosts your profits. A consumer-driven website must employ SMO to leverage its inherent advantages. Read the rest of this entry »