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Tag Archives: online

GOOGLE’S REPORTEDLY IN THE PROCESS OF MAKING CONVERSATIONAL SHOPPING A DISTINCT REALITY

google-voice

There is some great news in store for the online shopaholic community as Google is planning to take your online shopping experience to the next level by adding a Voice Search feature. Yes, you heard it right! In the near future, you would be able to shop online for your favorite products, not via the click of a button but through the conversational search feature. A day ago, at SMX West, 2016 Google revealed the blueprint of this Future Shopping Technology.

At SMX West, 2016, Google’s Behshad Behzadi said that the search giant is currently working on a Conversational Search Feature that will enable users to make an online purchase or find their favorite product by talking to their gadgets.

Behzadi even gave some examples on how you will be doing online shopping by using the new conversational search feature on Google’s search engine. Google’s conversational Search feature will allow users not only to search for their favorite products at lower rates or find stores that are nearby, but it also allow them to directly purchase a product using their voice. So, if you want to purchase a 16GB pen drive using this feature, all you need to do is use the voice search feature on Google and say, “OK Google, find me some running shoes.” Google will then display results based on your command. Then to make the purchase you say, “Buy the shoes from Nike.” And you’ll be delivered your Running Shoes from Nike right at your doorstep along with a receipt of your online transaction.

Besides that, Behzadi said that the project is still in the beta stages, as a Google Team is still working on the blueprint of the conversational shopping technology. As per the blueprint of the technology, Google’s product listing data structure will combine with Google’s voice search feature to make Conversational Search Shopping a reality in the near future.

TO CREATE A SUCCESSFUL STRATEGY EMPHASIZE HUMANS NOT THE PROCEDURE

Every marketer, business owner, publisher and blogger has a single point agenda “I want more click throughs”. Just like sales, bigger the expectation the higher the pressure. In order to achieve our highly ambitious target we tend to forget the main story:- There’s a real human behind every click.

If your marketing campaign is not being fruitful and the numbers are touching new low every day, it is probably because you are strictly following the procedure while neglecting the consumer’s behavior.  Forcing consumer to sign-up, the moment they landed on your page is not a good strategy. Put yourself in consumers shoes and question yourself that “Are you gonna fill out that comprehensive form the moment you have entered a site?” Well, Absolutely not.

This is why understanding your audience and then making strategy and content targeted specifically at them is a prerequisite.

We are going to highlight 3 tactics which you may want to consider while creating a marketing campaign.

1. Develop a Brand Strategy to Guide Your Campaigns

The best marketing campaigns are those which compel the user to make a decision without thinking hard. In other words, the most relevant and precisely crafted campaigns always succeed. But how can you create such perfect campaigns? : – By developing your brand strategy first.

Brand strategy is the culmination of brand’s vision, core values and customer personas outlined in one central document. Your brands strategy must guide and affect all your marketing efforts.

Three main ingredients to include while preparing brand strategy:

1. Simplicity

2. Consistency

3. Aliveness

Think your brand as a real person and then you will be able to customize every aspect of it. From characteristics to behavior and looks. Your new brand strategy will work as a base for your marketing efforts and enable you to create enchanting ones.

2. Optimize for Search Engines and People both.

Google roll-out new algorithms constantly and you have to come up with brand new methods of acquiring traffic. But one thing always remains the same and that is the human behind the clicks which hardly change their decision-making process.  So if you know what ticks your audience, you are going to win big time.

When you know who your audience is, what they desire and why they convert, you have a very important tool. Remember, you have to write for both search engine and audience.

3. Segment and Personalize Your Content

Personalize your content to such extent that it should feel like you are talking to your audience in person. Also, it should be specific because if your content is for everyone, then it really is for nobody.

If you’re creating and uploading content just because you have to, you have misinterpreted the Google’s algorithm. It should be of some use to the user otherwise piles of useless content will not take you any further. Make contents which complement both your business objective and user goal.

The blueprint to create a successful content marketing strategy.

  • Categorize your audience. As you have enough data to filter audience based on their behavior pattern, interest and need. The great content are those which are created in aligning with all three.
  • Relevancy is the key. Make sure that what you are showing them is relevant otherwise the greatest content will go unnoticed.
  • Prioritizing things before you even start will make your plan systematic. Three things which you should look for before starting campaigns is the potential business impact, technical effort to execute and the requirements needed to sustain it.
  • Don’t filter your audience too much or else you will end up spending thrice the time and effort. Also, there’s difference in being personal and being creepy, know it!
  • Be true to your company’s vision.

Conclusion

You have to target the human behind the click. Keep this basic yet very important aspect of marketing in mind and you will escalate your chances of reigning supreme.

In case you are understanding all the above tips and tactics but unable to implement it due to lack of technical knowledge or time, worry no more. We have got your back. We are serving in the field of internet marketing since 12 years and have a panel of experts who comes up with tailored strategies for every client. Write us your requirement or expectations at sales@ebrandz.com or just give us a call at 1-888-545-0616 (Toll-Free). We will be more than happy to assist you.

HOW TO LEVERAGE TESTIMONIALS FOR YOUR SEO NEEDS

testimonials

So, what do you feel is the strength of your online presence? Great responsive landing page, rich and engaging content, solid link building structure, well planned social media presence or your user’s enriching website experience. While the presence of all these qualities are great have one particular website but if you don’t have any Testimonials or Reviews from your industry specific people pertaining to the overall quality of your service then it may act as a major downfall in terms of the bottom line of your business existence. In this rather brief article, we’ll try to explain the necessities of such testimonials and how they can actually improve the bottom line of your business.

The Basic Premise of Testimonials

A lot of businesses come out with testimonials on their official pages lack more of clarity and doesn’t look the part as such. But they more or less do their job in terms of improving your sales figures. This is what testimonials are meant for in the first place.

But more than anything else, a good testimonial must talk about the USP of your business value and how it added value to their existence. This is more than half the job if you get it right. Besides that, you can even leverage testimonials for your latest discount offers and money back schemes. This will give out positive signals to your prospective click-throughs that all your products and services have been commercially successful.

However, there are some concerns with testimonials that extend beyond your product reviews. Instead of doing harm, it further boosts your sales margins with more customers actually searching for your products online to make a purchase.

In short:- It adds value to the promotional aspect of your products by informing your potential consumers about the benefits on making a purchase.

How to Leverage Testimonials

Testimonials can be leveraged to create a friendly environment not only in terms of your online presence but also for your offline needs as well. It’s been found time and again that positive customer feedback can actually surge your profit margins. In fact, it instills a sense of belief in the online visitors about your online presence. But again, it will take time for your testimonials to weave its magic of trust around your click-through visitors and evoke a sense of trust about the overall credibility of your online presence.

But in the hindsight, don’t just delete the negative comments of your customers, which can actually be leveraged to create a better impression on your potential customers.

For instance, you can make use of some negative comments to further improve your services and then highlight it on your website that you actually had acted upon your customer’s concerns about your products and services.

This way you can probably kill two birds with one stone and that will further strengthen your online authority and reputation. Hence, it’s all the more important that reviews must look real and trustworthy and not the fake one.

Get creative with your Testimonials

In recent past, a lot of business ventures took to storytelling just like a duck takes to water. This craze caught up with every alternative business, who went gung-ho about it. This practice became a sort of rage with a lot of business owners because research evidence supports the fact that the stories do have a positive influence on the customer’s perception about a particular product or services. In fact, stories that resonate well with your audience can inculcate intent of purchase in them.

The Use of images with Testimonials

Similarly, images were associated with the trustworthiness of your website. In fact,  research conducted some three years ago found that pictures irrespective of their relevance, impact the buying behavior of your target audience. On top of that, some studies were of the opinion that images help instill the lost faith in your nonperforming, poor quality of products & services and vice versa. Even Worse – the reaction to your products/ services may vary depend upon the ethnicity of your target audience.

But in general, it’s not a rocket science stuff to know that Images with testimonials increase the credibility of your business but the results may vary depending upon the nature of your business. Test it know it for yourself.

The HALO Effect

Testimonials from influential public figures, who are an expert in their field of work, can actually make a difference to the bottom line of your business. This according to Wikipedia is due to the HALO Effect of Marketing. Hence, it’s clear that testimonials from influential figures do positively influence your target audience’s buying behavior as such. But there’s certain limitation in terms of use that needs to be followed to make its maximum impact. For instance, you can’t have a Pop diva of the status of Madonna pitching for the benefits of your SEO services. That won’t be much of help, ain’t it?

Get right with your placement

Testimonials are indeed a great way to influence the behavior of your target audience, but they will do their bit of magic only when they are visible to your visitors. Hence, their location on your page is just as important as their presence. So, having them on your landing page or around your CTA buttons that can actually do a world of good to the bottom line of your business.

Conclusion

Having said that, it’s up to you to make the best use of the testimonials when leveraging them for your business needs. And in case if you haven’t used this form of marketing or finding it difficult to use it then just help us to help you out with a FREE Analysis of your website highlighting major local, on-site, offsite and social metrics OR email us your concerns at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

MOBILE MARKETING IS HERE TO STAY

mobile-marketing

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smart-phone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

MOBILE MARKETING IS HERE TO STAY

Google recently came out stating that mobile searches have finally outnumbered the desktop crawls. This claim is also evident from the fact that more than 7.2 billion mobile devices are active worldwide and the number seems to be growing as ever.

If recent statistics are to be considered than smart searches are dominating the desktop crawls with around 80% smart searchers online generating 45% of all e-commerce traffic.

Google’s mobile path to purchase report further nails down dominance of smartphone  as compared to desktops.

And post Mobilegeddon update, Google recently stated that only mobile friendliness of your site may help your ranking woes. All these stats, claims and facts points to one thing that the future of mobile marketing is here to stay for, with the mobile marketing strategies to play an important role more than ever before. In the hindsight, you can do well to consider these factors, while carving out your future mobile marketing strategy.

COMMUNICATE WITH YOUR TARGET AUDIENCE

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

MAKE IT USER-FRIENDLY

Your mobile gadgets are akin to a pocket-sized computer and powerful enough to play those high-end promotional videos, high-resolution pics, or text that you may otherwise leave out. In short, the mobile marketing strategy must not differ with respect to size. That’s having a mobile-friendly site helps the matters as such and if you still haven’t updated with times then just do it on an urgent basis, since the study from iAquire states that nearly 4 out of 10 mobile searchers prefer visiting mobile friendly sites.

IMPROVE THE VISIBILITY OF YOUR BRAND

Moving forward, you also need to consider the visibility factor of your brand. Visibility of your content across different social media channels irrespective of the gadget size is crucial for the positioning of your brand. Besides that, your content needs to be engaging, viewable and relevant with the positioning of your brand as such. While taking this fact into account that the Social media channels drive on average 31% of traffic to websites, it becomes that much more important for you to maintain the level of consistency across different channels so that everything happens with just a click of button.

EXPLORE THE MOBILE MEDIUM

The mobile app platform is a constantly evolving popular source of medium that needs to be further explored for your e-commerce, customer feedback concerns. Also, the fact that mobile searchers invest 89% of their mobile media time on these Apps of which nearly 40% sales come from. In that sense, you can do well to explore that medium and evolve with times to come up with high-end App that will further guarantee visibility across different platform as such.

EVOLVE WITH TIMES

Changes are inevitable part of growth and with evolving technologies, the need of the hour is to constantly upgrade and update your methods irrespective of the size, so that you further evolve with changing times and stay ahead of your competition. The future of mobile marketing is here to stay for sure and if you haven’t updated yourself with the Google’s mobile friendly update then just do it or else you will have only yourself to blame. In case, you need any help from our end then buzz up.

To start with, you can do well to differentiate yourself from the pack of copycats. Not only that may be irrelevant tactic as far as your target audience is concerned but may not necessarily augur with your brand positioning as such. To chalk a future marketing strategy, you can look for some valuable feedback from your target audience by running out an online campaign or get involve in some kind of promotional activity as such.

Moreover, you can do well to analyze your target audience’s current trend, customer’s response & retention and their buying habits to make further improvement in your marketing plan.

So, if you need any help in creating mobile-friendly websites, we’re here for you. We’ve been offering Mobile Web Design services for more than 2 years and 100% of our sites are recognized by Google as “Mobile Friendly”.

Features of our Google Mobile Friendly Website:

  • Responsive website recognized by Google as mobile friendly.
  • Click-to-Call, Click-to-Email and Click-to-Text features.
  • Advanced mobile lead tracking and analytics.

Simply call 1-888-545-0616 (Toll-Free) OR email sales@ebrandz.comfor assistance.

REASONS BEHIND THE FAILURE OF YOUR ONLINE PRESENCE

online-strategy

There is a benchmark rule of business – when your business is going great guns, it hides even your visible errors but when things are not going smooth, even you seem to find errors in everything. This is what happens when your online presence is not driving enough prospects into sales conversions. Starting from the look and feel of your landing page to the content of your website, you name it to blame it. It is important that your online presence should get the dice rolling sooner than later and if it is not happening then starts the blame game.

Social Followers Become Just Numbers

While it certainly may look a great reading that you have crossed some kind of milestone in terms of viewership or follower base or any kind of engagement on your social presence (Twitter, Facebook, Pinterest, Google Plus) as such but it doesn’t help matters if these numbers don’t add up to the profits or rather some potential lead generation for your company. This not only is a waste of time but also your hard earned business investment.

In short, your social followers do help in spreading the message across. But these numbers don’t help the matters as such, if they don’t contribute to the conversion ratio, which in return results in the negative ROI for the company. This all results in an undue pressure on the sales and marketing team of your company.

Loss Of Opportunity For Conversion

This is far more important miss out than anything else. Any engagement, for example, on your social profile will not necessarily be your buyer initially, but it certainly can act as a catalyst for further lead generation. But in the process of targeting new leads, that important opportunity of conversion gets lost, when no further communication is made to that lead generation contact. This loss of opportunity negatively impacts your company’s revenue generation system in the form of negative ROI. So, it’s important that such type of lead generation contacts are also kept in loop.

Delivering With Great Content

Most Businesses are investing a large chunk of their profit in hiring great content writers to help them spread the word. The motive behind is to convert a prospective customer into a possible buyer rather than just trying to educate. But it often results in a breakdown of sorts when the lead loses interest further and the prospective customers in the pipeline dry up. This happens because they are fed up with all the unnecessary information rather than the option to consider as a part of their research.

Upgrade Yourself With Times

If you are not upgrading yourself with the evolving trends of modern day technology, at the end of the day, the loss is yours. The communication technology seems to changing at a faster pace. For instance, the age old desktop were replaced by laptops and tablets and now the mobile and phablets seems to have taken their place. This change is inevitable and if you are not keeping up with the times ahead then you may end up losing your prospective customer to your competitor. One’s loss is someone else’s gain – it is as simple as that. So, if you don’t want to be at the other end of winning side then you simply need to upgrade yourself with times.

Deliver What You Promise

At the end of the day, no one can possibly deny the benefits of trending online with millions of followers following your social updates on networking platform such as Twitter, Facebook, LinkedIn and so on. But at the same time, it is also important that you make the best possible use of them so that they contribute positively and add up to your ROI. Only way to achieve that is by delivering what you promise on to take your online business to the next level.

If you need any help in managing your online presence, kindly check out our Social Media Packages. Alternatively, you can also email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.