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Tag Archives: Pay Per Click

BING LURES ADVERTISERS BY ROLLING OUT NEW CALLOUT AND REVIEW AD EXTENSIONS

bing

Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences. To help advertisers achieve that, Microsoft-powered Bing network recently rolled out not one, but two ad extensions. According to reports, Bing rolled out two ad extensions last week, viz Review and Callout extensions, in all Bing ad markets; except in countries like Taiwan and Hong Kong. Hence, advertisers can make use of both these extensions to not only build trust but also increase their click through rate. Let’s see how advertisers can make use of both these extensions that will now be a part of Bing’s ad network.

Callout extensions

callout-extension-bing-ads

As an advertiser, you can add up to 20 Callout extensions in your ad campaign and display as low as two Callout extensions in your ad group.

But, as to how these callouts show-up on the ad network may vary in terms of the ad format. The ad shown above displays two lines of callout ad extensions, wherein one features dot separators (“Free Cancellation”) and the other shows up with dash separators (“The 20 best hotels in Chicago, IL”).

Review extensions

review-extension-bing-ads

Review extension is quite useful as it helps to extend the authority of the site. To do that effectively, you need to get reviews from your industry specific, credible sources. Besides that, these reviews must show up on the landing pages that are specifically designed for this purpose. To have a positive impact on your site, reviews need to be worked out accurately along the lines of the original review idea.

The ad display shown above has two lines of callouts and extended site links which come along with review extensions, displaying a review from the World Travel Awards.

Advertisers can add both these new features from the Ad Extension tab on their Bing Ads dashboard.

GOOGLE ADDS TO LOCAL SEARCH MARKETERS’ WOES BY BRINGING TWO AD CHANGES

local-listing

Google likes to be in control and that’s why it keeps making changes in its search algorithm, to keep businesses guessing and the search industry on its toes. This time again Google made some changes to the local SERPs. These changes will have an impact on searches pertaining to the physical location of businesses, especially retailers and service providers.

Ads to Now Appear in Local Finder Results

Business ads find themselves in a new space, in the Local Finder results as big brands are being forced out of the local SERPs. Locating these branded ads now becomes a task as the user has to click on the “More Places” option that is being served in Google’s three pack search results. Brian Barwig, the local SEO specialist spotted these ads first in the Local Finder results.

Panic will set in amongst businesses with ads being moved to a new place. But this also serves an opportunity for businesses, especially the lowly ranked service providers and retailers who will now have to figure out a new way to find a place in Google’s top three search rankings. They will have to do so quickly as the new functionality now requires a user to click on the “more listing” option in Google’s SERPs to search for information about the bottom listed businesses. Besides that, SEOs will have a hard time figuring out how to move their clients’ organic search ranking to the top of the SERPs.

The ads that now show up in the Local Finder results will make use of AdWords extensions to get a physical location for listed businesses. The process is similar to the updated Google Map feature that uses AdWords location extensions when searching for a business location. But unlike results in Maps, Business Ads listed in the Local Finder results are not pinned on the Map results.

Let’s see what a Google spokesperson has to say about this new experimental test. “We’re always testing out new formats for local businesses, but don’t have any additional details to share for now.”

Google Maps No longer a Search Partner

Besides announcing a few changes in how ads will show up in Google Maps, Google has now officially removed Google Maps as a Search Partner. On one hand, Google is doing away with the regular text ads and on the other it may soon display ads along with location extensions in Google Maps. Moreover, Google has also made it known to businesses about its decision to remove Google Maps services as a Search Partner.

Here’s what the changes in the Maps’ status may mean to the users

  1. Businesses using location extensions will now be able to run ads in Google Maps to see a surge in their click through impressions when their ads are displayed in the Maps.
  2. Businesses that are search partners but opted out of the location extensions could witness a drop in their click through impressions since their ads are no longer being displayed in the Maps.

Google plans to include more businesses in Maps Ad auctions, which is why it’s been included as a part of Google’s search inventory. Google’s emphasis on location extensions is purely on the basis of it’s over dependence on structured data and feeds, which online retailers will vouch for.

For more info, write to us at sales@ebrandz.com.

GOOGLE TARGETS US AUTOMOTIVE ADVERTISERS THROUGH AUTOMOTIVE MOBILE SEARCH ADS

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This time Google’s doing its bit to help the cause of US automakers by launching specialized mobile search ads for US auto manufacturers and dealers. Google had initially announced this in May last year, but it is only now being made available to Google AdWords subscribed US advertisers.

The US automotive advertisers, especially the Original Equipment Manufacturers (OEM) can now run Model Automotive ads via Google’s mobile search ads for automakers and models. Google’s mobile search ads include large resolution automotive model images, performance details along with the manufacturers’ website links, nearby available dealers and other information.

At present, US auto manufacturing giants such as Ford and Toyota are relaying their ads on Google’s model automotive ads platform for some of their models. About the customer engagement rates, Google says that on an average it’s 30% on the higher side as compared to standard text ads.

Dionne Colvin-Lovely, Director of Traditional and New Media for Toyota Motor Sales, USA says, “Across our core line of car models, we’ve seen a 45-percent increase in conversion events and a 30-percent decrease in CPA compared to standard text ads.”

The US automotive franchise and authorized dealers can also make use of the new format for mobile ads on Google. The new format for automotive ads includes location and directions with the click-to-call functionality for local dealers, which is currently being displayed at the top of mobile SERPs. The dealer ads combine well with the Model Automotive Ad version, which is easily accessible from the “Dealers” tab.

The fact that more than half of Google powered automotive searches now happen on mobile is what Google took into consideration while coming out with automotive search ads for US auto dealers and manufacturers. Besides that, Google image searches of car and truck brands increase by 37% year over year and the mobile platform contributes to 80% of these searches. Also, Google searches for nearby car dealerships is now twice more than in the previous year, with the mobile platform again contributing to almost 80% of these searches.

For more info, write to us at sales@ebrandz.com. You can also check out our Pay Per Click packages if you’re looking out for professional help.

GOOGLE TO ROLL OUT A MAJOR ADWORDS UPDATE TO SUIT THE REQUIREMENTS OF MOBILE ADVERTISERS

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Google’s reportedly in the process of rolling out a major update of it’s revamped AdWords platform to better suit the mobile marketing requirements of AdWords advertisers. It does make sense, since almost all Google searches now happen on mobile rather than the desktop. Google recently made an official announcement through an AdWords blog by stating that the update will take place gradually, over a couple of years.

So, what are the changes that marketers can look forward to with this new update? Well, Google just provided us with a glimpse of what businesses can expect. Here’s a snapshot of Google’s AdWords blog post.

What businesses can expect out of the update?

As per Google’s AdWords blog post, the update is specifically designed to cater to the needs of Google’s AdWords bound subscribers. The update is aimed at making it convenient for businesses to manage their AdWords campaigns and to help them locate their data more easily. Google’s official blog post on the same, reads as below

“At the end of the day, you need simple yet powerful tools that help you do more in less time. You should be able to complete your most important tasks, like managing ad extensions and building reports, all in one place. With less clutter and more intuitive workflows, you can quickly make the changes that move your business forward.’

When can businesses expect to see these changes go live?

Businesses will need a further invite from Google to use these new AdWords features, which may not happen anytime soon. Google’s AdWords blog reads as below

“Through 2016 and into 2017, we’ll continue to build out this new AdWords experience, and invite advertisers along the way to try it out and provide feedback. Invites will be sent based on a number of factors, therefore not all advertisers will be able to test the new experience right away.”

All AdWords bound businesses need to do is wait for their turn to be invited by Google to use it’s redesigned AdWords platform. If you receive the invite, do keep us posted about your experience of using the new AdWords platform.

For more info, write to us at sales@ebrandz.com.

You are wasting some serious money on AdWords, if…

pay-per-click

There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.

1. No one is searching for your product

People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.

For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.

2. Your budget & ad quality is low

You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page.  However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.

So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.

3.  You’re new to SEM

Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.

So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.

4. Lack of proper conversion funnel

If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.

To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.

5. Your offerings are not exceptional

If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.

Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!

Takeaway

Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.

The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website?  If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.

But if your answer is no, then we can help you with that. Just write to us at sales@ebrandz.com or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.

3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN

pay-per-click

How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact the bottom line of your business.

1) Power your site with HTTPS

Since Google prefers to index HTTPS pages on priority basis, it won’t be such a bad idea for you to consider it as one of your top priorities. This becomes an immediate next step for several businesses after Google recently announced that HTTPS does have a bearing on the search rankings. So, don’t take them lightly as the search giant has already given its green signal to ads in HTTPS format. This is done not only to enhance your users’ ad experience but also to convey a message to the advertisers.

Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like Why this Ad? Mute This Ad and TrueView skippable ads.

Just like its mobile friendliness initiative, Google’s HTTPS-enabled site compliance promises a lot of benefits for businesses as ahrefs points out here:

  • When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is ‘direct.’
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

On the other hand, there are several things that you need to consider before getting one for yourself.

Moreover, businesses may find it difficult to adopt this rather confusing service model, largely due to its expensive side of things.

But still if you’re mulling this option then just try these resources:

At the end of the day, there are several businesses who may be against the idea of adopting such an expensive service model, but that isn’t reason enough for you to not have one for yourself.

2) Target your audience through “how-to” video content

Don’t neglect the potential of a well thought-out video ad. They are the new in-thing with the new breed of advertisers, which includes B2B professionals as well. It may not impact your sales figures directly, but owing to their engagement level and consumption rate you need to consider them as a part of your business marketing strategy on an urgent basis. In order to get started, you may consider the ever growing “how to” video stats on YouTube.

Besides using Google’s Trends and Consumer Surveystools, you can also gather some important business information on the basis of the FAQs related to your products and services.

Post that, you can target your audiences on the basis of your video content via YouTube and Google Display Network platforms.

3) Offer live solutions to your customers with Live Chat enabled landing pages

If the recent findings by Forrester are anything to go by then around 44% of online consumers found inputs from a Live Chat assistant really helpful; especially during their online transactions. And on the top of that, the 2015 Zendesk report showed that no other channel can beat Live Chat when it comes to customer satisfaction.

So, whether you have a B2B or a B2C business, Live Chat can come in handy to solve queries of your click-through audience.

You can also do some soul searching here before you too get tempted by the idea. Consider these important aspects before you adopt Live Chat for your website landing pages.

  • Data
  • Design
  • Integration abilities

So, are you ready to try something new in 2016

So, whether you provide B2B or B2C services, you can use the above-mentioned rules to positively impact the conversion rate and the ROI of your company. And there’s no harm in trying out such alternatives, especially if you’re short of ideas or running out of options.

Need help with managing your PPC campaign? We can help. We are certified as Google Partner and Bing Ads Accredited Professionals. You can check out our PPC packages here. And do not forget to request a PPC Report (Worth $249) for FREE. For more info, write to us at sales@ebrandz.com.

THREE DEADLY B2B PPC MISTAKES OF 2015 THAT YOU CAN BETTER AVOID IN 2016

pay-per-click

There aren’t any such visible differences or magical formulas when it comes to approaching a certain B2B or B2C PPC campaign. It’s all about time and how you go about implementing your business strategies that eventually have a final say in the outcome of your B2B or B2C PPC campaigns. But having said that, PPC managers find B2B process a bit more time consuming than initiating a B2C deal. So, if you have similar B2B PPC concerns then you need to ensure that you’re not repeating these three deadly mistakes that spelled doomsday for several businesses this year.

Pre-Click is fine but what about client’s Post-Click concerns?

Deadly Mistake No. #1:- Picture this… You’ve done all the hard work, from setting up your client’s B2B account to filling out forms for testing the basic conversion process and made sure everything’s looking great. And then you forward an email for the client’s approval still thinking that your client is more than likely to approve the same. And suddenly you receive a mail from your client asking you to be more concerned about bringing them those potential leads that convert. So, what went wrong? You got them the leads, but your client simply wasn’t getting the results that they expected from you before hiring your B2B PPC services.

Solution:- Well, all you need to do is, start revisiting your Client’s Post Click process. That includes, overseeing the process of how your B2B clients are actually handling those potential leads generated through your campaign. And if you think that the client is not using them properly, you need to tell them frankly that you’re not quite happy with their lead conversion process and that they can come back to you after they are thoroughly organized with their process.

Are you expecting too much?

Deadly Mistake No. # 2:- What do you do when you happen to find yourself in trying circumstances? You start arguing with your client about what can be done in a particular scenario by saying, ‘Let’s give it a try and see what happens’. While nothing’s really wrong with you becoming so optimistic in your expectancy about a positive outcome, this over-optimistic attitude tends to backfire most of the times.

Solution:- When a B2B client subscribes to your PPC services, you need to ensure that your clients know what they can expect out of you. You need to have some beforehand information about your client, who just hired your B2B PPC services.

  • Are they venturing out for the first time or are they launching some new product/services?
  • Do they have any past agency experience?
  • Whether it’s the first time that they are hiring any PPC services.

This information is invaluable because you both want the leads to be workable so that it saves you time, isn’t it?

Ad spend shocker!

Deadly Mistake No#3:- Just imagine – one of your old clients with an unlimited ad budget, out of blue, just called in to get a quick update on their current Ad spend. This may just shake your belief system but stuff like this does happen in this highly competitive business environment. Don’t worry, you’re not the only ones at the receiving end. So what can you do to avoid such scary situations?

Solution:- To avoid such situations you need to communicate better with your clients. Don’t take them for granted on the basis of their past business relationship with your firm. Let them know how much ad budget fits your B2B PPC campaign’s requirement? And if they have allocated unlimited ad budget, then just ask them how much is too much for them so that they will always be in the know how. Especially since it’s all about the money, honey!

The Important Next Step

At the end of the day, to err is human but as a business professional, you need to move on and learn from your past mistakes so that there’s a lesser possibility of you repeating them in future. This is an important next step for you to follow in the year 2016, since it can directly hamper the bottom line of your business, as many firms experienced it in the year gone by.

Need help with managing your paid campaigns? Let our PPC professionals guide you. Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free. And, do not forget to check out our PPC packages.

DISPLAY ADS VS NATIVE ADS

advertising

Native advertising is growing rapidly. As more companies are trying their hand at this ad format, the spend allocated to other channels like display will continue to shift towards native advertising. But since your decision has to be based on the ROI (Return on investment), it’s better to determine which channel will be more fruitful for your business.

What is Native Advertising

Advertising that matches the form & function of the platform on which it appears. In other words, when a company has its content featured on a publication website it’s called Native Advertising. Nowadays publication websites offer special “native advertising packages” where they cleverly add a product or two at the end of their content. It provides advertisers with fruitful results since the engagement rate of such ads is much higher than any other ad channel. Along with a higher conversion rate, they also get branding of their product and company.  On the other hand, publications are also happy because they get to make decent money without distracting the users with numerous flashy and annoying ads.  So overall, a win-win situation for everyone.

What is Display advertising

We all know what it is, but because I defined native advertising earlier, it will be unfair to not describe display ads. So here goes: It comes in numerous forms including banner ads, rich media & more. Display advertising relies on images, audio or video to convey the message to the consumer. Display advertising is widely used for reaching out to customers who are at the beginning or at the middle of the buying funnel. Display ads have evolved into many forms and the format is still growing in every market. It has witnessed a 33.2% hike in Asia, 48.2% in America & 10.4 % in the European market.

Both the channels have a lot to offer but understanding what kind of Return on Investment to expect from these channels will help you in allocating your ad spend wisely.

The ROI of Display Advertising

It has been estimated that display ads will touch a new high of 42.5 billion dollars at the end of 2016 & will escalate further to 60.4 billion by 2017. The reason behind this continued escalation in display ads is its effectiveness in pushing people down the buying funnel.

When customers are just starting their purchase journey, they are totally unaware about your product, company and the offerings. So first you need to create brand awareness and display ads are best suited for this purpose.

Once a customer has an idea about a product or a clearer picture in his mind, he moves further & reaches the middle of the buying funnel. Here, the customers are informed, but they need more specific information about the product before doing business with you.
By focusing your display ads on educating the customers about the company and the product at the middle of the buying funnel, you’re luring the customers to your doorsteps.

And by the time the customers reach the end of the buying funnel, they are fully informed about your products and offerings, but a little confused between you and your competitor. So a little push is required here & display ads, that are specially crafted to target the customers who are at the end of the buying funnel, can work wonders.

Now measure the leads, the cost of generating those leads, branding and the increased revenue for your business. The funnel approach is the most accurate way to measure the actual ROI you will be getting from display ads, since you are generating demand for your product & then moving the searchers down the purchase funnel.

The ROI of Native Advertising

Unlike display ads, native advertisements are best measured by the engagement rate.

Native advertisement first engages the customers by great content and then presents the product at the end of the content, like a dessert. Content for native advertising is created keeping the product and its features in mind, so that it sets a theme from the very start and by the time a customer reaches the end of the content, he assumes that the product is at least worth a shot… well mostly!

It has been proven that native advertising elevates the purchase intent by 18%. It also receives 52% more engagement as compared to banner ads. However, the engagement rate & the number of the people converted will depend on the content & the publisher you choose. A recent analysis report revealed that when Virgin Mobile decided to do native advertising on BuzzFeed, and they received a whopping 1.1 million views.

Conclusion

Right now native advertisement seems to outshine display ads, but the competition is close. So overall, it will be best to use a perfect blend of both display and native ads because it’s always good to experiment with your marketing strategies as it helps you in determining what works best for YOUR BUSINESS.

Need help with Paid Advertising? Do check out our Pay Per Click packages. For more details, write to us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

HOW TO IMPROVE THE EFFECTIVENESS OF YOUR WEBSITE’S LANDING PAGE

landing-pages

A lot of R&D is involved in creation of a successful PPC campaign. From Researching – to selecting keywords – then Organizing those keywords – and finally setting up PPC landing pages that are optimized for conversions. All the above steps are carried out just to receive a “click” from the targeted audience. Whether you’re a B2B professional or a B2C client, the PPC methodology remains the same except for the long lead time, complex purchases, and different content approach.

Depending upon the requirement of your existing client, the PPC landing pages are set. Of course, it’s all done in search of that elusive click. You may be following some of the best PPC practices and that’s all you can do – Things work out sometimes and sometimes they don’t seem to work for you as is the case with the three B2B PPC landing pages below.

#1. Decreasing the efficiency of your landing page with multiple CTA’s

If one CTA can do the needful then why use three CTAs! This was the case with one of the clients who crowded the landing page with three CTA buttons. Request a Demo, Contact Us and Free Trial somewhat confused the visitor whether he should actually go for the demo or directly contact the site owner or ask for a free trial. This in-turn, became the major drawback of his existing landing page.

b2b-landing-1

Things started to shape up positively when the client was told to remove the two CTAs on top and go with a simpler CTA option. This brought about a change in the landing page functionality which showed instant results, where the prospective leads shot-up by 200%. That too in seven working days! In fact, more visitors filled up the free trial form rather than interacting with other actionable options on the landing page.

Hence, a more feasible option would have been to do a formal test via Google Analytics to check the efficiency of the landing page.

Your Actionable Takeaway:-  This shows that following best practices doesn’t always get you the results, but testing provides you with more insights.

#2. Depriving your landing page from the most actionable asset

Whether you are a B2B or B2C set-up, your company’s phone number is the most important actionable asset that your landing page can have. And depriving your landing page from this privilege can have serious repercussions on the bottom-line of your business.

b2b-landing-2

As the client who swapped its company’s phone number on the top corner with social media buttons sans a great social media presence, found out. But after a little contemplation, the client moved the social buttons on the top to make way for the company’s most important actionable asset i.e. the phone number. And the client brought about this change without testing it out.

Your Actionable Takeaway:- Businesses need to have a solid reason behind the changes they bring about in their sites.

#3. Depriving your landing page from trusting credentials

An actionable landing page for an accredited training institution must include some trust signals through which the consumer can trust your business credentials. And if you are depriving your landing page of such trusting credentials, it can possibly result in trust deficit among your website visitors.

b2b-landing-3

Hence, burying or side-lining such important business information can possibly do more harm than good. After testing out Unbounce’s professional landing page template, the client added some trusting credentials along with moving the accreditation to the front-center part of the landing page of the site.

Your Actionable Takeaway:- You must equip your site’s landing page with trustworthy credentials depending upon the nature of your business. And still if you have any doubts about the feasibility of such an option then you can always take the advice of professional experts or even hire one of yourself.

Conclusion: Irrespective of whether you are providing a B2B or B2C online solution, always design your landing page on the basis of your business requirements. And as per your requirements, you must include additional actionable assets on your landing page without fidgeting with your company’s most important actionable asset i.e. the company’s phone number. Consider any such changes in your landing page only after testing them out first and if you’re not sure then kindly seek the advice of a professional expert regarding the matter. Always remember that designing of your landing page is an important first step towards realizing your entrepreneurial success! You would want to put your best foot forward. Isn’t it true?

And if you are still not getting those results then you can always ask for assistance on landing page design from us. Email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get in touch with our reps.

THE CUSTOMER MATCH FEATURE BY GOOGLE: IT’S FUNCTIONING

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Google in the present era never ceases to amaze us. And its Customer Match feature does just that. Advertisers use this to draw in the set of customers who they couldn’t attract earlier. Uploading of email addresses upon Google is all that they have to do.

And amidst Google’s privacy implication debates, this feature has put light upon the custom-fit audiences sewn in by social media spheres.

And Custom Match, as this very juncture, is pinned up on YouTube, Search, TrueView, Google Display & Gmail, all of which are Google’s towering products.

Know how it works?

Before you kick-off, you’d need a list that’d count in a minimum of 1,000 customers who could be targeted. In this, the anonymity is bound to increase not only for the advertisers, but also for the customers.
Google will then match e-mail addresses with Google logins with the same e-mail address. This would take place once the advertisers upload those e-mail addresses into the Audience tab in AdWords. Every bit of the gathered data will be discarded once mirrored or correlated.

Let us now cast our eyes upon customers that need to be targeted.

Its Primary Purpose.

Out of the flock of functions that it has, we’ve hand-picked four of the most important ones that’d foster advertisers.

1.      Retrieve Customers

Old customers who’ve lost their way could be directed back onto your site, igniting their marketing intent.

2.      Sideline Current Customers

While we talk about customers, the sufficed lot could be excluded if you wish to promote new products using new non-brand keywords onto new pastures. Each of the functions for this would be connected to your e-mail list.

3.      Cross-Selling among Existing Customers

To append products upon those that are already purchased by your customers is what you can do with Custom Match. For example, a customer with a newly purchased motorcycle could have ads or reminders about ‘bike services’ popping up in the form text messages.

4.      Binding Loyal Customers with Similar set of Customers

Loyalty is an essential aspect when it comes to business growth. Custom Match helps you to draw in adherent customers by looking for those with identical characteristics. Right from their liking, to browsing behaviours, similarity in keyword searches & other circumstantial pointers.

The 4 points mentioned above are ways to target customers affiliated with the features & its creativity, bids etc. that give rise to profitable marketing. But as we look at the brands around us, each one has their own genre & trait and would distinctively plot their respective outline.

Personalisation certainly gears up advertising plans, and Custom Match is something that’d mould matters without any malice. Try it right away.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).