Keeping in with the growing dominance of social media, many allied services and utilities have fast emerged on the scene, all claiming to accurately score social influence of a brand or an individual professional on basis of their following, reach and activity. These avenues not just consider the total number of friends/ followers, but also evaluate the influence index in qualitative terms – to assign specific score. They are constantly refining methodology to sift through a vast pool of information and incorporate both generic and niche social networks in the process. Read the rest of this entry »