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Tag Archives: Pinterest

PINTEREST REPORTEDLY WORKING TO BUILD SUPPORT FOR VIDEO ADS ON ITS PLATFORM

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Taking inspiration from Facebook, Twitter and Periscope’s success with video streaming, Pinterest is currently working on an interactive ad format, by including support for video ads on its platform. In fact, the company started planning on streaming live video ads on its platform after launching Cinematic Pins in May, last year. According to a recent report by Digiday, last year Pinterest allowed some advertisers to test their video ads on its image-sharing network. Besides that, the company is apparently working on building the video ad product and testing it internally.

According to information from credible sources, the company is building support to autoplay video ads on its platform, whenever a user pauses over the video feed. As of now, the company is still determining the ideal video length on the platform.

As per Digiday report, the company is in the process of adding more resources to its platform to co-exist with the already existing Cinematic Pins.

Pinterest is trying to replicate the success of the number one ranked social networking platform, Facebook, which is currently attracting over 100 million hours of video playback on a daily basis. But to attract the same kind of audience response on its platform, Pinterest, the fourth-ranked social networking site will have to compete with the likes of Facebook, Twitter and Periscope, to name a few

For more info, write to us at sales@ebrandz.com.

GOOGLE TAKES ON PINTEREST WITH ITS NEW, INSPIRED PHOTO BOOKMARKING OPTION

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The saying “old habits die hard” goes well with Google’s monogamous attitude of competing with everyone. After the recent Apple and Facebook showdown, the search giant is now taking interest in the growing popularity of Pinterest.

Pinterest, launched in 2010, comprises of a simple dashboard functionality that allows you to pin all your favorite images in one place and is slowly becoming the next popular destination after Facebook, Twitter and Google+. Taking a clue or two from its simple dashboard features, Google announced a new photo bookmarking feature along similar lines, which caters to mobile users of Google images.

“The perfect image of your next big adventure, knitting project or style-changing haircut is bound to exist somewhere out there. But what happens once you find the image? Take a screenshot? Maybe try to save the webpage? Starting today there is an easier option: you can now star and bookmark images directly from Google’s image search in your mobile browser.”

Google’s new add-on feature works much like Pinterest. It allows users to return to photos and bookmark the pages on which they found those images. Not just that, users can even create groups of similar items known as Collections, which pretty much work the same way as Pinterest Boards.

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On the other hand, users carry-out all these activities in their personal space. This means that such private information cannot be shared with friends or other users.

Taking all these parameters into consideration, it can be said that it is too early for the new Google feature to present any sort of challenge to Pinterest’s already established features.

Moreover, Pinterest’s visual search option, which allows users to scour through more than 50 billion Pins on its ever expanding network, is already giving a tough fight to Google’s search capabilities.

But the new add-on feature could still help Google in collecting loads of user based information. And combined with its revamped social network i.e. Google+, it can also get the numbers in terms of user data collections.

But, at the moment, this new image feature is only available to mobile users in the US on Android and iOS platforms.

For more information on this topic, write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

social-media

Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.

Understanding the basics of Pinterest to drive traffic

Much brouhaha has been generated Pinterest, its popularity, its fast-growing community and the site’s ability to fetch traffic. But it’s like most other social networks- Digg, Facebook, Twitter, Reddit etc. Yes it’s possible throwing up a picture of Ryan Gosling ‘Hey Girl-ing’ a cute kitten or Ryan Reynolds shirtless will get you endless number of repins. However, it will seldom result in any meaningful traffic through to your site.  Before you start thinking BIG, you need to understand the basics of Pinterest usage. Continue reading

How to make your content more popular on Pinterest?

There are countless infographics being submitted to Pinterest each day, or each moment, so to say. However, one may count on one’s fingertips those making it to the social site’s popular page index. When it’s a matter of going viral, conceptualizing the page that will be in demand and one that will remain in public eye is absolutely vital. Effectiveness and user friendliness of your content is mandatory, but its visual impact also counts. Continue reading

5 things to keep in mind before submitting content to Pinterest

The best part of going viral on Pinterest, a virtual pin-board, is: Once you hit it spot on, traffic will simply flow. Thanks to its highly impressive growth in terms of unique user base and functionality to ‘repin’ as well as easily share multimedia content, your presence on the site can fetch visitors in large numbers – thus serving the purpose of lead generation and higher conversion rates . Pinterest marketing indeed can boost your brand in a short span of time. Continue reading

Which are the obvious takeover candidates in social arena? – I

After Facebook has snapped up the mobile-driven photo app Instagram, followed by a San Francisco-based startup ‘TagTile’, social media experts are speculating over the next target that might be on the radar of tech giants – as part of their multi-million buyout lists. Here’s a quick review of popular second-rung social services that are probably up for grabs: Continue reading

Pin-pointing a peculiar online phenomenon

The social media space, even when there’s talk of some saturation creeping in, actually continues to evolve at a rapid pace and in different ways. A prime example of this is Pinterest, a site not even two years old, now climbing up the popularity ladder by leaps and bounds. It has already found place among the top 10 sites in the category of Social Networking & Forums by the Hitwise. Continue reading

Share your life tales with an array of customized apps

Facebook is infusing ‘life’ into its service with help of over 60 partners that will let users tell their friends what they are presently doing online – right from reading news to listening to music. The social networking platform is collaborating with Pinterest, Rotten Tomatoes, Ticketmaster, and many other diverse platforms for this purpose. Continue reading