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Tag Archives: results

FIVE QUICK SEO TRICKS FOR INSTANT SHORT TERM GAINS

seo

In this fast paced digitized world, we want everything delivered quickly, at the press of a button. While it is practically possible for getting instant materialistic satisfaction, the same thing cannot be said for some of the major events in your life such as education, career, medication, marriage, progeny, etc. They demand your dedicated time and patience. Like these major events in your life, SEO too needs to be seen as a long-term investment for getting better results. But as part of human tendency, we always search for some quick short term results. Even though SEO services yield better results with time, there are some easy wins that you can look forward to while realizing your long-term SEO goals. Here are some quick, result oriented SEO tricks that you can use to not only get ahead of your SEO rivals, but most importantly to sign-up new clients.

1. Make Use of Featured Snippets

If you want to attract more organic traffic to your site, you need to work out a strategy to get a featured snippet spot under your belt. While it’s still a task to feature in the quick answer box, there is an SEO trick that you can use to optimize your content.

Just go to your Google Search Console to find out how many queries ending with a question mark are ranked highly in the searches. You can filter the queries that contains “how,” “what” and “why.”

Now, prioritize your list of keyword phrases on basis of their search volume. Filter your list for keywords with higher search volume. In case, your question-related keywords don’t rank higher in searches, just weave your content to answer a simple question that you can think of.

Some quick and easy tips to increase your chances of getting featured in the answer box by doing some on-page modifications as mentioned below:

  1. Make use of bullets or number format while answering search queries that contain a question.
  2. Include a video to the page that answers a query, along with an image.
  3. Fill your page with informative content that adds value to the reader.

Now, submit your content to be indexed by Google and share it on your Google plus page so that the changes are noticed by the search engine. Visit here to know more about how to get featured snippets.

2. Optimize Existing Content

Getting your new web page higher up in the search rankings takes a lot more effort than improving the ranking of an existing page.

While keeping the number one search ranking goal in sight, target your content to rank anywhere between 3rd to 10th search ranking positions. Working on your bounce rate and building new page links can be great assets for securing short-term gains.

There are many methods to identify the page that you need to focus on.

  1. Go to the Google Search Console and look for keywords that rank anywhere between the 3rd – 10th search position.
  2. Run Google Analytics and find pages that have high bounce rate but attract decent traffic to the site.
  3. Now, look out for pages with higher conversion rates through your Google Analytics account. Search for keywords that are attracting traffic to the site and optimize your content around those keywords.

Here are some tricks that you can use to quickly improve the search metrics of these pages:

On-page optimization

  • Adjust the basic page ranking factors to improve search engine optimization of your page.
  • Create new internal links from the related pages to your target pages.
  • Share your content on Google Plus and allow Google to index your pages

Invite a well-known influencer for some quick links

Invite an influencer to contribute towards the improvement of your page’s content. In bargain, you stand a chance to gain some great links.

For instance, you can invite a well-known soccer player to do some guest blogging for your page based on soccer, by asking him some relevant questions.

Do share links with the influencers via email or Twitter asking for their opinion on your blog update, which you can also use on your social media profile. Use the same method while designing brand new pages.

Search intent optimization

You may have come across pages that rank higher for queries that don’t seem to fit the page content. For instance, a search query related to “SEO services in NY” gives results on how to reach out to an SEO agent in the New York City. Working on this core issue will automatically improve your search ranking and lower your bounce rate.

  1. If your page is not ranking for a particular set of keywords, then consider rewriting the article around keywords that are currently attracting traffic to your site.
  2. Include a section to answer the query that your article already ranks for. This will enable you to maintain the visibility of your article.
  3. Consider writing a new page if on-page information doesn’t match the search intent and then link it with the higher ranking post on your website; that includes the keywords rich anchor text.

3. Improve Visibility of Your Converting Pages

Search for pages, via Google Analytics, that help in conversion. Capitalize on the keywords that are currently attracting traffic to your site. Besides that, you can even make use of paid campaigns that feature the high ranking keywords.

To improve your on-page SEO value, focus on the trending keywords and pages to get quick results in a short period of time.

4. Look for Competing Content

Combine the pages that you find have content with similar topics. In order to unite these pages as, do ensure that you redirect their URLs.

5. Get Rid of 404 Errors

To fix 404 error pages, you can make use of several available, online SEO tools. Also, reach out to site owners that have broken links or redirect the URL to a live page to fix the broken link related issue.

Your Final Takeaway

Even though you need to consider your SEO strategy with a long term perspective in mind, there are a few SEO tricks that you can use to get quick, short term results.

Need help with implementing these tricks? We can be of assistance. Just email us at sales@ebrandz.com or call 1-888-545-0616 and we’ll do the rest.

SAY “OK GOOGLE” TO GOOGLE’S NEW MOBILE TRAVEL SEARCH EXPERIENCE

google-travel-search

Move on Google’s web based travel searches to make way for Google’s new mobile based travel search experience. Much to the delight of smartphone users, Google recently updated its mobile user interface for travel-related searches. All you need to do is conduct a Google search for your favorite destination on your smartphones. And once you opt for “More Destinations”, it becomes really hard to get back to the organic search results. Let’s see how this actually works.

Let’s say you want to travel to a Canadian destination. Just do a normal Google search for “France Destinations” or Where to go in France”.

google-search-france-destinations

Google will then display a few destinations including a big blue pointer indicating more available options. One click on that pointer and Google will expand its travel horizon to display an array of destination details. These details include flight timings, nearest hotels & restaurants along with tariffs, weather conditions and the best time to visit your favorite destination in Canada.

Besides that, you can also filter your travel related search by dates, interests or your budget, which has already been in place for some time now.

Try it now. For more information, write to us at sales@ebrandz.com.

RESEARCH: SEARCH ENGINES ARE THE MOST TRUSTED FORM OF MEDIA

search

It may seem like a jest, but a recent research has revealed that 60% people trust Google for news over the original source itself. This indicates how successful search engines & especially Google has been in establishing trust among users.

This is the second time in a row that “Search Engines” came out as the most trusted form of media, whereas traditional media secured the second spot & social media turned out to be the least trusted form of media (thanks to unauthentic posts, false stories, fake profiles, Photoshop & more).

It started last year & now it has become a trend. From a user’s perspective, a headline featured in Google news is more trustworthy than that same headline featured in the original source.

But why? Well, it could be because trust in Google itself is quite high.  Google was listed as the second most reputable company in the world in 2015.

If you evaluate the reasons behind the lack of trust in social media, you will find that the most shared news here contain less information as compared to the top news featured on search engines. Social media works on the concept of entice & engage. They first tease users with minimal information to arouse their curiosity. They then lure them to their article & reveal the whole thing, which often turns out to be irrelevant or less important. This cheap strategy reduces the trust that a user places in the publisher.

For instance, a reputed publisher shares shocking news with the headline “XYZ Hollywood actor has been arrested”. People then desperately click on the news just to find out that it was a promotional activity for an upcoming film.  These despicable strategies may get those publishers a few more visitors, but it costs them a lot more in the long run.

On the other hand, search engines generally focus on facts. Have a look at the top news headlines on a search engine. You will find that the titles contain only facts & information, & nothing else. Also, they try to deliver these facts in as minimum words as possible & this increases the trust factor.

One more reason is that you can quickly scan news & information from a variety of sources. This is considered to be more truth-worthy than relying on a single source, because some publishers try to manipulate the news for their own benefit. And to get news from a neutral point of view & without any wrong interpretation, search engines & especially Google News is a boon for every news hungry person out there.

The numbers also prove that Google is winning in this area as well. So if you are a publisher make sure that you are included in the Google News index, because it will be way more beneficial than anything else out there.

For a complete guide on how to get your news included in the Google news index, refer to this amazing article which describes point-by-point how to do it right.

For further assistance, you can reach out to us at our email id sales@ebrandz.com or just ring the bell on 1-888-545-0616 (Toll-Free).

TOP SEARCH PLATFORMS THAT SHOWED THE WINNING POWERBALL NUMBERS

search

With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.

graph

Google

Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.

google-powerball

When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.

Bing

In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.

bing-powerball

While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.

Yahoo

Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.

yahoo-powerball

Ask.com

Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.

ask-powerball

Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.

Facebook

The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.

facebook-powerball

The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.

Twitter

Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.

twitter-powerball

When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.

twitter-powerball-1

Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.

google-powerball-1

This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.

GOOGLE PREFERS TO INDEX HTTPS PAGES ON PRIORITY BASIS

https

Google considers its users’ web security as one of its top priorities. That’s why it constantly works at providing a more secure web browsing experience to the users. It feels that web browsing should be a private and confidential matter between a user and the website, devoid of any third party intervention. That’s why it recently announced that it will now only index an HTTPS enabled site or its equivalent one.

The real reason behind Google’s initiative is to have every user landing only on an HTTPS enabled web page. Keeping that in mind, Google now only wants to index HTTPS enabled pages or their equivalent ones. Hence, right now HTTPS or their equivalent pages are one of its top priorities.

In fact, this is a step in the right direction by Google as compared to last year, where it was asking for help to locate and index HTTPS enabled URLs. At least now, Google is able to do the needful without asking for any help.

This latest initiative by Google is quite different from last year’s ranking preference given to pages enabled with HTTPS. So, site owners, don’t get confused as it won’t make any difference to your search rankings. It only means that the search engine bot prefers to index the HTTPS version of your site URL on first priority basis, in case both (HTTP and HTTPS) versions of your site are available.

“Browsing the web should be a private experience between the user and the website, and must not be subject to eavesdropping, man-in-the-middle attacks, or data modification. This is why we’ve been strongly promoting HTTPS everywhere.”

With that said, it seems that the balance is slightly tilted in favor of sites enabled with HTTPS, which means that in the longer run HTTP pages may cease to exist. But it certainly is a win-win situation over sites with non-HTTP or HTTPS pages.

This is the reason why every site owner now wants to upgrade their site to the HTTPS version. Also, the most search impressionable top ten sites are now all HTTPS sites.

These are some indications as to what we can expect from the search giant in the future and it definitely serves a reason or two for SMEs and other businesses to upgrade their web presence to the next level.

For more information, please write to us at sales@ebrandz.com or call 888-545-0616 (Toll-Free).

LOCAL SEO TIPS – THE POWER OF SIX

If you are a business entrepreneur (small or medium scale) with an online presence then you must be aware of the fact that how important it is to rank ahead of your competitors especially with the new curtailed 3 pack local search display. Read more about it here. This becomes all the more important, since most of the transactions (from shopping to traveling) are done via smart-phones on the go. So, if you are missing out, it really is a cause of concern pertaining to the success of your business.

In that context, it should become one of your top business priorities to feature in the local search results. Listed below are some of the stats that provide you with the power of six to help you get ahead of your local competitors.

1. HALF OF THE SEARCHERS VISIT THE STORE WITHIN A DAY OR TWO

Ranking in the local search has a direct impact on the in-store footfalls. This was revealed according to the Google’s research into the local search consumer behavior. The research further confirms the fact that such consumers are bound to take action in a day or two. Further the findings revealed that around 50% of the searchers, who participated in the research, visited the local shop within a day of googling the information as compared to the 34% who carried out the search on their desktop/tablet.

So if you missing out from that count then try the tips below:

  • Register your business with complete profile on Google My Business
  • Use consistent NAP citations across all channels (including your website, social channels, review websites and directory listings)
  • Use Local Business Schema Markup to share your location with Google.
  • Use appropriate local keywords in your URL’s, Title Tags, Heading Tags and most importantly the Content.

2. MORE THAN HALF OF THE SEARCHERS USE LOCAL AD INFO

According to a research, Google found that more than 60% of the consumers prefer to act on the information being served up in the local ads. The stats showed that:

  • Around 67% smart phone users want customized ads with city and zip code compared to 61% users wanting location based customized ads.
  • Around 61% use Address and Phone Number in ads.
  • Around 68% users look for “Get Direction” or “Call” buttons.
  • Always ensure that ads targeting your local customer are served with location and their extensions. After registering with Google MY BUSINESS, organize your corresponding address in such a way that you want it to appear in Google AdWords.

3. NEARLY 90% OF THE SEARCHERS TRUST ONLINE BUSINESS REVIEWS

According to a local survey conducted on consumer behavior, there is marked positive influence in the consumer behavior, after going through online business reviews related to their product and services. This suggests that increasing number of consumers are searching Google and other referral sites, before making any purchase. Not only that, negative reviews almost ensure they will never buy from you. Buying positive reviews is illegal according to US Federal Trade Commission (FTC). Some of the top reviewing sites are listed as below:

  • Yelp
  • Local Google Search results
  • TripAdvisor
  • Angie’s list
  • Urban Spoon
  • Yahoo Local search

For proper online listing of your business, simply search your business name as well as the related keywords that your prospective customers might be searching. Look which review sites are listed prominently on these searches and get started. If you are looking to get more positive reviews and filter negative reviews for your business, just ask for a demo of our Review Widget.

4. BUSINESS ADDRESS / LOCATION PRIMARILY BEING SEARCHED

According to some popular research survey, Business Address and Location are the two most sought after local search information. So, it’s important that your NAP citations must include key contact and location info on your web-page and social media profiles. Besides that, the other locally searched business info can be listed as below:

  • Category
  • Phone Number
  • Products and Services
  • Visiting Hours
  • Driving Directions
  • Special Offers and Coupons
  • Reviews and Ratings

So, it’s important that you keep it simple, when providing the NAP citation alongside some additional content links if needed.

5. NEARLY 18% OF SEARCHERS GET CONVERTED WITHIN A DAY

Google, on the basis of its research, found that the local mobile searchers are most likely to get converted into sales. Also, one out of three searchers are most likely to visit the store and 15% searches are related to product or price comparison. In short, most of these local searchers become the ready to buy customers provided they get the desired information about your business backed by positive reviews from trusted sources.

6. HALF OF THE SEARCHERS PREFER MOBILE BROWSING

A popular research on mobile users revealed that around 50% of the smart phone users prefer browser for internet searching instead of mobile maps (40%) and mobile App (10%). So, if your site is still not mobile friendly then you will not only notice a significant drop in your ranking but also in process loose a large chunk of the local (ready to buy) smart-phone searchers. Again if you need any help with mobile website design, development or maintenance, we have some good options.

Last but not the least –

Ranking ahead of your competitors in local searches is of paramount importance for any business venture more so after the local search display got slimmer from 7 pack to 3 pack, which makes a cut throat competition in this segment and if you are still searching for solutions then get in touch with us via call at 888-545-0616 (Toll Free) or email sales@ebrandz.com.