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Tag Archives: Search Engine Optimization

ONLY 20% MARKETERS ARE REAPING THE BENEFITS OF SEO

seo

Approximately 80% marketers are still unaware from the mammoth advantage of SEO, according to new research from global tech public agency Hotwire. The agency surveyed 300 decision-making marketers and found out that approx. 52 percent of them spend in on-line advertising, but only 21% go for SEO. Maybe it’s because they are unaware of the fact that people don’t remember websites and one in six people on the planet use search engines to sort out their queries or make a purchase.

Experts call these statistics “interesting and terrifying” as the number of marketers and business owners who are unaware from the usefulness of SEO are gigantic. Humans don’t adopt change quickly and tend to go for tested methods rather than the exciting but new one. But when it comes to business, sticking with only proved methods can be dangerous as it will make your growth stagnant. Market experts insist on opting both SEO and Content Marketing since it can escalate your sales enormously while building a good brand image.

Below is the list of reasons why your business must include SEO in the budget.

It’s Future Proof – Analyzing the working process of search engines, SEO will remain effective in near future as well. Even the audio and video searches are somewhat dependent on the SEO because the search results will be based on the keywords used in the description or title of the file.

Good Return On Investment (ROI) – SEO provides an excellent return on investment as compared to the other online marketing mediums. Such as PPC Advertising, Social Media Marketing or buying data for Email Marketing.

Stay Ahead Of Your Competitors – Inspecting the current scenario, it seems like in near future, almost everyone will buy products and services online. So it’s a good move to leverage your site with SEO friendly content and use a keyword-based description of products and services. It will elevate your online presence and help customers locate your business hence keeping you ahead from your competitors.

Rise and Rise of Mobile Users – There are almost same number of mobiles as there are people on the earth, 7 billion! This massive explosion in mobile usage has provided an excellent opportunity to practice effective SEO techniques.

Content is the Master Key – Major factors on which Google evaluates websites include great content, social media indicators and time spent by the visitor on your website. It’s all interconnected to one thing – relevancy and usefulness of content you are publishing. Being active and updating content frequently is also a requisite.

Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.

The above reasons should have given you a clear idea why investing in SEO has become more crucial than ever. If you want your business to succeed in today’s cutthroat market, you will need a team of experts who can effectively do the job for you.

So, if you need any help with SEO for your business, just connect with us via email at sales@ebrandz.com or Call 1-888-545-0616 (Toll-Free) for assistance. And yes, do not forget to check out our future-proof SEO Packages.

Why and how to check the link acquisition velocity of your site?

As we all understand, drawing an abnormally large number of links too fast over a short time period has never been such a good idea. Webmasters should watch out for the acquired links levels, especially now that negative SEO seemingly turns into a bothering issue. There are a couple of quick ways of checking the link acquisition velocity of your site, using a select services and authentic expertise. In this post, we shall discuss some of the key links related over-optimization instances. Continue reading

Targeted keywords discovery and your content strategy

The first important step in a marketing campaign’s conceptualization, Search Marketing included, is to assiduously define its target audience – a set of users who you’re going to focus your product/service pitch on – so as to enhance conversions. The process plays a major role in effectively reaching out to both new and existing customers. It traditionally involves ascertaining broad parameters such as geographic locations, age, sex, and especially their aspirations as well as needs (pain points). Continue reading

A quick recap of Google search quality updates

Describing it a zerg rush of launches that it had, Google has just listed some of the major changes effected by it in the recent times, including  its most recent algorithm improvement so as to help user reach more quality websites. And there is much more that the search engine giant has been up to like changes done in indexing, sitelinks, spelling and sports scores features. Here is a quick look the updated search quality highlights’ list: Continue reading

Feature-loaded Bing Bar 7.1 rolled out

In an endeavor to make the Bing Bar more user-friendly, the company has made some changes to it, analyzing the way searchers use the product, the features that are used most, and those not so frequently used. Based on a feedback and a demand for cleaner interface, ease of usage and efficient performance, a new version of Bing Bar has just been rolled out. Continue reading

Basics of content writing to draw authority links

Getting an authority link to a business site or personal blog is one of the most crucial elements of widening its reach and increasing its popularity. To put it simply, your blog or site cannot afford to exist in isolation. It must build a niche for itself in the realm of link building. Domain Level Authority and Page Level Link Metrics features still account for a large chunk of your webpages own authority, clearly suggesting link building remains an important factor to your website/ blog’s success from the SEO point of view. Of course, it’s not just any trivial link will do the job for you. Continue reading

Checklist of less important SEO factors

Mostly, SEO experts discuss important factors employed by top search engines for ranking. But not many of them talk of the non-ranking factors. In this post, we shall look at some of the aspects that can be tackled on the least priority basis simply based on an assumption that they do not give tangible benefits compared to the efforts and energy spent on them to boost your site’s search engine ranking. It’s not to say that these are areas to be ignored totally, but they should not take up unncesessary time and attention of yours. Continue reading

Basic ingredients of On-Site optimization

Search engine optimization strategy involves an in-depth analysis of the site performance metrics. On-Page site optimization serves as platform, or essential building blocks, for the long term direction and successful development of the SEO strategy. If properly implemented, it can have a positive effect on the site’s performance. Continue reading

Simple, albeit effective ideas to make your site more SEO friendly

It matters a great deal as how you optimize your business site so that the SERS (Search Engine Result Spiders) of Google and other top engines are easily able to locate, rank and then display it in the relevant result pages when a user happens to search for them. Inputs from an experienced and expert SEO are vital to incorporate the basic elements into each webpage to make it appear unique and reader friendly so that it becomes more visible on search engines. Continue reading

What are the key elements of keyword selection?

Keywords are an integral element of a website’s search engine optimization strategy. A well-executed keyword research program is crucial to successful SEO. Expert inputs regarding precise selection of the best possible ‘search friendly’ terms helps a great deal in accessing your target audience through search engines in a cost-effective way. When carried out by an experienced SEO specialist, it sure will lead to higher conversion. Continue reading