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Tag Archives: SERP

GOOGLE EXPERIMENTS WITH BLACK LINKS IN ITS SERPS INSTEAD OF THE TRADITIONAL BLUE LINKS

google-travel-search

Looks like Google is yet to come out of its experimental mode. According to some media reports, Google is experimenting a new link color in its search results. Instead of using the typical blue colored links, Google is now displaying black colored links in its SERPs.

On one hand, Google uses red colored links in its china based Google searches and on the other it has never before used any other color besides blue in other parts of the world. But Google recently tested different shades of blue colored links in its SERPs.

But whether Google’s latest endeavor will go down well with the audiences or not, is a thing to be seen as there are many other reports doing rounds in media circles, including Google’s Help forum.

These snapshots from Google’s mobile and desktop SERP serves as proof of Google’s experimental nature:

google-black-serp-desktop google-black-serp-mobile

Again, this is a test that many searchers are seeing right now.

The discussion forum is at Google Web Search Help.

DON’T UNDERESTIMATE THE POWER OF SECOND-TIER LINKS

links-social-communities

Second-Tier Link Building: The Basic Premise

As you must be aware, building links to your website constitutes your first tier links. Your second tier links are those formed by building links to pages that link to your website.

To build second tier links, all you need to do is link to something new that returns your favor by linking to your site. You can achieve that by leveraging your social media presence to advertise content that links to your official website. Similar results can achieved by asking other publishers to link their article to one of your creations.

This process will do a world of good not only to for your search rankings, but also to the overall traffic to your site. National businesses often make use of second tier links to achieve superior search rankings. They usually “nofollow” those links after achieving desired results.

Given below is how you initiate the second tier link building process to your website.

second-tier-link

Let’s take a look at the number of referring domains to the page.

second-tier-link-ref-domains

As you can see there are 20 domains linking to that particular article. This means that there are 20 potential opportunities for someone to locate the page, plus the possible click-throughs to the site. Now that is worth a try, ain’t it?

Another such instance is a site called slideshare.net, which displays an author’s profile page linking to his website, as shown below.

second-tier-link-slideshare

Now see the number of referring domains pointing to that author’s Slideshare presence.

second-tier-link-ref-domains-slideshare

The number of referring domains, as you can see, are 90. This simply means that the author can look forward to 90 potential opportunities for someone to locate their main website. This is how you attract quality traffic to your site. It’s worth a look, right?

But like everything else, there are some dos and don’ts that you need to follow.

Dos

  • Increase your site engagement levels by socializing with the domain that links you in the first place.
  • Invest some of your precious time to build links to those domains much in the way you do for your main website. If someone had referred to your content previously through your main website, write more relevant content and let them know about it.
  • Follow the same quality guidelines to develop some valuable second-tier links to your site.
  • Realize that the site that links to you must be commanding more online authority than your official web presence. In case, you get a chance to write for a major publication, you’ll get more linking opportunities to generate links to your site through your brand new blog article.

Don’ts

  • Be careful not to link your site with domains that are low on authority
  • Don’t go overboard when asking for links. It gets a bit cheesy when you include more than one URL in your email communication and stand a chance to be labeled, by the webmaster, as the one using emailers for promoting their website. That doesn’t look good and doesn’t serve your purpose either.
  • Stop building links to a domain which is low on authority and has previous links pointing to your site.
  • Leverage automated robots to build second-tier links.

Your Final Takeaways

Build second-tier links not just for better search rankings; do it for attracting some quality traffic to your site. A multiple link strategy can be used for spamming purposes, but when used legitimately can work wonders for your content through the site that links back to you.

Have questions? Write to us at sales@ebrandz.com.

GOOGLE INTRODUCES CLICK-TO-CALL FEATURE IN MOBILE’S ORGANIC SERPS

click-to-call

After successfully testing the Click-to-Call feature for ads and local business listings, Google’s now testing it out for its organic mobile SERPs.

Over the years, the Click-to-Call feature has helped Google in expanding its advertising base and it would now be hoping to replicate the success with mobile’s organic search rankings as well. This new development at Google’s end was first noticed by @ryschill. This is the picture he shared on his Twitter profile.


Google, through its previous endeavors, allowed searchers to call businesses directly through their Business Ad Listing and from their local listing NAP citations. But this is the first time that Google is trying to leverage the organic platform.

Seems like Google’s in an experimental mode these days, which it needs to maintain its position as the number one ranking search engine.

Have you seen it yet? Please report it to us by writing at sales@ebrandz.com.

BING INCLUDES AN INTERACTIVE MAP FEATURE TO PROVIDE BASIC ASTRONOMICAL EDUCATION

bing

Now a Bing search on solar system gives you basic astronomical information about how the planets in our solar system through a cool interactive map. The map shows how the nine planets along with stars rotate in our galaxy. Not only that you can even change the rotating speed and direction of the planets and that will take you in a different time zone. To know basic planetary information, rotate the map and hover the mouse on different planets. This will fetch you information such as their Mass, Radius, Age and Speed in kilometers per second.

Here’s a snapshot of Bing’s cool interactive map.

solar-system-bing

Let’s see what Microsoft’s spokesperson said about this cool interactive map feature through a reddit post:

“The developer worked really hard on it! Also, it should show up on all desktop browsers and m.bing.com on iOS and Android in any English-speaking market. We’re going to be shipping this feature and our other educational features to more countries soon.”

With that said, this unique map feature from Bing works on mobile platform as well.

Write to us at sales@ebrandz.com in case you want more information or want to give your feedback on the subject.

8 WAYS TO RANK HIGHER IN YOUTUBE SEARCH RESULTS

youtube

YouTube is not only the biggest & most popular video sharing platform, but it’s also the 2nd most used search engine on the internet. And as you already know that visual content is currently ruling the web, you must host your videos on YouTube as it can get your business a lot of exposure.

Unfortunately, you are not the only one who will be trying to enlarge the business using YouTube. So how will you secure higher ranks for your videos in YouTube’s search results?

Well, there are some tricks & methods using which you can boost your rankings on YouTube.

  1. Customized URL
    The first thing you’ll need to do is optimize your YouTube page. There are many aspects you can work on to make it more user-friendly, which will improve your rankings. If you have 500+ subscribers and your channel is more than thirty days old then you can claim for a vanity URL. A memorable & catchy URL will benefit you in many ways.
  1. Establish yourself as an authority
    Establish your brand authority by adding your website’s URL in the “associated website” section. Also, add links to your social media pages. But before adding your website URL, make sure that your site is well designed & has proper content structure.
  1. Customize Your YouTube Homepage
    Take some time and setup your home page correctly. To increase discoverability, include relevant keywords in your description. The “featured video” is your chance to engage the audience, as it starts to play automatically. So ensure you set the best video for it.  Try highlighting your playlist so that users can navigate through your videos easily.
  1. Increase video engagement
    To rank higher in YouTube search results, higher views alone will not do the trick, as YouTube also consider the total time spent as a ranking factor. You may have seen many videos that show something else in the picture and then turn out to be a scam.  So your video must not only attract but also engage users for as long as possible.
  1. Optimize the Title And Description
    Title & description of your videos play a major role in boosting your ranking. Including relevant keywords in title is crucial; but don’t overdo it or else you will make your title too complex to understand. Keep it short, simple yet descriptive. I know it’s hard, but road to success is never easy!
  1. Tag the way you Search
    Tagging your videos correctly is the key to getting maximum views. The best rule to follow while tagging videos is to “tag the way your search”. For instance: If you give SEO tips then you could use “SEO tips for websites”, “Beginners guide to search engine optimization”, “SEO tips for YouTube”. Long tail keywords are better than single keywords as they boost the chances of your video being found for those terms and the competition will be less for niche-specific terms.
  1. Add Transcripts
    Adding transcripts to your videos also helps in gaining higher search rankings as it informs search engine bots exactly what the video is about. It gives the bots lots of relevant text to crawl & your keywords also occur more naturally this way. But make sure that that the transcripts are 100% correct & are in the same language used in the video.
  1. Increase the number of Likes and Shares on your videos
    The number of likes, shares & comments also boost your rankings. Include embedded videos on your website & ensure that your website has one-click social sharing button. Post your videos on as many social platforms as possible. Reach out to the bloggers of your niche and ask them to upload your content or mention the link in their blogs. You can also market them via emails, but expect very little click through because people generally don’t click on video links on emails.

Conclusion

By understanding the ranking algorithm you can manipulate it a little in order to rank higher in YouTube videos. But ultimately, it all comes to content. So these tips & tricks will work best if you have “Great Content”.

If you have any other trick up your sleeves, write to us at sales@ebrandz.com. Would love to hear from you.

GOOGLE TO NO LONGER SPORT ADS ON THE RIGHT SIDE OF DESKTOP SERPS, WITH ONE EXCEPTION

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What is being referred to as one of the most dramatic advertising moves, Google will now allow advertisers to place ads on the top and bottom of its SERPs.  This will completely free up the right side of desktop search results. And as a compensatory measure, the company’s offering extra ad space for advertisers to display four ad units instead of three, at the top of the search results by branding them as “highly commercial queries”.

In hindsight, it’s not at all a surprising development, since Google tested this new ad functionality way back in 2010. Over the years, this functionality has gone through some modifications. Users outside the US started noticing four ads being displayed on top more frequently, since late last year.

But this may change altogether. Google’s spokesperson confirmed that the new SERP, comprising of four top ad units, will soon be rolled out to support all language searches on a worldwide basis. So you may no longer see any ads on the right side of the search results, except for the PLAs (Product Listing Ad) that will continue to exist, both on the top and the right side of desktop SERPs.

The new ad functionality will sport an additional fourth ad unit for highly commercial queries, which is what Google’s official statement says.

“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers.”

The removal of right side ads will impact desktop searches as well as the advertisers, worldwide. And what is being branded as highly commercial queries like “the hotels in Las Vegas City” or “travel insurance”, etc. will appear as the fourth ad unit on the top of desktop’s SERPs.

Desktop SERPs minus the right side ads will now appear to be more similar to mobile SERPs. However, the Google mobile ads space at the top sports either two or three ad units in the search results.

Need some expert help in this matter? Just write to us at sales@ebrandz.com and our professionals will be in touch within 24 business hours.

DUCKDUCKGO’S PRIVACY PROTECTED SEARCHES ARE NUDGING PAST ACTIVE BING SEARCHERS

DuckDuckGo

A recent online research conducted by SimilarWeb reveals what type of online crowd the privacy-focused search engine, DuckDuckGo is currently attracting and why it’s becoming their preferred online search destination.

Research data shows that DuckDuckGo users, who frequented the top five listed sites are largely interested in the world of technology and tech news. On the contrary, Bing users mostly like to frequent sites that any average online user tends to visit.

The domains frequented at large by DuckDuckGo users are as below

  • Whitehatsec.com
  • Github.com
  • NYtimes.com
  • 4chan.org
  • YCombinator.com

Except for NYtimes.com, all the above domains cater to a specific niche. Compare these top listed sites to the ones frequented by Bing users

  • MSN.com
  • Amazon.com
  • Reddit.com
  • Google.com
  • Baidu.com

In terms of average time spent DuckDuckGo is the clear winner, with an average user spending around about 9.38 minutes on its search platform, which is longer than that of an average Bing user.

Despite the growing number of users, DuckDuckGo finds itself in scarce waters when it comes to attracting new users to its site. The research data shows that online users who know about DuckDuckGo are the ones using its search platform. Over 90% of the online crowd is direct visitors and 1.5% users come through organic searches.

Describing DuckDuckGo users as tech-friendly, Roy Hinkis of SimilarWeb said that the tech-friendly DuckDuckGo users are mostly concerned about their privacy and that’s the reason why they prefer the platform in the first place.

Users may be getting attracted to DuckDuckGo’s search platform largely due to privacy concerns, but to be competitive it needs to come out with a full-fledged digital marketing strategy, to not only survive in the marketplace but also to present a better alternative to Google searches.

Having said that, on a year-to-year basis DuckDuckGo is witnessing over 22% surge in its overall search traffic. Around 108.2 million online visits were made to the search engine by December end last year.

For more info, write to us at sales@ebrandz.com.

Want to Learn Yoga? Get Started with Google Yoga Cards

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If one of your New Year resolutions is to stay fit and active by doing yoga and if you don’t know yet how to get started, then it looks like Google has your back.

Google is going to roll-out Yoga Search Cards- a step-by-step guide to Yoga that will help you get into a yoga pose with ease. Besides having snapshots of various yoga poses, these Yoga Search Cards will display information about the target muscle group, along with the different names by which it is known in various parts of the world.

google-yoga-poses

On the basis of your last searched yoga pose, Google will assist you from the beginners – level poses to the follow-up poses.

compare-trends

As such, these Yoga Search Cards are a good beginners level guide in the world of Yoga, but for an advanced training session you’ll have to rely on organic searches.

Coming back to Yoga Search Cards, what was more surprising was the fact that Google didn’t roll-out any other form of exercise cards such as Tai Chi, Body Building, Kick-Boxing, etc. However, this also suggests that the term “Yoga” features prominently on Google searches, and that might have prompted the search giant to do the needful. Besides that, it’s the start of a new year and people are high on resolutions. Keeping fit comes on top of most priority lists and hence, it’s reason enough for Google to do what it did.

With the amount of interest in this form of exercise, there’s no doubt that Google will tap on a lot of traffic; that too at the cost of other high ranking yoga niche sites. This clearly explains Google’s monogamous approach of competing with everyone. On a lighter note, Google may have changed its appearance in the previous year but it’s quite unlikely that it will change its monogamous attitude too.

Here’s a demo of the much talked about Google Yoga Search Cards.

WHAT ADVERTISERS NEED TO KNOW ABOUT THE BING-AOL SEARCH DEAL

bing+AOL

Finally its official that the second ranked search engine, i.e. Bing will overtake Google to serve ads and power search results for AOL. The Bing-AOL Search Deal was announced in June, 2015 and will now officially come into existence. According to the deal, Bing will power AOL searches globally for a contractual period of 10 years on all devices. That means, “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” And if comScore’s research data is anything to by, then Bing powers about one third of PC web searches in the US. You can click here to know further details about the Bing-AOL deal and how it impacts the overall market share value of Bing with respect to the search giant’s current stakes.  Let’s take a look from advertising point of view how it works out for Bing, managing AOL’s ad campaigns.

aol-ad-campaign

Looking at the deal from a layman’s perspective, you can see that the ad distribution section, under the group level settings, prominently shows the presence of AOL alongside Bing and Yahoo.

ad-groups

This allows the user to make changes in the ad group distribution network by using Bing’s ads editing tool. Post editing you can’t change your settings; that also includes AOL.

The inclusion of AOL in the ad distribution network means that it’s associated search allies also feature prominently in relevant spaces. This also means that you’ll get to see a different traffic scenario than the one you saw when Google-AOL deal was in place. The deal however shows the URLs owned by AOL along with those operated by it. Bing-Yahoo search network owned URLs and operated websites are shown as separate entities and not as one. This means that as an advertiser you may add individual sites to the exclusion list but you won’t be able to figure out whether the site is a part of the AOL syndication.

Other than this, you can use AOL search services in the Bing-AOL search network and as part of the Bing-Yahoo search network to track the performance report of your Keywords and Campaigns.

In addition to that, as an advertiser, you can even use AOL traffic updates to monitor the progress of your Bing ad campaigns and identify your high ranking keywords through Keywords Planner. Check out this post, if you want more updates on Bing ads.

You can also email us at sales@ebrandz.com for more updates on this topic.

GOOGLE LOSES THE BATTLE OF MOST VISIBLE DOMAIN OF THE YEAR, REPORTS MOZ STUDY

domain-visibility

In the recent past, companies like Amazon and Yelp had accused Google of using unfair search practices in its attempt to feature itself prominently in search results. But Google’s recent web search report on domains over the past year features these companies alongside Google’s other competitors at the top of search ranking tables.

These reports are partly based on the online research carried out by Dr. Peter Meyers from Moz.

Most Visible Domains
Nearly a decade and half of existence and Wikipedia pages, despite losing their sheen still rank pretty high in Google’s Most Visible Domains ranking. In spite of Google’s YouTube reaping more profits, the search giant seems to lose out on all fronts, with its competitors Facebook, Amazon and many others winning the search battle handsomely.

top10domains
Search Results Do Matter
One important fact about these Top 10 listings is that it doesn’t take into account increased visibility when the search giant attempts to promote itself through its local or special holiday listings.

For instance, if you’re doing a Google search on nearby hotels and get served with a big basket of local search results that may at times feature Google’s own products – they are not taken into consideration while jotting these lists.

That’s the reason why companies like Yelp are gaining those extra miles; especially when it comes to their overall Google mobile visibility ranking. Many such companies who have been accusing Google of unfair search practices have fared better than you’d expect them to.

Domains that stood out as Top Gainers
These rankings are purely based on the domains that featured prominently in 2015 searches, with improved efficiency as compared to previous years.

top10googlewinners

Amazon dominates this list with 0.18% surge in its overall visibility ratings.

Most Improved Domains
And now the list of top ten domains that showed a marked level of improvement from their showing in the previous years.

top10improveddomains

Here, Etsy tops the listing as its visibility increased by 156%. Followed by Instagram with 123% market share. Groupon jumped rankings to grab the third spot with 90% share. Google’s Google Play app increased visibility by 41% but Apple’s very own iTunes slipped ahead by recording 48% of increased visibility, a marked improvement from its previous showing.

Domains that ended up as Chokers
Last but not the least are those domains who lost more than they gained to come out on top in this list.

top10googlelosers

Surprise, Surprise! Twitter tops this list of losers. Wikipedia came in at the second spot followed by eBay, Pinterest and Yelp.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.