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Tag Archives: social media

TWITTER ABRUPTLY CALLS OFF IT’S “BUY NOW” SERVICE, REVEALS BUZZFEED REPORT

twitter-buy-now

Twitter recently put brakes on its two-year-old eCommerce plan. The company is reportedly disbanding the team managing the “Buy Now” Button project. According to media reports, the company disclosed its e-commerce plans in September 2014 by rolling out the “Buy Now” button on its timeline. This button enabled users to complete the purchase of a product within their tweets on Android and iOS devices. On abruptly calling off its e-commerce plans, the company cited obvious reasons saying it’s plate is too full at the moment. This is the reason why majority of the team members handling the “Buy Now” project either opted to resign or shifted to other departments such as customer support desk or the Product Advertising section, which needed a beef up on an urgent basis.

Having said that, the decision made by the company hardly comes as a surprise, with the social e-commerce model not being in demand as seen in these two years. About the reasons behind the company calling off its e-commerce plans, Buzz media reports,

“people are not buying on social media right now.” If so, it doesn’t justify the continuation of development for a product that may not necessarily convert for the microblogging network. However, it appears that dynamic product ads are performing well, and customer service is a big focus for user retention. Social commerce may have been a consideration under Twitter’s former CEO, Dick Costolo, but with Jack Dorsey at the helm, it was important for the company to realign its efforts toward what makes sense for today, and social commerce just wasn’t part of that vision.

According to on-going social trends, the company’s dynamic ad platform is a proven performance model and as per the company, it is performing quite remarkably. This is the reason why the company wishes to keep investing in the platform. In its statement to BuzzFeed, Twitter stated that as per its current plans the company wishes to keep investing in the dynamic product advertising model.

But in distant future who knows if the company will again revisit its social e-commerce model.

PINTEREST REPORTEDLY WORKING TO BUILD SUPPORT FOR VIDEO ADS ON ITS PLATFORM

pinterest

Taking inspiration from Facebook, Twitter and Periscope’s success with video streaming, Pinterest is currently working on an interactive ad format, by including support for video ads on its platform. In fact, the company started planning on streaming live video ads on its platform after launching Cinematic Pins in May, last year. According to a recent report by Digiday, last year Pinterest allowed some advertisers to test their video ads on its image-sharing network. Besides that, the company is apparently working on building the video ad product and testing it internally.

According to information from credible sources, the company is building support to autoplay video ads on its platform, whenever a user pauses over the video feed. As of now, the company is still determining the ideal video length on the platform.

As per Digiday report, the company is in the process of adding more resources to its platform to co-exist with the already existing Cinematic Pins.

Pinterest is trying to replicate the success of the number one ranked social networking platform, Facebook, which is currently attracting over 100 million hours of video playback on a daily basis. But to attract the same kind of audience response on its platform, Pinterest, the fourth-ranked social networking site will have to compete with the likes of Facebook, Twitter and Periscope, to name a few

For more info, write to us at sales@ebrandz.com.

NOW USERS CAN SWAP FACEBOOK’S DEFAULT EMOJI REACTIONS THROUGH BROWSER’S EXTENSION SUPPORT

facebook-like

If you’re bored of using the standard set of emoji expressions for your reaction to a Facebook post then there’s some good news in store for you. Wanna know what? Read on…

Facebook recently rolled out an Emoji Reaction pack to go with its Like button. A few weeks later, Google’s Chrome browser and Mozilla’s Firefox released a new browser extension that enables Facebook users to swap the standard reaction pack with sets of customs reactions, including DiCaprio and Donald Trump.

facebook-emoji

The browser extension of Facebook’s Reaction Pack was developed by Rodney Folz. It allows Facebook enthusiasts to choose from a cool collection of reaction packs featuring politicians, Hollywood celebs, animated caricatures, etc. and swap them with Facebook’s default emoji reaction pack. However, there’s no new reaction added to the tally of the old reactions, which included Like, Love, Haha, Wow, Sad and Angry. If you want to publish your own reaction pack then you can do so here.

To give you a brief account of the proceedings so far, in the previous month, Facebook rolled out a set of emoji Reactions to go with their Like button, globally. This was to allow users to post their reactions in the form of sadness, wow, anger, love and laughter emojis. This development happened after Facebook CEO Mark Zuckerberg’s statement in September last year stating that the company was contemplating adding a “dislike” button. The statement sparked off an online debate on whether this will add to cyber bullying incidents and spread negativity on the number one ranked social networking site. But contrary to the media reports, Facebook launched a set of emoji reactions to go with their traditional “Like” button.

Moreover, the company said that the users’ reactions on the site will also be used to study consumer behavior. The company will then serve ads to the users on their timelines based on their findings. Facebook’s blog post reads, “We will initially use any Reaction similar to a Like to infer that you want to see more of that type of content.” But so far Facebook’s reactions have received mixed reviews from the users of the site.

Do you “Like” this? Please let us know by writing to us at sales@ebrandz.com.

HOW TO INCREASE THE RETWEET COUNT BY ADDING PROPER CTA’S IN YOUR TWEETS

twitter

Are you dissatisfied with the number of retweet counts that your tweets are generating at the moment? To be frank, as online marketers we are never quite satisfied with whatever results we achieve through our promotional content.

You must have gone through n number of articles that lay importance on having an actionable CTA as part of your marketing content. But there are still many businesses that are short of creative ideas when it comes to CTA specifications.

There are a plethora of websites that offer suggestions and even allow you to test the functionality of your existing CTA specifications, including text, color and placement on blogs and websites. Yet, there’s lack of information on how to use them to good effect on social networking sites such as Twitter.

You may be running out of options on what to include/exclude to make better use of the given 140 character limit; add more text or less, include a link with proper hashtags or squeeze a CTA as part of your promotional tweet.

Does a retweet CTA have the potential to increase your target audience’s engagement levels or is it the other way around?  So here’s how you can make better use of your CTAs to get the desired results, as per an SEJ study.

Methodology

This study was carried out by SEJ staff in a period spanning 122 days, from May to September, 2015. In the process, they researched 22 Twitter accounts that published 5,148 tweets and were followed by a total of 350,000 followers. Each of these tweets could be put in one of the below mentioned groups. Each of these groups tweeted 1716 updates.

  1. No CTA
  2. ‘Please Retweet’
  3. ‘Please RT’

Results

Of the total of 976 retweets, more than 10% retweets came from 585 updates falling under ‘Please retweet’ group. The ‘retweet’ CTAs garnered over 70% response retweets.

Every CTA has a different impact

Besides displaying the importance of testing, CTAs requested the readers to do the needful, which in the end made the difference in terms of their effectiveness.

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

Image Source: http://blog.hubspot.com/blog/tabid/6307/bid/14982/New-Data-Proves-Please-ReTweet-Generates-4x-More-ReTweets-Data.aspx

On one hand posts that included ‘Please RT’ garnered more than (285 times) 25% of the total retweets, while on the other hand posts that read ‘Please Retweet’ accounted for over 40% of the total retweets.

In another study on a promoted set of tweets, using retweet in the beginning of the tweet was found to be quite a useful tactic.

Days of the Week

The research further revealed that Tuesday (more than 25% of tweets got retweeted) accounted for more viewers’ engagement. It was followed by Friday (nearly 24%), Saturday (nearly 23%) and Wednesday (nearly 20%).

Discussion

  1. Based on the research data, it was observed that the results may slightly vary depending on the availability of regular or active users. Of the 22 twitter accounts, they found that few accounts were inactive and this impacted the retweet result. Nevertheless, it was found that this was more or less a perfect representation of the retweet counts.
  2. It was also observed that positive results tend to decline with time; especially if you include ‘Please Retweet’ in every single tweet you post.
Image Source: https://blog.bufferapp.com/twitter-cards-guide

Image Source: https://blog.bufferapp.com/twitter-cards-guide

Your final takeaways

From the study, it was concluded that adding a ‘Retweet’ CTA positively impacts your engagement levels in terms of more retweets. But it would do you well to use it less frequently. It is preferable to use it in the beginning of your post and for better engagement levels, use it in the middle of the week.

Want to leverage Twitter for your business? Check out our Social Media Packages. But before that, do not forget to request a FREE Social Media Audit for your business.

FACEBOOK USERS SPEND MORE THAN 100 MILLION HRS WATCHING VIDEOS ON A DAILY BASIS

facebook

Facebook seems to be reaping the rewards of the steps it took last year. Reports indicate that it’s not only witnessing a significant growth in its ad revenue but also there’s marked improvement in the number of active users across its platform. According to Facebook’s CEO Mark Zuckerberg, users are spending millions of hours watching videos on its dashboard, that too on a daily basis.

“Video is an important part of the Facebook experience, and continuing to invest here is important for allowing people to share and consume some of the most engaging content,” said Zuckerberg during yesterday’s earnings call. “We’ve continued to make progress and now 100 million hours of video are watched daily on Facebook.”

Zuckerberg further added that they are currently exploring the idea of making it a “regular platform” for users to watch and share videos, on the go.

facebook-community-update

Besides that, Facebook and its sister concern, Instagram have a separate video ads section that even third party apps like Microsoft Xbox is currently leveraging to promote the launch of its upcoming video game called Halo 5.

This is what Facebook’s COO, Sheryl Sandberg has to say about third party apps using their video ad platform.

“They understood that people watch video differently in mobile news feed than on TV, so they created videos to capture audience attention in the first three seconds even without sound.”

Sandberg further says that Microsoft successfully promoted their videos on its platform, which not only generated a lot of curiosity amongst the US audiences but also raised their buying intention by a significant margin.

Sandberg even backed Zuckerberg’s remarks on the usefulness of videos for overall growth of the network.

“Video ads are important on our platform and the most important thing that’s growing,” said Sandberg, “We have 500 million people watching video a day. And the fact that so much video is being consumed on our platform gives us room for an ads business to grow because we want the formats to match.”

Apart from big brands currently leveraging its Video Ad platform, Sandberg added that SMBs have uploaded more than 1 million videos in the past month.

Finally, Facebook’s CEO even hinted the possibility of a devoted Video App in the near future. He also remembered to mention past year’s video efforts that include the Boomerang app with video-looping capabilities alongside the video call enabled messaging app. There were also a few words on the Instagram based video channel that allows users to share their big moments across its platform.

For more information, write to us at sales@ebrandz.com.

RIP TWITTER’S SHARE COUNTING BUTTON AND WELCOME OPENSHARECOUNT AVENUES

twitter

Late last year, Twitter left many publishers and social media managers in a bit of frenzy by announcing that it will no longer support share counts on its handle. This left many users in a spot of bother wondering how to track their article’s shareability count. It does hurt when your article’s shareability count suddenly drops down to zero. Low shareability count puts a question mark on the credibility of your content and that in-turn affects the bottom-line of your business.

But many users did find a quick, suitable replacement to their problem, while some are still in search of a better alternative or praying to God that share count will be brought back. And then there are the others, who were left with no other option but to completely get rid-off it.

Many RIP messages are directed at the late Twitter button. But there are quite a few options which more or less do the job in similar capacity and are yet to be explored fully. Listed below are some of the better alternatives available to fill the huge void left by Twitter’s share button.

  • OpenShareCount: Currently this share counting tool is in heavy duty mode, since many sites are leveraging its services to track their Twitter share counts. Although, OpenShareCount comes with certain limitations in terms of data access. This is mainly because many sites relied heavily on Twitter’s platform to do the needful. Since, the site can only access share counts of past seven days of tweets, which get stored locally only to be added later to the counter to give you a fair idea about the number of shares that your tweet has garnered.
  • TwitCount: This tool comes as a huge relief for publishers who find themselves getting stuck in OpenShareCount and Twitter’s dashboard problems, as it provides them with exact information about their article’s share count.
  • NewShareCounts: Much like OpenShareCount, this tool’s API only tracks tweets for past seven days from the day you start tracking and the rest of your tweet data goes amiss.
  • Gnip: The fact that it’s a Twitter owned tool is reason enough for it to become the darling of many large publishers. This tool has an added advantage of providing details of unlimited tweet history alongside real-time information.
  • TrackMaven: This analytics tracking tool has recently added support for Twitter counts as well.
  • And if you’re a developer and wish to build your own tool then you can make use of Twitter’s REST API. But this will require you to build a tool that is not limited to a week-long share history.

Besides these, publishers can also leverage BuzzSumo to track the number of share counts of their content.

The above mentioned options are quite handy, but they come with certain limitations in terms of usage and the services they offer. All we can say is that these tools as such cannot replace Twitter’s official button, but they can be trusted to do the needful.

For more information, write to us at sales@ebrandz.com and let our professional reps assist you.

TWITTER’S LONGER TWEET LIMIT AND GROWTH CONCERNS SPELL DOOM AT STOCK MARKET UPDATE

twitter

Continuous growth related issues and the recent announcement of extension of tweet limits to 10,000 characters seems to have taken a heavy toll, not only on Twitter’s social ranking but also on its stock prices. According to reports, the company’s stock prices have hit a new low, breaking the previous record of $23.31 price point.

Twitter’s stock prices experienced a 14% drop in stock value to take the tally to a new low of $19.98. This recent downward trend in its stock prices brought the company’s net worth value to $13 billion price point. And considering the fact that Facebook has recently acquired the popular instant messaging app i.e. WhatsApp for $22 million puts things in better perspective.

twitter-stocks

In recent times, the company’s policy has constantly been on the firing line, be it for its growth-related concerns or for announcing the new tweet limit of 10,000 characters. Both these factors had a major impact on its stock prices, which experienced a much greater fall than other tech companies.

Off-late, Twitter’s slow user growth rate has been a major concern for the second-ranked social networking site; although it still boasts of a healthy 320 million monthly active subscribers. This may be an achievement of sorts but it isn’t enough to challenge the No.1 ranked social networking site i.e. Facebook, which is way ahead in the competition and is sitting pretty with 1.5 billion monthly active users.

Despite Twitter doing everything possible to get ahead of its immediate competitor, which includes changing its ‘favorites’ to ‘likes’ and even adding a new feature called Moments, it wasn’t able to extend its active subscriber tally.

At present, Twitter is plagued with the challenge of killing two birds in one throw, which includes improving the performance of its trending stock prices and getting more users onboard. To accomplish that feat in a hurry, the company needs to do more than just add/modify features on its dashboard.

For more information, write to us at sales@ebrandz.com.

FACEBOOK TO ROLL OUT 7 MAJOR UPDATES IN 2016

facebook

Facebook is the undisputed king of the social realm. It has not only succeeded in reaching the top, but Facebook has retained this number one position since long. So what’s the secret?

The secret is, Facebook never fails to amaze its users with new updates. They are tirelessly working to introduce something new that can make the user experience more pleasing. So it came as no surprise that Facebook is ready to roll-out 7 major updates in upcoming days. If you’re a business owner, marketer or just a social media enthusiast, get ready for these seven changes:

1. Virtual Reality

The two gadgets which blew everyone’s mind back in 2015 were Hoverboard & Oculus Rift. So when Facebook decided to acquire Oculus, every geek & social media enthusiast jumped with joy because of the possibilities that unlocked with the news of a giant like Facebook backing the device. Be assured that Facebook will leave no stone unturned in pushing VR on the consumers. That means more VR-supported content on the platform such as 360-degree panoramas. Facebook is also planning to reward those users or businesses who will generate such content.  With this cutting-edge technology, high ambitions & great efforts, we can say that VR technology will stick around this time.

2. Instant Articles

Although Facebook introduced Instant Articles in 2015, it was limited to selected few publishers. Basically, Instant Articles were designed to keep the audience in the Facebook app for as long as possible and enlarge exposure for the publishers. Due to people’s short span of attention nowadays, Instant Articles might be excellent for everyone because publishers will get more readers, users will get information quickly and Facebook will engage users for a longer period of time. So it’s a win-win for everyone. However, many publishers felt that Instant Articles will not be very beneficial because it lacks robustness. So you can be assured that Facebook will revamp it’s Instant Articles model in 2016 and relaunch it with a wider circle of publishers.

3. Facebook M

After Siri & Cortana, get ready to witness one more digital assistant “Facebook M”. Since Apple’s Siri is dominating the digital assistant segment, Facebook is trying to play a different card. This messenger based digital assistant is not completely Digital; in fact, Facebook M is a digital-human hybrid. It’s algorithms are similar to those of Siri & Cortana but also backed with a team of human assistants working behind the scene to handle the most complicated tasks. This highly ambitious project of Facebook will either become a blockbuster or fall flat. But one thing is for sure – they are at least trying to bring variety to the digital assistant space.

4. Advertising Changes

Facebook advertising has been modified rapidly. The pace was really fast and advertisers were happy with the advanced targeting options that they were getting. In 2015, we saw many updates including the introduction of “Call Now” button, carousel-style ads & phone ad management. Now, Facebook is planning to follow in the footsteps of Pinterest & will probably include more social/ecommerce hybrid fictions for its businesses in 2016.

5. Organic Visibility

You may have to refine your Facebook marketing strategy in 2016 because its organic traffic is getting low day by day.  And lower organic traffic means higher pressure for marketers and businesses to employ Paid Advertising, which also means that Facebook will get more dollars than usual. However, they will subtly deny this obvious plan with a “we are trying to improve the user experience and hence showing highly relevant content only”. Yeah, great user experience and nothing else.

6. Customer Service

Messenger app will be made available to business owners so they can reach out to their targeted audience. We don’t have the blueprint yet but it’s certain that Facebook will roll out Messenger as a customer servicing platform. It will be amazing for every business, but it would be great especially for the B2C businesses. Facebook has already enabled business owners to harness the immense power of Messenger, but it is limited for now. Let’s see how Facebook will please business owners without annoying its users.

7. Greater Video Emphasis

Facebook surpassed YouTube in most desktop videos viewed per month. Facebook went from 4 billion video views per month to 12 billion video views per month. This huge leap indicates that people were satisfying their video cravings from Facebook, and thus it is planning to prioritize video content heavily. Users and businesses can witness some tools that will make uploading and playing videos easier. It will not only boost the organic reach of Facebook, but it will also be fruitful in many other aspects. 

Conclusion

Facebook keeps coming up with some new features to entice both, users and businesses. Some of their updates become a hit and some fail, but they keep introducing something new. The most important is the pace and degree to which Facebook is combining the updates to the app. Their apps are emerging with these updates and they will no longer remain just a social media platform. Marketers and business owners who are keeping an eye on the updates and learning to utilize them, will go high and far for sure.

Want to make the most of Facebook this year? Check out our Social Media packages. You can also request a Social Media Audit Report Worth $249 for FREE! Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.

FACEBOOK IS MAKING IT EASIER FOR iOS USERS TO DISCOVER NEARBY EVENTS

facebook-like

New Year celebrations are just around the corner and if you still haven’t decided on your party destination then Facebook has got some options for you. Facebook has just launched Events Discovery Application to help iOS mobile users to track nearby events. This new mobile feature will be made available to 44.53 million iPhone users in 10 Major US cities, who can search for latest events update on the basis of their location. Besides improving its event notification service, Facebook is aiming to attract more online audiences, since its social login activity in the past two years has taken a slight dip.

Additionally, it allows iOS users to choose a particular event of their liking from categories ranging from Entertainment & Music to Food & drinks, Nightlife, Sports and Fitness. And if you’re not too happy with the current happenings in your city then you can search for a different location to get a fair idea about what’s happening in other nearby places.

At present, though this feature is being rolled-out to iPhone users across 10 major US cities, there’s no need for Android users to get disheartened. Team Facebook, after beta testing it out in these 10 cities, will extend the service to Android users as well.

With only 450 million active world-wide users, Facebook’s Events section has for long, taken a back seat. It is one of the reasons why Facebook wants to revamp it completely by displaying such public events in its News Feeds section alongside smarter notifications of related events. Nowadays, with more information related to public events being dispersed regularly in its news feed section, Team Facebook is only too happy to build a strong Event Product for its dashboard.

In the meantime, let’s see what Facebook’s Product Manager, Aditya Koolwal has to say about this new development through his recent blog post.

“We have a good sense of how people look for things to do. The social signals we have, the friends who are interested in going, the friends you can potentially go with — that’s our bread and butter, so we’re going to try and take advantage of that as much as we possibly can as we roll out more discovery features.”

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