Being active, or rather proactive, on a leading business networking site sure will help in getting your profile and ultimately your business/brand noticed. Budding businesses in particular can not only survive, but also thrive with effective usage of social media. If you want to reach out to other users in your domain more effectively, you will need to keep a few things in mind: Read the rest of this entry »

Tech-savvy marketers, getting into social media early, have managed to stay ahead of the curve. This is because they could probably sense that a cultural transformation was in the offing. On the other hand, a lot of organizations are apparently still struggling with the dramatic shift to a cacophonous universe where literally everyone can speak and be heard. Read the rest of this entry »

There are certain basic mistakes that should be avoided while planning and implementing your social media strategy. I shall be discussing a couple of them here so that you can stay away from these. The aspects may not appear very critical, but they do make a difference at the practical level since members of social networking sites can react to even seemingly trivial aspects that can become a full-blown crisis. Also, your competitors will instantly pounce on the opportunity. Read the rest of this entry »

Despite the fact that personalized or face-to-face networking with people at conferences or events is still powerful in creating your personal brand, social networking has emerged as an equally vital resource to build relationships with prospects and business stakeholders. Even as you carry on with your offline networking activities, it has now become mandatory to turn to innovative online tools, as they facilitate networking and make relationship building that much easier. Read the rest of this entry »

Beneath the smart technology, a location-based service is fundamentally social in nature. A network like Foursquare provides a wide array of badges users can earn just by doing activities or visiting certain locations. Businesses can make use of these to entice customers. It is important for any fledgling business to always look for an opportunity to drive sales and promotion initiatives at off hours. Read the rest of this entry »

There is a lot of debate lately about which social network is more valuable for business owners to undertake brand promotion, Facebook or Twitter. The talk revolves around Twitter followers and Facebook fans. As advertising budgets remain conservative owing to the aftereffects of recession, finding an answer to this question, in a way, represents the Holy Grail to evaluating the return on investment (RoI) of today’s all powerful social media. Read the rest of this entry »

Do you surf Twitter and Facebook on your Web browser instead of employing a separate desktop app for these popular social networks? There are many who prefer to opt for the browser tab to run everything online rather than try switching among programs. Of course, if you wish to network sans deserting your browser, Flock is a great choice. Read the rest of this entry »

Until only a few years ago, searching for a good job involved a relatively straightforward method. The steps were simple and defined: Pen a résumé. Scour the classifieds or job sites, and then submit your application for lucrative listings, which seem appropriate. Read the rest of this entry »

Social Media Optimization (SMO) plays an extremely important role in widening your existing online professional network. It is known that broader your customer base, higher the sales, bigger the profit, and greater the success you will enjoy as a business owner! In other words, you can keep marching ahead in your quest for progress and supremacy with smart usage of social media. Read the rest of this entry »

A well-prepared news item certainly can get ranked higher in Yahoo News, Google News, and other leading news based search engines. A thoroughly and expertly optimized social media release can do the trick by giving your business much desired online exposure. It has the potential to draw more traffic to your site through the Web page links in the release. Read the rest of this entry »