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Tag Archives: strategy

TO CREATE A SUCCESSFUL STRATEGY EMPHASIZE HUMANS NOT THE PROCEDURE

Every marketer, business owner, publisher and blogger has a single point agenda “I want more click throughs”. Just like sales, bigger the expectation the higher the pressure. In order to achieve our highly ambitious target we tend to forget the main story:- There’s a real human behind every click.

If your marketing campaign is not being fruitful and the numbers are touching new low every day, it is probably because you are strictly following the procedure while neglecting the consumer’s behavior.  Forcing consumer to sign-up, the moment they landed on your page is not a good strategy. Put yourself in consumers shoes and question yourself that “Are you gonna fill out that comprehensive form the moment you have entered a site?” Well, Absolutely not.

This is why understanding your audience and then making strategy and content targeted specifically at them is a prerequisite.

We are going to highlight 3 tactics which you may want to consider while creating a marketing campaign.

1. Develop a Brand Strategy to Guide Your Campaigns

The best marketing campaigns are those which compel the user to make a decision without thinking hard. In other words, the most relevant and precisely crafted campaigns always succeed. But how can you create such perfect campaigns? : – By developing your brand strategy first.

Brand strategy is the culmination of brand’s vision, core values and customer personas outlined in one central document. Your brands strategy must guide and affect all your marketing efforts.

Three main ingredients to include while preparing brand strategy:

1. Simplicity

2. Consistency

3. Aliveness

Think your brand as a real person and then you will be able to customize every aspect of it. From characteristics to behavior and looks. Your new brand strategy will work as a base for your marketing efforts and enable you to create enchanting ones.

2. Optimize for Search Engines and People both.

Google roll-out new algorithms constantly and you have to come up with brand new methods of acquiring traffic. But one thing always remains the same and that is the human behind the clicks which hardly change their decision-making process.  So if you know what ticks your audience, you are going to win big time.

When you know who your audience is, what they desire and why they convert, you have a very important tool. Remember, you have to write for both search engine and audience.

3. Segment and Personalize Your Content

Personalize your content to such extent that it should feel like you are talking to your audience in person. Also, it should be specific because if your content is for everyone, then it really is for nobody.

If you’re creating and uploading content just because you have to, you have misinterpreted the Google’s algorithm. It should be of some use to the user otherwise piles of useless content will not take you any further. Make contents which complement both your business objective and user goal.

The blueprint to create a successful content marketing strategy.

  • Categorize your audience. As you have enough data to filter audience based on their behavior pattern, interest and need. The great content are those which are created in aligning with all three.
  • Relevancy is the key. Make sure that what you are showing them is relevant otherwise the greatest content will go unnoticed.
  • Prioritizing things before you even start will make your plan systematic. Three things which you should look for before starting campaigns is the potential business impact, technical effort to execute and the requirements needed to sustain it.
  • Don’t filter your audience too much or else you will end up spending thrice the time and effort. Also, there’s difference in being personal and being creepy, know it!
  • Be true to your company’s vision.

Conclusion

You have to target the human behind the click. Keep this basic yet very important aspect of marketing in mind and you will escalate your chances of reigning supreme.

In case you are understanding all the above tips and tactics but unable to implement it due to lack of technical knowledge or time, worry no more. We have got your back. We are serving in the field of internet marketing since 12 years and have a panel of experts who comes up with tailored strategies for every client. Write us your requirement or expectations at sales@ebrandz.com or just give us a call at 1-888-545-0616 (Toll-Free). We will be more than happy to assist you.

REASONS BEHIND THE FAILURE OF YOUR ONLINE PRESENCE

online-strategy

There is a benchmark rule of business – when your business is going great guns, it hides even your visible errors but when things are not going smooth, even you seem to find errors in everything. This is what happens when your online presence is not driving enough prospects into sales conversions. Starting from the look and feel of your landing page to the content of your website, you name it to blame it. It is important that your online presence should get the dice rolling sooner than later and if it is not happening then starts the blame game.

Social Followers Become Just Numbers

While it certainly may look a great reading that you have crossed some kind of milestone in terms of viewership or follower base or any kind of engagement on your social presence (Twitter, Facebook, Pinterest, Google Plus) as such but it doesn’t help matters if these numbers don’t add up to the profits or rather some potential lead generation for your company. This not only is a waste of time but also your hard earned business investment.

In short, your social followers do help in spreading the message across. But these numbers don’t help the matters as such, if they don’t contribute to the conversion ratio, which in return results in the negative ROI for the company. This all results in an undue pressure on the sales and marketing team of your company.

Loss Of Opportunity For Conversion

This is far more important miss out than anything else. Any engagement, for example, on your social profile will not necessarily be your buyer initially, but it certainly can act as a catalyst for further lead generation. But in the process of targeting new leads, that important opportunity of conversion gets lost, when no further communication is made to that lead generation contact. This loss of opportunity negatively impacts your company’s revenue generation system in the form of negative ROI. So, it’s important that such type of lead generation contacts are also kept in loop.

Delivering With Great Content

Most Businesses are investing a large chunk of their profit in hiring great content writers to help them spread the word. The motive behind is to convert a prospective customer into a possible buyer rather than just trying to educate. But it often results in a breakdown of sorts when the lead loses interest further and the prospective customers in the pipeline dry up. This happens because they are fed up with all the unnecessary information rather than the option to consider as a part of their research.

Upgrade Yourself With Times

If you are not upgrading yourself with the evolving trends of modern day technology, at the end of the day, the loss is yours. The communication technology seems to changing at a faster pace. For instance, the age old desktop were replaced by laptops and tablets and now the mobile and phablets seems to have taken their place. This change is inevitable and if you are not keeping up with the times ahead then you may end up losing your prospective customer to your competitor. One’s loss is someone else’s gain – it is as simple as that. So, if you don’t want to be at the other end of winning side then you simply need to upgrade yourself with times.

Deliver What You Promise

At the end of the day, no one can possibly deny the benefits of trending online with millions of followers following your social updates on networking platform such as Twitter, Facebook, LinkedIn and so on. But at the same time, it is also important that you make the best possible use of them so that they contribute positively and add up to your ROI. Only way to achieve that is by delivering what you promise on to take your online business to the next level.

If you need any help in managing your online presence, kindly check out our Social Media Packages. Alternatively, you can also email sales@ebrandz.com or Call 1-888-545-0616 (Toll Free) for assistance.