You might have everything that you can think of, well in place that are essential for making a perfect landing page – relevant traffic sources, usability etc – and still suffer from satisfactory user engagement metrics. The missing link perhaps is perhaps your failure to talk to users in the right way. To elaborate, you should know exactly what they’re looking for on a landing page? Is convenience their priority? Or are they more price conscious than quality conscious? And what are your immediate competitors emphasizing about their product portfolio? Where does your brand stand? Read the rest of this entry »