<

Tag Archives: survey

FACEBOOK, GOOGLE & APPLE FEATURE PROMINENTLY IN THE NIELSEN GROUP SURVEY OF TOP APPS OF 2015

apps

Facebook, Google and Apple dominated the list of Top Ten Smartphone Apps of 2015 according to a survey conducted by Nielsen group.  In the process, the above mentioned three companies swept away all the top ten positions.

The online survey reported an 80% growth in the ever blooming US smartphone market at the end of Q3, 2015. In comparison, a recent popular survey by comScore reported a 78% surge in the smartphone market.

Talking about the survey report by Nielsen group, it placed Facebook and YouTube in the first and second position in the list of Top Mobile Apps of 2015. Facebook Messenger came a near third followed by Google subsidiaries taking up the next four positions. Google Apps – Search, Play, Maps and Gmail grabbed these honors.

top-apps

On the other hand, it was the Facebook Messenger which reported a growth surge of 31% on a yearly basis. Following suit was Apple Music, which grew at an amazing pace after its launch a year ago. The most amazing thing about the survey was that three companies dominated the listings of top ten apps and apparently the online traffic. However that doesn’t reflect in the Nielsen group’s reports, which ranked the top ten apps on basis of their audience reach.

In comparison, comScore’s most recent survey that lists Top 15 Apps slightly differs from the Nielsen group’s. It includes Pandora, Yahoo Stocks, Twitter and Amazon with the final two entries getting a mention in the last five positions. In addition to that, comScore’s Top 15 Apps do not list Apple Music or Apple Maps in the top 10 positions.

top-15-apps

For more information, email us at sales@ebrandz.com or call 888-545-0616 (Toll-Free).

THE 4 MARKETING TAKEAWAYS FROM FACEBOOK’S CURRENT FINANCIAL REPORT

fb-takeaways

Despite conceding a 2% social log-in deficit, Facebook’s CEO Mark Zuckerberg is the one who’s laughing all the way to the bank. The reason being, Facebook recorded another blockbuster quarter by registering a $4.5 billion earning in its third quarter financial report of the year. Well, that was expected of the social networking giant, which attracts more than one billion daily users and eight billion daily video views on a regular basis.

Not only that, the No.1 social networking site also believes in keeping businesses and marketers happy by providing them with more online business solutions than ever before. Here are four actionable takeaways that one can expect from the social referral giant:

Leverage Facebook and Instagram’s combined platform reach

Facebook’s COO Sheryl Sandberg makes a point or two when she states that businesses can also leverage Facebook’s platform to subscribe Instagram’s Ad services to market their product better. This in-turn expands the visibility of their brand that is increasingly becoming smart phone friendly. Moreover, she says that an average American adult spends 20 percent, out of the total 25 percentage of mobile browsing time, on either Facebook or Instagram.

She was quoted as saying

Businesses are lagging behind consumers in making this shift to mobile, and we believe we’re well positioned to help them catch up. Facebook Pages are already the mobile solution for millions of businesses. Pages now offer better messaging capabilities, call-to-action buttons and news sections that enable businesses to highlight important information.

More SME’s opting for Facebook’s video option

These days, a lot of businesses are tapping Facebook’s video feed potential to explore further sales opportunities. In fact, since September this year around 1.5 million SMEs posted videos on both organic and paid platforms.  Explaining this point further, Sandberg added, “That’s not happening at that high a level on any other platform, but with us it’s cheap, it’s very easy to use and that gives us a way to continue to work with SMBs and increasingly grow our business with them”.

Larger enterprises too are effectively using the medium as a part of their TV campaigns. Sheryl mentioned a Neilsen survey report which indicates that the marketers, who are currently exploring Facebook’s popular video option to effectively market their TV ad campaigns, not only maximized their reach but also experienced a surge in the brand recall rate to go alongside the likeability factor. For instance, GMC effectively leveraged Facebook’s video ad platform to extend their brand visibility, which registered a growth of 13 points in its ad recall rate and a surge of six points in brand likeability factor.

Sandberg further added

Video on Facebook gives marketers not just mass reach, but better cross-device targeting and measurement than we believe is available on any other platform.

IKEA’s Smart move

Not only that, larger set-ups are getting more creative in terms of exploring more advertising opportunities on Facebook. A recent example of that is IKEA, who smartly used carousel ads in Norway when their stores were closed.

Sandberg states that

[T]hey turned a $35,000 investment in carousel ads into $2 million in sales which happened precisely when they want it to happen”. That’s a direct response ad buy because it’s very specific carousel ads product but it’s also a brand play for them as they strengthen their brand and get people to interact with them as they want them to.

Facebook’s Dynamic Ads Support is generating favorable response

She further added that after its February launch this year, Facebook’s dynamic product Ads are providing more opportunities to businesses to market their products effectively on Facebook’s ad platform and reaping dividends in terms of better ROI. However, she didn’t back up her claim with any specific evidence. But she did add that brands like Marriott and the Latin-American e-commerce set-up, MercadoLibre are using it to remarket their products and services in 13 other countries around the world. Sandberg further added that both the above-mentioned companies are currently seeing it as a better investment option after witnessing a surge in their ROI.

Want to leverage Facebook marketing for your business; do check out our social media packages. For more information, email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for help.

FACEBOOK PREFERRED BY YOUNGSTERS. OLDER LOT STILL PREFER “WORD OF MOUTH” AS THE MOST TRUSTED SOURCE OF MEDIUM

So, how much of a role does your social media presence play in influencing the purchase decisions of your potential customers? On the basis of Local Consumer Survey 2015 conducted by Bright Local, listed below are some actionable takeaways on the basis of their age group, thought pattern and how they react to these online reviews on local businesses as such.

Based on the survey results, it was observed that more than 90% of consumers refer to these reviews as compared to more than 85%, who referred them last year. Moreover, the results showed that consumers are quickly forming their opinion about businesses with 40% of consumers admitted that they read about more than two reviews as compared to last year where only 29% of consumers were quick to form their opinion.

The above-mentioned observations are pretty much consumer specific and can be utilized by the local businesses and the SEO’s to further improve the bottom-line of their business.

Segmenting your Consumer on the basis of their Age groups

In order to better understand the consumer’s needs, the study was further carried out by segmenting the consumer’s needs on the basis of their age group. The data was classified on three age group categories to see whether the young consumers form their opinion faster than their older compatriot, which is done as below

1)      18-34 Age Group

2)      35-54 Age Group and

3)      55 plus Onwards Age Group

How much internet savvy your target audience is?

facebook-brightlocal1

Brief Observations:-

  • More than 55% of consumers aged 18-34 have been online at least once in a month
  • As compared to more than 40% of consumers aged 35-54 have been active at least once in a month
  • With more than 25% of consumers aged 55 plus have done so at least once in a month

Analysis

The above observations clearly indicates a huge difference between the click-through behavior of the younger as compared to the older lots of consumers, wherein the younger consumers were found to be more active online. Let us analyze their click-through behavior in detail.

18-34 Age Group

More than 55% of these online customers search at least once in a month, while more than 40% of searchers do it once in a week followed by a massive 21%, who do it on a daily basis.

So as a business owner or from your client perspective, it becomes all the more important for you to have strong online visibility across all the popular social channels.

35-54 Age Group

Almost 50% of this age category can be found searching online anywhere between 1 to 10 times a year. They are behind their younger compatriots of 18-34 age group but still 31% remain active on a weekly basis.

55 Plus Age Group

The least active of the online searchers come from this age group, wherein half of them are active up to 5 times per year followed by less than 20% of folks, who do it only once or never on a yearly basis.

After knowing, which among the age groups are mostly seen browsing real time, it is still not clear whether they do study these online reviews or not.

How knowledgeable your target audience is about your local business’s online reviews?

facebook-brightlocal2

Brief Observations:

  • More than 95% of consumers aged 18-34 study these online reviews for local businesses
  • As compared to more than 90% of consumers aged 35-54 study these online reviews for local businesses
  • While more than 85% of consumers aged 55 plus study these online reviews for local businesses

Analysis:

This brings us to the conclusion that more or less consumer of all ages study these reviews as such with the younger ones reviewing them a regular basis while more than 85% of the older age group(55 plus) frequently or occasionally studying them.

It’s a great news for all businesses alike, who are targeting all age groups to conclude that it’s highly likely that your potential customers will study these reviews.

Studying these business reviews is altogether a different thing, then knowing the fact that to which extent the consumer study these reviews and do they actually believe them.

What is your Target Audience’s preferred mode of communication or device to study local business’s online reviews?

facebook-brightlocal3

*NOTE: respondents were asked to select as many answers as they want

Brief Observations

  • The older consumers prefer to study these reviews on their PC(desktop / laptop)
  • While the young searchers prefer to study them on their smart phones or tablets

Analysis:

The difference in age group shows up in the above observations with the younger lot often seen to be active on their smart phones frequenting these reviews through the mobile browsers and apps.

More than 60% aged 18-34 studied these review through their mobile internet with more than 30% aged 35-54 as compared to more than 10% aged 55 plus online searchers.

On the basis of the preference of devices for the above-mentioned age group segments, we can make the following assumptions as below

PC / desktop:

It was observed through surveys that more than 70% of all consumers had studied these reviews on their PC (Desktop/ Laptop). This makes PC as the most inhabited medium, which is most frequented by the older lot than younger ones aged 18-34.

Smart access through mobile internet:

It was observed that more than 35% of the consumers preferred their mobile internet to study these online reviews.

The younger lot aged 18-34 were the regular online visitors in this category with 35-54 age group coming a near second position while the 55 plus age groups were the infrequent visitors of the lots.

Mobile apps:

Using Apps to study these online reviews follows similar pattern as above with rather less consumption of review

Tablet:

Surprisingly, Amongst all the mobile device options, Tablets seems to grab the attention of the 55+ age group consumers. This is due to the fact that they seem to prefer larger screen size to search or research particular websites.

It also becomes evident from the fact that if given a choice they are more likely to pick up a tablet than a small screen mobile device.

What does your target audience prefer as the most trusted source of medium?

facebook-brightlocal4

Brief Observations:

  • More than 30% of 55 plus age group don’t make their decision on the basis of these reviews as compared to personal recommendation.
  • While Consumers aged 18-34 are more likely to make purchase on the basis of these reviews as compared to other age groups.
  • Whereas all age groups prefer to completely trust these online reviews.

Analysis:

It was observed from the above surveys that around 80% give equal weightage to reviews and recommendations while more than 70% of consumers also agreed to follow the suit if it matches their requirements.

This brings us to the conclusion that there is certain correlation that exists between the age groups and the trusting levels of the respondents with the younger lot more likely to trust reviews as compared to the older ones.

Still that trust factor is hard to come with a large chunk of consumers pointing certain conditions to be met before they actually trust them completely.

How many online reviews does your target audience actually go through before making their decision?

facebook-brightlocal5

Brief Observations:

  • A major chunk of all age group consumers don’t go beyond 10 reviews to make their opinion.

Analysis:

On the basis of the full survey report, it was observed that consumers are forming their opinion at a faster rate with more than 85% don’t go beyond the tenth review to make their final decision, which is irrespective of the age difference..

Moreover, a large percentile of 55 plus age group consumers don’t study any reviews since they aren’t active searchers.

The percentile of consumers studying 1-10 reviews is as below

  • 18-34 – more than 80%
  • 35-55 – more than 77%
  • 55+ – more than 75%

Since consumers of all age groups form their opinion after going through a handful of reviews. This makes all the more important for businesses not only to have positive reviews on their sites but also update the new ones on a regular basis.

In past one year, through which medium your target audience have reviewed or recommended to the people, about the local businesses?

facebook-brightlocal6

Brief Observations:

  • Younger lot of searchers are more likely to counsel a business through many channels
  • With more than 85% of 18-34 have done so through their social media presence (Facebook, Twitter, Google+)
  • while more than 65% of 55 plus age groups did so through informal medium like word of mouth publicity.

Analysis:

It was observed that more than 85% of 18-34 age group reviewed about local businesses through Facebook, Twitter or Google plus social media profiles. As compared to the half percentile of the 35-54 age group consumers with over 20% of the 55 plus age group leveraging their social media presence. This brings us to further conclusion that social media is more preferred medium for the younger lot of searchers with more than 65% of 55 plus age group prefer the informal medium of communication such as word of mouth. All in all, Facebook and the informal way communication are the two most preferred medium of communication with the ratio depending on the age group of consumers as such.

 

Conclusion –

From our above observations, it can be concluded that consumers of all age groups will either review or refer local businesses largely on the basis of their age group and preferred mode of communication. But as a Business owner or SEO, you need to ensure maximum brand visibility across all the popular social media channels including Facebook, Twitter, Yelp, etc. and at the same time take care that they are creating a good first impression on your target consumer which is more than enough to take care of the bottom-line of your business.

Don’t want to be left behind? Check out our social media packages to give your business the lead among your competitors. You can also request a SMO Audit Report Worth $249 for FREE. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get started.