<

Tag Archives: web-design

GOOGLE’S ROLLING OUT A NEW VERSION OF MOBILE-FRIENDLY TESTING TOOL

mobile-user-agent

After testing it out, Google’s officially announced the launch of new version of mobile-friendly tool on Google’s central webmaster blog post.

Recently, it was reported in some media circles that Google’s working on a new mobile-friendly tool that allows businesses to check the mobile-friendliness of their sites.

The new version of the mobile-friendly tool comes loaded with some feel good factors like a cleaner look with more space and loads faster than the previous version of the tool. Noticeably, Google had first launched the mobile-friendly tool 2 years ago, in 2014 and the latest update by Google seems to be the largest update to the tool since its inception.

Here’s what the new version of the tool looks like.

mobile-friendly-test

The new tool is slicker and less frightening than the original tool. Google said it brings more “room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile-Friendly Test.” The tool is mobile-friendly as well! So you can test if your sites are mobile-friendly right on your smartphone. It seems like they mainly upgraded the backend infrastructure so that they can scale it later.

Right after the launch, there were some reports that the tool’s new version is not working on smartphones. But Google’s John Mueller, through his twitter handle asked everyone to remain patient as the update is still to be rolled out completely.

So if you are encountering any such problems, you’ll have to wait for the update to roll out completely.

Here’s the error report as encountered by some smartphone users.

mobile-friendly-error-phone

For more detailed information on the subject, you can write to us at sales@ebrandz.com.

A STEP BY STEP GUIDE TO BASIC CALL-TO-ACTION

call-to-action

In marketing parlance, a call-to-action (CTA) is an instruction to the intended or unintended click through audience to provoke an immediate action leading to tangible results. This actionable CTA can be an image or text or a combination of both. The main goal of a CTA is to convert online click through visitors into regular buyers of one’s product or services by making use of imperative verbs like “call now.”

You can use CTAs to get your visitors to subscribe for your free emailer services, e-books, webinars or attend an event, get a coupon, etc. A CTA tab can be placed anywhere on your website, an e-book, an emailer or at the end of your blog articles.

Normally, one CTA is enough to do the needful but sometimes you need to include multiple CTAs as part of your marketing campaign. Below is an example of multiple CTAs.

multiple-cta

And here’s how you can start using them: CTAs such as “call now”, “learn more here”, “click to know more”, “join now”, etc. can be inscribed on a neon tab on your website’s landing page. They enable you to convert the potential customers of your product or services.

In order to achieve desired results, you’ll need to include several elements in your CTA Tabs to attract your click through visitors.

How to create an Effective CTA

It’s easy to create a CTA tab which your click through users can easily ignore, especially if you are a novice. Here are some pointers that you can follow to start your SEO journey on a winning note.

Use it as a stand out performer: As they say, make that first impression an everlasting one! This applies for your CTAs as well. Visually appealing CTAs have more chances of making that indelible impression on your visitors. And that doesn’t mean that should go overboard with regards to your CTAs’ color combination. While it needs to be in sync with the design & color-combination of your website, it has to appear as a stand-out performer in the mix of things to be able to create that indelible impression on your click through visitors. For best results, you can use a CTA that is 225px wide and 45px high in dimensions.

Clear, loud and actionable CTA: Avoid using CTAs such as “Submit Now” as they may not give you the desired result, as far as conversion of your prospective clients is concerned. Instead you can make use of imperative verbs to get a loud and actionable CTA, such as “Call Now”.

Be clear about your offerings: People tend to ignore those CTAs that don’t tell the full story of what they will be getting in the bargain. So, be clear if you want them to download your e-book or subscribe to your email services or sign up for a free demo of your product or services. Be clear and precise about your offerings in exchange for their clicks.

Don’t ignore the sales funnel

An effective CTA would take the visitors to a dedicated landing page on your website, instead of just about any other web presence of yours.

For instance, a CTA that takes the visitors to your “Contact Us” page may not be that effective in driving the CTR as compared to taking them to a landing page that enables them to download your e-book.

Besides that, keep in mind the sales funnel for converting your prospective customers. You don’t really want to take your brand new visitors to the product demo page before educating them about your product and services. It may not go down well with them and that will surely have a negative impact on the sales margin of your company.

The Next Important Step: Create a CTA for yourself!

These were some of the basic CTA pointers that you need to keep in mind while designing one for yourself. But if you need any professional help, we can be of assistance. Check out our award winning website design services starting from $299. You can write us your requirements at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) and our team will be in touch with you within 24 business hours.

3 SEO BASICS THAT MANY WEBSITES ARE FORGETTING

seo

Sometimes we tend to forget about the basics and run behind shiny things. This is also true when it comes to SEO because as we know that things change drastically, we have convinced ourselves that the more complex the strategy we implement, the better our position will be. But is that really the case? We don’t think so! Sometimes, the simplest of SEO strategies are the best.

Below are 3 simple, proven and tested SEO strategies that work wonders.

Killer User Experience

If you want a perfect, powerful and efficient SEO strategy, create the best user experience you possibly can.

Often we see lack of teamwork when it comes to UX. Most of the times, all the teams namely, UX, SEO, Design & IA don’t collaborate with each other; despite the fact that the foundation of SEO is user experience. And that is why your SEO strategies will not work unless your websites offer good user experience.

Good SEO commands great content, a functional website, easy navigation, relevant keywords and quality backlinks.

See the point?

Every facet of SEO somehow gets back to producing a great user experience. And when you ignore this fundamental concept, you are actually ignoring the very basics of SEO. But when you enhance the user experience, you improve your SEO in that particular aspect.

Title Tag

The most noticeable element on a search engine result page is the Title Tag. Title tags are so basic that they often get ignored; despite the fact that it is the first thing a user notices about your website.

Experts say that after content, title tag is the 2nd most vital on-page factor that affects SEO.  So here are some valuable tips to optimize your title tag.

Auto generated title tags are your enemies. WordPress could create one for you, but sticking to it will cost you visitors. So first analyze what could possibly be the best title tag that sums up your whole content in an appealing way.

  • Don’t try to stuff your titles with keywords, use a keyword which also describes the title.
  • Keep your title tag in the front; it’s helpful for both the search engines and the users.
  • It should guide the user, so make sure that you’re making title tags for humans.

More Content

Due to the content marketing boom, we did get a lot of content but the internet also exploded with low-quality content. Content that has been created for the sake of SEO is neither good for the search engines nor for the users. Some content marketers have become really exhausted by “too much content” and some are even asking who will consume this much content on a daily basis.

But the fact is, there are billions of people who search with different intentions and keywords. They get a lot of choices while searching for content and finally proceed with the best. So I would say that “Too much content is not the problem, but low-quality content is”.

We have been analyzing and working on many websites. We wrote content for many of our clients and intensified their blog posts, social media posts  & more. And guess what? We got overwhelming results. Their website traffic boosted and we see an unbelievable amount of visitors. Also, we registered a decent number of unique visitors.

It means that more content is good as long as it’s great. Your audience is looking for content and if you produce and provide high-quality content, then you can reign supreme and fulfill your goals of getting high traffic.

Conclusion

SEO has never been easy. No matter if you are a pro or a beginner, there are always things to learn, techniques to adopt & areas of knowledge to grow. The more you understand and master the basics, the higher the chances of becoming an SEO expert or marketer.

Want to know where your website stands? Get Free SEO Audit done for your website. This report is worth $299 and highlights the important aspects of your website. For more information, write to us at sales@ebrandz.com. And yes, do not forget to check out our SEO packages.

THE IMPECCABLE COMBINATION OF SEO & UX

seo

People generally assume that SEO is just for increasing rankings in search page results. But the fact is it only one side of the coin.

SEO is more about identifying the exact thing a consumer is looking for in the website and identifying the value a brand can provide on that moment to the users.

Since you already know that Google growingly appraises user behaviour indication. The factor that decides user experience such as Page load time, mobile friendliness, button size on small screens and many others are used as signals for the organic search algorithm.

SEO is not about just keywords anymore. It’s more about understanding the core need of consumers and not to mention how, where and when. This has made SEO evolve from pinching metatags to enhancing one’s brand’s digital ecosystem. Hence, the SEO now effects the user engagement on a site and rankings equally!

“UX & SEO” are Highly interrelated and, as a result, you will see over 5 million Google results for this search term.

UX + SEO

SEO pundits bank on search data to bring an experience obliged towards the searcher. On the other hand, UX designer count on interactions, wireframes and storytelling to carry that same experience. Thus, UX designers had the design framework SEO requires and SEO possess the data which UX needs.

So it’s vital to understand that SEO & UX both work great together and, as a result, the design becomes usable & high performing & so does the website.

Things that occur when UX & SEO works together to fulfil the same goal is listed below:

1) A convenient and examinable website

A website will be marked as useful if the users can find it. A searchers experience starts before even entering into a website. This is why searchable websites are convenient and receive more traffic.

2) Wonder happens when UX designer get armed with search data.

SEO pundits use keyword data to recognize the search pattern of the user and what topics they search for. If the UX designers will be provided by this invaluable data two things will occur.

First: Generally design decision is based on sample size, so it is not tailor-fit for the users. If they will get the real life data of the users, they can provide highly relevant design experience since they exactly know what their users care about the most.

Second: The SEO perception will be based on site experience, which will help them position the website in the best possible way.

ux-seo

3) No more clicks to broken links

A user which is eager to get more and more information about the topic he is reading can click on broken links as well since he doesn’t have the patience to figure out where the desired content is on the website.

So if the SEO and UX will work together they can provide the desired content to the user with ease.

4) Enhanced convenience and creativity

Removing the SEO obstacle often leads to enhanced site architecture.

For instance: A proposed website design was hindering optimization for highly relevant topic, so we modified the architecture and templates to house this additional content.  As a result, the website design and architecture became more appealing and convenient.

Thus, the teamwork of SEO expert and UX designer resulted into serving SEO goal while improving the design and resources eventually available to the user.

In case you are willing to opt for such convenient, creative and SEO friendly website, we can be of your help. You can check our experience, offerings and testimonial to form a good idea about the quality of our services. You can also write us your requirements on sales@ebrandz.com or simply ring the bell on 1-888-545-0616 (Toll-Free).

OPTIMIZED LANDING PAGES. A BETTER UNDERSTANDING FOR DESIGNING

landing-pages

We live in the 21st century, and the present era puts forth a scenario that emphasizes the importance of the internet. And as we speak about the internet, every sphere on the planet turn their head towards the world of web for a helping hand.

Websites of a brand are essential elements that, with absolute pungency, help draw in consumers. But having consumers to view your website isn’t as easy as ‘ABC.’ Attaining an upper hand in the search engines is a must. That, along with a laudable user experience would help you earn conversion results you’d have wished for.

Among the lingering list of strategies, pop out the unique SEO landing pages. These sure do help accomplish goals, but are hard to understand and have been used for quite some time now.

Let’s now see why & how to get the most out of your work, and the need of a landing page for your website.

Why are Landing Pages Important?

Firstly, landing pages lend a helping hand in converting visitors & onlookers into customers. This is made possible by guiding them past your homepage and onto the desired destination. This enables them to purchase or be enveloped in their personal subjective interests on the website.

Landing pages put light upon the metrics that you earn. For example, demographics, bounce rates, behaviours, etc. And they are a lot simpler when it comes to being evaluated for success, if compared to home & service page.

This way, you can assess the value of any given landing page and positively optimize it if required.

Experience and achievements can also be hoisted to symbolize trustworthiness. Distinct keywords can also be pinned up to ascend your rankings.

Do we need them for PPC and SEO? Let’s find out.

Oh yes. Both, PPC and SEO campaigns sure are supported by landing pages, despite one of them being focused upon producing advertising results and the other one on organic traffic.

They’d pinpoint keywords, steering viewers onto your preferred destination on the website.

And in order to make a conversion, the content and imagery must correspond with whatever that’s being promoted in the advertisement. This is the key difference with PPC landing pages.

On the other hand, your company’s relevancy should be conveyed to the targeted keyword search by the SEO landing pages.

Uniqueness of your business is highlighted, earmarking a certain section of audience which not only recapitulates visitors but also draws in new ones, increasing traffic.

Check-list for landing page optimization.

Only a completely optimized landing page can be effective, that’d help you draw on your SEO rankings and conversion rates, making your landing pages truly effective.

Here is a check-list that’d give rise to a top-notch landing page for your site.

  1. Create a template that’s simple yet attractive. Also make sure that it is easy to navigate.
  2. With a balanced character count of 35-50, the page title should include the targeted key phrase, along with the location.
  3. The best CTR requires well optimized meta-descriptions. The character numbering should be between 50 to 150.
    Tip: Phone number can be included for click-to-call.
  4. The URL to be used must be search engine-friendly. It must also have the targeted keyphrase along with the location.
    Example: domain.com/key-phrase-city-state.
  5. Use a headline that is suitable and relates well to the intended search.
  6. Original content with keywords is necessary. Explain what, why & how it’d relate to the intended search.
  7. Leave heads turned towards you by adding attractive images & videos.
  8. Have company contact information tagged upon a candid call-to-action.
  9. Include the Google Map while showcasing the local area. Also, embed your Google Local Listing on the map with a pin marker in case of a physical representation.
  10. In order to draw in loyalty & credibility, include seals, certifications, memberships & logos.
  11. Social sharing buttons should be strikingly evident.
  12. Highlight testimonials from every corner, onto top review sites.

Acceleration of your work with the use of the fetch tool.

Finally, we focus upon the “Fetch as Googlebot” Tool in the Google Search Console. Formerly known as the Webmaster Tool, this accelerates the functioning of the landing pages.

With this, you can directly submit your new page URL to Google’s index, without having to wait for weeks for them to be found.

Depiction of your SEO rankings depends upon how fast Google recognizes your optimized landing pages.

The primary element is traffic. A fine website is nothing without visitors. Therefore, landing pages are a must to draw in sufficient traffic and revenue.

Seize every pointer mentioned here in order to achieve a considerable amount of improvement in your SEO campaign for praiseworthy marketing results.

So if you need any help with designing landing pages for your website, do check out our features here. Alternatively, you can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.