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Tag Archives: website

HEY SEO’S, DON’T UNDERESTIMATE THE INTERNAL LINKING CAPABILITIES OF THE WEBSITE

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As an SEO, you have to constantly keep an eye on the Google’s algorithm updates, search for high ranking keywords, manage the PPC campaigns, the link building progress and monitor the quality of the content etc. to name a few. Day-in and Day-out, you have to manage all these daily SEO chores to ensure that your clients are topping most searches. But in the process, it’s possible that you may miss out on some important details, which could hinder your SEO efforts as such.

And the status of the website’s internal links are one those things that you can choose to ignore at your own peril. Talking about internal links, they can be defined as the link from one of your web-page to another one on the same website. And the start-up SEO’s can do well to take notice of them by adding internal links pointing to the relevant content of the website.

So the next time, you come up with a new piece of content then just linking them with the internal links will enable you to easily track your older pieces of content along-with the new and the related ones.

Not only that, you will be viewed as an expert on that particular subject, when you continuously pile up content over a longer duration of time, a fact that is acknowledged by the search engine as well. The reason being that addition of internal links will direct the flow of searches to your web-page containing the best quality of content, which also informs the search engine bot. But if you don’t link your content as such then it will definitely affect your search rankings, too.

Internal linking opportunities and your site structure

Your website’s architecture is an important metric to consider, when devising the internal link strategy for your site

Separating content pages(like having separate blog pages) from the relevant topic pages in your overall website structure is a long time SEO tactic that doesn’t augur well with the bottom line of your business.

Instead, clubbing relevant content with the related topics on the same web page may work out well for your overall site architecture, which can be easily tracked by pointing internal links to them.

Improving your relevancy and authority on a topic is what every SEO hopes for, so stop overlooking internal link opportunities. Links on your site are a lot easier to get than links from other sites, and they can be just as effective.

As an SEO, Relevancy in terms of content creation and site authority should be your important consideration and internal links facilitates both your concerns. And earning internal links are easy and work just as fine when compared to gaining those external links from other sites.

You are given the opportunity to identify and link to relevant content and pass value to that content, so take advantage of this opportunity and add internal links.

So, don’t just miss out this SEO opportunity to start identifying, linking and thereby adding value to the relevant content on your web pages by exploring the internal link strategy for your website.

Explore other opportunities with your internal link structure

To forge a strong internal link structure pointing to your website, don’t just limit your internal link searches and expand your horizon by exploring such linking opportunities with other websites as well. This in turn will improve the search ranking and the authority of your site.

Moreover, your other online endeavours also contribute to the overall development of your site’s internal link structure. So, participating actively in such open discussion forums, community helps and guest blogging opportunities will not only lend more depth to your online presence but also the content link structure of your site as well.

The more shares, likes, re-tweets and the tagging opportunities that your social profiles generate, help in forging a strong internal link structure pointing to your website or content as such. So, make the most of your social presence (Google plus, Facebook, Twitter, Instagram, LinkedIn and Pinterest, etc. to name a few) to further boost your local and organic search ranking and the internal link structure of your website.

Every other social network provides such internal link opportunities and it’s up to you to properly harness it to boost not only your SEO campaign but also the overall authority of your website as well.

Your actionable takeaways

So, don’t just undermine the power of the internal linking capabilities of your website and use it to a good effect to enhance your search ranking and the overall authority of your website. Because with SEO’s, the time starts ticking away.

Need assistance with SEO, just check out our SEO Packages. You can also request a FREE SEO Audit for your website. Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOOGLE ISSUES A FINAL WARNING TO SITES ABOUT THE DECEPTIVE MOBILE REDIRECTS

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Google’s ire turns in the direction of enhancing the mobile user experience by cleaning up the sneaky mobile only redirects.

As such, the utility of these unreliable mobile-only redirects are fine to a point, where they are actually helping people in accessing the mobile friendly content. But they become problematic when they direct user to unwanted site or page, which they didn’t want to visit.

In fact, it’s a sort of cheap tactic, which warrants a manual punishment for going against Google’s webmaster guidelines, if the search giant gets to know about it.

But there’s no reason to blame your webmaster because these quirky redirect occur even without the webmaster’s knowledge. Google acknowledges this fact and that’s why he issued yet another warning to the site owners instead of punishing them. Not only that, Google also gave two possible reasons behind its presence as below:

  • Advertising: A display Ad script might have ended up redirecting users to other unintended site, much to the amazement of the webmaster.
  • Hacking: In a hacked site scenario, attackers could link your site to the spammy web domains to be redirected for mobile searches.

The site owners can also find out about their site’s mobile redirect tendency by simply doing a google search of their site through the smartphone and clicking on the results.

Moreover, Google wants the site-owners to monitor their user’s redirect complaints, keep an eye on the unusual activity such as the sudden drop in your web traffic through the Google analytics report.

If there are any indications of their presence on your site, then the search giant advocates you to check the Search Console account for further signals of a possible site hack warning.

If there’s no hacking problem, this problem might arise due to the third party source or medium. You can also fix this problem by scaling down the possible factors one by one and then again testing to see if the issue has been resolved or not.

Google wraps up its blog post by issuing a serious warning to site owners about the impending action of subscribing to such deceptive activities leading to manual action on your site in the form of being removed from the Google’s indexing search capabilities.

Google seems more interested in the clean-up act also due to the fact that smartphone searches are dominating the search scenario. And that’s the reason why it’s taking the matter pretty seriously with the site owners.

But whatever action Google takes to stop these deceptive acts, the spammers and hackers as such will find a way or two to disrupt your site’s mobile experience and hence Google recommends the site owners to always stay on guard with your online presence.

As a precautionary measure, site owners can have security alerts to protect their site being hacked and also be careful the next time you intend to run an advertising script on your site.

And as a site owner if you are still facing these issues, check out our Website Maintenance Packages packed with features such as secure backups, website performance audit, uptime monitoring and more. Just email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) to get started.

FIVE WRONG SEO TACTICS THAT CAN KILL YOUR USER’S WEBSITE EXPERIENCE

So, what do you think is SEO dead? Frankly speaking, SEO services won’t stop existing as such but it certainly is becoming rather cheap and frustrating for your clickthrough visitor. It does reflect that way with many a businesses including Social Media Hubs such as Facebook and others are finding it difficult to persuade their existing customers or visitors to stay on their website or even subscribe to their free online services. That’s the reason why clickbait tactics are being commonly used by the online marketers as way to entice their click-throughs to visit their website. But in the process, they are not only spoiling the online experience of a certain visitor but they are also compromising with their site’s user experience. Besides that, there are actually quite a few cheap and frustrating tactics that we’ll run through in this rather brief article.

Counting your Page views

Well, it may be a worthwhile activity for some to pass time (joking), but when your online visitor has to continuously refresh your webpage then it looks rather cheap (from your perspective) and annoying (for your user) to stay on your page a bit longer. Especially, when someone’s browsing your website through their smartphone and those annoying pop-up ads refusing to close down and in process makes a mockery of your user’s web experience. With Page views off-late losing their business metric value, it would be much more beneficial for you as a business owner to target your online visitors with one or two nicely laid out pages rather than wasting your passerby’s time in loading multiple web-pages.

That’s a Wrong Page, Mate!

When a click through user is navigating your site that means they are searching for something that is there on your site. So when the user is browsing through your list of product and services, it won’t be a good idea to direct them on your landing page or homepage or some other page as such. But when that happens with your user then they may find it rather distracting tactic and most of the time the user has no other but to leave your website completely.

Go slow when asking for their emails info

E-mail marketing is a great way to reach out your potential customers as such and it’s being cleverly utilized by marketers to show off their great content skills and range of quality products and services. But in doing so, they ask an early commitment from their users to subscribe their e-mail services, which the user may do so in future but after getting a clear idea of your product and services on offer. For if you hurry up your visitor, chances are that your visitor my close the pop-up window before even going through your list of product and services. This situation can be avoided by changing the settings of your cookies in the pop-up window.

Masking your CTR buttons

Hiding your calls-to-action button is completely uncalled for because it will actually hurt the bottom-line of your business, especially for your e-commerce needs or lead generation or B2B presence. This will hamper the growth of your prospective visitors, who might be actually progressing through some level of your sales funnel. So, if you hide your email sign-up or registration tabs then it will not only frustrate your clickthrough visitor but also retard the growth of your potential customer. Hence, it’s crucial to have a visible CTR button positioned above to keep your visitor interested to complete the process of online transaction.

Delivering a low quality mobile experience

Through its recent Mobilegeddon update, Google has made it mandatory for every site owners to make their website a mobile friendly one. Not only that, enhancing your user’s smartphone experience is essential for businesses to get ahead of their competitors in search rankings. Besides, a visible calls-to-action button along with your business location tracking maps and efficient loading time of your web pages are crucial not only from your visitors perspective but also for your business search rankings. Moreover, ensure that the display ads don’t completely block the mobile screen space.

Having said that it’s completely up to you as a business owner to get over your negative marketing tactics because not only that will mar your user’s experience but also will result in negative search ranking of your site. And if you need some assistance in enhancing the quality of your web experience, request a FREE Audit of your website highlighting major local, on-site, offsite and social metrics. You can also email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

7 SEO Techniques for Businesses

Get your pen & paper out and note down these basic yet important points that’ll enhance your business.

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Greetings everybody. Today is a day like any other, as we step outside with hopes high. So let’s make this day different by raising it higher. Enough of mellow morning talks. Let’s spring back onto our subject of discussion. Yes, Search Engine Optimization. These days, every 3rd person around us would know what SEO is, and a man backed by business would most certainly know what SEO means. But, how many of us actually know how to make the best use of it. That’s the only way we’d  pounce our way to prosperity & success. Let’s see the 7 interesting techniques of SEO that businessmen like you can make the most of.

Technique #1 focuses on optimizing title tags.                                                                                 

On every website, each of its page should have its own unique title tag. Although, not all are equal.

A good title tag should ideally comprise of 65 characters to make it look sleek & intriguing. Also, include your brand name in it along with keywords that focus upon the product and its service.

Making it informative is equally essential, since it gives the reader a basic idea about the product. In the process, avoiding stuffing titles with excessive keywords like ‘offers, discounts, coupons etc.’, since they tend to frustrate users.

Here’s Technique #2.

Creating compelling meta descriptions that talk about the brand. The summaries typed into these categories should talk about at least one mentioned keyword, and should not exceed the character-count of 160. Your site’s Click-Through Rate is the thing that’s marked up with the help of the meta descriptions and their snippets found on search engine results. Writing the meta descriptions in a magnetizing manner is how you’ll lure in clicks from the visitors who’d pass by competitors.

The 3rd Technique talks about utilizing keyword-rich headings.

Everybody wishes to improve their overall SEO website value. And the only way to do that is by adding the headings loaded with showy keywords. Not only are the words in the tags added weight by the search engines but they also allow the readers to scroll through the content efficiently and with ease.

Technique #4 is about ALT tags on images

Compulsorily add ALT tags to images posted upon your web pages. What ALT tags did was to add more information about the content on the screen, promoting it via text-to-speech devices for visually impaired website visitors. And, instead of stuffing your ALT tag with keywords, use it to precisely describe images upon the website along with the naturally occurring keyword phrases.

The Technique #5 talks about building internal links between pages.

Creating internal links that connect different pieces of content assist the search engine spider to classify site’s pages by a great degree. For instance, try having your ‘Contact Us’ or ‘About Us’ page linked onto every page in the website body instead of just having it on the navigation bar.

Creating a Sitemap is Technique #6

Now, we’ll tell you what a Spider is and what it does. ‘Spiders’ come crawling in, into the world of SEO, which are otherwise known to be search engines’ indexing programs. The important role of analysing new websites and adding their content to the lists of pages that can be displayed in response to user queries, is done by them. Hence, optimizing content for natural search traffic can be taken care of by facilitating the easy movement of the spider programs.

Regular updating of your site is Technique #7

Meeting users’ needs by serving satisfaction is exactly why periodical updating of a website is necessary. More up-to-date information bring about additional keywords that allow your website to be flashed upon search engines conjuring up bolstered traffic. A clever strategy of updating your website is via blogs & news sections. This leads to readers herd up with interest to know what your business is all about.

Well, deploying all of these 7 traits won’t get you on top the very next day. These tricks of trade certainly need to be accompanied by patience to sweep in success.

Well, if you need any help, we would be happy to assist you. Just connect with us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Alternatively, you can also request a comprehensive SEO Audit of your website worth $200 for FREE.

HOW TO MAKE YOUR WEBSITE USER AND BOT FRIENDLY

Organic search marketing has come a long way. From keyword selection to conversion optimization, the whole scenario has changed dramatically. Entering the website is the prime point. This is where you can lure maximum users from search results and to do so, you have to analyze the way to please search engine bots and while you are trying to please the search engine by making a clear path to your site, you are pleasing the user as well. We have made a list of points you should implement in order to make your site, user and bot friendly at the same time.

Below are some tips and tools you would love to consider.

CHECKOUT FOR CONNECTION ISSUES

Tool: Pingdom Website Speed Test

pingdom

Even before preparing to welcome search engine bot, you have to make sure that your

site is communicating with the server fluently. The first thing you need to do is to test Ping and Traceroute in order to detect any issues interrupting connectivity.

While using this tool you should also perform a DNS verification to ensure that there are no domain authorization problems. It is also required to review Page speed data from Google Analytics as shown below.

analytics-speed

GROUNDWORK TO SEO

Tools: Google Search Console and Sitemap Writer Pro

To evaluate how Google perceives your Robots.txt file and what you would like to hide from them, go to the Google search console> Crawl> Robots.txt.

It will also enable you to understand if you are isolating search critical content from crawler view. Run your website pages through the tester to avoid SEO’s most basic mistakes.

robotstxt-tester

PAY ATTENTION TO THE PAGE-LOAD TIME

Tools: Pingdom Website Speed Test and Google PageSpeed Insights

One of the ranking factors is page-load time. So ensure that the CSS & JavaScript coding are placed correctly. Also eliminate the dead 404 and redirecting files.

The waterfall tool of Pingdom’s Speed Test is superb for page loading. The file names are marked with different colors that point out dead files or redirected files.

waterfall-pingdom

PAGE RENDERING

Tool: Google Search Console

To ensure page rendering to users and search engines are same, use Google Search console.

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AVOID CONTENT DUPLICATION

Avoiding duplicate content for your website is mandatory as you would not like to annoy the crawler. You can use tools like Copyscape, SEMrush Site Audit, SiteLiner or even a manual review to remove duplicate content.

LET THE EXPERTS DO THE WORK FOR YOU

Making sure that every aspect of your website is pitch perfect is a complicated task. You have to ensure that your website will be appreciated by both search engine as well as the user. So if you don’t possess that expert technical qualification required to do this job, we suggest you to invest a little amount on your website and let the experts do the work for you. It’s far better to invest a little amount at first rather than waiting for users to visit.

Alternatively, you can email sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

GOOGLE’S TIPS ON HOW TO PROTECT YOUR WEBSITE FROM BEING VULNERABLE

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This is essentially an informative article to support the concept of #NoHackedCampaign by Google. It also sends a message across to the hacker community to mend their ways or find some new ones so that Google will again come out with new innovative ways to counter the same. So, let’s start this discussion with some facts, which will be followed up by the Google tips of how to avoid your website from hacking.

According to Google, the past one year saw 180% increase in the number of the websites getting hacked, a substantial figure in terms of breach of security of online content and information leaks. So, if you think you had contributed to that percentile or else believe that prevention is better than cure, take note of some ways below to safeguard your website from getting hacked.

1) Get a Strong and Lengthy Password

This is vital from the outset as we all know that creating a password that is difficult to spill out or crack is crucial in protecting your website. So an ideal password with combination of letters, numbers and symbols might do the trick but Google says there’s more to it than that. Length of your password also plays an important role with a mix of changing it from time to time will ensure there aren’t any security lapses.

In addition to that, Google has come up with 2-factor identification method which ultimately seals the deal for a strong and lengthy password.

2) Update your Website’s Software

Do upgrade your website’s software with the latest available update especially for WordPress sites, so that it becomes a hard part to crack. This is vital from the security point of view since Google says that a website with a backdate software is like a dream come true for the prying eyes of online hackers. This update includes the patching of the web server software with the CMS’s plug-in and the add-ons updated.

3) Get a Secured and Trusted Hosting Provider

According to Google, if you manage your own web server, be prepared to deal with any complex technical security issue that may come up.

However, if you are using a hosting provider, Google recommends getting a trusted hosting company with previous experience in handling issues related to on-demand support for dealing with hacked sites.

4) Use Google Services

Google provides the user with a number of services which when used in combination with one’s site helps to notify if the site is compromised or not. This can be done by signing-up with the Google Search Console, which is a direct connection to its services and also highly recommended by Google. Google Alerts is one such service which helps to notify about any suspicious activity taking place on your Google account or website. Moreover, Setting up Alerts for Spammy terms is also recommended per se.

The above parameters can help you in keeping your website safe on the web. However, that said, WordPress Vulnerabilities and Website Hacking Issues continue to be on the rise due to websites not being secured and updated. Our WordPress Website Maintenance Packages will help you to tackle such issues so that you can focus more on your business and worry less about your website.

A quick reminder on what we can help you with: Custom WordPress Websites, Responsive Designs, Landing Pages, Infographics, Ecommerce Websites, Video Creation, Logo & Banner Designs to name a few and our Web Development Services starting from just $299.

So, what are you waiting for? Email sales@ebrandz.com OR call toll-free on 888-545-0616 to benefit from our services.

An overview of sources that direct traffic to your site

The user-friendly Google Analytics reporting interface tracks the traffic pattern to your site from emerging two broad referring sources – organic and paid. Organic campaigns can originate from unpaid search engine results link, referral from some other site like a blog as well as direct traffic. On the other hand, paid campaigns can be attributed to AdWords, relevant paid search engine keywords, or non-Adwords providers’ paid ad campaigns. Continue reading