Just a couple of days after Google announced a major change to its current privacy policy, the company is facing severe criticism. From now on, it will be sharing a greater quantum of user data across its own services something that has greatly antagonized privacy advocates and a few official data-protection agencies. Read the rest of this entry »

Experian Hitwise has just recently analyzed the top one thousand search terms in the US for the year gone by, to come up with some interesting findings. According to its report, the world’s most popular social network (Facebook, which else?) has emerged as the top search term for one more year. Let us take a quick look at the US search scenario for 2011:  Read the rest of this entry »

According to a latest Social Shopping Study, many people now have integrated the various social media channels in all stages of the digital shopping process. The survey concludes that women are less likely than men to perform five of six designated social shopping activities. Read the rest of this entry »

Social media is now a must-use tool for modern marketers, looking for effective ways and means of customer engagement. Popular social networks provide emerging as well as established brands with new ways of reaching out to a wider audience in the most cost effective manner. They allow a smoother exchange of meaningful messages directed at a focused user group, enabling a potentially massive community of participants to productively collaborate. Read the rest of this entry »

Do you surf Twitter and Facebook on your Web browser instead of employing a separate desktop app for these popular social networks? There are many who prefer to opt for the browser tab to run everything online rather than try switching among programs. Of course, if you wish to network sans deserting your browser, Flock is a great choice. Read the rest of this entry »

Social Media Optimization (SMO) plays an extremely important role in widening your existing online professional network. It is known that broader your customer base, higher the sales, bigger the profit, and greater the success you will enjoy as a business owner! In other words, you can keep marching ahead in your quest for progress and supremacy with smart usage of social media. Read the rest of this entry »

Though publishing and watching videos online has become a popular activity, the process of getting them ranked higher in search results still remains challenging. In fact, the task can be prove to be more frustrating than you may think primarily owing to the deluge of video content online. It is not just enough to produce great video content. What matters whether you correctly optimize and popularize it! Read the rest of this entry »

The success of franchise industry has been largely defined by its consistency and uniformity over time. But with the advent of Web-based communication tools, such as Facebook, Twitter, YouTube etc, the conventional business model is fast undergoing a change. The industry is being dramatically transformed by dynamic social media platforms. Indeed, potential investors now rely less on trade shows and offline franchise publications, to seek information about latest developments, thanks to online social networks. Not surprisingly, they depend more on social networks and blogs to make key decisions. Read the rest of this entry »

The influence of Social Media is too stark and significant to be ignored in the online world. To put it simply, your clients, members, existing customers, and prospects are invariably engaged in a host of online activities; they are posting on Facebook, tweeting on Twitter, forwarding most-watched YouTube videos, or perhaps putting up comments on blogs. They are out there engaged in interesting conversations and sharing meaningful information relevant to your industry or business domain. Read the rest of this entry »

Social Media Optimization (SMO) is a great tool that can ensure profitable running of online business entities on a sustained basis. It helps enhance your business credibility and reputation, as well as popularize the key services and products – at little cost to you. This ultimately boosts your profits. A consumer-driven website must employ SMO to leverage its inherent advantages. Read the rest of this entry »