Educators world over are taking a fresh look at YouTube, the world’s most popular video sharing site, long viewed by them more as a repository of videos purely for branding, marketing and entertainment than one disseminating any serious knowledge. To remove the ‘misconception’, its parent company Google has been for quite some time fine-tuning and promoting a portal that will encourage schools to let students access informative visual content. Read the rest of this entry »

Attracting nearly 800 million monthly visitors across the globe, YouTube is a powerful and popular advertising platform. As we are all aware, a successful viral video can propel a new product or service to new peaks of popularity. For top global brands, it’s akin to marketing during the Super Bowl. To help even smaller businesses aim it big with video, the social site has introduced a slew of tools and enhancements. Read the rest of this entry »

It’s difficult to pinpoint exact traits of a successful viral video phenomenon. It’s not easy to tell why some of them become a worldwide rage and others vanish without a trace. So what makes any seemingly innocuous video go viral and is it possible to make one or know beforehand that you actually making one? Read the rest of this entry »

The social media space, even when there’s talk of some saturation creeping in, actually continues to evolve at a rapid pace and in different ways. A prime example of this is Pinterest, a site not even two years old, now climbing up the popularity ladder by leaps and bounds. It has already found place among the top 10 sites in the category of Social Networking & Forums by the Hitwise. Read the rest of this entry »

Just a couple of days after Google announced a major change to its current privacy policy, the company is facing severe criticism. From now on, it will be sharing a greater quantum of user data across its own services something that has greatly antagonized privacy advocates and a few official data-protection agencies. Read the rest of this entry »

Experian Hitwise has just recently analyzed the top one thousand search terms in the US for the year gone by, to come up with some interesting findings. According to its report, the world’s most popular social network (Facebook, which else?) has emerged as the top search term for one more year. Let us take a quick look at the US search scenario for 2011:  Read the rest of this entry »

According to a latest Social Shopping Study, many people now have integrated the various social media channels in all stages of the digital shopping process. The survey concludes that women are less likely than men to perform five of six designated social shopping activities. Read the rest of this entry »

Social media is now a must-use tool for modern marketers, looking for effective ways and means of customer engagement. Popular social networks provide emerging as well as established brands with new ways of reaching out to a wider audience in the most cost effective manner. They allow a smoother exchange of meaningful messages directed at a focused user group, enabling a potentially massive community of participants to productively collaborate. Read the rest of this entry »

Do you surf Twitter and Facebook on your Web browser instead of employing a separate desktop app for these popular social networks? There are many who prefer to opt for the browser tab to run everything online rather than try switching among programs. Of course, if you wish to network sans deserting your browser, Flock is a great choice. Read the rest of this entry »

Social Media Optimization (SMO) plays an extremely important role in widening your existing online professional network. It is known that broader your customer base, higher the sales, bigger the profit, and greater the success you will enjoy as a business owner! In other words, you can keep marching ahead in your quest for progress and supremacy with smart usage of social media. Read the rest of this entry »