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Tag Archives: YouTube

WHAT ONE REQUIRES TO BE POPULAR ON YOUTUBE, REVEALS A GRAPEVINE STUDY

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There goes an expression, “Stars are not born, they are made”. Well, it indeed is a fact that talent alone is not enough to make you popular on YouTube with its millions of subscribers. In fact, it’s not at all as easy as it may seem. So, what does one require to be popular on YouTube?

According to Grapevine’s survey, of a total of 1,861 creators on YouTube only 2% have over 100K subscribers, 9% have in the range of 5K to 10K subscribers, while the remaining 89% creators have less than 5k subscribers on their YouTube channel. The survey was conducted by a company called Grapevine Logic that provides a platform for brands and social creators to collaborate and work together seamlessly.

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Let’s see what Kimberley Bond, Grapevine Logic’s co-founder and community director has to say about the creators hitting the 100K subscriber base on their YouTube channel.

YouTube creators are certainly not born overnight, and it takes a lot of work each and every week and each and every hour to build your channel to celebrity status.

Becoming an overnight YouTube sensation is not just about acting endearingly in front of a webcam and uploading it on your channel. It is more about years of dedication and hard work in spite of knowing that it’s tough to reach a base of thousands of YouTube subscribers.

how-quickly-youtube-channels-grow

To attract YouTube subscribers, creators dedicate a lot of their time doing research to finalize the video content before uploading it on their YouTube channel. As per Grapevine’s study, 70% of YouTube creators with at least 100K subscribers devote at the most six hours of their time in creating a video. The remaining 30% of YouTube Stars devote at the most eight hours of their time in creating a video to upload on their YouTube channel.

“As [creators’ subscriber bases] get larger and more people are watching, there’s pressure to be of a certain quality level,” adds Bond.

With the increasing subscriber base, the pressure level keeps mounting on creators to create something new so as to keep their audience glued to their channel. According to Grapevine Logic’s survey, 50% creators with a 5k subscriber base upload at the most two videos on their channel on a weekly basis. Whereas, 75% of the creators with less than 5k subscribers, upload only one video per week. The remaining 22% of the creators only upload one video on a monthly basis or even less than that.

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8 WAYS TO RANK HIGHER IN YOUTUBE SEARCH RESULTS

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YouTube is not only the biggest & most popular video sharing platform, but it’s also the 2nd most used search engine on the internet. And as you already know that visual content is currently ruling the web, you must host your videos on YouTube as it can get your business a lot of exposure.

Unfortunately, you are not the only one who will be trying to enlarge the business using YouTube. So how will you secure higher ranks for your videos in YouTube’s search results?

Well, there are some tricks & methods using which you can boost your rankings on YouTube.

  1. Customized URL
    The first thing you’ll need to do is optimize your YouTube page. There are many aspects you can work on to make it more user-friendly, which will improve your rankings. If you have 500+ subscribers and your channel is more than thirty days old then you can claim for a vanity URL. A memorable & catchy URL will benefit you in many ways.
  1. Establish yourself as an authority
    Establish your brand authority by adding your website’s URL in the “associated website” section. Also, add links to your social media pages. But before adding your website URL, make sure that your site is well designed & has proper content structure.
  1. Customize Your YouTube Homepage
    Take some time and setup your home page correctly. To increase discoverability, include relevant keywords in your description. The “featured video” is your chance to engage the audience, as it starts to play automatically. So ensure you set the best video for it.  Try highlighting your playlist so that users can navigate through your videos easily.
  1. Increase video engagement
    To rank higher in YouTube search results, higher views alone will not do the trick, as YouTube also consider the total time spent as a ranking factor. You may have seen many videos that show something else in the picture and then turn out to be a scam.  So your video must not only attract but also engage users for as long as possible.
  1. Optimize the Title And Description
    Title & description of your videos play a major role in boosting your ranking. Including relevant keywords in title is crucial; but don’t overdo it or else you will make your title too complex to understand. Keep it short, simple yet descriptive. I know it’s hard, but road to success is never easy!
  1. Tag the way you Search
    Tagging your videos correctly is the key to getting maximum views. The best rule to follow while tagging videos is to “tag the way your search”. For instance: If you give SEO tips then you could use “SEO tips for websites”, “Beginners guide to search engine optimization”, “SEO tips for YouTube”. Long tail keywords are better than single keywords as they boost the chances of your video being found for those terms and the competition will be less for niche-specific terms.
  1. Add Transcripts
    Adding transcripts to your videos also helps in gaining higher search rankings as it informs search engine bots exactly what the video is about. It gives the bots lots of relevant text to crawl & your keywords also occur more naturally this way. But make sure that that the transcripts are 100% correct & are in the same language used in the video.
  1. Increase the number of Likes and Shares on your videos
    The number of likes, shares & comments also boost your rankings. Include embedded videos on your website & ensure that your website has one-click social sharing button. Post your videos on as many social platforms as possible. Reach out to the bloggers of your niche and ask them to upload your content or mention the link in their blogs. You can also market them via emails, but expect very little click through because people generally don’t click on video links on emails.

Conclusion

By understanding the ranking algorithm you can manipulate it a little in order to rank higher in YouTube videos. But ultimately, it all comes to content. So these tips & tricks will work best if you have “Great Content”.

If you have any other trick up your sleeves, write to us at sales@ebrandz.com. Would love to hear from you.

IT’S NOW OFFICIAL – GOOGLE+ AND YOUTUBE HAVE PARTED WAYS

So, Google has now officially announced that Google+ will sever ties with its popular video uploading entity YouTube. This development comes several months after Google stopped forcing its users to create accounts under it’s not so popular Google+ social network. After initial excitement, G+ network could not ramp up numbers or sustain excitement in its social network. So for the sake of numbers (users), Google made it mandatory to create a Google+ profile to create accounts on other services they own. Many people were absolutely livid with this (as you can imagine). Forcing people to do something against their will never works which is why Google has now decided to reverse this extremely unpopular decision.

Google YouTube Have Parted Ways

About the development, Google’s Bradley Horowitz says “Your underlying Google account won’t be searchable or followable unlike the public Google+ profiles. And those who already created Google+ profiles but don’t plan to use it, we’ll offer better option for managing and removing these public profiles.” He further added that Google+ integration with other websites would be a slow and a gradual process. He said that “in coming months, a Google account will be all you need to share your content, communicate with contacts, create YouTube channel across all Google platforms”.

Google had always been criticized over its attempts of integrating YouTube videos to the Google+ profile to give it much needed boost. Because of this, there was a growing concern and uproar among the users who felt that they were forced into the deal.

YouTube further clarified that the users who were unhappy with the integration will just need to press the button to disintegrate their YouTube profile with Google+.

This reminds us of early 2002. Microsoft was kind of desktop and enterprise segment, but was totally clueless about its online strategy. Google came in and started dominating online space kicking out Microsoft and others. It seems Facebook is doing the same to Google for Social. There is a lot of money to be made in Social contextual ads and it seems Google will be missing the boat. One option Google has is to utilize 70 billion dollars in cash which they have and buy some good social companies. Twitter should probably be their first choice. So we might hear more chatter of Google’s attempt to either buy twitter or some other social company.

Google has been accused that it does not take its social network seriously. While Facebook and Twitter both have great developer network and community, Google’s efforts to cultivate the developer community have been mediocre at best. A simple thing like publishing to G+ page needs your app to be whitelisted by them. Which is crazy when compared to how easy it is to setup and start using Facebook and Twitter or any other Social API to publish.

Coming back to the news, post this development, YouTube will be among the first big service to move away from Google+. So far, we’ve seen Google strip Google+ out of Gmail, Search, the navigation bar, Photos and Hangouts. With YouTube integration out the window, there really isn’t too much of Google+ left in the other Google products.

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