The success of franchise industry has been largely defined by its consistency and uniformity over time. But with the advent of Web-based communication tools, such as Facebook, Twitter, YouTube etc, the conventional business model is fast undergoing a change. The industry is being dramatically transformed by dynamic social media platforms. Indeed, potential investors now rely less on trade shows and offline franchise publications, to seek information about latest developments, thanks to online social networks. Not surprisingly, they depend more on social networks and blogs to make key decisions. Read the rest of this entry »

The influence of Social Media is too stark and significant to be ignored in the online world. To put it simply, your clients, members, existing customers, and prospects are invariably engaged in a host of online activities; they are posting on Facebook, tweeting on Twitter, forwarding most-watched YouTube videos, or perhaps putting up comments on blogs. They are out there engaged in interesting conversations and sharing meaningful information relevant to your industry or business domain. Read the rest of this entry »

Social Media Optimization (SMO) is a great tool that can ensure profitable running of online business entities on a sustained basis. It helps enhance your business credibility and reputation, as well as popularize the key services and products – at little cost to you. This ultimately boosts your profits. A consumer-driven website must employ SMO to leverage its inherent advantages. Read the rest of this entry »

Social media is having a significant impact on execution of experiential campaigns. It is effectively leading to multifold brand interactions, in the process. Thanks to enhanced consumer awareness of networking and sharing sites like Twitter, Facebook, YouTube etc, the digital element of ad campaigns can now come into play before, during and even after a marketing event. Read the rest of this entry »