Monthly Archives: December 2010

A case for reinvesting resources in new marketing approaches

Tech-savvy marketers, getting into social media early, have managed to stay ahead of the curve. This is because they could probably sense that a cultural transformation was in the offing. On the other hand, a lot of organizations are apparently still struggling with the dramatic shift to a cacophonous universe where literally everyone can speak and be heard. Continue reading

Eight elements critical to optimization

On-Page Optimization is a vital and integral aspect of the process to making a website more search engine friendly. It matters a great deal as how you build your business site so that the SERS (Search Engine Result Spiders) of Google and other top engines are easily able to locate, rank and then display it in the relevant result pages. Paying meticulous attention to the elements mentioned below is absolutely critical to improve your site’s search engine rank. Continue reading

Basic ingredients of On-Site optimization

Search engine optimization strategy involves an in-depth analysis of the site performance metrics. On-Page site optimization serves as platform, or essential building blocks, for the long term direction and successful development of the SEO strategy. If properly implemented, it can have a positive effect on the site’s performance. Continue reading

Simple, albeit effective ideas to make your site more SEO friendly

It matters a great deal as how you optimize your business site so that the SERS (Search Engine Result Spiders) of Google and other top engines are easily able to locate, rank and then display it in the relevant result pages when a user happens to search for them. Inputs from an experienced and expert SEO are vital to incorporate the basic elements into each webpage to make it appear unique and reader friendly so that it becomes more visible on search engines. Continue reading

What are the key elements of keyword selection?

Keywords are an integral element of a website’s search engine optimization strategy. A well-executed keyword research program is crucial to successful SEO. Expert inputs regarding precise selection of the best possible ‘search friendly’ terms helps a great deal in accessing your target audience through search engines in a cost-effective way. When carried out by an experienced SEO specialist, it sure will lead to higher conversion. Continue reading

Secrets of successful keyword integration

Increasing the chances of higher search engine rankings depends a great deal on the proper selection of keywords that need to be deftly and seamlessly woven into the content of your site. In fact, this method forms the crux of website optimization. Let us consider a few more critical factors that hold the key to this process. Continue reading

Search Engine News Updates: November 22-30-2010

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…
Microsoft Debuts Redesigned Interface For Bing Maps

In an attempt to keep pace with its rivals, Bing continues to upgrade its numerous product offerings, and over the weekend announced a series of enhancements to the Bing Maps interface, which…

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Google Widely Unfolds Incoming Voice Call Recording Feature To Gmail

Google consolidated Gmail with Google Voice in late August, enabling people to make and receive calls from their computer with a Google Voice number. Earlier this month, there were some initial reports that Google has been working on improving this feature with a nifty addition: Now it appears that search engine titan Google has silently unfurled a novel feature…

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Google, Bing Gaining Search Ground, comScore Says

In a closely watched monthly ranking of search engine providers, indicates that October witnessed business as usual in the U.S. search engine market with Google and Bing both seizing slightly more share, but Yahoo, which partners with Microsoft on some technology, slipped a bit…

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Google Docs Gets Greater Mobile Support — Editing Comes To iOS, Android Devices

The power of Google Docs is flourishing everywhere, and now it is coming to your pocket thanks to support for mobile browsers. The search engine giant is extending full mobile support from one of the best online…

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Google Docs Gets Greater Mobile Support — Editing Comes To iOS, Android Devices

The power of Google Docs is flourishing everywhere, and now it is coming to your pocket thanks to support for mobile browsers. The search engine giant is extending full mobile support from one of the best online…

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Google Debuts Turn-By-Turn Maps Navigation In Australia, New Zealand

Global search engine leader Google, striving to promote one of its incredible  Google Maps Navigation Service in Australia and New Zealand, over the weekend launched turn-by-turn navigation capabilities for Australian Android users, with the company launching the product at its…

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Google’s DocVerse Now Infiltrates Microsoft Office

In the insect world, parasitic wasps inject larvae into certain caterpillars. The larvae feed on the caterpillars, turn them into zombies, and eventually devour them. A similar concept is adopted by the Internet search engine behemoth Google, Google is putting its DocVerse team to use…

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AOL Video To Unify Disparate Content Offerings Under One Roof

AOL Inc., the Internet portal site in the midst of transforming itself, on Tuesday announced that it is reorganizing its growing roster of video assets under one roof, dubbed as AOL Video…

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Twitter’s Promoted Tweets To Appear In Google’s Real-Time SERPs

In an attempt to scoop up more advertising dollars, this marks the first time the search engine giant has shown advertisements from any other network beside its own Adwords in its SERPs, Google has begun displaying Twitter’s Promoted Tweets in its real-time search…

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Microsoft Nabs Mapping Guru “Steve Coast” For Bing Mobile

As part of an initiative to bring innovation and improvements to its Bing Maps, Microsoft has hired “Steve Coast” the man who fostered a great reputation in the geospatial community by founding OpenStreetMap, “a free editable map of the whole world,”…

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Skyfire Unveils First Android Mobile Browser For Facebook Integration

Skyfire, creator of the award-winning browser for mobile devices, today unfurled the first mobile browser focused especially for “the social networking generation,” the company said…

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UberTwitter Now Available For iPhone — Hurts BlackBerry

After proving its popularity on the BlackBerry, UberTwitter, the longstanding mobile Twitter app is now trying to make a name for itself on the iPhone. The current version has been released as a beta, with the full 1.0 version being announced for December…

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Google Docs Refreshes; Now Supports Compact View, Drag And Drop File Uploading Features

Relentlessly attempting to keep its products and services alive, last month Google Docs unleashed drag and drop image insertion, and now the global search engine leader Google on Tuesday updated its cloud-based Office rival Docs by adding two new useful functions to Google Docs user…

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Google Proposes All Android Apps To Get Content Ratings

Attempting to avoid any unwanted controversy, Mountain View, Calif.-based, search engine titan Google had suggested that it will make it mandatory for developers to add content ratings for all apps in Android Market. The new rules, according to the company, aroused as a result of Android users asking for more information on apps…

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Sony Reader App For iOS, Android Coming In December

Following the footsteps of Amazon, Sony in a teaser has provided some of the initial details of its promised Android and iPhone apps. This mobile Reader app for Apple iOS and Google Android platform is due for release next month…

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Google Unveils New “Optional Attendees” Feature To Google Calendar

Scheduling and organizing meetings is a cumbersome task, but Google Calendar is quite a handy tool for managing such works, which is quickly catching up to Microsoft’s Outlook and Exchange calendaring system, the search engine titan Google Inc. announced today on The Official Gmail Blog that it has now added some new feature to Google Calendar…

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Google Earth 6 Unfurls Seamless Street View, 3D Trees

Relentless striving to bring up to the minute innovation to its products, global search engine leader Google on Monday released an updated version of Google Earth 6 into its interactive digital atlas, which integrates a more seamless Street View experience and includes 3D species-specific models of trees…

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Six keys to keyword selection

Proper keyword research and their precise usage are absolutely critical to the entire process of Search Engine Optimization (SEO). Without paying necessary attention to this aspect, efforts to boost your site’s search rank in the major engines may be hampered. You must realize the fact that however well designed and attractive a website may be, users won’t notice it in the first place if the choice of key terms and phrases is wrong. This will result in poor rankings. Continue reading

How to ensure that your ad is targeted to the right audience?

One important advantage of Google AdWords is that your budget parameters will define the maximum limit for your average daily spend – spread over a period of one month by modifying it as frequently as you wish. Keep in mind the fact that the ads, which are clear, compelling and specific, will more convince online users to click them so that they buy your products and services. Continue reading