Monthly Archives: May 2011

Smaller businesses and the power of social media

An increasing number of individual entrepreneurs and budding businesses are employing social media in order to access their prospects. The networking platforms are getting popular for their cost efficient nature and wider reach. Many of them are also using location-based tools to seek customers’ loyalty and approval of their products and services. Continue reading

Ads alongside your emails– text only or image based?

Ad targeting process in Gmail is wholly automated. Importantly, there is no human intervention as no one is able to read any email. Yet, the system is competent enough for targeting a given advertisement or related data. In fact, this particular type of automated scanning has been prevalent. Many leading email services use it. Continue reading

An effort to make ads in Gmail more specific, effective and user friendly

Gmail, as you must be aware, has not allowed any elements beyond text in display ads alongside a message that drops in your inbox. Keeping this in mind, the new changes initiated can be termed a significant change. It’s quite relevant for users is moving gradually before Gmail actually introduces images as a preferred ad option. Continue reading

Users first, when it comes to display ads, for e-mail services

Given the fact that advertisers are supposed to pay if and when a user happens to click on the ad, Google has every possible reason to put upfront more, not fewer, of them. It might seem absolutely logical that the company would fill the right-hand side space alongside individual e-mails. When users take the trouble, both advertisers and Google benefit. Continue reading

Do ads in Gmail messages always match your interests?

When Google first unveiled Gmail almost seven years ago, it didn’t apparently copy Microsoft’s Hotmail or Yahoo Mail. Gmail was created for an experience of distraction-free speed. Text-only, the ads were largely unobtrusive. Users could hardly notice that they were there. In a way, Gmail has been a sort of retro offering, reflecting the text-only computing. Continue reading

Is manipulating your online reputation possible?

Social networks, the ensuing over-sharing of sentiments and a flurry of comments online have created a significant self-sustained source of relief as well as threat. The businesses now realize that the medium is popular and potent enough to put their reputation at stake. If privacy is a concern for individuals, for corporate houses it’s their brand image. Continue reading

Monetize traffic and increase revenue through analytics

Google Analytics allows a business site owner irrespective of the domain to analyze web traffic flow through a reliable metric. Here I am pointing to top exit pages that analytics focuses on. The exit pages along with other important elements such as bounce rate and time spent on a site by users is quite valuable. Continue reading

Sharing personal ideas and moments only with a few select few

There are moments when you just want to share something with your friends, albeit not perhaps your Facebook friends. Instead of Facebook, you may opt to share a picture on Path. As you might be aware of it, it’s a recently launched service, which lets users share their messages and videos with small groups. Continue reading

Search Engine News Updates: May 02-07-2011

Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or products, from Silicon Valley’s tech leaders like Google, Microsoft, Yahoo, AOL, Bing and others, as well as many more interesting Search Engine Optimization news from across the web…

Yahoo Mail Outage Affects One Million, Users Tweet In Anger
Yahoo Mail, one of the largest web-based email services, which boasts more than 250 million users worldwide, suffered a partial outage, and according to the company, at least one million users may have lost access… Read More

India’s Rediff.com Jumps Into Daily Deals Market With “Deal Ho Jaye!”
In an attempt to tap into the bubbling daily deals market, Rediff.com, India’s oldest Internet portal, last Tuesday jumped into the coupon-based on-line shopping arena by unveiling a group buying site dubbed as “Deal Ho Jaye!,” which works like newspaper classifieds, allowing customers… Read More

Google Talk Debuts Video And Voice Chat On Android Smartphones
Global search engine giant, Google on Thursday unfurled video chatting capabilities into Google Talk for Android smartphones, and unlike Apple’s Face Time, it works over Wi-Fi and 3G/4G, as part of version 2.3.4 of the mobile operating system… Read More

South Korean Police Investigating Google Over Location Data Collection Allegations
In a startling turn of events at Google’s Korean operations, South Korean police on Tuesday raided search engine giants Seoul office under suspicion to probe whether the search firm used its mobile phone advertising platform AdMob to illegally collect private data, officials said… Read More

Yahoo Appoints Jai Singh As Editor-In-Chief Of Yahoo! Media Network
Internet pioneer Yahoo Inc., on Monday announced that it has recruited Jai Singh, whose hiring from CNET Networks benefited The Huffington Post gain journalism credibility, as editor-in-chief for the Yahoo! Media Network, recruiting him from the Huffington Post Media Group… Read More

First Facebook App Coming For BlackBerry PlayBook
Hot on the heels of their BlackBerry Bold Touch announcement, and as Research In Motion’s BlackBerry World conference reeled to life Monday morning in Orlando, RIM announced a forthcoming dedicated Facebook app along with a video chatting application for the BlackBerry PlayBook, both due later this month… Read More

Google Tops Company-Reputation Poll As Facebook, Comcast Flounder
Global search engine behemoth Google, was crowned number one in a US poll measuring the reputations of America’s top companies, conducted by Harris Interactive on Monday. This year, we have a new most reputable company in America – Google… Read More

Microsoft’s Bing To Deliver Default Search, Map On Blackberry Phones
Software monopolists Microsoft has discovered a new tactics of partnering with its competitors–has made yet another friend in the mobile sphere: The Redmond Vole on Tuesday announced that its Bing has been crowned the default search and mapping application provider for RIM… Read More

Google “Voice Search” Feature Coming Soon To Google.com: Report
Are you tired of typing? Cheers! You can now voice in your search query without touching that keyboard! According to tech-site Mashable, search engine behemoth Google is reportedly testing the waters of “voice-activated search” with select users, and may even integrate the feature into the Google.com search engine once the experiment is complete… Read More

Facebook Gobbles Big Slice Of Online Display Ad Pie As Its Nearest Competitor: Report
Facebook, the world’s most popular social media outfit has been capturing endless media attention these days and for good reason–it is viewed as a new destination for marketer’s heaven. In other words, Facebook served up nearly a third of the 1.11 trillion display ads delivered to… Read More

Google Releases New Google Analytics Site Speed Tools
Improving site speed is crucially important, and search engine titan Google, which has an economic interest in making the web better because more time spent online means more ads clicked, has finally announced a new component that has been added to the new Google Analytics… Read More

Twitter Finally Snaps Up TweetDeck For Around $40-$50 Million
After being engaged in hectic negotiations for a few weeks now, it appears that the micro-blogging magnate Twitter has finally acquired TweetDeck, a popular third-party software application for using Internet social networking services, for around $40 — $50 million and an announcement could be made very soon, according to a report in TechCrunch… Read More

Google Gives Your Company Exposure With Free Interior Photography!
Do you own a restaurant, a super-store, but scarcely any customers? Do you wish to showcase your business to million of potential customers? Google has added a novel feature to its Places and Street View service that may deliver the exposure you desire: Google Business PhotosRead More

What are the steps to take when faced with negative publicity?

Social media is probably most effective and the most affordable channels of sales & lead generation. But it’s a double-edged sword that can also harm your business credibility owing to impending negative publicity from aggrieved users, if it’s not tackled in time. However, there is no magic formula to repair the damage done to your business credibility through adverse publicity. Such content simply cannot be erased or tucked under the carpet. Continue reading