Ad targeting process in Gmail is wholly automated. Importantly, there is no human intervention as no one is able to read any email. Yet, the system...
Archive - May 2011
Gmail, as you must be aware, has not allowed any elements beyond text in display ads alongside a message that drops in your inbox. Keeping this in...
Given the fact that advertisers are supposed to pay if and when a user happens to click on the ad, Google has every possible reason to put upfront...
When Google first unveiled Gmail almost seven years ago, it didn’t apparently copy Microsoft’s Hotmail or Yahoo Mail. Gmail was created for an...
Social networks, the ensuing over-sharing of sentiments and a flurry of comments online have created a significant self-sustained source of relief as...
Google Analytics allows a business site owner irrespective of the domain to analyze web traffic flow through a reliable metric. Here I am pointing to...
There are moments when you just want to share something with your friends, albeit not perhaps your Facebook friends. Instead of Facebook, you may opt...
Welcome to another weekly edition of Search and Social updates — packed with announcement, alliance, disputes and axing down services or...
Social media is probably most effective and the most affordable channels of sales & lead generation. But it’s a double-edged sword that can also...
Social media users typically rely on friends, relatives, office colleagues and peers to make their key purchase decisions. They usually resort to...
In the current competitive environment, even a minor cribbing from an anonymous customer about you can go viral fast. No company wants to emulate the...