Marketing professionals are growingly becoming convinced of the immense value of proactive engagement with their prospects on an array of networking...
Archive - May 2012
Even though networking has emerged as a major online trend, many corporate entities outside of the Web periphery have been a bit wary and slack in...
As Facebook is all set to go public, one lingering question that persistently looms: does advertising on the popular social network really work...
Comparison Ads courtesy Google now allow users to compare a host of relevant advertisers’ offers fast and conveniently, also providing a new...
With brands hiring social media companies to increase their fan base, you find companies going crazy to beat the competitors on this platform...
Google has had thus far what it termed ‘Comparison Ads’. However, these comparison units have been imparted a new look in its search results, a...
Social marketers are often a divided lot over establishing a measurable link between ROI and a ‘Like’ or ‘Follow’. The question ‘how much is a...
Bounce rate has always been an unresolved mystery. Is it good for your website traffic or will it affect the ranking negatively? Well, let us say...
Rich Snippets provide summarized information at a glance about specific searches. They draw the attention of users to relevant site pages by offering...