Yearly Archives: 2015

FACEBOOK FACES CRITICISM IN ITS EFFORTS TO REVAMP REAL-NAME POLICY


facebook

Much to the amazement of 1.44 billion monthly active users, Facebook’s currently working to strictly enforce its infamous real-name policy, making it mandatory for a user to use either a real name or a name they are known by.

This will enable the No.1 ranked Social Networking Site to address two of its user based concerns: Minimizing the number of people asked to verify their names and Simplifying user’s process of verification.

What can you expect out of it?

As a new user, you’ll be required to come up with some explanation as to why you want to be addressed with a particular name of your choice.

For instance, you may wish to be known by some famous Hollywood actor or a public figure’s name because you are a die-hard fan. In such a scenario, you’ll have to come up with relevant personal information justifying why you desire to be known by some other name, which will be reviewed by Team Facebook.

This recent move by Facebook has raked in heavy criticism from its worldwide user base; especially from transgender communities and victims of domestic violence or cyber bullying. But the new set of tools recently released by Facebook may just put an end to this worldwide criticism.

How it used to be in the past?

Previously, as a newly signed-up user, you may have used a different or fake identity for your Facebook username. But the release of new set of enhancements will ensure that such a matter is reported and scrutinized by Facebook’s team of experts. As a result, unlike your previous fake profiles, you won’t be able to get away with a fake user ID without giving a valid explanation for the doing the same.

This also means that if your “real name” is not accepted by Facebook, then you’ll be served a seven day grace period to come up with necessary documents as part of the new verification system. Previously, the company used to suspend those accounts which it deemed as fake ones.

These features are currently being tested for mobile and desktop users in the US, before the company officially rolls it out early next year to simplify the user verification process.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

HOW BADLY DOES HACKING AFFECT YOUR WEBSITE

virus-detected

The first page of a search engine is like a gold mine. Many try to reach there, but only a few manage to actually succeed. But the moment you complete such a mammoth task, you see that your website ranking has dropped like a stone from the top of a hill, and for no apparent reasons. This might be because your website was hacked!!

Why do hackers hack?

If your website was hacked, don’t assume that this was a cheap trick by some nerdy teenagers. Most probably these are serious hackers. They want to get rich real quick and to succeed in their intentions they will use your passwords, your identity, your banking info, your debit & credit card info and anything else that’ll help them make a hole in your pocket.

They also hack websites or PCs to promote and operate their illegal activities such as pirated movies, music, games, hacked software and what not.

So the question is – Why did they hack your website for such activities when it can be performed via any website!!

Because they want to cash in on the credibility of your website. Establishing an online business commands hard work which they don’t want to do. They just want to utilize the reputation that your website has, to earn more money.

How they do it?

Let me explain this in the simplest way possible. Hackers identify a weakness in the security system which is called vulnerability. They then create software that exploits the vulnerability & sends a program into the web to find out other websites with vulnerable software.  If your website also has such vulnerable software it will get attacked & hacked. After taking complete command over your website, the hacker will either install malware or spam your website.

The difference between spam and malware

Spam is a text that is filled with links to the hacker’s website. A code with such spammy links is placed deep inside your website and it keeps redirecting your users to their websites.

Malware takes over your website and uses it to spread virus. It not only infects your website & computer, but also spreads the infection in cyberspace. Malware is hackers’ favorite because it provides them with sensitive information of many people.

Getting blacklisted by Google

Hackers will not only steal money from you, but they will also make all your efforts go in vain because Google blacklists websites which show spammy behavior. Therefore, if your website gets hacked, you will be blacklisted and your site will touch a new low with every passing minute. And if that happens, then you can expect to lose about 95% of your traffic!!  Approximately 10,000 people suffer from such issues on a daily basis.

Google is at a war with spammy websites. It actively hunts down such websites and changes the search algorithm frequently.

Is your website hacked?

If you see a warning like this on your website’s search results, it means you have been hacked:

google-security-message

If you click on the link anyway, you will see this message:

security-error

If this happens to your websites, then be sure that almost 90% users will take a U-turn.

How to fix & prevent your website from hackers

  • Fixing a hack is a costly deal because experts will command thousands of dollars to fix it & don’t forget the lost revenue from users being afraid to visit your website.
  • Updated websites have fewer chances of getting hacked as compared to the outdated ones. So keep your website and all the software you use updated.
  • Backup your website frequently.
  • It is better to spend a few hundred dollars in monitoring and security software than getting hacked & paying thousands of dollars.

Summary

Take preventive actions now and stay safe. Remember the great saying “An ounce of prevention is worth a pound of cure”. To deal exactly with these kind of issues, we have our own WordPress Website Maintenance packages starting at just $24.99/month so you don’t have to worry about such problems and focus more on growing your business.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free). Our sales reps would be in touch with you within 24 business hours.

THE DIFFERENT TYPES OF SEO STRATEGIES

seo-strategies

There are different types of SEO & each one commands a different strategy. Let us define these different types of SEO & also, provide you with invaluable tips on the same.

Four types of SEO & Approaches You Require

Local SEO

Local SEO boosts the visibility of a local business by ranking the website higher in search engine result pages for location based keywords. However, including the exact keyword is not mandatory as it works as per the geographic location and also keywords & phrases that are related to the business & its location.

Local SEO is not just limited to your website. In fact, it also includes following things:

  • Engaging in community events & chamber.
  • Creating profiles on different platforms. Namely Google MY Business, Bing Places for Business & Yahoo Local.
  • Associating with directory websites.

Barnacle SEO

Barnacle SEO is like that sea creature which attaches itself with any big surface and then feeds off on the tiny particles that float by in the water.

If your website ranks lower on SERP then associating with big websites will be beneficial, as you can feed on their users. So when someone will search for that big website, you will also get users since your website can be found within the larger website.

For instance:-  You can utilize Yelp by focusing your SEO efforts on increasing the number of positive reviews. So when someone will search for “Electrician near me” they will most likely go to Yelp as it will be displayed in the top most position of the search engine result pages and also display reviews. With a decent number of positive reviews, you have a good chance of getting hired by a large number of Yelp searchers. Yelp is not the only way, though, you can do this by optimizing your profiles and business listings too.

Where to start:

  • Identify websites that are listed in the first page of a search engine and can offer most by using keywords and phrases related to your niche.
  • Focus your efforts on the top results as they will get you maximum exposure.
  • Being creative while associating with these big websites will help you get the best possible results.

National SEO

The opposite of Local SEO is National SEO. It is for those businesses that are not restricted to a particular location and can provide services or products anywhere. For instance: Companies like Amazon should have national SEO instead of Local SEO. They are not limited to a particular location and their products can be bought from anywhere. They don’t need to lure traffic to their stores they can serve to a broad range of audience and in multiple locations at once.

National SEO strategies aim at feeding search engines information so that customers can find the business regardless of the location they are searching from.

How to do it:

  • Do not include any keyword that is related to a particular location. For instance: It should be “web development services”  instead of  “Web development services New York”
  • Keep an eagle eye on your competitors and their websites elements.

Remember that competing on a national level is way too difficult as compared to local level since the level of competition will escalate enormously as you have to compete with the giants.

Technical SEO

Technical SEO is as crucial as local SEO to rank higher. So if you are not tech savvy and terms like “Backend of a website” “robots.txt”, etc. sound like an alien language, then you better hire a technical person for the job. Because Technical SEO is not something you can ignore.

Technical aspects that should be good:

  • Load time of a web page, mobile friendliness, and content structure should be excellent.
  • Highly optimized webpage titles, descriptions, images, and URLs.
  • 301, 302 & 404 errors kill your search ranking. Monitor your website for them.

However, this is just a short list. The full list is longer and you should be focusing on every aspect of it for successful Technical SEO results.

Remember, whatever SEO strategy you use should be in alignment with your overall SEO strategy & digital marketing strategy, in order to rank higher in search engine result pages & reign supreme in your niche.

In case you need any assistance with your SEO strategy, we will be more than happy to help you. You can also request a FREE SEO Audit of your website to see where you stand among your competitors. Based on this Audit and your target audience, our technical team would be able to assist you further. Just reach to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

GOOGLE ROLLS-OUT MORE POPULAR “GOOGLE MAPS” INSTALLATION FOR iOS USERS

maps

Seems like Google is slowly but surely giving up its monogamous trait of competing with everyone. That’s the reason why even after its recent spat with Apple computers, it’s finally waking up to serve iOS users’ needs. Not just that, it recently pushed the next installation of iOS Maps to update its features which are more in line with its compatriot Android. The new update includes features such as offline maps & navigation, busiest store hours and gas prices.

While there are have been other useful mobile apps in the past that offered to show current gas prices, this recent update by Google adds more to your convenience and utility levels. It allows consumers to not only locate the nearest gas service station, but it also matches prices of various gas service providers in your area.

Another useful add-on that comes with the recent iOS Map update is the busiest store traffic hours, which previously supported only the Android version. The company fetches this data through random Google users who have opted to share their location data.

Amongst the three recent updates, Google offline maps & navigation is the most significant one. This pre-announced feature was rolled out last month on first preferential basis to android users and now finds its way to the iOS users as well.

The iOS Google Map users will now be able to download their desired map areas for offline access. This includes every relevant information along with turn-by-turn navigation based on the desired map content (including contact information, ratings and business hours) for a particular location. Let’s see what Google has to say about these recent map inclusions.

“You can download an area by searching for a city, county or country, for instance, and tapping “Download” on the resulting place sheet, or by going to “Offline Areas” in the Google Maps menu and tapping on the “+” button. Once downloaded, Google Maps will move into offline mode automatically when it recognizes you’re in a location with spotty service or no connectivity at all. When a connection is found, it will switch back online so you can easily access the full version of Maps, including live traffic conditions for your current route.”

Having said that, Google has pushed down these iOS Map updates amidst reports that Maps on the iOS platform are viewed 3 times more than Google Maps and that Apple have been getting more than 5 billion map-related requests on a weekly basis from its iOS users.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

IS YOUR BUSINESS LOCATION DATA HEALTHY ENOUGH?

business-location

The search for SEO excellence continues even as we wait for another year to come to an end.

It’s been a humdinger of a year for some local businesses while for some, it has presented with an opportunity to do some soul searching. By reflecting on their performance in the past 12 months these businesses can draw some positive conclusions and possible takeaways. They can further take inputs from local search marketing trends that made a huge impact on their businesses irrespective of their location. Talking about location, these days a lot of top brands are spending time thinking about their data health. When we say data health – we mean checking out your local listings once a year to see if Google is correctly displaying your business NAP (Name, Address and Phone Number) citations in its search results.

Having healthy data is much more crucial not only from search ranking point of view, but also from sales and marketing perspective.

In the past year, a majority of brands made good use of location based marketing by using contextual content to expand their reach. Brands such as Dunkin’ Donuts serve a great example of how to better leverage contextual content as part of your location marketing strategy.

So, what did they do different to get such an overwhelming response from their location based marketing?

While the ‘Find the fastest coffee’ ad did make headlines of sorts by attracting pedestrians in large numbers to their nearby Dunkin’ Donuts stores, they had to fix their location data to realize their recent marketing feat.

On the other hand, data inaccuracy probably would have marred the effectiveness of the contextual ad content by creating an unfavorable consumer response.

Hence, Brands such as Dunkin’ Donuts that treat location data as an invaluable business asset will stand to reap the rewards of their marketing overtures.

What you can do about it?

As you can see, it does pay rich dividends when you’re blessed with healthy location data. It enables businesses with an easily searchable identity and correct data location in the form of local business listing NAP citation.

The only way in which you can have healthy location data is by distributing it equally across your ecosystem so that it attracts your perceptive customers who make their own buying decisions.

For you to replicate the success of Dunkin’ Donuts, you’ll have to make sure that you’ve shared the correct data across your ecosystem, where ‘Near Me’ search possibilities take place.

And when you make the correct data available it makes location marketing more invaluable. A recent online survey conducted by SIM Partners states that brands which increase their data correctness by 20% attract up to 450% more traffic with 216% surge in their conversion rate.

Besides that, a lot depends upon how well you’ve shared this information with data amplifiers such as Facebook and Google, as they ensure higher brand visibility across the virtual domain. So, have you updated your data amplifiers with any changes that may have taken place in your local listings?

Checking your data health on a regular basis will help you identify the way forward on how to deal with the changing scenario involving your brand and the ecosystem.

For example you can update your customers through your local listing about your Business Working Hours; especially during the holiday season. This will enable the search giant to update this information in its algorithm searches. Multiple location businesses need to update these changes on a regular basis.

So it does matter when we ask how healthy is your location data? And if you have no clue about it then you’re probably missing out on a large chunk of nearby located customers which could come in through location data marketing.

For more information, you can email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

US DIGITAL ADVERTISING SPEND MAY SURPASS TELEVISION SPEND IN THE NEXT FINANCIAL YEAR

digital-advertising-spend

Digital Advertising platforms, over the past few years, have completely redefined the global marketing scenario. Looking at the current marketing trend, advertisers prefer to advertise their products/services more on social networking sites such as Facebook, Twitter, LinkedIn, Pinterest, etc. as compared to the traditional broadcasting mediums such as TV and print advertising. The only reason behind this is the growing number of internet users across the globe, who like to spend more time in their own virtual social community; much to the delight of modern-day marketers.

This is the reason why internet advertising revenues are growing at a rapid rate. According to the latest IAB and PwC reports, US Digital Advertising Revenues in Q3 2015 hit a $15 billion mark, toppling the Q2 2015 revenue mark of $14.3 billion by 5%.

This 5% growth rate from the previous revenue mark takes the overall tally to 23% of surge from last year’s third quarter’s $12.2 billion mark.

Sherrill Mane, Senior Vice President, Research, Analytics, and Measurement, IAB says that

“Brands and agencies are focusing ever more attention on interactive screens, following consumers as they flock to digital platforms to be entertained, engaged and informed.”

In fact, the IAB had previously reported 19% growth rate in digital ad revenues in the first half of 2015.

Additionally, a recent study by IPG’s Magna Global forecasts that if the current marketing trend continues then the US’s digital advertising spend will completely overtake the television spend in the near future.

For more information, contact us at sales@ebrandz.com or dial 1-888-545-0616 (Toll-Free) for assistance.

SEO HACKS TO GENERATE MAXIMUM TRAFFIC ON YOUR SITE IN 2016

seo-hacks
Creating an awesome website that is highly optimized and search engine friendly is a prerequisite to reign supreme in this highly competitive digital world. The art of creating such websites revolves around the below mentioned factors:

  1. Crawlable and indexable content.
  2. Proper linking.
  3. Perfect placement of keywords on every page.

Most of the websites get 1 or 2 of these right, but it’s uncommon to witness a website that has mastered all three of them. So if you can learn the art of creating close to perfect websites, you can gain a competitive edge over your rivals.

Remember, every single detail crafted with patience creates a masterpiece. And here are the details to work on:

Ensure fast page load time:

Even a 1-second delay in your website`s load time can lead to lower revenue and traffic! Also, Page load time is one of the most important ranking factors in Google’s algorithm. So ensure the fastest load time for your website.

Mobile friendly website:

A mobile friendly website has become mandatory, since every search engine has started adding the “Mobile friendly” button in front of their search results. They are also ranking the websites according to their mobile-friendliness. This is because, mobile users have surpassed the desktop users and the number is only going to escalate.

Create great and unique content:

Great content is required to lure and engage the audience. If you are operating an informational website, then you should provide information in the most simple way possible. Also using good images, titles, captions and descriptions is crucial.

Establish credibility:

Testimonials and reviews are great to increase the credibility factor of your website. Also, content created after price research makes you look authoritative.

Create a brand:

Move from generic keywords to building a brand for your company. This ties straight with trust and credibility. When people start searching directly for your brand, search engines notice it and boost your rankings.

Hunt down and kill errors:

Let’s be clear, no one likes errors and to ensure that your site doesn’t have any, get a precise SEO audit report of your website worth $249, for FREE.

Go secure:

Move your site to HTTPS and opt for a secure server, because the users and Google, both like a secure site. Google has also announced that this will be a ranking factor in upcoming days.

The Don’ts…

  • Don’t overdo the ads. Don’t leverage your website with too many ads, especially in the mobile version. Too many ads make it difficult for the users to see the content, as a result, Google may penalize your website for providing with a bad user experience.
  • Don’t use doorway pages. Google hates “Doorway Pages” and thus it will slam your website with a heavy penalty if it detects one.
  • Don’t feed the grammar Nazis. Grammar mistakes decrease your credibility among the users and also upsets Google for obvious reasons.
  • Don’t let spammers post. Avoid spammers at any cost to keep your website clean and trustworthy.

Crawlability: Get over your Arachnophobia. Spiders are your friends!

Let the search engine spiders crawl through each and every page of your website by providing them easy access. Blocking search engine spiders from crawling means blocking your own progress. The more they crawl, the higher you get in the SERPs.

The Do’s…

  • Use HTML for content. It’s crucial to design content in simple HTML text format so that search engines can easily index your content. Using any other format like JavaScript, frames or images can obstruct search engines from indexing your content.
  • Use HTML for links. Just like your page content, using HTML format for links is essential if you want search engines to follow your links.
  • Make use of XML Sitemaps. Espouse XML Sitemap & submit it via Bing’s Webmaster tool and Google’s search console.
  • Use your robots.txt files. Search engines index limited pages, so make use of robots.txt files to ensure that only useful pages are being indexed and that duplicate content and pages are being avoided.
  • Fix your broken links. Employ Xenu Link Sleuth or Screaming Frog tools.

The Don’ts…

  • Don’t block access to CSS, Javascript and images. Make sure that Google bots are able to reach all the necessary rendering elements such as Javascript, CSS & image files.
  • Don’t serve up meaningless URLs. Stay away from technologies that generate infinite number of useless pages. These technologies misguide the spiders to different URLs for the same page every time they access your website.
  • Avoid long and complicated URLs. Remember, both the users and bots like short and descriptive URLs.
  • Frames are bad. Using Frames for the navigation menu, headers or any other primary website element can be harmful to your website.
  • Avoid having immoderate duplicate content on every page. For instance, if you have a page selling XYZ caps for men, you don’t need separate pages for every color of the XYZ caps for men.

Now that we’ve enlightened you about content indexing, let’s focus on the way spiders are directed around your website.

Each and every website conveys a message to search engines about the significance of different pages. So it’s vital to ensure that your website is conveying the RIGHT message to the search engines. Did you know that your “About us” Page is as important as your highest earning page!

Site architecture: Put the focus where it needs to be.

  • Match your keywords to your website. Find the right keywords to target using both paid and free keyword tools. Brainstorming and customers’ feedback also help a lot.
  • Then organize those keywords into related groups. Say, you have a liquor supply website. You should organize your keywords into different groups, so that each group will then become a different category on your website: http://kingofliquor.com/beers/, http://kingofliquor.com/wines/, http://kingofliquor.com/whisky/
  • Use your homepage to link to the main page within each category. It will not only keep each category focused on the core keyword group, but it will also make it easier for search engines to decide the keywords your page should be ranked for.
  • Strengthen the important landing pages and be steady while inter-linking your pages. The way you structure the internal linking is important. So pay close attention while creating it.

The Don’ts…

  • Don’t repeat keywords in links. Excessive repetition of keywords can lead you to penalization.
  • Falsely redirecting mobile users to a specific page and then redirecting them to the mobile version of your website is not something that Google or the users will like.

Search engines do not keep each and every URL of a website in their index. Instead, they keep only those URLs that are important from a user’s perspective.

On-Page SEO: Putting the Right Keywords in the Right Places

  • Each page should be tailored to a specific keyword phrase. For every page, there should be a primary keyword. However, you can also use synonyms and related keywords.
  • Include a keyword in the title tag and keep it unique for each page.
  • For local business owners, adding geographic keywords will be beneficial.
  • To ensure the complete appearance of the title tag in search results, keep it below 65 characters.
  • A descriptive meta description lures users to your website. Give a unique one to each page. Also utilize the social meta tags.
  • The main heading of every page should contain the primary keyword of that page.
  • Use your keywords in the alt text, title & file name of your images, especially if those images are also links.
  • Highly Optimize your anchor text and ensure that each internal page has links within its main content body, linking to the other internal pages.

Surprise… You’re Done!

Hope you now have a fair idea about every aspect of a website. But if you are not a technical person and some of these points sounded like an alien language, just reach out to us at sales@ebrandz.com or ring the bell at 1-888-545-0616 (Toll-Free). We’ve got your back!

TOP FOUR WAYS TO INCREASE YOUR LOCAL BUSINESS LISTING RANKINGS

local-business-listing

Off-late local businesses must be feeling the pinch to have been left out by Google in its Google+2.0 scheme of things. But there are four ways through which Google My Business Help forum can help you promote your listings in Google’s SERP.  Although, Rahul J. from Google, recently added that the fourth way completely depends upon the number of clicks that your listing gets in Google’s search results.

Here’s what he had to say in his post, “Search history: In the past how many times has the listing been clicked on by users searching with the keyword.”

Below mentioned are the top four ways through which local businesses can positively impact their Google My Business listing rankings:-

  • Relevance: How relevant is your business category/listing to the search phrase used by the user?
  • Prominence: Traffic to your business listing. How established is the business online.
  • Distance: How close the business is located from where the search is being made.
  • Search history: In the past how many times has the listing been clicked on by users searching with the keyword.

Post that he went on to list some more ways, like you need to ensure that you have listed your business in the right category and shared the listing URL across, which helps you achieve more profile clicks, generate great reviews and share new updates and photos with your happy customers. And if that doesn’t suffice your listings requirements then Click Here for some cooler ranking tips.

You can even share your business related concerns in Google My Business Help and Local Search Forums.

For more information, email us at sales@ebrandz.com or call 1-888-545-0616 ( Toll Free ) for assistance.

 

GOOGLE TAKES ON PINTEREST WITH ITS NEW, INSPIRED PHOTO BOOKMARKING OPTION

pin-images-google

The saying “old habits die hard” goes well with Google’s monogamous attitude of competing with everyone. After the recent Apple and Facebook showdown, the search giant is now taking interest in the growing popularity of Pinterest.

Pinterest, launched in 2010, comprises of a simple dashboard functionality that allows you to pin all your favorite images in one place and is slowly becoming the next popular destination after Facebook, Twitter and Google+. Taking a clue or two from its simple dashboard features, Google announced a new photo bookmarking feature along similar lines, which caters to mobile users of Google images.

“The perfect image of your next big adventure, knitting project or style-changing haircut is bound to exist somewhere out there. But what happens once you find the image? Take a screenshot? Maybe try to save the webpage? Starting today there is an easier option: you can now star and bookmark images directly from Google’s image search in your mobile browser.”

Google’s new add-on feature works much like Pinterest. It allows users to return to photos and bookmark the pages on which they found those images. Not just that, users can even create groups of similar items known as Collections, which pretty much work the same way as Pinterest Boards.

search-save-800x420

On the other hand, users carry-out all these activities in their personal space. This means that such private information cannot be shared with friends or other users.

Taking all these parameters into consideration, it can be said that it is too early for the new Google feature to present any sort of challenge to Pinterest’s already established features.

Moreover, Pinterest’s visual search option, which allows users to scour through more than 50 billion Pins on its ever expanding network, is already giving a tough fight to Google’s search capabilities.

But the new add-on feature could still help Google in collecting loads of user based information. And combined with its revamped social network i.e. Google+, it can also get the numbers in terms of user data collections.

But, at the moment, this new image feature is only available to mobile users in the US on Android and iOS platforms.

For more information on this topic, write to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).

WHY SNAPCHAT, PINTEREST & INSTAGRAM ADVERTISING ARE AN ABSOLUTE MUST FOR BUSINESS & HOW TO DO IT RIGHT!

social-media

Social media marketing never gets old; in fact, their traffic driving potentials are increasing day by day. On one hand, Facebook is still the undisputed king of the social realm as it generates the highest number of traffic referrals. On the other hand, there are slightly new platforms that are rapidly gaining popularity.

The new social media platforms, namely Snapchat, Pinterest and Instagram offer a brand new way of advertising and a growing audience base. For marketers and business owners, NOW is the time to get familiar with these new platforms and utilize them to the fullest.

Pinterest!

Pinterest has become the latest favorite of marketers and advertisers due to several reasons. Firstly, Pinterest users have approximately doubled since 2012. It now has ONE HUNDRED MILLION monthly, active users! That’s one giant leap. Secondly, Pinterest works as an icebox for evergreen content since it offers longer lifespan. And last but not the least, Pinterest’s 75% traffic comes through mobile. A big reason to advertise!

But like you, there are many business owners and advertisers trying their luck here. So to stand out from the crowd and get the best possible outcome, you have to do things the right way.

Here’s The Pinterest Survival Guide

  • Don’t use your personal account for commercial purposes, create a business account and get it verified.
  • Keywords research data should be kept in mind while creating custom boards.
  • Think beyond your website content. Get associated with those messages and posts that are somehow related to your brand and can turn out to be beneficial.
  • Creativity is the key. No one gets amused by old, boring stuff.
  • Use infographics, compelling images and hard-hitting captions.
  • Try to promote new boards in already popular boards and save yourself some time and energy.
  • Pin your content in other areas the moment you see it taking off.
  • Start using pin alerts and promoted pins.
  • Interact as a brand with the folks who share similar interests and content. Use a subtle tone and language while interacting with other users.

Remember, there are one hundred million monthly active users waiting for the right product. If you do your campaigning just right, rest assured that your sales are going to elevate soon.

Snapchat!

Use Snapchat for your brand, and claim your name now! Why? Because Snapchat went from 4 million to 6 million views in just two weeks and brands are making their way to the scene.

It’s a platform that can be used for both one-on-one and one-to-many… Users can send stories and personal content. It’s versatile and simple.

While Snapchat was started for friend-based interactions, it has expanded to successfully include brands as well. Sponsored Geofilters have unlocked the door for excellent branding opportunities.

Let’s find out the best way to employ Snapchat for your business

  • Quality wins over quantity. So instead of making many OK-snaps, make two or three great ones.
  • Keep Experimenting! Use videos or make unique snaps.
  • Click your own story and check the metrics.
  • Snapcodes—QR code-like images that are scanned by the app—are the most common way to build a following.
  • Hire influencers to do it for you.

Instagram!

FORTY BILLION PHOTOS from 400 MILLION monthly active users in just 5 years! I think these stats are enough to convince you to start advertising on Instagram. (P.S.: Sadly, I am not getting a single penny for promoting their advertising program)

So now it’s pretty clear that Instagram is important and can be really useful for promoting your business. So the next question is: What’s the best way to promote your product or service on Instagram? Here are a few tips:

  • Post high quality and unique content.
  • Use relevant Hashtags to get 30% more engagement.
  • Think big (hashtags), with a side of niche hashtags to stand out from the crowd.
  • Build a community around an actionable hashtag.
  • Kindly don’t over-post!
  • Find the beauty in your brand.
  • Employ all the tools that Instagram offers

If there’s one lesson to be learned, it’s that brands should take into consideration the up-and-coming social media platforms. They’re not on the fringe — they’re where it’s at.

In case you need assistance with social media marketing, write to us at sales@ebrandz.com or call  1-888-545-0616 (Toll-Free) and our reps will be with you right away.