Monthly Archives: January 2016

Want to Learn Yoga? Get Started with Google Yoga Cards

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If one of your New Year resolutions is to stay fit and active by doing yoga and if you don’t know yet how to get started, then it looks like Google has your back.

Google is going to roll-out Yoga Search Cards- a step-by-step guide to Yoga that will help you get into a yoga pose with ease. Besides having snapshots of various yoga poses, these Yoga Search Cards will display information about the target muscle group, along with the different names by which it is known in various parts of the world.

google-yoga-poses

On the basis of your last searched yoga pose, Google will assist you from the beginners – level poses to the follow-up poses.

compare-trends

As such, these Yoga Search Cards are a good beginners level guide in the world of Yoga, but for an advanced training session you’ll have to rely on organic searches.

Coming back to Yoga Search Cards, what was more surprising was the fact that Google didn’t roll-out any other form of exercise cards such as Tai Chi, Body Building, Kick-Boxing, etc. However, this also suggests that the term “Yoga” features prominently on Google searches, and that might have prompted the search giant to do the needful. Besides that, it’s the start of a new year and people are high on resolutions. Keeping fit comes on top of most priority lists and hence, it’s reason enough for Google to do what it did.

With the amount of interest in this form of exercise, there’s no doubt that Google will tap on a lot of traffic; that too at the cost of other high ranking yoga niche sites. This clearly explains Google’s monogamous approach of competing with everyone. On a lighter note, Google may have changed its appearance in the previous year but it’s quite unlikely that it will change its monogamous attitude too.

Here’s a demo of the much talked about Google Yoga Search Cards.

3 NOT SO POPULAR BUSINESS IDEAS TO POSITIVELY IMPACT YOUR PPC CAMPAIGN

pay-per-click

How about trying out something new or out of the box for your PPC campaign in 2016? Listed below are some easy PPC ideas that will positively impact the bottom line of your business.

1) Power your site with HTTPS

Since Google prefers to index HTTPS pages on priority basis, it won’t be such a bad idea for you to consider it as one of your top priorities. This becomes an immediate next step for several businesses after Google recently announced that HTTPS does have a bearing on the search rankings. So, don’t take them lightly as the search giant has already given its green signal to ads in HTTPS format. This is done not only to enhance your users’ ad experience but also to convey a message to the advertisers.

Our HTTPS Everywhere ads initiatives will join some of our other efforts to provide a great ads experience online for our users, like Why this Ad? Mute This Ad and TrueView skippable ads.

Just like its mobile friendliness initiative, Google’s HTTPS-enabled site compliance promises a lot of benefits for businesses as ahrefs points out here:

  • When traffic passes to an HTTPS site, the secure referral information is preserved. This is unlike what happens when traffic passes through an HTTP site, and it is stripped away and looks as though it is ‘direct.’
  • It encrypts all communication, including URLs, which protects things like browsing history and credit card numbers.

On the other hand, there are several things that you need to consider before getting one for yourself.

Moreover, businesses may find it difficult to adopt this rather confusing service model, largely due to its expensive side of things.

But still if you’re mulling this option then just try these resources:

At the end of the day, there are several businesses who may be against the idea of adopting such an expensive service model, but that isn’t reason enough for you to not have one for yourself.

2) Target your audience through “how-to” video content

Don’t neglect the potential of a well thought-out video ad. They are the new in-thing with the new breed of advertisers, which includes B2B professionals as well. It may not impact your sales figures directly, but owing to their engagement level and consumption rate you need to consider them as a part of your business marketing strategy on an urgent basis. In order to get started, you may consider the ever growing “how to” video stats on YouTube.

Besides using Google’s Trends and Consumer Surveystools, you can also gather some important business information on the basis of the FAQs related to your products and services.

Post that, you can target your audiences on the basis of your video content via YouTube and Google Display Network platforms.

3) Offer live solutions to your customers with Live Chat enabled landing pages

If the recent findings by Forrester are anything to go by then around 44% of online consumers found inputs from a Live Chat assistant really helpful; especially during their online transactions. And on the top of that, the 2015 Zendesk report showed that no other channel can beat Live Chat when it comes to customer satisfaction.

So, whether you have a B2B or a B2C business, Live Chat can come in handy to solve queries of your click-through audience.

You can also do some soul searching here before you too get tempted by the idea. Consider these important aspects before you adopt Live Chat for your website landing pages.

  • Data
  • Design
  • Integration abilities

So, are you ready to try something new in 2016

So, whether you provide B2B or B2C services, you can use the above-mentioned rules to positively impact the conversion rate and the ROI of your company. And there’s no harm in trying out such alternatives, especially if you’re short of ideas or running out of options.

Need help with managing your PPC campaign? We can help. We are certified as Google Partner and Bing Ads Accredited Professionals. You can check out our PPC packages here. And do not forget to request a PPC Report (Worth $249) for FREE. For more info, write to us at sales@ebrandz.com.

TOP SEARCH PLATFORMS THAT SHOWED THE WINNING POWERBALL NUMBERS

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With an estimated $950 million at stake, last Saturday was easily one of the rarest as it witnessed millions of Americans waiting anxiously for the declaration of the winner of one of the biggest Powerball lotteries drawn in the history of US. People swarmed search engine domains to possibly get a look at the winning entry, as the online search activity touched a new high.

Millions of Americans got themselves hooked onto various search engines such as Google, Bing, Yahoo, Ask.com, Facebook and Twitter to know if they had the winning entry or not. This resulted in Google Trends showing a huge upward curve in terms of searches, particularly for the term “Powerball”. But did these searches really help them in finding out who the lucky winner was? Let’s see what it was like.

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Google

Three hours into Google searching but it didn’t reveal any answers. Instead, it showed Google News Onebox and the Twitter carousel showing tweets that had the term “Powerball”.

google-powerball

When analyzing Google’s SERPs, the first entry showed ABC News headline that appeared to be cut-off before the winning number could show up. If that snippet would have been a bit longer then we could have said that Google did show the winning numbers. If you scroll down and click the Powerball web link, then the snippet does have the winning numbers. Overall, we can say that Google did show the winning numbers on page one of its search results.

Bing

In comparison to Google, Bing searches didn’t include an answer box to display the winning numbers. But like in Google searches, you’ll be able to find the winning numbers on page one of the search result snippets just below the fold. Above the fold, Bing displays the Powerball web link along with its News result pack.

bing-powerball

While Google and Bing got it wrong with respect to the placement of the winning numbers, Yahoo and Ask.com surprisingly were right on the button. Here’s how.

Yahoo

Yahoo search did show the winning numbers right at the top of page one of the search results. Since the estimated jackpot figure kept changing throughout the day, we can ignore Yahoo’s fault on that count.

yahoo-powerball

Ask.com

Alongside Yahoo searches, Ask.com came out with a result showing the winning numbers of Powerball. Besides that, DuckDuckGo showed pure organic results sans any links and they were even less helpful than Google and Bing.

ask-powerball

Social Media sites did well in comparison

Surprisingly, where many top search engines failed to do the needful, social media sites like Facebook and Twitter were quite handy in revealing the winning entry. Here’s how.

Facebook

The no.1 ranked Social Media site listed Powerball as one of the top trending stories. The trending box didn’t reveal the winning numbers but hovering on the Powerball link did open a window with the winning numbers inscribed inside along with a longer description.

facebook-powerball

The process here may not be as convenient as other search engines like Yahoo or Ask.com, but it also didn’t require any scrolling or clicking as such.

Twitter

Like Facebook, Powerball was one of the top trending stories on Twitter. And when the term Powerball was searched across its search domain, it revealed a tweet that included what we were after i.e. the winning numbers.

twitter-powerball

When the term Powerball was searched for again, after an interval of 30 mins., the winning numbers tweet was replaced by some other tweets that didn’t contain the winning numbers. But initial Twitter searches did show the winning numbers; especially when it was one of the hot subjects.

twitter-powerball-1

Still searching on Google & Bing

Google and Bing domains were searched again but they served the same results sans winning numbers. Of the two, Google search did come up with the right answer by displaying five of the winning numbers in its snippets, as seen below.

google-powerball-1

This somehow spoils the credibility of both Google and Bing search engines, who are ranked as the top two search engines of the virtual world.

For more info, write to us at sales@ebrandz.com.

BY 2018, 50% CONSUMERS WILL PREFER USING SMARTPHONES OR WEARABLES FOR MAKING AN ONLINE TRANSACTION

mobile-payment

It’s not just smartphone searches that are currently outnumbering desktop online visits. If a US online survey is to be believed, then around 28% of these smart users used their smartphones to pay their bills in 2014 – 15. The yet to arrive 2015 survey data may reveal how much progress has been made on that front, but it is likely that the figures will end up being on the higher side.

The latest developments in the world of virtual online transactions will strengthen the previous research findings that active users indeed prefer using their smart devices while doing an online transaction. Gartner, in his recent forecast suggested that by 2018 around half of these online transactions will be made using either smartphones or wearables.

mobile-usage

Source: US Federal Reserve Board reports (March 2015)

Making a more precise observation, Gartner goes on to define the mobile payment method as a smartphone or wearables-based payment system, branded mobile wallet system that bank or credit card providers use, and branded mobile wallets that online retailers such as Starbucks use.

The other category that is currently growing like a wildfire is the in-app pay system. The NFC-based in-store payment procedure requires proper infrastructure to be in place (such as Apple Pay system or Android Pay System) and time to deliver the desired results.

Talking about forecasts, Gartner made another provocative prediction, that by 2018 around 75% of video content will be consumed mostly via video apps that are similar to the one made by Apple CEO Tim Cook, while introducing the new version of Apple TV last year.

For more info, write to us at sales@ebrandz.com.

WHAT ADVERTISERS NEED TO KNOW ABOUT THE BING-AOL SEARCH DEAL

bing+AOL

Finally its official that the second ranked search engine, i.e. Bing will overtake Google to serve ads and power search results for AOL. The Bing-AOL Search Deal was announced in June, 2015 and will now officially come into existence. According to the deal, Bing will power AOL searches globally for a contractual period of 10 years on all devices. That means, “Bing powers AOL’s web, mobile, and tablet search, providing paid search ads and algorithmic organic search results to AOL’s properties worldwide.” And if comScore’s research data is anything to by, then Bing powers about one third of PC web searches in the US. You can click here to know further details about the Bing-AOL deal and how it impacts the overall market share value of Bing with respect to the search giant’s current stakes.  Let’s take a look from advertising point of view how it works out for Bing, managing AOL’s ad campaigns.

aol-ad-campaign

Looking at the deal from a layman’s perspective, you can see that the ad distribution section, under the group level settings, prominently shows the presence of AOL alongside Bing and Yahoo.

ad-groups

This allows the user to make changes in the ad group distribution network by using Bing’s ads editing tool. Post editing you can’t change your settings; that also includes AOL.

The inclusion of AOL in the ad distribution network means that it’s associated search allies also feature prominently in relevant spaces. This also means that you’ll get to see a different traffic scenario than the one you saw when Google-AOL deal was in place. The deal however shows the URLs owned by AOL along with those operated by it. Bing-Yahoo search network owned URLs and operated websites are shown as separate entities and not as one. This means that as an advertiser you may add individual sites to the exclusion list but you won’t be able to figure out whether the site is a part of the AOL syndication.

Other than this, you can use AOL search services in the Bing-AOL search network and as part of the Bing-Yahoo search network to track the performance report of your Keywords and Campaigns.

In addition to that, as an advertiser, you can even use AOL traffic updates to monitor the progress of your Bing ad campaigns and identify your high ranking keywords through Keywords Planner. Check out this post, if you want more updates on Bing ads.

You can also email us at sales@ebrandz.com for more updates on this topic.

TWITTER’S LONGER TWEET LIMIT AND GROWTH CONCERNS SPELL DOOM AT STOCK MARKET UPDATE

twitter

Continuous growth related issues and the recent announcement of extension of tweet limits to 10,000 characters seems to have taken a heavy toll, not only on Twitter’s social ranking but also on its stock prices. According to reports, the company’s stock prices have hit a new low, breaking the previous record of $23.31 price point.

Twitter’s stock prices experienced a 14% drop in stock value to take the tally to a new low of $19.98. This recent downward trend in its stock prices brought the company’s net worth value to $13 billion price point. And considering the fact that Facebook has recently acquired the popular instant messaging app i.e. WhatsApp for $22 million puts things in better perspective.

twitter-stocks

In recent times, the company’s policy has constantly been on the firing line, be it for its growth-related concerns or for announcing the new tweet limit of 10,000 characters. Both these factors had a major impact on its stock prices, which experienced a much greater fall than other tech companies.

Off-late, Twitter’s slow user growth rate has been a major concern for the second-ranked social networking site; although it still boasts of a healthy 320 million monthly active subscribers. This may be an achievement of sorts but it isn’t enough to challenge the No.1 ranked social networking site i.e. Facebook, which is way ahead in the competition and is sitting pretty with 1.5 billion monthly active users.

Despite Twitter doing everything possible to get ahead of its immediate competitor, which includes changing its ‘favorites’ to ‘likes’ and even adding a new feature called Moments, it wasn’t able to extend its active subscriber tally.

At present, Twitter is plagued with the challenge of killing two birds in one throw, which includes improving the performance of its trending stock prices and getting more users onboard. To accomplish that feat in a hurry, the company needs to do more than just add/modify features on its dashboard.

For more information, write to us at sales@ebrandz.com.

SEO OR PPC SERVICE, WHICH ONE WOULD YOU PREFER IN 2016?

internet-marketing

The Search Marketing History

Search marketing services have come a long way in their more than a decade long journey. There was a time when marketers had no other alternative but to personally go around and search physical locations for customers who can buy their product/services. But with the advancement in the tech world, everything is now available at your fingertips. With almost every business information available online, it’s now more about how you present yourself since your online presence is just an extension of your entrepreneurial venture. This sudden search transformation from offline to online has resulted in businesses hiring professionals, who can optimize their online presence to take it to the top of the search table. This is where search marketing services like SEO and PPC come into the picture.

The Defining Moment

SEO and PPC services are more or less two sides of the same coin, which can be leveraged with the sole marketing intention of attracting the online crowd to your site. Online searchers are now getting more priority than the age-old marketing strategy of physically tracking down customers. Many large set-ups and even SMEs are now heavily investing on their online presence so that more than 81% of active users can easily find their online business location in the search engine domain. So if you rank ahead (on the top of the search results) of your competitors in these random online searches then you’re increasing the possibilities of attracting more crowd to your website, which in turn positively impacts the bottom line of your business. This is the basic premise for which businesses hire professional SEO and PPC services in the first place.

SEO services not only enhance the quality of your website but also help your online presence to rank higher in Google’s organic searches. On the other hand, the PPC methodology revolves around paying for ranking on certain search terms, wherein you pay for every legitimate click that you receive on your online ads. Since both these services serve the same marketing goal, how do you differentiate one from the other? Here’s how.

How do they work?

An SEO professional works smartly to increase your site’s organic search rankings, which in turn means not only enhancing the quality of your site, but also adding to your visibility. SEO is like a long time investment deal that may not produce results quickly. It is more of a slow and gradual process that can test your patience levels. So when you’re hiring an SEO professional, don’t expect to just jump ahead at the top of the search ranking table. With the increasing demand of quality SEO services clearly outnumbering the others in the supply chain, the challenge to rank higher in Google searches is getting even bigger with each passing day. In spite of it being a time-consuming process, there’s no doubt that quality SEO services do increase your brand authority and the overall quality of your site. So if you’re looking for SEO services as a long term investment, then all you need to do is take the bait.

Unlike SEO services PPC methodology is quite different but can be as effective if used well. PPC services focus on a completely different aspect of marketing, that too with some good effect. The main goal of PPC is to focus on certain keywords based on your target audience. With the right strategy in place quality PPC services ensure that you rank ahead of your competitors, preferably on the first page of Google’s paid searches, which can be achieved in a day’s work. But it’s not so easy to achieve those results quickly and that means you will need to track the progress of your PPC campaign on a regular basis.

Now, Pay the Price

As they say, quality comes with a price. PPC in comparison to SEO is quite an expensive service model which can cost you anywhere from a few pence to more than $50 per click. But it is indeed an effective service model that’s heavy on your pocket. With more takers (about 850%) for organic searches, hiring PPC’s paid services may not eke out the desired results. But when it comes to results, PPC service model scores over SEO services in ensuring higher conversions; within the range of 1.5x more than your regular organic searches. This is the reason why most businesses get attracted towards high conversion marketing schemes and hire a PPC or SEO service model, while completely ignoring the decrease in the organic traffic to their site.

On one hand, you can expect your well-marketed SEO campaign to be 500%  more effective than PPC services. On the other hand PPC can provide you with both, short and long-term solutions, which again completely depends on the way you are handling the marketing of your product/services. Amongst the two service models, hire PPC services not only for instant results but also for appearing on the first page of Google’s multiple keyword searches. But with so much on line, you will have to ensure that you’re hiring the right PPC professionals who not only add more value to your search rankings but also to the bottom line of your business.

Which one would you prefer in 2016?

While making a choice between the two service models it all boils down to one thing – what’s your current business requirement? Besides that, Google’s competitive search ranking environment makes it that much more difficult to pick any one service model. So, you can opt for an SEO service model, if you’re looking for long term investment, or else select a PPC service model if you’re searching for an instant marketing solution. For best search marketing results you can even choose to combine SEO & PPC service models. So, which one of the two search marketing services would you prefer to use in 2016?

INVESTORS RELUCTANT YET APPLE’S APP STORE MANAGES ANOTHER RECORD BREAKING HOLIDAY SEASON

apple-logo

Apple Inc., despite witnessing a slight dip in the 2015 holiday season gadget sales, is the one smiling all the way to the bank. And the recent press release from the company is somewhat an extension to our earlier reports. The new press release reports that Apple made a massive $20 billion earning through its App-Store installations in the last year. It includes the $1 billion earnings in the last two weeks upto Jan 3, 2016.

In the two weeks ending January 3, customers spent over $1.1 billion on apps and in-app purchases, setting back-to-back weekly records for traffic and purchases. January 1, 2016 marked the biggest day in App Store history with customers spending over $144 million. It broke the previous single-day record set just a week earlier on Christmas Day.

The company’s latest press release highlights the revenue generated by developers as well. Company sources revealed that since 2008, Apple has earned through its App developers a whopping $40 billion, one-third of which came in 2015.

A great revenue inflow system follows a robust job creation process. And Apple claims that through their App Store and App Ecosystem, they have contributed to the employment generation system by creating job opportunities for a mammoth 4.5 million professionals worldwide. Around 2 million of these jobs are U.S. based.

As the market matures, the growth levels take a beating or two. This is what the mobile giant came to realize in the past year. According to a job estimate from the Wall Street Journal, Apple’s App Store registered a growth of around 43% in 2015, which is slightly on the lower side from the previous recorded margin of 50%.

Fearing the softening of iPhone demands, investors aren’t holding any Apple shares in their portfolios despite the company’s consistent financial performance. As Nikkie reports, Apple’s apparently cutting down on orders specifically due to iPhone 6′s weaker demand in the market.

Besides that, we will have to wait till January 26, 2016, as the company will provide a more comprehensive report into its holiday quarter earnings of 2015.

For more details, write to us at sales@ebrandz.com.

ARE YOU NEGLECTING THE LOADING SPEED OF YOUR WEBSITE?

website-load-time

WHAT IS WEBSITE SPEED?

The rate at which your website unfolds in front of your click-through visitor is called Website Speed. Technically speaking, it’s the measure of the load time that your website takes while responding to the click and sending the information to the device that is termed as Website Speed. Google and other search engines rank your web presence on the basis of this factor. To rank ahead of your competitors, you need to constantly monitor the loading time of your website, which goes down drastically over a period of time.

HOW DOES WEBSITE’S PAGE SPEED AFFECT YOUR BUSINESS?

This is because your click-through user is getting impatient while your website is taking loads of time to open up. That’s why a person who could have been your potential customer ends up bouncing off your website altogether. This could be a major reason behind the increasing bounce rate tally of your website. A regular user of your product/services does not like to be kept waiting for your site’s content to be loaded after a brief pause, which rather seems like an eternity. That’s the reason why users prefer to subscribe to online businesses who are fast, responsive and don’t eat up into their precious time.

Online studies show that 40% of click-through visitors bounce off websites that take 3 seconds or more to show up. More than 50% of active online users look for fast loading websites when subscribing to their services. And there are those 79% shoppers who lose their interest in e-commerce sites with poor loading time. This is why even a one second’s delay in loading time may cost you a potential customer.

The device performance of your website is another important aspect that you need to look at seriously. With mobile friendly site searches outnumbering the desktop crawls, it has become really important for businesses to upgrade themselves. Moreover, Google and other search engines reward only those websites with superior search rankings, which more or less enhance the quality of smartphone user experience. So whether it’s a desktop or a smartphone, the on-site experience of your click-through visitor matters a lot, not only for the search ranking of your site but also in terms of the bottom line of your business.

WHAT YOU CAN DO ABOUT IT

Don’t worry, you’re not alone. There are many such online businesses who are looking out for solutions. While you just can’t stand there and wait for things to change overnight, there are a few easy fix-ups and first aid tools that can possibly help you identify the reason behind the slow loading time of your website. Leverage Google’s Page Speed tool to search for reasons as to why your website is slowing down and failing the speed test.

The above-mentioned tools will eke out some important observations pertaining to the loading time of your website. After identifying the factors that are causing this imbalance in your site structure you can follow a generic solution to enhance the speed of your website. It may be that one of the aspects of your site is slowing down the process and is in need of your immediate attention. For instance, a website that is filled with too many high-resolution images, videos or pages may go on to decrease the overall experience of the users.

Besides brainstorming sessions with your technical team, improving site speed will require backend access and some programming knowledge of your site’s inherent structure. In case a third party developer is involved, you can share your site’s test results with them to speed up the recovery process. It may be that one of your high-resolution images is acting as a speed slowing agent in your website.

DON’T NEGLECT THE OVERALL QUALITY OF YOUR WEBSITE

The page speed of your site is as important as the ready accessibility of content on your website. Google and other search engines may still rank you lower in search rankings if the loading speed of your site is great but the overall content on your page is a tad slower to show up. This is why improving the quality of your content should be your first priority, before you get down to improve the page speed of your website. That’s not to say that page speed doesn’t matter at all…it does, as long as it doesn’t take more than 5 seconds to show up. The main focus should be on improving the overall quality of your website and then on how fast it reacts to clicks.

If you are looking to reduce the load time of your website, we can be of assistance. Do check out our website design packages here. For more information, email us at sales@ebrandz.com or call 1-888-545-0616 Toll Free.

FACEBOOK TO ROLL OUT 7 MAJOR UPDATES IN 2016

facebook

Facebook is the undisputed king of the social realm. It has not only succeeded in reaching the top, but Facebook has retained this number one position since long. So what’s the secret?

The secret is, Facebook never fails to amaze its users with new updates. They are tirelessly working to introduce something new that can make the user experience more pleasing. So it came as no surprise that Facebook is ready to roll-out 7 major updates in upcoming days. If you’re a business owner, marketer or just a social media enthusiast, get ready for these seven changes:

1. Virtual Reality

The two gadgets which blew everyone’s mind back in 2015 were Hoverboard & Oculus Rift. So when Facebook decided to acquire Oculus, every geek & social media enthusiast jumped with joy because of the possibilities that unlocked with the news of a giant like Facebook backing the device. Be assured that Facebook will leave no stone unturned in pushing VR on the consumers. That means more VR-supported content on the platform such as 360-degree panoramas. Facebook is also planning to reward those users or businesses who will generate such content.  With this cutting-edge technology, high ambitions & great efforts, we can say that VR technology will stick around this time.

2. Instant Articles

Although Facebook introduced Instant Articles in 2015, it was limited to selected few publishers. Basically, Instant Articles were designed to keep the audience in the Facebook app for as long as possible and enlarge exposure for the publishers. Due to people’s short span of attention nowadays, Instant Articles might be excellent for everyone because publishers will get more readers, users will get information quickly and Facebook will engage users for a longer period of time. So it’s a win-win for everyone. However, many publishers felt that Instant Articles will not be very beneficial because it lacks robustness. So you can be assured that Facebook will revamp it’s Instant Articles model in 2016 and relaunch it with a wider circle of publishers.

3. Facebook M

After Siri & Cortana, get ready to witness one more digital assistant “Facebook M”. Since Apple’s Siri is dominating the digital assistant segment, Facebook is trying to play a different card. This messenger based digital assistant is not completely Digital; in fact, Facebook M is a digital-human hybrid. It’s algorithms are similar to those of Siri & Cortana but also backed with a team of human assistants working behind the scene to handle the most complicated tasks. This highly ambitious project of Facebook will either become a blockbuster or fall flat. But one thing is for sure – they are at least trying to bring variety to the digital assistant space.

4. Advertising Changes

Facebook advertising has been modified rapidly. The pace was really fast and advertisers were happy with the advanced targeting options that they were getting. In 2015, we saw many updates including the introduction of “Call Now” button, carousel-style ads & phone ad management. Now, Facebook is planning to follow in the footsteps of Pinterest & will probably include more social/ecommerce hybrid fictions for its businesses in 2016.

5. Organic Visibility

You may have to refine your Facebook marketing strategy in 2016 because its organic traffic is getting low day by day.  And lower organic traffic means higher pressure for marketers and businesses to employ Paid Advertising, which also means that Facebook will get more dollars than usual. However, they will subtly deny this obvious plan with a “we are trying to improve the user experience and hence showing highly relevant content only”. Yeah, great user experience and nothing else.

6. Customer Service

Messenger app will be made available to business owners so they can reach out to their targeted audience. We don’t have the blueprint yet but it’s certain that Facebook will roll out Messenger as a customer servicing platform. It will be amazing for every business, but it would be great especially for the B2C businesses. Facebook has already enabled business owners to harness the immense power of Messenger, but it is limited for now. Let’s see how Facebook will please business owners without annoying its users.

7. Greater Video Emphasis

Facebook surpassed YouTube in most desktop videos viewed per month. Facebook went from 4 billion video views per month to 12 billion video views per month. This huge leap indicates that people were satisfying their video cravings from Facebook, and thus it is planning to prioritize video content heavily. Users and businesses can witness some tools that will make uploading and playing videos easier. It will not only boost the organic reach of Facebook, but it will also be fruitful in many other aspects. 

Conclusion

Facebook keeps coming up with some new features to entice both, users and businesses. Some of their updates become a hit and some fail, but they keep introducing something new. The most important is the pace and degree to which Facebook is combining the updates to the app. Their apps are emerging with these updates and they will no longer remain just a social media platform. Marketers and business owners who are keeping an eye on the updates and learning to utilize them, will go high and far for sure.

Want to make the most of Facebook this year? Check out our Social Media packages. You can also request a Social Media Audit Report Worth $249 for FREE! Just email us at sales@ebrandz.com or call 1-888-545-0616 Toll-Free.