Too often, we come across a notorious “Download button” which when clicked doesn’t always trigger the intended download and the end result only leaves us fuming. Well, you’ve every right to feel annoyed as you just became a victim of what is known as the Deceptive Ads. These are ads disguised in the form of downloads. An image making false claims like that of virus detection software on the computer is another such instance of what is termed as online deception.

Google, in the recent past, had been accused of allowing such deceptive tactics to flourish on its platform; but not anymore. Off late, Google has been taking a firm stand on the matter by issuing warning signals to online searchers about the possibility of a deceptive tactic, before hand; be it a deceptive download button or any other social engineered ad.

Similarly, when Google tracks users opening an insecure site or a malware site, they alert the users by blocking the entire site. Users usually see a bright red screen & a warning message – “you’re about to open a deceptive site” along with a safe return, back button.

Listed below are some of the criteria based on which Google identifies a deceptive ad

  • A domain that impersonates or appears or evokes a feeling of being a trusted site just like your mobile browser or the site itself.
  • A domain that conspires to make you do something that you would normally do for a credible site – that includes sharing confidential information such as passwords or helping you with their tech support.

This decision has come right after the recent announcement made by Google warning users about visiting such deceptive sites.

And if Google has listed your domain under the deceptive sites category then you can resolve the matter through Google Search console.

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