Search Engine News Updates: January 11 to 16 – 2010

Have you been too busy lately to take a look the latest happenings in the search engine marketing circles? This past week there were a number of interesting stories about global search leader Google from making compromise with Chinese authors to challenging the ruling authorities with its “Do No Evil” credo and finally Google is also enabling encryption by default for all Gmail users. Here is a rundown of the biggest stories from the last week…
Google’s “Fast Flip” Becomes Operational On Google News Homepage

Back in September last year, Google brought out a new service called Fast Flip to its Labs section. Despite some of its blemishes, Google is giving its experimental news reading application — which offers a way for people to easily skim through news content online…

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Google Apologizes To Chinese Writers Over Book Scanning Dispute

Search engine giant Google Inc., at the weekend said its communication with Chinese Writers Association (CWA) was “not good enough” after it published sections of their work in its online library Google Books……

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Aol Starts Layoffs; 1,200 To 1,400 Staffers To Go

Since its recently announced voluntary layoff program that fell short of its goal late last year, US Internet company Aol Inc., on Monday said that it will begin the process of giving out pink slips to around 1,200 to 1,400 employees…

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Yahoo Integrates Shopping Service With PriceGrabber

Beginning soon around mid-March, Yahoo Shopping will no more be a solo entity. Yahoo announced today that it is incorporating Yahoo Shopping with comparison shopping search engine PriceGrabber…

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Google Threatens To Exit China Over Hacking Activist Accounts

In a head-to-head confrontation with the Chinese government, internet search powerhouse Google Inc. late Tuesday said it might exit China after an investigation revealed that the company had adversely been hit with major cyber attacks on email accounts of human rights activists using Google’s Gmail service…

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Google Docs Assigns “Any File” Storage Options As Cloud Wars Heat Up

Have you missed that important file on your office computer again? Forgot an Excel spreadsheet you prepared for a promo presentation on your home laptop? You can now rejoice as Google is now floating a small virtual hard drive in the cloud that will let you upload any type of file…

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Google Shifts Gmail To More Secure HTTPS Service To Protect Wi-Fi Users

In an attempt to safeguard Chinese human-rights activists and other Gmail users around the world from hackers looking into their mail accounts, Google on Wednesday announced that it has shifted its Gmail to a more secure protocol by default for all times…

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Microsoft, HP Forge Alliance To Work Together On Cloud Computing

Building on a lengthy partnership, Microsoft Corp and Hewlett-Packard Co., two of the world’s biggest tech vendors, announced a new partnership on Wednesday said they will collectively spend $250 million to develop and more tightly integrate their software and hardware offerings…

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Yahoo Sponsored Search Introduces New Features – Adds Import AdWords Campaigns

To help things run smoothly for new advertisers, next week Yahoo is ready to release two Sponsored Search product with two new features, which the company says will provide advertisers with more transparency into and control over their accounts…

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Google Delivers Location Based Search Suggestions To Mobile Search

Typing with tiny pad on a mobile phone is an herculean task no matter what device you are using, but Google brings smile tn iPhone and Android users. On Thursday, the search heavyweight has launched search suggestions based on geographical location for iPhone and Android devices…

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