Tag Archives: overoptimization

Relevance of backlinks data and quality maintenance

Carrying out a comprehensive backlinks audit is important since it provides a thorough understanding of a site’s link profile as well as the historical backlinks’ quality quotient. The exercise helps know the scope of losing out on link equity in the near future and of monitoring any such link equity loss on a regular basis. This makes it possible to modify link strategy, if and when necessary, in order to ensure ranking improvements, traffic growth and ultimately better conversions. Continue reading