Improving the quality of your displays ads with extensions is one of the best ways to make your website stand out in front of your target audiences. To help advertisers achieve that, Microsoft-powered Bing network recently rolled out not one, but two ad extensions. According to reports, Bing rolled out two ad extensions last week, viz Review and Callout extensions, in all Bing ad markets; except in countries like Taiwan and Hong Kong. Hence, advertisers can make use of both these extensions to not only build trust but also increase their click through rate. Let’s see how advertisers can make use of both these extensions that will now be a part of Bing’s ad network.
As an advertiser, you can add up to 20 Callout extensions in your ad campaign and display as low as two Callout extensions in your ad group.
But, as to how these callouts show-up on the ad network may vary in terms of the ad format. The ad shown above displays two lines of callout ad extensions, wherein one features dot separators (“Free Cancellation”) and the other shows up with dash separators (“The 20 best hotels in Chicago, IL”).
Review extension is quite useful as it helps to extend the authority of the site. To do that effectively, you need to get reviews from your industry specific, credible sources. Besides that, these reviews must show up on the landing pages that are specifically designed for this purpose. To have a positive impact on your site, reviews need to be worked out accurately along the lines of the original review idea.
The ad display shown above has two lines of callouts and extended site links which come along with review extensions, displaying a review from the World Travel Awards.
Advertisers can add both these new features from the Ad Extension tab on their Bing Ads dashboard.