Taking inspiration from Facebook, Twitter and Periscope’s success with video streaming, Pinterest is currently working on an interactive ad format, by including support for video ads on its platform. In fact, the company started planning on streaming live video ads on its platform after launching Cinematic Pins in May, last year. According to a recent report by Digiday, last year Pinterest allowed some advertisers to test their video ads on its image-sharing network. Besides that, the company is apparently working on building the video ad product and testing it internally.
According to information from credible sources, the company is building support to autoplay video ads on its platform, whenever a user pauses over the video feed. As of now, the company is still determining the ideal video length on the platform.
As per Digiday report, the company is in the process of adding more resources to its platform to co-exist with the already existing Cinematic Pins.
Pinterest is trying to replicate the success of the number one ranked social networking platform, Facebook, which is currently attracting over 100 million hours of video playback on a daily basis. But to attract the same kind of audience response on its platform, Pinterest, the fourth-ranked social networking site will have to compete with the likes of Facebook, Twitter and Periscope, to name a few
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