14th

Oct 2018

All That You Need to Know About ‘Dark Social’

By Milind Mody   |   14th Oct 2018  |   Comments Off

Contrary to popular belief, social media marketing is not just about getting the likes and the shares. A lot of digital marketers and SEO specialists indulge in practices that fall under the ‘dark social’ category to get more traffic to their clients’ websites. So what does dark social really mean? Let’s take a quick look. […]

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9th

Oct 2018

The Kinds of Google Link Penalties You Want to Avoid At All Costs

By Milind Mody   |   9th Oct 2018  |   Comments Off

Who wouldn’t want their fully-fledged website to have good rankings on Google? A solid link-building strategy that ensures good traffic and gives your website the much-needed boost on Google rankings is always welcome, right? However, Google has its own standards of ethical and unethical link building practices, disregarding which will lead to a much-dreaded Google […]

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23rd

Oct 2016

13 SEO Features that can Improve your Product Page Ranking

By Milind Mody   |   23rd Oct 2016  |   Comments Off

With increasing digitalization, online shopping is getting more popular, everything you need from grocery to personal care is now just a click away. But, with the increasing demand, competition is also increasing. Hence, it is very important to know that how your business is doing in this competitive scenario and how can you improve your […]

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20th

Oct 2016

What Not To Do After A Major Google Algorithm Update

By Milind Mody   |   20th Oct 2016  |   Comments Off

Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many. In this […]

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18th

Oct 2016

Google is Going to Separate Mobile and Desktop Search Indexes

By Milind Mody   |   18th Oct 2016  |   Comments Off

Seems like Google is on a revamping spree. After making the penguin real time and doing some major changes in the local search, Google is now going to take a much bigger step.  The Google’s Webmaster Trends Analyst Gary Illyes has announced that Google is going to split its index between mobile and desktop, within […]

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15th

Oct 2016

Google Announced A New AMP Testing Tool

By Milind Mody   |   15th Oct 2016  |   Comments Off

Google announced the launch of a new testing tool for Accelerated Mobile Pages (AMP).   The tool is available in the Google search console and also at  https://search.google.com/search-console/amp  The tool works on mobile devices with the help of Google’s live web search infrastructure & analyzes the AMP pages in real-time using Google bots.  The tool […]

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10th

Oct 2016

Here’s What’s New in Google My Business for 2016

By Milind Mody   |   10th Oct 2016  |   Comments Off

Just like life, some of the best things in digital marketing space is also free, biggest of them all is “Google My Business Tool”. This is one heck of tool that drastically simplifies the whole process of managing & updating business listings on Google. To ensure that this Mega tool meets the changing needs, they […]

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16th

Jun 2016

GOOGLE LAUNCHES SPRINGBOARD SEARCH TOOL TO HELP USERS SEARCH ACROSS ITS SUITE OF APPS

By Milind Mody   |   16th Jun 2016  |   Comments Off

Google recently introduced a new search tool on the platform known as Springboard. This tool is designed to conduct searches across Google’s collection of apps that includes Google Docs, Gmail, Google Drive, Google Calendar, Google Photos, etc. Besides being a search assistant, Springboard also proactively provides pretty handy, actionable information and suggestions. No such examples […]

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