30th

Oct 2018

Is Your Digital Marketing Strategy Holiday Season Ready?

By Milind Mody   |   30th Oct 2018  |   Comments Off

Did you know that according to the National Retail Federation, the revenue generated during last year’s holiday season was over $690 billion? What’s more, around about 20% of the sales were made online. Over the past few years, consumers’ purchase journey has changed drastically. Technology and smartphones have led to even the most traditional customers […]

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22nd

Oct 2018

Is The Traffic To Your Site Taking A Nosedive All Of A Sudden?

By Milind Mody   |   22nd Oct 2018  |   Comments Off

The best time for any website owner would be when the website traffic shows consistent growth, the conversion rate is steadily on the rise and the page views look up and good. However, no matter how well a website may be performing, the chances of this performance being permanent are close to nil. The threat […]

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14th

Oct 2018

All That You Need to Know About ‘Dark Social’

By Milind Mody   |   14th Oct 2018  |   Comments Off

Contrary to popular belief, social media marketing is not just about getting the likes and the shares. A lot of digital marketers and SEO specialists indulge in practices that fall under the ‘dark social’ category to get more traffic to their clients’ websites. So what does dark social really mean? Let’s take a quick look. […]

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9th

Oct 2018

The Kinds of Google Link Penalties You Want to Avoid At All Costs

By Milind Mody   |   9th Oct 2018  |   Comments Off

Who wouldn’t want their fully-fledged website to have good rankings on Google? A solid link-building strategy that ensures good traffic and gives your website the much-needed boost on Google rankings is always welcome, right? However, Google has its own standards of ethical and unethical link building practices, disregarding which will lead to a much-dreaded Google […]

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23rd

Oct 2016

13 SEO Features that can Improve your Product Page Ranking

By Milind Mody   |   23rd Oct 2016  |   Comments Off

With increasing digitalization, online shopping is getting more popular, everything you need from grocery to personal care is now just a click away. But, with the increasing demand, competition is also increasing. Hence, it is very important to know that how your business is doing in this competitive scenario and how can you improve your […]

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20th

Oct 2016

What Not To Do After A Major Google Algorithm Update

By Milind Mody   |   20th Oct 2016  |   Comments Off

Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many. In this […]

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18th

Oct 2016

Google is Going to Separate Mobile and Desktop Search Indexes

By Milind Mody   |   18th Oct 2016  |   Comments Off

Seems like Google is on a revamping spree. After making the penguin real time and doing some major changes in the local search, Google is now going to take a much bigger step.  The Google’s Webmaster Trends Analyst Gary Illyes has announced that Google is going to split its index between mobile and desktop, within […]

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15th

Oct 2016

Google Announced A New AMP Testing Tool

By Milind Mody   |   15th Oct 2016  |   Comments Off

Google announced the launch of a new testing tool for Accelerated Mobile Pages (AMP).   The tool is available in the Google search console and also at  https://search.google.com/search-console/amp  The tool works on mobile devices with the help of Google’s live web search infrastructure & analyzes the AMP pages in real-time using Google bots.  The tool […]

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