August 3, 2012 / Chetan Asher
Why ad targeting is tough and what does it take?
Microsoft just recently stated that it was taking a whopping $6.2 billion writedown owing to the unsuccessful aQuantive acquisition. This…
June 27, 2012 / Chetan Asher
5 features of a professional PPC ad campaign
PPC advertising is a vital aspect to fetch affiliate sales. Knowing how and where to initiate your campaign will ensure…
March 6, 2012 / Chetan Asher
Key aspects of Google Analytics
Google Analytics tells you how online visitors arrived at your site by finding it either through random search, recommendation or…
February 20, 2012 / Chetan Asher
A couple of turnkey tools for effective content distribution online
Today, the key resource in the online publishing world is target audience. To compete for fickle reader attention has become…
July 21, 2011 / Chetan Asher
Why should the sole purpose of your site not be to showcase ads?
You should know the certain policies followed by Google AdWords to allow E-Commerce or content portals to use the service.…
March 16, 2011 / admin
Cross-network compatibility between adCenter & AdWords for trademark owners
Comparing Google and Microsoft trademark policies do have certain things in common and a few uncommon things. It is important…
March 14, 2011 / admin
Legal implications of bidding on your competitor’s trademarks
Microsoft has just unveiled a new update regarding its trademark policy. So now, it is possible to poach off trademarks…
February 12, 2011 / admin
How to ensure that you make the most of your ads even with a limited budget?
Consider employing the AdWords tool to push your ad and promote your business website. Relevant domain-specific search result pages usually…
December 31, 2010 / admin
A new and powerful search alliance for consumers and advertisers
Along with Google Adwords, Microsoft adCenter and Yahoo! Search Marketing are among the most dominant PPC engines on the scene.…
December 6, 2010 / admin
How to ensure that your ad is targeted to the right audience?
One important advantage of Google AdWords is that your budget parameters will define the maximum limit for your average daily…
December 4, 2010 / admin
Three tips to make your Google ad campaigns more profitable
Before we gather more ideas to enhance your AdWords account’s performance, let us follow a few basic facts about its…