You don’t want the matrix of your online conversion to become quite complicated like the plot of science fiction Hollywood movie itself wherein Keanu Reeves, Neo, the protagonist goes on about finding solutions of some intangible problems. But just like the movie, there goes a business one liner which says “Its rather easy to start but difficult to sustain” same is true for building a web-based presence. After launching your website, you will need to ensure that it is attracting right kind of traffic to fetch you leads, which can lead to new conversions thus growing your business. This is only possible when your target audience can trust your branded product and services.
The only way to do this is by communicating with the target audience about your niche product and services. But how will you do it is more important than what will you do? Like Neo in search of some tangible solutions, we tried to explore some factors that you need to consider while decoding the matrix of your online presence.
DECODING BUYER’S WIIFM (WHAT’S IN IT FOR ME)
Write engaging content that clearly resonates with your Brand offering. Try to communicate with your target audience in their native language. Be passionate about the objectives that you are trying to achieve and translate the same in your web pages.
Starting afresh, your primary objective should be to generate more traffic, leads, and conversions. But over a period of time, your main objective shifts to increase sales and promote yourself as a trusting entity by creating shareable content in order to get some great backlinks.
Leverage keyword research tools to find out appropriate keywords to facilitate your target audience’s searches. These tools will provide you with the web fill up info such appropriate title tags, meta descriptions, alt tags, keywords tags, etc. Once this is achieved, you can utilize this information to get leads, click-throughs and, of course, the conversions.
DECODING THE ANALYTICS OF CONVERSIONS
Tracking the progress of your marketing campaigns ensures that you don’t go amiss on some potential leads. Your online efforts can be maximized by understanding and tracking your analytical data. In turn, it also generates the click-through information, which is increasingly crucial to your chances of possible lead conversions. Leverage Google Analytics tools or Search console to get valuable stats about your click-throughs, which can be used to good effect in your next campaign.
DECODING THE ORIENTATIONS OF YOUR CLICKTHROUGHS
Understanding your click-through’s on-site behavior and their valuable feedback about your website can help you in charting out the future course of your marketing campaign. Leverage tools like Google Analytics, KISSmetrics and HubSpot to get further insight about your click-through behavior. Further, chalk out your marketing goals on the basis of your click-through behavior to achieve tangible results. Analyze & Improve your web page’s navigation speed and make it mobile friendly to attract more smart searches. Extend the reach of your social presence to generate some great backlinks and in turn get some surprise clicks as well.
THE MATRIX OF CONVERSION OPTIMIZATION
The conversion of the click through depends a lot on the prerequisites of your business venture. But if you are not improving upon your previous stats, you are possibly hurting your company’s ROI big time. Hence, you need to constantly Improve your conversions to achieve a surge in your ROI per se. Leverage Google Analytics and carry out random tests to scale down factors seriously hampering your conversion rate as such. Forge a trustworthy online image of your Brand to win over some browny points in terms of conversion.
TESTING THE CONVERSION MATRIX
Split testing or better known as A-B Testing gives a fair idea about the progress of your conversion rate. The more tests you carry out, the better idea you get about the sudden fluctuations in your conversion rate. CrazyEgg gives you an extensive rundown of the effectiveness of a split testing method to improve the effectiveness of your existing marketing campaign. Just so you know, we have even included such conversion friendly reports in our new SEO deliverables.
Compare your previous marketing efforts to further nail down those factors that can bring about the positive change. For best results, Run PPC Ads or an email marketing campaign and see if you are getting those pricey clicks or not. After running these random tests, ensure that your landing page click-throughs are converting or not.
DECODING THE MATRIX OF YOUR SOCIAL PRESENCE
Split testing gives you a fair indication about the marketability of your website. The results may vary depending upon the vagaries of your professional set up. You can use Google Analytics to track the behavior of your click-through, when they are frequenting your web pages. This will yield better perspective about the demographics, traffic sources and frequented duration of your click-through visitors.
You can even compare the orientation of your existing web traffic from various social handles such Facebook, Twitter, LinkedIn, Pinterest, etc. to determine the platform which is attracting more visitors. You can even leverage the Advanced feature of Google Analytics to track your online visitor’s age group, traffic sources, browsing preferences, date of their frequented visit, etc. to name a few.
Leverage Behavior metrics, Goal metrics, Events metrics, or User metrics to generate the flow report of your click through’s navigation preferences and their actual interests therein. Use Google Analytics’s customized reports to further decode the flow of your online traffic and the on-site response of your target audience. These reports will help assess the clicking preferences of your targeted audience and on that basis you can do some modification in your ongoing marketing strategy.
Your online conversion depends a lot on the performance of certain metrics, which decides the failure or success of your marketing campaign. Use analytical tools to further scale down the metrics impacting the behavior of your online visitors. Conversion of your online traffic and links should be your underlying marketing goal but in the end it all boils down to the fact that like Neo, how will you go about decoding the matrix of your online presence?
If you too finding it tough like Neo, our Conversion Rate Optimization services can come to your rescue. Alternatively, you can also request a Conversion Analysis Report for your website which will include an in-depth analysis of your website and suggestions to improve leads.
Email us at firstname.lastname@example.org or call 1-888-545-0616 (Toll Free) for assistance.