Tag Archives: optimization

What Not To Do After A Major Google Algorithm Update


Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many.

In this industry, the only thing which is constant is “change”. Usually, Google updates its algorithms almost 500 to 600 times each year. Most of these updates are small and often go unnoticed, but some are major & raise a lot of eyebrows.

Instead of getting anxious after a major update, you can respond to it in a calm and constructive way by following the below tips:

1. Don’t let anxiety win

What’s your usual reaction after a major algorithm update? Read post after post, and allow the anxiety of unknown to throw you into a panic! Well, instead of doing that, you should wait for Google to release the detailed information regarding the update.  

However, most of the people do just opposite, they start panicking about something they don’t even know about. Also, most of the self-proclaimed “SEO Experts” start “assuming” things and add fuel to the fire. So resist the urge to read “his or her take on the recent update” and refer to Google’s own blogs or authority websites for information. 

2. Let the mud settle down

Whenever we hear about a major algorithm update, the marketer inside us gets restless. It compels us to take action as soon as we hear about the update, but we have to resist the temptation. Because it’s not necessary that your site will get impacted negatively, especially when you are doing SEO the right way. 

Understand that the paramount goal of Google is to provide the most useful answer to the users. So if you are doing all the “right” things, then you don’t really have to “worry” about the algorithm changes at all.

So next time you hear about any major update, wait for few days and see whether it has impacted your site or not, and then respond accordingly.

3. Do your own research

Some times it happens that Google releases a major update but does not mention about it in their blogs. For instance, the Possum was a major update targeted at Local SEO. Removing spam and diversifying the listings was the main aim. However, they never mentioned it on their blog.

In such cases, you will have to do your own research. But be informed that everybody out there shares their own insight and perspective. So you have to read few posts from credible sources, figure out what’s common and then come to a conclusion. 

If you find out that your site has been impacted by the update and you will have to make changes, make one change at a time. That way, you will be able to see the effect of that adjustment & can have a better idea about what’s going on.  


Major algorithm updates can be stressful. But if you are doing all the right things like creating high-quality content, acquiring links from credible sites, providing consistent NAP information – then you don’t have to worry. 

As I said earlier, Google’s ultimate goal is to provide users with best possible searching experience. And as long as you are doing things for the users, you do not have to worry about Google. 



Businesses can take a heavy sigh of relief as Google gives more indications that there won’t be any new update happening after Google’s next Penguin version. Expect an official confirmation to arrive from Google on the matter after it rolls out the next Penguin version 4.0 in due course of time. Google’s Gary Illyes recently made it clear via his Twitter handle that after the yet to arrive penguin update, we may not experience a new one.

He tweeted that “it’s likely there won’t be next one,” referring to the next Penguin update.

Happy? Don’t be. Because the next slated penguin installation is expected to be a real time algorithm update unlike other normal updates. It means that businesses, who are not prepared for penguin’s real time version roll out will have to suffer a bit longer, as the process of new penguin penalties and retrievals will take place alongside it’s entire run time.

Much like the Panda updates, Google claimed that it will be rolling out this update without anyone noticing them, over a period of time. However, we did experience some small updates which were not as extreme as the ones that were rolled out in the past. The next slated Penguin algorithm update should be pretty quick, based on how fast Google indexes pages on the web.

So, for one last time businesses will have to prepare themselves in advance, as the next installation of Penguin version 4.0 is just round the corner.

In case, you need assistance to resolve any of your queries related to the next Penguin algorithm roll-out, we’re more than happy to help you. Just email us your concerns at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free) for assistance.

How to Effectively Use Location-based Mobile Marketing


It’s hardly a surprise that in this day and age a lot of business deals are happening on the go. That is why almost80% marketers are targeting the ever-so increasing mobile users with their location-based advertising campaigns. Many marketers are looking at location-based mobile targeting as an alternative tactic to segment their intended audiences. 

With so many mobile marketers using the small screen effectively, it won’t be long before this new trend catches up with other businesses as well. If you’re finding this new form of marketing a bit cumbersome, then here are some tips on how you can initiate the process.

1. Be innovative with your approach

One of the major drawbacks of location-based mobile marketing is that marketers are using the same user based information to go with all their location based mobile marketing beliefs. 

For instance, a popular misconception that’s doing rounds among new mobile marketers is that you need to serve a mobile coupon to consumers when a) they’re using the right app at the right time near your store, b) they’ll acknowledge your ad when they’re feeling good about it and c) when the ad is broadcast just right. 

Well, smart marketers are aware of the fact that most smartphone users operate from home or from their workplace via Wi-Fi or through their mobile internet. They also know that the right time and right place to target their customers with discount offers and relevant messaging can be any time or any place, including their residences and their workplaces. 

2. Don’t go overboard with your messaging

Do everything within limits. This applies to almost everything, including location-based mobile marketing. I know, as a marketer you need to be aggressive to overhaul your marketing goals. But that doesn’t mean that you fire your messaging on a massive scale to reach your intended customers. In fact, the opposite is true for geo-targeting and demographic targeting, which in a way cuts down the audience size considerably. 

But if you’re hard pressed on doing it on a massive scale, then not only are you eat into a significant part of your daily spend, but you’re also going to be in dilemma when it comes to getting the right response. 

3. Use Your Platform well

You need to set some realistic marketing goals based on the platform that you’re leveraging for your campaigns. For instance, when leveraging an Instagram campaign, you can split your target audience on the basis of their age and gender, whereas Facebook campaigns allow you to be more creative while optimizing user information.

Since we are well aware of the fact that two platforms may not behave similarly, all you need to do is test another layer of targeting or segment your data further. But don’t limit yourself thinking that the data may not work out that well with a particular platform.

4. Double check your messaging 

Marketers knew for a fact, well before the emergence of the digital platform, that locations respond unpredictably to messaging. This means one geolocation may produce completely different results as compared to the other. Hence, you need to double check your messaging before testing it out for a new location. Also, consider testing it through the ad network and not just with a geolocation.

5. Be accommodating with results

The fact that location based targeting is effective, doesn’t mean that you will not get impressions from outside your targeting zone. The sooner you come to accept this fact, the better it will be for you and your future marketing endeavors.

6. Discard location targeting for volume-based campaigns

Sometimes you need to think differently to reach specific targets and that requires different marketing approach. For instance if you’re looking to boost the App Store ranking and position of your app then consider removing the location based targeting as that will help you reach your targets more efficiently while decreasing the cost and increasing the volume of your campaign.

At the end of the day, what you do is not that important as compared to how you go about doing it? If you need more help on the subject then just write to us at sales@ebrandz.com and our reps will be in touch with you within 24 business hours.



In this fast paced digitized world, we want everything delivered quickly, at the press of a button. While it is practically possible for getting instant materialistic satisfaction, the same thing cannot be said for some of the major events in your life such as education, career, medication, marriage, progeny, etc. They demand your dedicated time and patience. Like these major events in your life, SEO too needs to be seen as a long-term investment for getting better results. But as part of human tendency, we always search for some quick short term results. Even though SEO services yield better results with time, there are some easy wins that you can look forward to while realizing your long-term SEO goals. Here are some quick, result oriented SEO tricks that you can use to not only get ahead of your SEO rivals, but most importantly to sign-up new clients.

1. Make Use of Featured Snippets

If you want to attract more organic traffic to your site, you need to work out a strategy to get a featured snippet spot under your belt. While it’s still a task to feature in the quick answer box, there is an SEO trick that you can use to optimize your content.

Just go to your Google Search Console to find out how many queries ending with a question mark are ranked highly in the searches. You can filter the queries that contains “how,” “what” and “why.”

Now, prioritize your list of keyword phrases on basis of their search volume. Filter your list for keywords with higher search volume. In case, your question-related keywords don’t rank higher in searches, just weave your content to answer a simple question that you can think of.

Some quick and easy tips to increase your chances of getting featured in the answer box by doing some on-page modifications as mentioned below:

  1. Make use of bullets or number format while answering search queries that contain a question.
  2. Include a video to the page that answers a query, along with an image.
  3. Fill your page with informative content that adds value to the reader.

Now, submit your content to be indexed by Google and share it on your Google plus page so that the changes are noticed by the search engine. Visit here to know more about how to get featured snippets.

2. Optimize Existing Content

Getting your new web page higher up in the search rankings takes a lot more effort than improving the ranking of an existing page.

While keeping the number one search ranking goal in sight, target your content to rank anywhere between 3rd to 10th search ranking positions. Working on your bounce rate and building new page links can be great assets for securing short-term gains.

There are many methods to identify the page that you need to focus on.

  1. Go to the Google Search Console and look for keywords that rank anywhere between the 3rd – 10th search position.
  2. Run Google Analytics and find pages that have high bounce rate but attract decent traffic to the site.
  3. Now, look out for pages with higher conversion rates through your Google Analytics account. Search for keywords that are attracting traffic to the site and optimize your content around those keywords.

Here are some tricks that you can use to quickly improve the search metrics of these pages:

On-page optimization

  • Adjust the basic page ranking factors to improve search engine optimization of your page.
  • Create new internal links from the related pages to your target pages.
  • Share your content on Google Plus and allow Google to index your pages

Invite a well-known influencer for some quick links

Invite an influencer to contribute towards the improvement of your page’s content. In bargain, you stand a chance to gain some great links.

For instance, you can invite a well-known soccer player to do some guest blogging for your page based on soccer, by asking him some relevant questions.

Do share links with the influencers via email or Twitter asking for their opinion on your blog update, which you can also use on your social media profile. Use the same method while designing brand new pages.

Search intent optimization

You may have come across pages that rank higher for queries that don’t seem to fit the page content. For instance, a search query related to “SEO services in NY” gives results on how to reach out to an SEO agent in the New York City. Working on this core issue will automatically improve your search ranking and lower your bounce rate.

  1. If your page is not ranking for a particular set of keywords, then consider rewriting the article around keywords that are currently attracting traffic to your site.
  2. Include a section to answer the query that your article already ranks for. This will enable you to maintain the visibility of your article.
  3. Consider writing a new page if on-page information doesn’t match the search intent and then link it with the higher ranking post on your website; that includes the keywords rich anchor text.

3. Improve Visibility of Your Converting Pages

Search for pages, via Google Analytics, that help in conversion. Capitalize on the keywords that are currently attracting traffic to your site. Besides that, you can even make use of paid campaigns that feature the high ranking keywords.

To improve your on-page SEO value, focus on the trending keywords and pages to get quick results in a short period of time.

4. Look for Competing Content

Combine the pages that you find have content with similar topics. In order to unite these pages as, do ensure that you redirect their URLs.

5. Get Rid of 404 Errors

To fix 404 error pages, you can make use of several available, online SEO tools. Also, reach out to site owners that have broken links or redirect the URL to a live page to fix the broken link related issue.

Your Final Takeaway

Even though you need to consider your SEO strategy with a long term perspective in mind, there are a few SEO tricks that you can use to get quick, short term results.

Need help with implementing these tricks? We can be of assistance. Just email us at sales@ebrandz.com or call 1-888-545-0616 and we’ll do the rest.


According to media reports last week, Google had said that it will not offer any SEO certified services to the businesses. But this week, Google did a U-turn on its previous weeks stand by announcing that it does offer certified SEO services only through its associated network of SEO partners.

This error was spotted by Aaron Wall, who posted it on his Twitter timeline.

A similar mistake even appears on the Google’s Campaign page, which sported a section that reads “STAND OUT WITH SEARCH” that informs businesses to hire Google- certified SEOs, which can boost your SEO campaign by attracting more traffic to your site.

Here’s how the snap with an error reads as below.


From the above-listed information, it’s quite evident that the person who is responsible for coming out with such a statement isn’t aware of Google’s SEO based policies and knows nothing about Google’s certified group of partners. While Google does offer certified services related to AdWords, Analytics, YouTube and DoubleClick but it doesn’t offer any certified SEO assistance as such.

And we all know Google keeps committing errors like these, as this Twitter profile suggests.

Well, this serves as a perfect example of a well-known saying that goes like “half knowledge is a dangerous thing.” And you don’t want any of these half educated professionals to help you out with your SEO campaign in 2016 … Right? Just hire our tried and trusted SEO services and check out our exciting offers. For further assistance, you can reach out to us at our email id sales@ebrandz.com or just ring the bell on 1-888-545-0616 (Toll-Free).

Why SEO Practitioners need to stay focused amidst the ever growing line of misconceptions


Over a decade and half of existence, and still people’s perception towards the SEO industry has been the same as it was during its inception. Over the period of time, the predictable nature of SEO tactics may have survived the constant onslaught of unpredictable Google algorithm updates, but doubts continue to prevail amongst businesses with regards to its strategy and outcome.

Some SEO Misconceptions

Broadly, there are two types of SEO misconceptions that are still prevailing in today’s times, which in a way, can be as damaging as the half-baked SEO knowledge of a novice.

These doubts about SEO methodology begin at its basic premises, ‘What is SEO and what is it used for?’ SEO doubts come into the picture when people perceive them as below

  • A black hat tactic mainly used by Spammers and Scammers to modify your search rankings,
  • A rather dubious, unpredictable and expensive service model which more or less has no impact on the ROI of the company.
  • Not worth pursuing, as it’s only good for getting temporary results
  • One wrong SEO move can have long lasting, devastating results on your company

People’s second line of defense or rather doubts with regards to the SEO industry is about its use, which mars the overall reputation of the SEO industry. This becomes evident in the tactics used for execution of SEO campaigns as listed below

  • Include more number of keywords, for better SEO results.
  • Look for more link opportunities as part of your SEO campaign.
  • A site with more web pages positively impacts your search rankings.
  • Focus more on a particular keyword to earn top ranking for that keyword.

All these above listed misconceptions lead to grievous results and often stringent penalties, especially if your actions are found to be working against the webmaster’s guidelines. But it is a mystery as to why these misconceptions are still around, even though there are a plethora of tutorials available on the web.

Internet is still a mystery for some

There still exists a generation of entrepreneurs that views the modern web enabled technology as completely useless. This is because the previous breed of advertizers consider word of mouth and print ads to be the best source of communication and that’s why they recommend their views to be followed by the next generation.

They perceive the virtual world of internet as a source of witchcraft and instead of understanding the nuances of the medium, they prefer to ignore it completely.

These superstitious people are hard to convince, since they speak through experience consisting of more tangible results.

First impression does matter

During initial SEO days, owing to its complicated nature, people had this wrong notion that spammy keyword stuffing is the only way to get superior search rankings. This resulted in increasing curiosity levels amongst the people and they ended up browsing more web pages to satisfy their urges.

This first impression of the SEO experience among the first generation of online marketers still exists amongst major chunk of the population.

As first impressions last long, our existing SEO scenario is suffering from the same. If the mystery surrounding SEO industry were sorted out during its initial phase of development, then these misconceptions might not have existed in the first place.

Constantly changing SEO scenario

SEO aspects are constantly evolving with time. The factors which once contributed to superior search rankings have now been replaced with new factors. After the initial showdown, Google made sure with its regular algorithm updates (Panda, Penguin, Pigeon, Hummingbird, Mobilegeddon) that spammy tactics such as keyword stuffing do not find their way into the existing search scenario.

But after Google’s frequent algorithm updates, there’s a growing tendency among businesses to attach new misconceptions to the field of SEO. This is a rather slow and gradual process that constantly gives birth to a new breed of misconceptions.

Watch out for ill-intentioned SEO

Amongst several professional & trusting SEO practitioners available in the market, there are quite a few ill-intentioned scammers taking advantage of people with less SEO knowledge. They generally use unethical SEO tactics to create a sense of fear amongst the less informed businesses to fetch them superior rankings on short term basis. And when businesses do fall prey in the hands of such SEO practitioners, they are left with a bad experience. They then share this experience within their community, which in turn spreads a misconception like a wild fire.

Results don’t always tell the right story

Finally, the complicated nature of SEO practices more or less add to the misconception amongst several less informed businesses. The temporary gains resulted due to induction of a couple of new strategies are the main reason for that. Hence, often misinterpreted strategies give rise to other misconceptions that harm more on a long term basis than fetching you desired results.

Your Final Takeaways

At the end of the day, you’ll have to accept the fact that there some people who really don’t change no matter how much you explain. It becomes a part of their DNA and they really don’t seem to be interested in buying your experience. And over a period of time, the ever evolving SEO tactics will give rise to a new line of doubts and misconceptions. But as an SEO provider, you need to stay well informed and updated with evolving SEO skills so that you can clear any doubts your prospective clients may have and stay ahead of competition.

In need of future-proof SEO services, check out our SEO packages starting from $349/mo. You can also check where your website stands with our feature rich SEO Audit Report worth $249 for FREE.



Sometimes we tend to forget about the basics and run behind shiny things. This is also true when it comes to SEO because as we know that things change drastically, we have convinced ourselves that the more complex the strategy we implement, the better our position will be. But is that really the case? We don’t think so! Sometimes, the simplest of SEO strategies are the best.

Below are 3 simple, proven and tested SEO strategies that work wonders.

Killer User Experience

If you want a perfect, powerful and efficient SEO strategy, create the best user experience you possibly can.

Often we see lack of teamwork when it comes to UX. Most of the times, all the teams namely, UX, SEO, Design & IA don’t collaborate with each other; despite the fact that the foundation of SEO is user experience. And that is why your SEO strategies will not work unless your websites offer good user experience.

Good SEO commands great content, a functional website, easy navigation, relevant keywords and quality backlinks.

See the point?

Every facet of SEO somehow gets back to producing a great user experience. And when you ignore this fundamental concept, you are actually ignoring the very basics of SEO. But when you enhance the user experience, you improve your SEO in that particular aspect.

Title Tag

The most noticeable element on a search engine result page is the Title Tag. Title tags are so basic that they often get ignored; despite the fact that it is the first thing a user notices about your website.

Experts say that after content, title tag is the 2nd most vital on-page factor that affects SEO.  So here are some valuable tips to optimize your title tag.

Auto generated title tags are your enemies. WordPress could create one for you, but sticking to it will cost you visitors. So first analyze what could possibly be the best title tag that sums up your whole content in an appealing way.

  • Don’t try to stuff your titles with keywords, use a keyword which also describes the title.
  • Keep your title tag in the front; it’s helpful for both the search engines and the users.
  • It should guide the user, so make sure that you’re making title tags for humans.

More Content

Due to the content marketing boom, we did get a lot of content but the internet also exploded with low-quality content. Content that has been created for the sake of SEO is neither good for the search engines nor for the users. Some content marketers have become really exhausted by “too much content” and some are even asking who will consume this much content on a daily basis.

But the fact is, there are billions of people who search with different intentions and keywords. They get a lot of choices while searching for content and finally proceed with the best. So I would say that “Too much content is not the problem, but low-quality content is”.

We have been analyzing and working on many websites. We wrote content for many of our clients and intensified their blog posts, social media posts  & more. And guess what? We got overwhelming results. Their website traffic boosted and we see an unbelievable amount of visitors. Also, we registered a decent number of unique visitors.

It means that more content is good as long as it’s great. Your audience is looking for content and if you produce and provide high-quality content, then you can reign supreme and fulfill your goals of getting high traffic.


SEO has never been easy. No matter if you are a pro or a beginner, there are always things to learn, techniques to adopt & areas of knowledge to grow. The more you understand and master the basics, the higher the chances of becoming an SEO expert or marketer.

Want to know where your website stands? Get Free SEO Audit done for your website. This report is worth $299 and highlights the important aspects of your website. For more information, write to us at sales@ebrandz.com. And yes, do not forget to check out our SEO packages.



There are different types of SEO & each one commands a different strategy. Let us define these different types of SEO & also, provide you with invaluable tips on the same.

Four types of SEO & Approaches You Require

Local SEO

Local SEO boosts the visibility of a local business by ranking the website higher in search engine result pages for location based keywords. However, including the exact keyword is not mandatory as it works as per the geographic location and also keywords & phrases that are related to the business & its location.

Local SEO is not just limited to your website. In fact, it also includes following things:

  • Engaging in community events & chamber.
  • Creating profiles on different platforms. Namely Google MY Business, Bing Places for Business & Yahoo Local.
  • Associating with directory websites.

Barnacle SEO

Barnacle SEO is like that sea creature which attaches itself with any big surface and then feeds off on the tiny particles that float by in the water.

If your website ranks lower on SERP then associating with big websites will be beneficial, as you can feed on their users. So when someone will search for that big website, you will also get users since your website can be found within the larger website.

For instance:-  You can utilize Yelp by focusing your SEO efforts on increasing the number of positive reviews. So when someone will search for “Electrician near me” they will most likely go to Yelp as it will be displayed in the top most position of the search engine result pages and also display reviews. With a decent number of positive reviews, you have a good chance of getting hired by a large number of Yelp searchers. Yelp is not the only way, though, you can do this by optimizing your profiles and business listings too.

Where to start:

  • Identify websites that are listed in the first page of a search engine and can offer most by using keywords and phrases related to your niche.
  • Focus your efforts on the top results as they will get you maximum exposure.
  • Being creative while associating with these big websites will help you get the best possible results.

National SEO

The opposite of Local SEO is National SEO. It is for those businesses that are not restricted to a particular location and can provide services or products anywhere. For instance: Companies like Amazon should have national SEO instead of Local SEO. They are not limited to a particular location and their products can be bought from anywhere. They don’t need to lure traffic to their stores they can serve to a broad range of audience and in multiple locations at once.

National SEO strategies aim at feeding search engines information so that customers can find the business regardless of the location they are searching from.

How to do it:

  • Do not include any keyword that is related to a particular location. For instance: It should be “web development services”  instead of  “Web development services New York”
  • Keep an eagle eye on your competitors and their websites elements.

Remember that competing on a national level is way too difficult as compared to local level since the level of competition will escalate enormously as you have to compete with the giants.

Technical SEO

Technical SEO is as crucial as local SEO to rank higher. So if you are not tech savvy and terms like “Backend of a website” “robots.txt”, etc. sound like an alien language, then you better hire a technical person for the job. Because Technical SEO is not something you can ignore.

Technical aspects that should be good:

  • Load time of a web page, mobile friendliness, and content structure should be excellent.
  • Highly optimized webpage titles, descriptions, images, and URLs.
  • 301, 302 & 404 errors kill your search ranking. Monitor your website for them.

However, this is just a short list. The full list is longer and you should be focusing on every aspect of it for successful Technical SEO results.

Remember, whatever SEO strategy you use should be in alignment with your overall SEO strategy & digital marketing strategy, in order to rank higher in search engine result pages & reign supreme in your niche.

In case you need any assistance with your SEO strategy, we will be more than happy to help you. You can also request a FREE SEO Audit of your website to see where you stand among your competitors. Based on this Audit and your target audience, our technical team would be able to assist you further. Just reach to us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).


Creating an awesome website that is highly optimized and search engine friendly is a prerequisite to reign supreme in this highly competitive digital world. The art of creating such websites revolves around the below mentioned factors:

  1. Crawlable and indexable content.
  2. Proper linking.
  3. Perfect placement of keywords on every page.

Most of the websites get 1 or 2 of these right, but it’s uncommon to witness a website that has mastered all three of them. So if you can learn the art of creating close to perfect websites, you can gain a competitive edge over your rivals.

Remember, every single detail crafted with patience creates a masterpiece. And here are the details to work on:

Ensure fast page load time:

Even a 1-second delay in your website`s load time can lead to lower revenue and traffic! Also, Page load time is one of the most important ranking factors in Google’s algorithm. So ensure the fastest load time for your website.

Mobile friendly website:

A mobile friendly website has become mandatory, since every search engine has started adding the “Mobile friendly” button in front of their search results. They are also ranking the websites according to their mobile-friendliness. This is because, mobile users have surpassed the desktop users and the number is only going to escalate.

Create great and unique content:

Great content is required to lure and engage the audience. If you are operating an informational website, then you should provide information in the most simple way possible. Also using good images, titles, captions and descriptions is crucial.

Establish credibility:

Testimonials and reviews are great to increase the credibility factor of your website. Also, content created after price research makes you look authoritative.

Create a brand:

Move from generic keywords to building a brand for your company. This ties straight with trust and credibility. When people start searching directly for your brand, search engines notice it and boost your rankings.

Hunt down and kill errors:

Let’s be clear, no one likes errors and to ensure that your site doesn’t have any, get a precise SEO audit report of your website worth $249, for FREE.

Go secure:

Move your site to HTTPS and opt for a secure server, because the users and Google, both like a secure site. Google has also announced that this will be a ranking factor in upcoming days.

The Don’ts…

  • Don’t overdo the ads. Don’t leverage your website with too many ads, especially in the mobile version. Too many ads make it difficult for the users to see the content, as a result, Google may penalize your website for providing with a bad user experience.
  • Don’t use doorway pages. Google hates “Doorway Pages” and thus it will slam your website with a heavy penalty if it detects one.
  • Don’t feed the grammar Nazis. Grammar mistakes decrease your credibility among the users and also upsets Google for obvious reasons.
  • Don’t let spammers post. Avoid spammers at any cost to keep your website clean and trustworthy.

Crawlability: Get over your Arachnophobia. Spiders are your friends!

Let the search engine spiders crawl through each and every page of your website by providing them easy access. Blocking search engine spiders from crawling means blocking your own progress. The more they crawl, the higher you get in the SERPs.

The Do’s…

  • Use HTML for content. It’s crucial to design content in simple HTML text format so that search engines can easily index your content. Using any other format like JavaScript, frames or images can obstruct search engines from indexing your content.
  • Use HTML for links. Just like your page content, using HTML format for links is essential if you want search engines to follow your links.
  • Make use of XML Sitemaps. Espouse XML Sitemap & submit it via Bing’s Webmaster tool and Google’s search console.
  • Use your robots.txt files. Search engines index limited pages, so make use of robots.txt files to ensure that only useful pages are being indexed and that duplicate content and pages are being avoided.
  • Fix your broken links. Employ Xenu Link Sleuth or Screaming Frog tools.

The Don’ts…

  • Don’t block access to CSS, Javascript and images. Make sure that Google bots are able to reach all the necessary rendering elements such as Javascript, CSS & image files.
  • Don’t serve up meaningless URLs. Stay away from technologies that generate infinite number of useless pages. These technologies misguide the spiders to different URLs for the same page every time they access your website.
  • Avoid long and complicated URLs. Remember, both the users and bots like short and descriptive URLs.
  • Frames are bad. Using Frames for the navigation menu, headers or any other primary website element can be harmful to your website.
  • Avoid having immoderate duplicate content on every page. For instance, if you have a page selling XYZ caps for men, you don’t need separate pages for every color of the XYZ caps for men.

Now that we’ve enlightened you about content indexing, let’s focus on the way spiders are directed around your website.

Each and every website conveys a message to search engines about the significance of different pages. So it’s vital to ensure that your website is conveying the RIGHT message to the search engines. Did you know that your “About us” Page is as important as your highest earning page!

Site architecture: Put the focus where it needs to be.

  • Match your keywords to your website. Find the right keywords to target using both paid and free keyword tools. Brainstorming and customers’ feedback also help a lot.
  • Then organize those keywords into related groups. Say, you have a liquor supply website. You should organize your keywords into different groups, so that each group will then become a different category on your website: http://kingofliquor.com/beers/, http://kingofliquor.com/wines/, http://kingofliquor.com/whisky/
  • Use your homepage to link to the main page within each category. It will not only keep each category focused on the core keyword group, but it will also make it easier for search engines to decide the keywords your page should be ranked for.
  • Strengthen the important landing pages and be steady while inter-linking your pages. The way you structure the internal linking is important. So pay close attention while creating it.

The Don’ts…

  • Don’t repeat keywords in links. Excessive repetition of keywords can lead you to penalization.
  • Falsely redirecting mobile users to a specific page and then redirecting them to the mobile version of your website is not something that Google or the users will like.

Search engines do not keep each and every URL of a website in their index. Instead, they keep only those URLs that are important from a user’s perspective.

On-Page SEO: Putting the Right Keywords in the Right Places

  • Each page should be tailored to a specific keyword phrase. For every page, there should be a primary keyword. However, you can also use synonyms and related keywords.
  • Include a keyword in the title tag and keep it unique for each page.
  • For local business owners, adding geographic keywords will be beneficial.
  • To ensure the complete appearance of the title tag in search results, keep it below 65 characters.
  • A descriptive meta description lures users to your website. Give a unique one to each page. Also utilize the social meta tags.
  • The main heading of every page should contain the primary keyword of that page.
  • Use your keywords in the alt text, title & file name of your images, especially if those images are also links.
  • Highly Optimize your anchor text and ensure that each internal page has links within its main content body, linking to the other internal pages.

Surprise… You’re Done!

Hope you now have a fair idea about every aspect of a website. But if you are not a technical person and some of these points sounded like an alien language, just reach out to us at sales@ebrandz.com or ring the bell at 1-888-545-0616 (Toll-Free). We’ve got your back!



Whether you are a new business start-up or a professional entrepreneur, ranking ahead of your competitors in terms of your site’s organic search positioning is what every business owner dreams about. And that’s where SEOs come into the picture. But many such active professional SEOs are ill-informed or have half-baked knowledge about Google’s basis of Quality Search Rankings. To clear any such SEO doubts, Google recently issued its full, fresh 160-page PDF version of Search Quality Rating Guidelines.

From time to time, Google keeps on updating its search rating guidelines, which were leaked earlier this year in October following the release of previous such versions back in 2012, 2008, 2001 etc. to name a few. But this was the first time Google released the full 160 page version of its Search Quality Ratings guidelines and handbook after officially launching an abbreviated version of the same, that too a couple of years ago in 2013.

On the just issued Search Quality Rating Guidelines, Google’s Mimi Underwood says “ratings from evaluators do not determine individual site rankings, but are used help us understand our experiments. The evaluators base their ratings on guidelines we give them; the guidelines reflect what Google thinks search users want.”

Moreover, she tacitly pointed out that Google will keep the document updated over time, as they are constantly refreshing it “as search, and how people use it, changes.”

With that said, it’s a must read for SEOs, Content marketers, Webmasters and not to forget those anxious business owners, who are constantly in awe of Superior Business Search rankings. Click here to download the full version of the latest Search Quality Rating Guidelines.

For more info on SEO, email us at sales@ebrandz.com or call 1-888-545-0616 (Toll-Free).