Approximately 80% marketers are still unaware from the mammoth advantage of SEO, according to new research from global tech public agency Hotwire. The agency surveyed 300 decision-making marketers and found out that approx. 52 percent of them spend in on-line advertising, but only 21% go for SEO. Maybe it’s because they are unaware of the fact that people don’t remember websites and one in six people on the planet use search engines to sort out their queries or make a purchase.
Experts call these statistics “interesting and terrifying” as the number of marketers and business owners who are unaware from the usefulness of SEO are gigantic. Humans don’t adopt change quickly and tend to go for tested methods rather than the exciting but new one. But when it comes to business, sticking with only proved methods can be dangerous as it will make your growth stagnant. Market experts insist on opting both SEO and Content Marketing since it can escalate your sales enormously while building a good brand image.
Below is the list of reasons why your business must include SEO in the budget.
It’s Future Proof – Analyzing the working process of search engines, SEO will remain effective in near future as well. Even the audio and video searches are somewhat dependent on the SEO because the search results will be based on the keywords used in the description or title of the file.
Good Return On Investment (ROI) – SEO provides an excellent return on investment as compared to the other online marketing mediums. Such as PPC Advertising, Social Media Marketing or buying data for Email Marketing.
Stay Ahead Of Your Competitors – Inspecting the current scenario, it seems like in near future, almost everyone will buy products and services online. So it’s a good move to leverage your site with SEO friendly content and use a keyword-based description of products and services. It will elevate your online presence and help customers locate your business hence keeping you ahead from your competitors.
Rise and Rise of Mobile Users – There are almost same number of mobiles as there are people on the earth, 7 billion! This massive explosion in mobile usage has provided an excellent opportunity to practice effective SEO techniques.
Content is the Master Key – Major factors on which Google evaluates websites include great content, social media indicators and time spent by the visitor on your website. It’s all interconnected to one thing – relevancy and usefulness of content you are publishing. Being active and updating content frequently is also a requisite.
Investing in organic SEO is more important now than ever before, despite the current difficulty everyone finds themselves facing regarding the lack of organic keyword data and traffic. Your business definitely needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing; it remains one of the single most important components of any organization’s branding efforts and online presence.
The above reasons should have given you a clear idea why investing in SEO has become more crucial than ever. If you want your business to succeed in today’s cutthroat market, you will need a team of experts who can effectively do the job for you.
So, if you need any help with SEO for your business, just connect with us via email at firstname.lastname@example.org or Call 1-888-545-0616 (Toll-Free) for assistance. And yes, do not forget to check out our future-proof SEO Packages.