Whenever Google makes some changes in its ranking algorithm, the usual reaction of some SEO “experts” is to panic and start assuming things. The irresistible urge to make predictions about what can possibly go wrong and what was the “main intention” of Google behind the update, has increased the blood pressure of many.
In this industry, the only thing which is constant is “change”. Usually, Google updates its algorithms almost 500 to 600 times each year. Most of these updates are small and often go unnoticed, but some are major & raise a lot of eyebrows.
Instead of getting anxious after a major update, you can respond to it in a calm and constructive way by following the below tips:
1. Don’t let anxiety win
What’s your usual reaction after a major algorithm update? Read post after post, and allow the anxiety of unknown to throw you into a panic! Well, instead of doing that, you should wait for Google to release the detailed information regarding the update.
However, most of the people do just opposite, they start panicking about something they don’t even know about. Also, most of the self-proclaimed “SEO Experts” start “assuming” things and add fuel to the fire. So resist the urge to read “his or her take on the recent update” and refer to Google’s own blogs or authority websites for information.
2. Let the mud settle down
Whenever we hear about a major algorithm update, the marketer inside us gets restless. It compels us to take action as soon as we hear about the update, but we have to resist the temptation. Because it’s not necessary that your site will get impacted negatively, especially when you are doing SEO the right way.
Understand that the paramount goal of Google is to provide the most useful answer to the users. So if you are doing all the “right” things, then you don’t really have to “worry” about the algorithm changes at all.
So next time you hear about any major update, wait for few days and see whether it has impacted your site or not, and then respond accordingly.
3. Do your own research
Some times it happens that Google releases a major update but does not mention about it in their blogs. For instance, the Possum was a major update targeted at Local SEO. Removing spam and diversifying the listings was the main aim. However, they never mentioned it on their blog.
In such cases, you will have to do your own research. But be informed that everybody out there shares their own insight and perspective. So you have to read few posts from credible sources, figure out what’s common and then come to a conclusion.
If you find out that your site has been impacted by the update and you will have to make changes, make one change at a time. That way, you will be able to see the effect of that adjustment & can have a better idea about what’s going on.
Major algorithm updates can be stressful. But if you are doing all the right things like creating high-quality content, acquiring links from credible sites, providing consistent NAP information – then you don’t have to worry.
As I said earlier, Google’s ultimate goal is to provide users with best possible searching experience. And as long as you are doing things for the users, you do not have to worry about Google.