There’s nothing like Google AdWords & I am a huge fan of this self-serving Ad platform. But one thing is for sure, it is not fruitful for everyone. I have seen many people wasting some serious money on AdWords. So it’s imperative to understand that not every company can benefit from it. I have identified 5 reasons you shouldn’t advertise on AdWords. Going through it before launching an Ad campaign will save you some money.
1. No one is searching for your product
People use search engines with a definite goal. Unlike Facebook or news websites where people just browse through random articles and things, they use a search engine to find something in particular. So if you are selling a new product then it is highly unlikely that searchers will be looking for your product.
For instance, if you are marketing a new product that offers an ad free television watching experience, what keywords could you buy? “Alternative to VCR”? If you are selling something that people are unaware of, you are going to flush out a lot of money and time on AdWords, because no matter how hard you try, your campaigns will have to strive for even a few clicks.
2. Your budget & ad quality is low
You pay a particular amount to AdWords each time a searcher clicks on your ad. And how much amount you will pay is decided by auction. The higher you are willing to pay for each click, the better your position will be on the page. However, you can still win a higher position at a lower price with highly relevant keywords and ads. Because apart from money, Google cares about the quality & relevancy of the ad too.
So if your ad quality is poor & your budget is small, AdWords is not your cup of tea.
3. You’re new to SEM
Search Engine Marketing (SEM) can be done with ease but to do it perfectly, you need to work really hard. You will have to continually update yourself. Did you know that an SEM professional’s 60% time goes in learning something new and updating themselves? Only 40% of their time is spent on actually making campaigns.
So if you are willing to spend on AdWords just after reading an article on “How to book an Ad on AdWords”, it’s not going to do the trick and it will cost you money. The best option is to hire someone with years of knowledge on the same or an experienced agency with proven results.
4. Lack of proper conversion funnel
If you have an awesome product which is best in class but a poor website, then consumers will doubt the quality of the product as well. A customer may read a lot of reviews, take suggestions and tips from many, but in the end he makes a decision based on emotions. So if your website is lacking the trust-factor, then you are going to bear a huge loss.
To succeed with AdWords, a great conversion funnel is a prerequisite. Your landing page, Text Ad, and the form should give your potential customers the confidence that you are the perfect seller for their requirements.
5. Your offerings are not exceptional
If your offer is not jaw dropping, or at least “Good”, then it is very unlikely that you will get expected results from AdWords. For instance: If you sell a USB light worth $10 with additional charges for shipping, and on the other hand, your competitor is offering the same or alike product for $6 with free shipping then be assured that even the best AdWords campaign will not be able to save you.
Nowadays people are spoilt of choices and they can compare products, prices and offerings with just a single click. Hence, a good offer is essential. However, if you have a recognised brand, then maybe people will buy from you for a higher price because dude, “its Branded”!
Google AdWords has been here since 2000 & thus chances are high that your rival companies are already running AdWords campaigns. So if you want to get desired results, your campaigns should be equal or even better than your competitors.
The above-described factors help you determine your exact position as compared to your competitors. Do you have a good consumer funnel? Is your landing page great? Do your offer an exceptional product? Do you have the right website? If your answer is yes for all these questions, then be assured that you are going to reap mammoth benefits from AdWords.
But if your answer is no, then we can help you with that. Just write to us at firstname.lastname@example.org or call us on our toll-free number 1-888-545-0616. You can also request a PPC Audit worth $249 for FREE.