An affiliate management resource you select should be able to handle multiple tasks like recruiting affiliates, communicating with subsidiaries, developing, tracking and reporting, improving affiliate curriculum, and monitoring your competition. Read the rest of this entry »

The user-friendly Google Analytics reporting interface tracks the traffic pattern to your site from emerging two broad referring sources – organic and paid. Organic campaigns can originate from unpaid search engine results link, referral from some other site like a blog as well as direct traffic. On the other hand, paid campaigns can be attributed to AdWords, relevant paid search engine keywords, or non-Adwords providers’ paid ad campaigns. Read the rest of this entry »