The term ‘blog’ is said to have been derived from ‘Weblog’, which denotes website-blog. Blogging has no doubt, revolutionized as well as democratized the flow and access of domain-specific information and expertise available across the internet. Millions of people all over the world follow popular blogs pertinent to their interests and subject matter to keep themselves abreast with the latest happenings and updates.

The power and reach of blogosphere is constantly increasing. The popularity of blogging has largely been driven by greater participation of people in interactive and informative online activities. Blogs have become popular owing to their ability to disseminate opinionated views and provide free access to vital expertise. Following are the 10 important aspects related to blog writing and presentation

1. Whatever your aim to create a blog are, keep in mind the fact that four critical aspects to frame a blog are educating readers, engaging them, enriching their knowledge base and entertaining them, with light-hearted comments instead of jargon. Once you define your target audience and the way you wish to approach it, the job of structuring your blog will become that much easier.
2. While creating a blogging site, it is vital to select the blogging software with care; register an active participation at related forums; retain a strong connectivity with readers, maintain consistency in updates and respond to the feedback regularly.
3. Piled up unanswered queries indicate indifference on part of a blog owner and doesn’t augur well for its popularity. By taking note of user comments and answering their queries, you can enhance credibility of the blog.
4. You should aim to make each post engrossing. It should seem like a face to face, direct conversation with your readers, helping them to strike a rapport with your brand. In other words, it shouldn’t come out as a monologue.
5. Make it a point to represent content in multiple formats. If possible, recreate it in audio-video formats. This will definitely allow you to leverage unbounded reach of the Internet.
6. The more regularly you put up posts, the more sustained flow of traffic your blog will draw over time. As you may well agree, high quality content hosted on frequent basis is a perfect recipe for success.
7. Those who run a blog can distribute the messages to their target audience by various methods and media like social networking sites, Google alerts, RSS (Real Simple Syndication) etc.
8. Your blog should be a fine blend of the relevant information presented in a user friendly manner on the proper blog platform. Its selection depends on an individual’s or institution’s preference.
9. The goal should be focus and constructive contribution on topics of interest to readers, by discussing relevant trends in the domain you are operating in and projecting yourself as thought leader.
10. Last but not the least, always bear in mind the fact that essence of a blogging activity is to strike a mutually beneficial and fruitful relationship with readers, who invariably form your target audience.