Yearly Archives: 2012

Why is it vital to assess and analyze qualified leads?

If you are not monitoring and measuring, you are not successfully marketing, they say. Now when it’s about measuring, a plethora of norms and benchmarks are there for marketers to opt for. Probably, among the most basic ones is website tracking or analytics, more specifically. Time and again, we come across SMB owners who either fail to track their key site stats and usage figures, or, don’t really realize what they should be looking at even if they have some sort of analytics installed. Continue reading

Google alters its search algo to punish copyright violators

Google’s love-hate relationship with content creators has just got better. Early this week, Google announced that it will be altering its search results algorithm to fight piracy and punish copyright violators. This change has been specifically made to limit pirated material on the web.

In the latest update its emphasis is on websites that either indulge in or have a history of copyright infringement. This has also come as a warning to the content creators of various websites that promote piracy.
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How digital technology is influencing the US Presidential campaigns?

If America’s presidential campaigns are to an extent keen contests over which candidate can master fast-changing landscape of communications technology, for now Barack Obama holds a clear lead over his challenger, Mitt Romney. According to a new analysis of how their respective campaigns are employing digital media to talk with voters directly, bypassing the traditional media, the Obama campaign managers have posted almost four times more content as that of Romney campaign. The former have been proactive on nearly twice as many social platforms. Also, his digital content has managed to engender far more response – double the number of views, comments and shares of his posts. Continue reading

Weigh risks and benefits of your employees’ social media usage

Whether social networking can indeed reduce or increase productivity, it all really boils down to each individual’s mindset and the overall work environment. There are benefits at the business level if someone, through his or her social network, manages to resolve a pressing issue much quicker than he or she would have done otherwise, just as there will be few others who spend a large chunk of time on the social networks planning their next holiday. Continue reading

Search algorithms of Google tweaked to tackle Copyright Infringement

Google has stated it would be altering its search algorithms so as to favor sites, which offer ‘legitimate copyrighted’ music, television, movie and other content. It added that next week onwards this change would account for the number of copyright removal notices (which are valid) sites had got. Those with such multiple regarding copyright infringement might be pushed lower in its search results. Continue reading

Companies turn to social media for consumer research

While most consumers may treat social media sites, such as Twitter, Foursquare and Facebook as avenues to interact with friends and post musings, brands like Samuel Adams and Wal-Mart are turning them into logical extensions of market research divisions. And many companies are just starting to figure out how to utilize the huge amount of information and insight available. Continue reading

8 less tangible albeit key metrics to qualify a link prospect

There are certain less tangible hints, which an epic link builder should learn to draw on. We shall consider some of them aspects, which can tell you a lot about the website, its quality and the extent of its SEO friendliness as well as its willingness to link up. There are aspects, such as domain and URL structure, knowing if the website is canonicalized, and frequency of content updates, among others, to look out for. Continue reading

Developing search capability is crucial for Facebook

Recently Lars Rasmussen, director (Facebook Engineering), stated that it made little sense to enter web search. “I cannot predict as what will happen but I do not think it is sensible for us to even start thinking at this stage about doing web search,” he added. Leveraging Facebook’s enormous repository of data fueled by its millions of users is a challenging task. Continue reading

Google initiates steps to enhance search

Google has taken a few more steps in a latest development as part of its endeavor to make search functionality even more powerful and intelligent. It’s largely about understanding the user, putting all the information they need right at their fingertips, grasping their exact intent so as to meet the vision of Larry Page, according to whom the near-perfect search engine is the one that precisely follows what a surfer means and then giving back him or her what is required as a logical outcome. Continue reading

Facebook takes a new ‘gamble’, draws criticism

Bingo Friendzy, a new application developed by Gamesys, the UK-based online gambling firm was introduced yesterday morning on Facebook. It lets players stake cash amount in 90 bingo as well as slot machine games.  It has though, prompted some anger from the country’s Christian groups, many of whom called on the Authority of Advertising Standards to act. The app is being marketed with catchy cartoon graphics that feature, apparently compared to those on the highly popular children’s social networking platform, Moshi Monsters. Continue reading